全球领先的新经济产业第三方数据挖掘与分析机构
关于“泡面”的报告
艾媒咨询 | 2025年中国方便面行业发展状况与消费行为调查数据
在健康升级与即时便捷需求的双重驱动下，中国方便面市场持续发展，消费场景从传统速食向居家轻烹饪、户外休闲、深夜加餐等多维度拓展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国方便面行业发展状况与消费行为调查数据》显示，2025年中国方便速食市场规模为2708.3亿元，预计2026年将达到2949.3亿元；2025年中国方便面行业市场规模为1849.9亿元，同比增长7.9%。这一增长得益于快节奏生活催生的便捷需求，以及消费升级下健康化、多样化趋势的推动。消费者愈发关注配料质量与食品安全，自热食品、低卡轻食等新兴品类及露营、居家等多元场景持续扩容，行业需以“安全+创新”双轮驱动，通过配方优化与场景适配巩固增长动力。
在中国消费者食用方便面的目的中，节省用餐时间位列第一，占比51.44%；其次是日常充饥，占比47.43%；喜欢吃泡面占比43.52%。此外，消费者购买方便面时最关注的三个因素分别是价格（64.40%）、口味（60.08%）和分量（57.10%）。这表明方便面的消费角色正从“应急储备”向“效率型日常选择”深化，消费者在追求快捷与性价比的同时，亦愈发重视风味满足与情感体验，为市场带来兼顾成本控制与品质升级的双重命题。
艾媒咨询分析师认为，未来中国方便面市场将呈现稳步增长与结构性升级并行态势。受消费升级与健康需求驱动，非油炸、低钠低脂等健康化产品占比持续提升，中高端品类成为增长核心，市场均价稳步上扬。消费场景向家庭日常、户外露营、办公加餐等多元延伸，下沉市场与线上渠道渗透率持续提高。行业竞争呈现“一超多强”格局，头部企业聚焦技术创新与品质升级，新兴品牌以差异化风味突围，供应链数字化与绿色包装应用深化。整体市场将在产品迭代、场景拓展与渠道革新中实现高质量发展，规模保持稳健增长。
Driven by the dual forces of health upgrades and the demand for instant convenience, the Chinese instant noodle market continues to grow, with consumption scenarios expanding from traditional fast food to home light cooking, outdoor leisure, and late-night snacks. According to the latest "2025 China Instant Noodle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the market size of China's instant food is expected to reach 270.83 billion yuan in 2025 and 294.93 billion yuan in 2026. The market size of China's instant noodle industry is projected to be 184.99 billion yuan in 2025, representing a year-on-year growth of 7.9%. This growth is attributed to the convenience demands generated by fast-paced lifestyles and the push for healthier and more diverse options under the trend of consumption upgrades. Consumers are increasingly concerned about the quality of ingredients and food safety. Emerging categories such as self-heating foods and low-calorie light meals, as well as diverse consumption scenarios like camping and home cooking, are continuously expanding. The industry needs to be driven by "safety and innovation" to consolidate growth momentum through formula optimization and scenario adaptation.
Among the purposes for Chinese consumers to eat instant noodles, saving meal time ranks first, accounting for 51.44%; followed by daily hunger relief, accounting for 47.43%; and enjoying the taste of instant noodles, accounting for 43.52%. Additionally, the three most important factors that consumers consider when purchasing instant noodles are price (64.40%), taste (60.08%), and portion size (57.10%). This indicates that the role of instant noodles in consumption is deepening from "emergency reserves" to "efficient daily choices". While consumers pursue speed and cost-effectiveness, they also increasingly value flavor satisfaction and emotional experiences, presenting a dual challenge of cost control and quality improvement for the market.
Analysts from iiMedia Research believe that in the future, the Chinese instant noodle market will show a trend of steady growth and structural upgrading. Driven by consumption upgrades and health demands, the proportion of non-fried, low-sodium, and low-fat healthy products will continue to increase, with mid-to-high-end categories becoming the core of growth and the average market price rising steadily. Consumption scenarios will extend to family daily life, outdoor camping, and office snacks, and the penetration rate in the lower-tier markets and online channels will continue to rise. Industry competition will present a "one superpower and multiple strong players" pattern, with leading enterprises focusing on technological innovation and quality upgrades, and emerging brands breaking through with differentiated flavors. The application of digital supply chains and green packaging will deepen. The overall market will achieve high-quality development through product iteration, scenario expansion, and channel innovation, maintaining a steady growth in scale.-
艾媒咨询|2021年上半年新中式面馆行业趋势及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：西贝莜面村
2021年中国中式面馆市场营收规模将达3120.9亿元，预计2024年营收规模将突破4300亿元，在消费升级和产品多元化的带动下，行业呈现快速发展的势头。面馆行业投融资状况活跃，2021年1-8月面馆行业融资超13亿。艾媒咨询分析师认为，中国新式面馆行业在资本的助推下，同质化竞争已逐步呈现，如何在品质、价格、品牌及便利等因素中迅速赢得消费者青睐，扩大市场份额，是未来资本获利的关键。
In 2021, the revenue scale of China's Chinese noodle market will reach 312.09 billion yuan. It is expected that the revenue scale will exceed 430 billion yuan in 2024. Driven by consumption upgrading and product diversification, the industry shows a momentum of rapid development. The investment and financing status of noodle restaurant industry is active. From January to August 2021, the financing of noodle restaurant industry exceeded 1.3 billion. AI media consulting analysts believe that with the help of capital, homogeneous competition has gradually emerged in China's new noodle restaurant industry. How to quickly win the favor of consumers and expand market share among factors such as quality, price, brand and convenience is the key to capital profit in the future. -
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艾媒舆情|盲盒商业模式舆情大数据监测报告
本报告研究涉及企业/品牌/案例：中国青年报，新华网，新京报，扭蛋机，泡泡玛特
购买盲盒成为当下年轻人的潮流文化之一。所谓盲盒，盒子里面通常装的是动漫、影视作品的周边，或者设计师单独设计的玩偶。消费者在购买时，无法通过盒子包装了解盒子里面的玩偶。这种盲盒商业模式引发媒体关注，“炒盲盒”的现象也成为网民讨论的舆论焦点。
Buying blind boxes has become one of the trend cultures of young people today. The so-called blind box usually contains the surroundings of anime, film and television works, or a doll designed by the designer. When consumers buy, they cannot understand the dolls in the box through the box packaging. This blind box business model has aroused the attention of the media, and the phenomenon of “blind box speculation“ has also become the focus of public opinion discussed by netizens. -
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中国食品科学技术学会×艾媒咨询 | 2023-2024年中国方便粉面食品行业发展研究报告
2023年9月4-6日，由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”，探讨在内需不足的压力下，如何驱动行业向上提升。历经20余年的精心培育，方便食品大会已成为涵盖方便面（米粉、粉丝）、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会，为中国方便食品产业的创新发展提供了强有力的科技支撑。会上，中国食品科学技术学会与iiMedia Research（艾媒咨询）联合发布了《2023-2024年中国方便粉面食品行业发展研究报告》。
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艾媒咨询 | 2025年中国手办市场消费行为调查数据
手办市场是一个充满活力且具有独特魅力的领域。随着动漫、游戏等文化产业的蓬勃发展，手办作为其衍生产品，市场需求不断扩大。消费群体主要以动漫、游戏爱好者以及收藏家为主。这些消费者对手办所代表的角色和作品有着深厚的情感，愿意为高品质的手办支付较高的价格。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国手办市场消费行为调查数据》数据显示，对手办产品持正面态度的消费者占比高达76.33%，反映出手办在中国市场的受欢迎程度较高。同时，有79.27%的消费者表示曾购买过手办，有82.18%的消费者愿意为限量版或特殊主题的手办支付更高的价格，这表明绝大多数消费者对限量版或特殊主题手办具有较高的购买意愿和支付能力，市场潜力巨大。手办作为装饰品在家居布置中扮演重要角色，占比达到46.76%。随着手办文化的普及，越来越多的年轻人也开始加入到手办消费的行列中，进一步扩大了市场群体。
The figurine market is a dynamic and uniquely charming field. With the vigorous development of cultural industries such as animation and games, figurines, as derivative products of these industries, are witnessing a continuous expansion of market demand. The consumer group is mainly composed of animation and game enthusiasts as well as collectors. These consumers have a deep affection for the characters and works represented by the figurines and are willing to pay a higher price for high-quality figurines. According to the latest "Survey data on consumer behavior in China's figurine market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers with a positive attitude towards figurine products is as high as 76.33%, reflecting the high popularity of figurines in the Chinese market. At the same time, 79.27% of consumers said that they have purchased figurines, and 82.18% of consumers are willing to pay a higher price for limited edition or special theme figurines. This indicates that the vast majority of consumers have a high willingness to purchase and the ability to pay for limited edition or special theme figurines, and the market potential is huge. Figurines play an important role as decorations in home furnishings, accounting for 46.76%. With the popularization of figurine culture, more and more young people are also starting to join the ranks of figurine consumption, further expanding the market group. -
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