艾媒咨询｜2024年中国月饼行业创新发展研究报告

2015年至2023年，中国月饼市场销售规模呈上升趋势，2023年达271.3亿元，预计2025年中国月饼销售规模达332.8亿元。随着居民收入水平的提升和消费观念的转变，月饼作为传递亲情、友情与商务情谊的载体，其市场需求日益旺盛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国月饼行业创新发展研究报告》数据显示，随着消费者对食品口味需求更加多样化，口味成为43.2%的消费者购买月饼时最关注的因素，超7成消费者认为香港月饼口味多元、创新。面对消费者日益多元且个性化的消费需求，月饼行业在传统口味的基础上，不断推出新口味并研发具有健康养生功能的月饼以适应市场变化，通过线上商城、直播带货等数字化手段实现品牌与消费者的直接互动和销售，拓宽了月饼的市场范围。
From 2015 to 2023, the sales scale of the Chinese mooncake market showed an upward trend, reaching 27.13 billion yuan in 2023, and it is expected to reach 33.28 billion yuan by 2025. As residents' income levels increase and consumption concepts evolve, mooncakes, as carriers of family affection, friendship, and business sentiments, are seeing increasingly robust market demand. According to the latest "Research Report on Innovative Development of China's Mooncake Industry in 2024" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, as consumers' demands for food flavors become more diversified, flavor has emerged as the most critical factor for 43.2% of consumers when purchasing mooncakes. Over 70% of consumers perceive Hong Kong mooncakes as diverse and innovative in flavor. In response to consumers' increasingly diverse and personalized needs, the mooncake industry has continued to introduce new flavors based on traditional tastes and develop mooncakes with health and wellness benefits to adapt to market changes. Through digital means such as online malls and live streaming sales, the industry achieves direct interaction and sales between brands and consumers, thereby broadening the market scope of mooncakes.

艾媒咨询｜2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告

随着数字经济和数字技术的蓬勃发展，数字化转型已成为各行各业转型升级的重要驱动力。数字金融作为数字经济的重要组成部分，正日益凸显其重要性。近年来，大数据、人工智能、区块链、云计算等前沿技术在证券行业得到广泛应用，加速了证券行业数字化转型，为证券行业高质量发展提供了强大助力，证券行业正迎来全面数字化转型的重要机遇期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国证券行业数字金融业务现状及发展趋势研究报告》数据显示，2023年中国证券行业全年实现营收4059.02亿元，同比增长2.77%，向好态势进一步巩固，证券行业经营情况整体较为稳定；2023年中国数字经济市场规模达56.1万亿元，同比增长10.3%，增速明显，预计2025年达70.8万亿元。2024年，69.1%的从业者所在公司正在经历数字化转型，数字化转型程度较低和转型程度中等的公司分别占比38.9%和34.6%；近八成证券业从业者对数字金融业务的发展前景持乐观态度，近九成个人投资者持相同态度。随着生成式AI大模型等新兴技术的落地商用，证券行业能够利用新兴技术手段提升服务质量和水平，更好地服务实体经济以及满足用户的多样性、个性化需求。证券行业将加快数字化进程，逐步达成“融入产业、走进客户，提供精准、高效、便捷服务，实现集约化、平台化、数字化运营”的总目标。
With the vigorous development of digital economy and digital technology, digital transformation has become an important driving force for the transformation and upgrading of all walks of life. As an important part of the digital economy, digital finance is becoming increasingly important. In recent years, big data, artificial intelligence, blockchain, cloud computing and other technologies have been widely used in the securities industry, and the application of cutting-edge technologies has accelerated the digital transformation of the securities industry, providing a strong boost for the high-quality development of the securities industry, and the securities industry is ushering in an important period of opportunities for comprehensive digital transformation. According to the latest Research report on the Status and Development Trend of digital financial business in China's securities Industry from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, China's securities industry achieved annual revenue of 405.902 billion yuan in 2023, an increase of 2.77%, further consolidating the good trend, and the overall operation situation of the securities industry is relatively stable; In 2023, the market size of China's digital economy will reach 56.1 trillion yuan, an increase of 10.3% year-on-year, and the growth rate is obvious, and it is expected to reach 70.8 trillion yuan in 2025. In 2024, 69.1% of practitioners work for companies undergoing digital transformation, 38.9% for companies with low digital transformation and 34.6% for companies with medium digital transformation. Nearly 80% of securities industry practitioners are optimistic about the development prospects of digital financial business, and nearly 90% of individual investors hold the same attitude. With the commercialization of emerging technologies such as generative AI large models, the securities industry can use emerging technologies to improve the quality and level of service, better serve the real economy and meet the diversity and individual needs of users. The securities industry will speed up the digitization process, and gradually achieve the overall goal of "integrating into the industry, entering the customer, providing accurate, efficient and convenient services, and realizing intensive, platform-based and digital operations".

艾媒咨询｜2024-2025年中国烘焙食品行业现状及趋势研究报告

随着人均消费水平的提升和餐饮消费结构的调整，中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示，2023年中国烘焙食品零售市场规模达5614.2亿元，同比增长9.2%，预计2029年可达到8595.6亿元。艾媒咨询分析师认为，中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。未来，随着烘焙食品行业的技术进步，如自动化生产设备应用和冷链技术发展，将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved.

艾媒咨询｜2024-2025年中国唇部彩妆行业研究及消费洞察报告

中国唇部彩妆产品市场规模呈上升趋势，2023年到达262.8亿元，预计2028年将达379.5亿元。随着消费者审美观念的不断升级和个性化需求的日益增长，唇部彩妆市场正逐步向多元化、精细化方向发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国唇部彩妆行业研究及消费洞察报告》数据显示，在品牌选择上，消费者对于本土彩妆品牌的认可度和信任度正在逐步提高，59.3%的消费者表示倾向于选择本土品牌。同时，本土品牌的价格优势是吸引消费者的重要因素之一，101-200元/支（41.4%）和51-100元/支（36.3%）的口红受到消费者欢迎。得益于国家政策的大力支持和“她时代”的到来，唇部彩妆行业迎来巨大的发展机遇，企业纷纷通过科技创新推出舒适、持久、健康环保的唇部彩妆产品，实现行业内部的品牌升级与差异化发展。
The market size of lip makeup products in China is on an upward trend, reaching 26.28 billion yuan in 2023 and is projected to hit 37.95 billion yuan by 2028. With the continuous upgrading of consumers' aesthetic concepts and the growing demand for personalization, the lip makeup market is gradually moving towards diversification and refinement. The latest "China Lip Makeup Industry Research and Consumption Insights Research Report from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that consumers' recognition and trust in local makeup brands are gradually increasing in terms of brand selection, with 59.3% of consumers indicating a preference for local brands. Meanwhile, the price advantage of local brands is one of the crucial factors attracting consumers, as lipsticks priced between 101-200 yuan (41.4%) and 51-100 yuan (36.3%) per unit are favored by consumers. Benefiting from the strong support of national policies and the advent of the "her era," the lip makeup industry is embracing tremendous development opportunities. In response, enterprises have introduced comfortable, long-lasting, healthy, and eco-friendly lip makeup products through technological innovation, achieving brand upgrading and differentiated development within the industry.

艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告

月饼作为节日食品，承载着庆祝中秋这一传统节日的功能，也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示，2023年中国月饼销售规模达271.3亿元，2024年有望达300.1亿元，同比增长10.6%。艾媒咨询分析师认为，月饼是中国节日特色出口商品，也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播，月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化，消费者对健康化月饼的需求逐渐增加，月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry.

艾媒咨询｜2024年中国月饼行业消费趋势洞察研究报告

月饼是中国传统美食，吃月饼是中秋节最重要的仪式之一。近年来，月饼的消费场景越趋日常化，iiMedia Research（艾媒咨询）数据显示，2023年中国月饼销售规模达271.3亿元，同比增长11.3%，2025年有望增至332.8亿元。中国月饼行业的生产趋于标准化、规范化以及传统节日氛围的强化、国民购买力的增强都是市场需求扩大的因素。未来随着直播电商、外贸出口、品牌定制、跨界联动等新趋势的出现，月饼市场将迎来新增长点。
Mooncakes are a traditional Chinese delicacy, and eating mooncakes is one of the most important rituals of the Mid-Autumn Festival. In recent years, the consumption scenario of mooncakes has become more and more everyday. iiMedia Research (iMedia Consulting) data shows that the sales scale of Chinese mooncakes reached 27.13 billion yuan in 2023, an increase of 11.3% year-on-year, and is expected to increase to 33.28 billion yuan in 2025. The production of China's mooncake industry tends to be standardised and regulated, the strengthening of the traditional festival atmosphere and the strengthening of the national purchasing power are all factors for the expansion of market demand. In the future, with the emergence of new trends such as live e-commerce, foreign trade exports, brand customisation and cross-border linkages, the mooncake market will usher in new growth points.

艾媒咨询 | 2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告

随着中国居民生活水平的提高与消费结构的升级，日化、食品等行业在下游需求的推动下得到了持续发展，进而为香料香精产业链的上游和中游企业提供广阔的市场空间和机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年全球及中国香料香精行业运行大数据与投资价值分析报告》数据显示，2023年中国香料香精行业市场规模为439亿元，同比增长2.6%。未来在国家和政府的大力支持下，中国香料香精行业凭借原料优势、成本优势与多样化的市场需求，向着高端化、数字化、绿色化的方向发展，预计2026年中国香料香精行业市场规模有望突破500亿元。
　　艾媒咨询分析师认为，未来在国家和政府的大力支持下，中国香料香精行业凭借原料优势、成本优势与多样化的市场需求，将向着高端化、数字化、绿色化的方向发展。
　　With the improvement of Chinese residents' living standards and the upgrading of consumption structure, the daily chemical, food and other industries have been continuously developed under the impetus of downstream demand, which provides a broad market space and opportunities for the upstream and midstream enterprises of the fragrance and flavor industry chain. iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, recently released the "2024-2025 Big Data and Investment Value Analysis Report of the Global and China Fragrance and Flavor Industry" data shows that the market size of China's fragrance and flavor industry in 2023 is 43.9 billion yuan. Year-on-year growth was 2.6 per cent. In the future, with the strong support of the state and the government, China's flavor industry with raw material advantages, cost advantages and diversified market demand, towards high-end, digital, green direction, is expected to 2026 China's flavor industry market size is expected to exceed 50 billion yuan.
　　Analysts from iiMedia Consulting believe that In the future, with the strong support of the state and the government, China's fragrance industry will develop in the direction of high-end, digital and green by virtue of raw material advantages, cost advantages and diversified market demand.

艾媒咨询 | 2024年中国数字中台市场研究报告

随着云计算、大数据、物联网、人工智能等技术的创新发展，传统产业数字化转型不断加快，数据安全和隐私问题成为用户和企业的关切点，企业对灵活、高效解决方案的需求持续增加，生态合作将成为行业发展趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国数字中台市场研究报告》数据显示，2022年中国数字经济总体规模达50.2万亿元，同比增长10.3%。随着传统产业数字化转型不断加快，数字经济基础设施实现跨越式进步，预计2025年达70.8万亿元。中国零售企业在物料管理、销售管理中使用到信息系统较多；零售企业使用的数字化工具主要有数字系统（75.9%）和数字营销（57.6%）；有75.4%的零售企业在接受数字中台服务商服务后经营效率提升6%-25%。数字中台市场集中度较高，大厂技术设施健全，优势明显。当前中台的行业格局由竞争转向竞合，以协同生态为核心，集众所长，企业中台趋向云化、智能化、生态化、全渠道化。
With the innovative development of cloud computing, big data, Internet of Things, artificial intelligence and other technologies, the digital transformation of traditional industries is accelerating, data security and privacy issues have become the concern of users and enterprises, and enterprises' demand for flexible and efficient solutions continues to increase, and ecological cooperation will become the development trend of the industry. According to the latest China digital market research report in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the overall scale of China's digital economy reached 50.2 trillion yuan in 2022, with a year-on-year growth of 10.3%. As the digital transformation of traditional industries continues to accelerate, the digital economy infrastructure has achieved leapfrog progress, and it is expected to reach 70.8 trillion yuan by 2025. Chinese retail enterprises utilize a wide range of information systems in material management and sales management. The primary digital tools employed by retail enterprises include digital systems (75.9%) and digital marketing (57.6%). After receiving services from digital middle-platform service providers, 75.4% of retail enterprises have witnessed a 6% to 25% increase in operational efficiency. The digital middle-platform market exhibits a high degree of concentration, with large companies boasting comprehensive technical facilities and notable advantages. Currently, the middle-platform industry landscape is shifting from competition to cooperation, centered on collaborative ecosystems. It integrates the strengths of various parties, driving enterprise middle-platforms towards cloudification, intelligence, ecologization, and omni-channel development.

艾媒咨询｜2024年中国虚拟化软件行业研究报告

随着中国虚拟行业发展战略发布实施和自主可控的发展指引，虚拟化软件行业逐渐步入了高质量发展之路。在虚拟化领域，国产软件厂商不断加大自主创新投入，虚拟化软件及相关技术的突破和产品的优化迭代，使中国软件厂商完成了对国外虚拟技术上的“超车”，核心竞争力持续增强。中国市场的虚拟化软件产品从“能用”逐渐过渡到“好用”的阶段，国外虚拟化产品不再是唯一选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国虚拟化软件行业研究报告》数据显示，2023年中国云计算市场规模约为3097.3亿元，预计2025年将突破4000亿元，反映出中国云计算发展取得了良好的成效，云计算行业规模呈现强劲的增长态势。而虚拟化软件作为云基础设施的核心，预计2030年市场规模将突破200亿元。
艾媒咨询分析师认为，国家信创政策的支持、中国用户版权意识的觉醒以及中国企业数字化转型的需求，为服务器虚拟化市场的发展提供了肥沃的土壤。
With the release and implementation of China's virtual industry development strategy and independent and controllable development guidelines, the virtualization software industry has gradually stepped into the road of high-quality development. In the field of virtualization, domestic software manufacturers continue to increase their investment in independent innovation, breakthroughs in virtualization software and related technologies and product optimization iterations, so that Chinese software manufacturers have completed the "overtaking" of foreign virtual technology, the core competitiveness continues to strengthen. The virtualization software products in the Chinese market gradually transition from "usable" to "easy to use" stage. Foreign virtualization products are no longer the only option. According to the latest "2024 China's virtualization software industry research report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the size of China's cloud computing market in 2023 is about 309.73 billion yuan, and it is expected to exceed 400 billion yuan in 2025. It reflects that the development of cloud computing in China has achieved good results, and the scale of cloud computing industry has shown a strong growth trend. As the core of cloud infrastructure, virtualization software is expected to exceed 20 billion yuan in 2030.
Analysts from iMedia Consulting believe that the support of the national innovation policy, the awareness of copyright awareness of Chinese users and the demand for digital transformation of Chinese enterprises provide fertile soil for the development of the server virtualization market.

艾媒咨询 | 2023-2024年中国企业出海发展研究白皮书

应经济转型升级需求，愈多企业开始“走出去”，积极开拓海外市场。iiMedia Research（艾媒咨询）数据显示，分别有29.5%、19.9%的大型企业已实施出海或有出海计划；在已实施出海布局的企业中，中、小、微企业的占比分别为39.4%、17.5%和13.6%；从布局趋势上看，大型企业综合实力强，出海较早，但中小微企业作为中国数量大、灵活性高的群体，在政策和市场支持下，正不断加快出海步伐。