艾媒舆情| 3·15预热：食品安全问题事件舆情监测分析报告

近日，上海市工商局公布2017年度侵害消费者合法权益典型案例，公布85度C欺诈行为。85度C对外宣称用肉松制成面包，并且以肉松面包的价格对外销售,最终bei 依法处以15万元的罚款。艾媒大数据舆情监控系统数据显示，受到事件影响，“食品安全”相关负面言论在3月13日显著增加，并在3月15日持续发酵。

普华永道-中国食品供应链风险管控应从源头抓起

普华永道-中国食品供应链风险管控应从源头抓起

艾媒咨询 | 2023年中国预制鸡排行业市场研究报告

iiMedia Research（艾媒咨询）数据显示，现代社会的生活节奏加快，方便快捷的食品成为消费者的优选。近年来，中国的网上外卖用户规模呈现上升趋势，在线外卖收入占比每年稳步上升，中国团餐市场规模的扩大也催生了对预制食品的需求，预制鸡排市场将迎来更多的发展机会，市场将进一步扩容。数据显示，2022年中国肉禽预制菜行业规模为1224亿元，同比增长25.3%，2026年肉禽预制菜市场规模有望达3289亿元。艾媒咨询分析师认为，预制鸡排的产品安全、口味与新鲜度是消费者关注重点，健康化、多元化成为消费趋势。随着预制鸡排市场规范化进一步提升和行业标准不断完善，市场将趋品牌化、规模化方向发展。

According to iiMedia Research data, the accelerated pace of modern life has made convenient and fast food the preferred choice for consumers. In recent years, the scale of online food delivery users in China has been on the rise, with the proportion of online food delivery revenue steadily increasing each year. The expansion of the Chinese group meal market has also generated a demand for prefabricated food, presenting more development opportunities for the prefabricated chicken cutlet market, which is expected to further expand. Data shows that in 2022, the scale of China's meat and poultry prefabricated food industry reached 122.4 billion yuan, with a year-on-year growth of 25.3%. It is anticipated that by 2026, the market size of meat and poultry prefabricated food will reach 328.9 billion yuan. Analysts from iMedia Consulting believe that product safety, taste, and freshness are the key concerns for consumers in the prefabricated chicken cutlet market, with a growing trend towards health and diversity. As the prefabricated chicken cutlet market becomes more standardized and industry standards continue to improve, the market will move towards branding and scale development.

艾媒咨询 | 2025年中国方便粉面市场消费行为调查数据

随着消费需求升级，方便粉面食用场景持续扩展，覆盖以居家速食、户外旅行为核心的便捷餐饮领域，以健康低卡、区域风味为亮点的产品创新领域，以及预制浇头、自热技术等多元化解决方案场景。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国方便粉面市场消费行为调查数据》数据显示，56.40%的中国消费者每周食用方便粉面1-3次，高频消费集中于居家速食与校园场景。在消费习惯变迁方面，50.91%的消费者食用频率较以往增长10%以内，显示方便粉面正逐步融入常态化饮食结构。消费者偏好呈现多维特征：47.90%的购买者以满足日常充饥需求为主，其中学生群体贡献显著，学校宿舍场景消费占比达50.05%。产品选择标准中，50.59%的消费者优先关注配料质量，白象以38.21%的品牌偏好度领跑市场，红烧牛肉味以31.43%的占比成为最受欢迎口味。尽管58.33%的消费者对现有产品满意度较高，但行业痛点仍存：45.86%的消费者对食品安全保障提出改进诉求，同时，产品创新滞后问题凸显，同质化风味与单一功能属性制约消费潜力释放。艾媒咨询分析师认为，行业需构建“安全+创新”双轮驱动模式，通过强化原料溯源体系、开发低卡健康配方、融合地域特色风味提升产品竞争力。建议企业深化预制浇头、自热技术等多元场景解决方案，并依托电商大数据洞察年轻群体细分需求，以差异化策略巩固市场地位。
With the upgrading of consumer demand, the convenient noodle eating scene continues to expand, covering the convenient catering field with home fast food and outdoor travel as the core, the product innovation field with healthy low calorie and regional flavor as the highlight, and the diversified solution scene such as prefabricated toppings and self-heating technology. According to the latest "Survey data of consumption behavior of instant noodle market in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.40% of Chinese consumers eat instant noodles 1-3 times a week, and the high-frequency consumption is concentrated in home fast food and campus scenes. In terms of changes in consumption habits, the consumption frequency of 50.91% of consumers increased by less than 10%, showing that instant noodles are gradually integrating into the normal diet structure. Consumer preference presents multi-dimensional characteristics: 47.90% of buyers mainly meet the daily hunger needs, among which the student group makes a significant contribution, and the consumption of school dormitory scenes accounts for 50.05%. In terms of product selection criteria, 50.59% of consumers gave priority to ingredient quality, White Elephant led the market with 38.21% brand preference, and braised beef flavor became the most popular taste with 31.43%. Although 58.33% of consumers have a high degree of satisfaction with existing products, the industry pain points still exist: 45.86% of consumers put forward improvement demands for food safety and security, at the same time, the problem of lagging product innovation is prominent, and homogenized flavor and single functional attributes restrict the release of consumption potential. iiMedia Research believe that the industry needs to build a "safety + innovation" two-wheel drive model, by strengthening the raw material traceability system, the development of low-calorie health formula, and the integration of regional characteristics to enhance product competitiveness. It is recommended that enterprises deepen multi-scenario solutions such as prefabricated pouring and self-heating technology, and rely on e-commerce big data to gain insight into the segmented needs of young groups, and consolidate their market position with differentiation strategies.

艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告

在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下，中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示，预制菜行业已成为部分食品企业业绩增长的主要动力，2023年上半年，安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月，“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视，同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry.

艾媒咨询|2021年中国预制菜行业分析报告

本报告涉及的案例/品牌/企业：味知香，盒马工坊

iiMedia Research（艾媒咨询）数据显示，2021年中国预制菜市场规模为3459亿元，预制菜在中国属于刚起步阶段，随着消费升级以及冷链物流布局，预制菜市场将BC端同时加速发展，预计未来中国预制菜市场保持较高的增长速度，2026年中国预制菜规模约为10720亿元。艾媒咨询分析师认为，中国预制菜行业多以B端市场为主，近年来C端顾客追求便利多元化的产品，且顾客已经形成每周购买预制菜产品的习惯，在互联网多元化营销的助力下，预制菜产品将在C端市场快速发展。

艾媒咨询｜“必胜客后厨乱象”事件舆情监测报告

近期，“必胜客后厨乱象”事件相关话题在网络上引发了网民的广泛讨论。新闻一经曝出，就引发了广大网民对必胜客乃至各大西式快餐品牌食品生产安全的质疑。随着舆论的发酵，有记者查询发现涉事北京必胜客和谐广场店就曾因食品安全问题被行政处罚，必胜客被指责被处罚后仍不整改。

艾媒咨询|2021-2022年中国休闲食品产业现状及消费行为数据研究报告

本报告涉及的案例/品牌/企业：卫龙，三只松鼠，轩妈食品，王小卤

进入第三消费时代后，中国消费者的个性化、多元化需求开始浮现，近年来休闲食品行业浮现了一大批新锐品牌。iiMedia Research(艾媒咨询)数据显示，从2010年到2021年中国休闲食品行业市场规模从4100亿元持续增长至11562亿元，预计2022年增速达7.2%，市场规模达12391亿元。人们越发有意识地关注产品配料，盐、糖、油脂含量成为人们评判食品健康与否的重要标尺，消费者对于休闲食品的健康、成分已经逐渐成为普遍需求。
After entering the third consumption era, the personalized and diversified needs of Chinese consumers began to emerge. In recent years, a large number of cutting-edge brands have emerged in the leisure food industry. According to iimedia research, from 2010 to 2021, the market scale of China's leisure food industry continued to grow from 410 billion yuan to 1156.2 billion yuan. It is expected that the growth rate will reach 7.2% and the market scale will reach 1239.1 billion yuan in 2022. People pay more and more attention to product ingredients. The content of salt, sugar and oil has become an important yardstick for people to judge whether food is healthy or not. Consumers' health and composition of leisure food have gradually become a common demand.

艾媒咨询｜2024年中国果干蜜饯行业创新及消费者洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国休闲食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国果干蜜饯行业创新及消费者洞察报告》数据显示，果干蜜饯类产品营养价值较高，在休闲食品中占据重要地位，2023年中国果干蜜饯产品市场规模达1462亿元，2019-2023年复合增长率达24.0%，预计2028年市场规模有望增至3353亿元。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养均衡、膳食平衡成为了消费者的首要关注因素。在健康消费趋势下，能够兼具口味和健康、符合消费者多元需求的产品有望成为行业主流。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's snack food industry. According to the latest Research Report on the Development of China Dried fruit preserves industry Innovation and Consumer Insight Report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, dried fruit preserves have high nutritional value and occupy an important position in leisure food. In 2023, the market size of China's dried fruit preserves products reached 146.2 billion yuan, with a compound growth rate of 24.0% from 2019 to 2023, and the market size is expected to increase to 335.3 billion yuan in 2028. With the improvement of the consumption level of Chinese residents, consumers' consumption expenditure on food has also increased, and balanced nutrition and diet have become the primary concern factor of consumers. Under the trend of healthy consumption, products that can have both taste and health and meet the diversified needs of consumers are expected to become the mainstream of the industry.

三全食品：2021年第三季度报告