全球领先的新经济产业第三方数据挖掘与分析机构
关于“供应链”的报告
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艾媒报告|2019-2020全球区块链技术布局与商业投资趋势研究报告
本报告研究涉及企业/品牌/案例：量子保，边界智能，能链科技，融链，根源链，水滴互助，智链万源，趣链科技，迅雷，MONERO，北京链安，阿里健康，金色财经，互链脉搏，巴比特，挖链网，鸵鸟区块链
iiMedia Research（艾媒咨询）数据显示，截至2019年8月全球各国政府推动的区块链项目数量达154项，全球区块链产业累计投融资规模达103.69亿美元。经过十年的发展，区块链技术在全球领域内已实现金融、政务、医疗、工业制造等多个领域不同程度的应用，社会对区块链的价值和适用场景的认识不断提高。具体表现为产业资本回归理性，各国政府重视程度上升，产业逐渐由野蛮生长期迈入规范有序发展阶段。虽然区块链产业前景广阔，但受限于尚未形成的行业技术标准体系，区块链技术在应用和推广方面受到诸多限制。艾媒咨询分析师认为，作为下一代互联网的关键技术，各国政府以及巨头企业将加大力度布局区块链的研究和应用，对于行业标准制定权的争夺趋于激烈。中国在区块链领域有良好的发展基础，相关专利申请数量全球第一，随着政策的进一步放开，中国区块链产业将迎来快速发展阶段，有望全方位步入全球区块链产业第一梯队。
According to the data of iiMedia research, as of August 2019, the number of blockchain projects promoted by governments around the world has reached 154, and the cumulative investment and financing scale of the global blockchain industry has reached US $10.369 billion. After ten years of development, blockchain technology has been applied in many fields, such as finance, government affairs, medical treatment, industrial manufacturing and so on, and the society's understanding of the value and applicable scenarios of blockchain has been constantly improved. The specific performance is that industrial capital returns to rationality, governments of all countries pay more attention to it, and the industry gradually moves from the barbaric growth stage to the standardized and orderly development stage. Although the blockchain industry has a broad prospect, but limited by the industry technology standard system that has not yet formed, the application and promotion of blockchain technology are subject to many restrictions. iiMedia consulting analysts believe that as the key technology of the next generation of Internet, governments and giant enterprises will increase efforts to layout the research and application of blockchain, and the competition for the right to formulate industry standards tends to be fierce. China has a good development foundation in the field of blockchain, and the number of related patent applications ranks first in the world. With the further liberalization of policies, China's blockchain industry will usher in a stage of rapid development, and it is expected to step into the first echelon of global blockchain industry in an all-round way. -
艾媒咨询｜2024-2025年中国小酒馆行业发展及典型企业研究报告
中国夜间经济规模的持续上升、市场低度酒的畅销、消费者的社交需求和相关政策的支持都推动着中国小酒馆行业市场规模持续扩张。2023年中国小酒馆行业市场规模为1487.8亿元，预计2027年中国小酒馆行业规模将突破1800亿元。产业链分布上，上游市场中国规模以上企业的酒水产量趋于稳定，啤酒、气泡酒等低度酒十分畅销。中游市场上未见垄断企业，不少餐饮品牌、酒企跨界入局，市场竞争格局分散。市场下游中消费者的线下社交需求增加，为小酒馆生意带来增量。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国小酒馆行业发展及典型企业研究报告》数据显示，82.8%的中国小酒馆消费者每月至少消费一次，77.5%消费者消费区间集中于101-300元之间。目前，中国小酒馆行业市场集中度相对较低，预示着该行业巨大的整合和品牌化空间。未来，下沉市场潜力巨大，随着经济的发展和消费力的提升，小酒馆有望进一步渗透到低线城市。整体来看，中国小酒馆行业展现出强劲的发展势头和广阔的市场前景。
The continuous growth of China's night-time economy, the booming sales of low-alcohol beverages, the social needs of consumers, and the support of relevant policies are all driving the sustained expansion of the market size of China's bistro industry. In 2023, the market size of China's bistro industry reached 148.78 billion yuan, and it is expected that by 2027, the scale of China's bistro industry will exceed 180 billion yuan. In terms of the industrial chain distribution, the liquor production of large-scale enterprises in the upstream market in China is becoming stable, with low-alcohol beverages such as beer and sparkling wine being very popular. In the midstream market, there is no monopolistic enterprise, and many catering brands and liquor companies are entering the market across the border, leading to a dispersed competitive landscape. The increasing offline social needs of consumers in the downstream market bring incremental business to bistros. The latest "Research report on the development of China's bistro industry and typical enterprises from 2024 to 2025" released by iiMedia Research (a global new economy industry third-party data mining and analysis institution) shows that 82.8% of Chinese bistro consumers consume at least once a month, and 77.5% of consumers' spending is concentrated between 101-300 yuan. Currently, the market concentration of China's bistro industry is relatively low, indicating a huge space for integration and branding in the industry. In the future, the potential of the sinking market is huge, and with the development of the economy and the improvement of consumption power, bistros are expected to further penetrate the lower-tier cities. Overall, China's bistro industry shows a strong development momentum and a broad market prospect. -
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艾媒咨询 | 2025年中国差旅费控行业白皮书
传统差旅服务或费控报销只是解决了企业在预订、报销这一单一环节的需求。企业真正需要的是一个科学的差旅采购方案，以及涵盖事前、事中、事后的全流程、完整的差旅费控解决方案。差旅费控一体化把差旅消费场景与费控平台融合贯通，打造企业差旅及费用管控一体化平台，横向链接消费供应商，纵向打通费控全流程。iiMedia Research（艾媒咨询）数据显示，2024年中国差旅费控行业市场交易规模达3316.6亿元，预计2027年将增长至4028.3亿元。随着政策的落地和互联网技术的发展，企业客户对差旅费控的认知将不断深化，未来将有更多企业倾向于选择差旅费控厂商服务，中国差旅费控市场有望迎来更大的增长空间和发展机遇。
Traditional business travel services or expense control and reimbursement merely address the needs of enterprises in the single link of booking and reimbursement. What enterprises truly need is a scientific travel procurement plan and a complete travel expense control solution covering the entire process from before, during to after the event. The integration of travel expense control integrates the travel consumption scenarios with the expense control platform, creating an integrated platform for enterprise travel and expense management. It horizontally links consumer suppliers and vertically connects the entire expense control process. iiMedia Research data shows that the market transaction volume of China's travel expense control industry reached 331.66 billion yuan in 2024 and is expected to grow to 402.83 billion yuan by 2027. With the implementation of policies and the development of Internet technology, enterprise customers' understanding of travel expense control will continue to deepen. In the future, more enterprises will tend to choose the services of travel expense control manufacturers. The Chinese travel expense control market is expected to embrace greater growth space and development opportunities. -
艾媒咨询|2020年中国MRO采购行业研究报告
本报告研究涉及企业/品牌/案例：齐心集团,固安捷,米思米。
工业生产持续处于平稳较快增长水平，MRO市场需求旺盛，数据显示，2020年11月份，全国规模以上工业增加值同比增长7.0%，较上月加快0.1个百分点，高于上年同期0.8个百分点。除在疫情期间受到冲击外，整体行业趋势向上，工业生产处于平稳较快增长的形势。MRO是工业企业进行正常生产经营中不可或缺的基础物资，未来市场需求将保持旺盛。iiMedia Research（艾媒咨询）数据显示，六成受访采购者表示线上线下全渠道采购，20.8%受访采购者选择线下渠道，18.9%更倾向线上渠道采购，以满足企业物资需求。在中国MRO采购市场企业竞争潜力梯队排行中，齐心集团位居第一梯队，齐心依靠优质的一站式企业服务平台在国内有较高的知名度，凭借多年的数字化技术、供应链、行业服务经验等优势，有效提升电商化服务能力依托自建物流以及供应链、B2B大客户资源与数字化技术优势，得到市场的认可。
Industrial production continues to maintain a steady and rapid growth level, and the MRO market demand is strong. Data shows that in November 2020, the national industrial value added above designated size increased by 7.0% year-on-year, an increase of 0.1 percentage points from the previous month and 0.8 percentage points higher than the same period last year . Except for the impact during the epidemic, the overall industry trend is upward, and industrial production is in a situation of steady and rapid growth. MRO is an indispensable basic material for the normal production and operation of industrial enterprises, and the market demand will remain strong in the future.As the data of iiMedia Research showed, 60% of the interviewed purchasers indicated that online and offline omni-channel purchases, 20.8% of the interviewed purchasers chose offline channels, and 18.9% preferred online channel purchases to meet corporate material needs. In the ranking of the competitive potential of enterprises in China’s MRO procurement market, Qixin company ranks the first echelon, relying on the high-quality one-stop enterprise service platform to have a high reputation in China. Relying on years of digital technology, supply chain, and industry service experience such advantages, effectively improving e-commerce service capabilities.Relying on self-built logistics and supply chain, B2B major customer resources and digital technology advantages, have been recognized by the market. -
艾媒咨询 | 2025年中国移动储能市场消费行为调查数据
移动储能市场正随着新能源技术的发展和户外活动需求的增长而迅速扩张，其核心特点是便携性、高效能和多功能性，广泛应用于户外旅行、应急供电、家庭备用电源等场景。消费者对清洁能源和可持续生活方式的追求推动了移动储能产品的普及，同时技术进步也带来了更高的能量密度和更长的使用寿命。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动储能市场消费行为调查数据》数据显示，KOL网红/明星带货直播间以40.23%的占比位居首位，凸显了社交媒体和KOL在消费者购买决策中的强大影响力，进一步印证了内容营销和信任经济在移动储能产品销售中的关键作用。在应用场景方面，市政及园林景观观赏便民服务用电以39.36%的占比成为最受认可的场景，反映了移动储能在提升公共服务和城市景观中的重要作用；与此同时，矿山等偏远地区应急用电同样以39.36%的占比并列第一，突显了移动储能在应急场景下的不可替代性，进一步彰显了其作为可靠能源解决方案的市场价值。艾媒咨询分析师认为，未来，随着电池技术的突破和智能化应用的深化，移动储能市场将朝着更轻便、更智能、更环保的方向发展，成为新能源领域的重要增长点。
The mobile energy storage market is expanding rapidly with the development of new energy technologies and the growth of demand for outdoor activities, and its core characteristics are portability, high efficiency and versatility, which are widely used in outdoor travel, emergency power supply, home backup power supply and other scenarios. Consumers' pursuit of clean energy and sustainable lifestyles has driven the popularity of mobile energy storage products, while technological advances have also led to higher energy density and longer service life. According to the latest "Survey data of consumption behavior of China's mobile energy storage market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, KOL network celebrities/stars with goods live broadcast room ranked first with 40.23%. It highlights the strong influence of social media and Kols in consumer purchasing decisions, further confirming the key role of content marketing and trust economy in the sales of mobile energy storage products. In terms of application scenarios, the electricity consumption for municipal and garden landscape viewing convenience services became the most recognized scene with 39.36%, reflecting the important role of mobile energy storage in improving public services and urban landscape. At the same time, emergency electricity consumption in remote areas such as mines also ranked first with 39.36%, highlighting the irreplaceability of mobile energy storage in emergency scenarios, and further highlighting its market value as a reliable energy solution. Analysts believe that in the future, with the breakthrough of battery technology and the deepening of intelligent applications, the mobile energy storage market will develop in the direction of lighter, smarter and more environmentally friendly, and become an important growth point in the field of new energy. -
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艾媒报告|2019-2022年中国冷链物流行业剖析及发展前景分析报告
本报告研究涉及企业/品牌/案例：京东物流，顺丰冷运，漯河双汇物流，上海安鲜达物流，海容冷链，冰轮环境，四方科技，大冷股份，希杰荣庆物流，上海领鲜物流，上海郑明现代物流，河南鲜易供应链股份有限公司，厦门市福慧达果蔬股份有限公司，花点时间，网易严选，家乐福，双汇，正大集团，MARS，合口味，蒙牛，Dicos,天猫，易果生鲜，Metro
随着中国电商消费的兴起、农业结构的调整和居民消费水平的提高，生鲜产品、药品、连锁餐饮的产量和流通量逐年增加，冷链物流的发展十分必要。2018年中国冷链物流需求总量同比增长22.1%，冷链物流市场规模同比增幅19%，铁路冷链运量超过160万吨。企业方面，如冷链物流上游的青岛海容、冰轮环境，中游的顺丰冷运、京东物流、上海安鲜达等企业也都进一步发展。艾媒咨询分析师认为，未来冷链物流产业发展仍将持续，将会向共同配送模式、多式联运模式、融合发展模式、信息化智能化模式、再生可循环模式等方向发展。
With the rise of China's e-commerce consumption, the adjustment of the agricultural structure, and the improvement of residents' consumption levels, the output and circulation of fresh products, pharmaceuticals, and chain catering has increased year by year. The development of cold chain logistics is very necessary. In 2018, the total demand for cold chain logistics in China increased by 22.1% year-on-year, the size of the cold chain logistics market increased by 19% year-on-year, and the railway cold chain transportation volume exceeded 1.6 million tons. In terms of enterprises, such as Qingdao Hairong, the ice wheel environment upstream of cold chain logistics, SF Express, JD Logistics, Shanghai Anxian and other companies in the midstream have also further developed. iiMedia Research believe that the development of the cold chain logistics industry will continue in the future, and it will develop in the direction of common distribution mode, multimodal transport mode, integrated development mode, information intelligent mode, and recyclable mode.
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