全球领先的新经济产业第三方数据挖掘与分析机构
关于“大湾区”的报告
艾媒报告 |中国粤港澳大湾区专题报告
iiMedia Research(艾媒咨询)数据显示,2018年,粤港澳大湾区的经济总量已达到10.9万亿元,较2017年增长8.0%;预测未来4年经济总量仍保持稳定增长,2022年粤港澳经济总量达到14.76万亿元。艾媒咨询分析师认为,粤港澳大湾区的经济总量已紧近纽约湾区,以目前快速的增长速度,有望在5年内超越东京湾区,成为世界经济总量第一的湾区。
According to iiMedia Research data, the total economic volume of Guangdong, Hong Kong, Macao and Dawan District reached 10.9 trillion yuan in 2018, an 8.0% increase over 2017. It is predicted that the total economic volume will remain stable growth in the next four years, with the total economic volume of Guangdong, Hong Kong and Macao reaching 14.76 trillion yuan in 2022.iiMedia Consulting analysts believe that the total economic volume of Guangdong, Hong Kong, Macao and the Great Bay Area is close to the New York Bay Area. With the current rapid growth rate, it is expected to surpass the Tokyo Bay Area in five years and become the first Bay Area in the world economy. In addition, the Guangdong, Hong Kong and Macau Bay area will vigorously promote high-tech innovation industry, encourage “Internet +“, AI, cloud computing and other “future industries“ to actively develop, so as to lay a foundation for creating a worldwide technological innovation Bay area.艾媒咨询|2023-2024年粤港澳大湾区餐饮消费洞察报告
粤港澳大湾区具备丰富的美食文化,在全国美食里占据重要地位。在人工智能、大数据等技术不断进步的情况下,湾区餐饮行业获得技术红利,各大餐饮企业通过供应链数字化、SaaS、会员管理、数字化营销、服务机器人等方面加快数字化转型。调研数据显示,近五成大湾区消费者表示注重健康饮食,超九成消费者习惯于查看餐饮软件和餐饮平台的测评及客户评价,餐厅人气度逐渐成为消费者就餐决策的重要依据之一。
艾媒咨询分析师认为,餐饮行业市场竞争较为激烈,餐饮企业拥有独特的品牌定位和特色更容易在市场中脱颖而出。
The Guangdong Hong Kong Macao Greater Bay Area has a rich culinary culture and occupies an important position in national cuisine. With the continuous advancement of technologies such as artificial intelligence and big data, the catering industry in the Bay Area has gained technological dividends. Major catering enterprises are accelerating their digital transformation through supply chain digitization, SaaS, member management, digital marketing, service robots, and other aspects. Research data shows that nearly 50% of consumers in the Greater Bay Area emphasize healthy eating, while over 90% of consumers are accustomed to viewing evaluations and customer reviews from catering software and platforms. Restaurant popularity has gradually become an important basis for consumer dining decisions.
iiMedia Research analysts believe that the competition in the catering industry market is relatively fierce, and catering enterprises with unique brand positioning and characteristics are more likely to stand out in the market.艾媒咨询 | 2025-2026年中国广式茶点市场状况及消费趋势洞察报告
中国居民消费结构持续优化升级,餐饮消费需求更注重产品品质安全、消费体验及背后文化内涵。这一趋势为兼具品质、社交体验与岭南饮食文化底蕴的广式茶点市场,提供了强劲增长支撑,进一步释放其发展潜力。电商平台与外卖服务的快速发展,为广式茶点提供了新型销售渠道,打破了时间与空间的双重限制,进一步扩大了广式茶点的整体市场规模。iiMedia Research(艾媒咨询)数据显示,2024年中国广式茶点市场规模达到476.9亿元,同比增长6.4%;预计到2026年有望达到521.0亿元。
The consumption structure of Chinese residents has been continuously optimized and upgraded. The demand for catering consumption pays more attention to product quality and safety, consumption experience and the cultural connotation behind it. This trend provides strong growth support for the cantonese tea and snack market, which combines quality, social experience and the cultural heritage of Lingnan cuisine, further unleashing its development potential. The rapid development of e-commerce platforms and food delivery services has provided new sales channels for cantonese tea snacks, breaking the dual limitations of time and space and further expanding the overall market size of cantonese tea snacks. Data from iiMedia Research shows that the market size of cantonese tea snacks in China reached 47.69 billion yuan in 2024, with a year-on-year growth of 6.4%. It is expected to reach 52.1 billion yuan by 2026.艾媒咨询|2021年中国青年品质茶饮生活发展趋势研究报告
本报告涉及的案例/品牌/企业:CHALI茶里、奈雪的茶
随着国家经济稳步发展和消费结构的升级,青年群体的消费理念逐渐发生转变,更注重生活品质和消费体验。区别于传统茶饮的青年品质茶饮,更符合当下新一代消费者茶饮需求。iiMedia Research(艾媒咨询)数据显示,2021年中国青年品质茶饮市场规模约1011亿元,预计2022年将突破1200亿元。随着茶饮产品的生产和销售向专业化、标准化、规模化发展,品牌化、品质化将是未来茶饮行业的主要发展方向,而注重产品颜值的品质茶饮品牌,将潮流个性时尚的茶饮文化与传统茶文化融合,将会受到越来越多年轻人的欢迎。
With the steady development of the national economy and the upgrading of the consumption structure, the consumption concept of young people has gradually changed, paying more attention to the quality of life and consumption experience. Different from the traditional tea drink, the youth quality tea is more in line with the current new generation of consumer tea demand. According to data from iiMedia Research, the size of China's youth quality tea market will be about 101.1 billion yuan in 2021, and it is expected to exceed 120 billion yuan in 2022. With the production and sales of tea products to the specialization, standardization, and the scale of development, branding and quality will be the main development direction of the tea industry in the future, and the quality tea brands that pay attention to the appearance of products, the integration of the trendy and stylish tea culture with the traditional tea culture, will be welcomed by more and more young people.德勤-2017Q4亚太区经济展望
The Malaysian economy registered the fastest growth in two years for two consecutive quarters, due to stronger private spending and exports. While the growth outlook for the economy has been revised up, there are considerable risks, primarily from political uncertainty and the economy’s continued dependence on oil exports for its growth and revenue.
艾媒咨询|2021中国景区门票预约服务专题研究报告
本报告研究涉及企业/品牌/案例:故宫博物院,敦煌莫高窟,上海迪士尼度假区,泰山风景名胜区,上海海昌海洋公园
iiMedia Research(艾媒咨询)数据显示,2020年,电影票、飞机票以及火车票的预约购买线上化率均在九成左右。在线上化率实现明显提升后,各场景在购票服务、取票入闸等服务流程的质量把控上有明显优化。而当前景区门票线上化率仅为22.4%,服务数字化程度仍有待提高。艾媒咨询分析师认为,景区门票预约将成为预约旅游建设的首要抓手,将持续帮助产业和景区优化升级。其次,超七成游客认可景区门票预约服务方式,认为出游前应提前做好细致安排。大众通过景区门票预约服务,提升出游计划可控性,优化旅游出行体验。此外,预约旅游助力景区实现三大主要目标,分别是提升安全性、改善游客体验以及提高景区运营效率。艾媒咨询分析师认为,明确在线预约预订等建设规范,引导旅游景区开发数字化体验产品,可以有效解决景区现存的三大主要问题。
As to the data of iiMedia Research, the online booking rate of movie tickets, air tickets and train tickets will be nearly 90% in 2020. After the significant improvement of online rate, the quality control of service processes such as ticket purchase service, ticket collection and gate entry has been significantly optimized. At present, the online rate of tickets in scenic spots is only 22.4%, and the digital level of service still needs to be improved. The consulting analyst of iiMedia Research believe that booking tickets in scenic spots will become the first priority in booking tourism construction, and will continue to help optimize and upgrade the industry and scenic spots. Secondly, more than 70% of the tourists agree with the ticket booking service mode of the scenic spots and careful arrangements should be made in advance before traveling. The public can improve the controllability of travel plan and optimize the travel experience through the ticket booking service. In addition, three main goals of scenic spots achieved by booking tourism are to improve safety, to improve tourist experience and to improve operational efficiency. The consulting analyst of iiMedia Research believes that clear online booking and other construction norms, guide the development of digital experience products in scenic spots, can effectively solve the three main problems existing in scenic spots.艾媒报告|2019年2~3月中国产业园区双月报
本报告涉及企业/品牌包括:上海临港、亿达中国、招商蛇口、启迪协信、东湖高新、中发展集团、星河产业、金科产业、荣盛发展、张江高科、联东集团、外高桥、华夏幸福、碧桂园、中节能实业、中电光谷、华为、中国移动、中国电信、中国联通
2019年2~3月,政府层面多次在重大会议上肯定中国产业园区的经济贡献,并表示未来将继续大力支持产业园区的发展。3月,工信部出发布两份与园区节能相关的文件,未来产业园区的发展需要更注重绿色环保。针对工业互联网、能源汽车、智能网联车和超高清视频产业,工信部分别发布了相应的指导文件。在新建园区方面,5G产业园成为新焦点,3月期间共有4个5G产业园开园或拟建。产业园区的数量方面,截至2019年3月,中国产业园区总量超过3000家。从分布地区来看,广东省、浙江省和上海的产业园区数量位列前三。截至4月1日,科创板受理的31家企业,注册地信息显示其中28家受理企业在产业园区,占比超过90%。产业园区新引进项目多与智能制造等高新技术相关,如德国弗劳恩霍夫应用研究促进协会将在上海临港成立智能制造项目中心。航天科工光量子技术及应用总体部在东湖高新区正式挂牌。
In 2019, the government has repeatedly affirmed the economic contribution of China's industrial parks at major conferences, and said it will continue to vigorously support the development of industrial parks in the future. In march, the ministry of industry and information technology released two documents related to energy conservation in industrial parks, saying that future industrial parks need to pay more attention to environmental protection. The ministry of industry and information technology has issued corresponding guidance documents for industrial Internet, energy vehicles, intelligent network vehicles and ultra-high definition video industries. In terms of new parks, 5G industrial park has become the new focus. During march, a total of 4 5G industrial parks were opened or planned. In terms of the number of industrial parks, as of March 2019, the total number of industrial parks in China exceeded 3,000. In terms of distribution, Guangdong province, Zhejiang province and Shanghai rank top three in terms of the number of industrial parks. As of April 1, the registration information of 31 enterprises accepted by the board shows that 28 of them are in the industrial park, accounting for more than 90%. The newly introduced projects in the industrial park are mostly related to high and new technologies such as intelligent manufacturing. For example, the German fraunhofer institute for applied research and promotion will set up the intelligent manufacturing project center in Lingang, Shanghai. The general department of aerospace science, industry, light and quantum technology and application was officially listed in the east lake high-tech zone.
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