艾媒咨询｜2024-2025年中国家政服务业发展及行业投资机遇分析报告

随着社会经济不断发展、三孩生育政策实施以及人口老龄化程度加快，家政服务业市场需求日益增长，行业服务细分凸显，新技术新模式的结合日益紧密。《促进家政服务业提质扩容2024年工作要点》政策的颁布，引发了社会各界高度关注和广泛热议，成为事关“调结构、稳增长、促就业、优民生”的新业态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国家政服务行业发展及行业投资机遇分析报告》显示，中国家政服务行业市场规模近年来始终保持稳定的增长态势，2023年市场规模为11641亿元，预计2026年有望突破13000亿元。随着行业发展逐渐规范化，未来家政服务将向着服务需求多样化、服务质量标准化、需求即时化的方向发展。
With the continuous development of social economy, the implementation of the three-child policy and the acceleration of population aging, the market demand for domestic service industry is growing day by day, the industry service segmentation is highlighted, and the combination of new technologies and new models is becoming closer. The promulgation of the policy of "Promoting the Key Points of Improving the Quality and Expansion of the Domestic Service Industry in 2024" has aroused high attention and heated discussion from all sectors of society, and has become a new business form related to "structural adjustment, stabilizing growth, promoting employment and improving people's livelihood". The latest "2024-2025 China Domestic Service Industry Development and Industry Investment Opportunity Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that China's  domestic service industry market size has maintained a steady growth trend in recent years, in 2023 market size is 1.164.1 billion yuan, is expected to exceed 1.30 billion yuan in 2026. With the gradual standardization of the industry, the domestic service will develop towards the direction of diversified service demand, standardization of service quality and instant demand in the future.

艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告

在众多休闲食品中，辣条口味浓郁，具有独特的咬劲，为消费者带来愉悦和满足感，拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示，2022年中国辣条食品市场规模达517亿元，2026年有望达927亿元。对健康美味的休闲食品追求，使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research（艾媒咨询）调研数据显示，54.6%的辣条消费者偏好香辣口味的辣条；喜欢吃有嚼劲口感的辣条消费者占比达50.1%。

艾媒咨询｜2024-2025年中国兴趣消费趋势洞察白皮书

随着社会物质生活日渐富裕，人民精神文化需求日益增长，消费群体迭代，消费领域兴起了“兴趣”引导消费的浪潮。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国兴趣消费趋势洞察白皮书》数据显示，超五成的新青年消费者在生活必需品外，会在一定支出范围内购买兴趣喜好相关品、愉悦自我的产品。在消费频次方面，超五成新青年消费者每月的兴趣消费频率达3-5次。
艾媒咨询分析师认为，在兴趣消费产业范畴不断拓展的环境下，越来越多产品与兴趣消费相结合，消费者对兴趣消费的认知和了解会不断加深，兴趣消费的频率和消费比例有望持续提升。
With the increasing material prosperity of society and the growing spiritual and cultural needs of the people, consumer groups are iterating, and a wave of "interest" guiding consumption has emerged in the consumption field.According to the latest "White Paper on Insights into China's Interest Consumption Trends from 2024 to 2025" released by iiMedia Research, More than 50% of new young consumers will purchase products related to their interests, preferences, and self pleasure within a certain expenditure range, in addition to daily necessities. In terms of consumption frequency, over 50% of new young consumers have a monthly interest consumption frequency of 3-5 times..
iiMedia Research analysts believe that In the environment where the scope of interest consumption industry is constantly expanding, more and more products are combined with interest consumption, and consumers' awareness and understanding of interest consumption will continue to deepen. The frequency and proportion of interest consumption are expected to continue to increase.

艾媒咨询｜2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告

近年来，中国运动鞋服市场保持持续增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国运动鞋服市场运行状况及消费需求数据监测报告》显示，2023年中国运动鞋服市场规模已跃升至4926亿元。这一显著增长背后，国潮元素的兴起扮演了重要角色。随着消费者对本土文化的认同感逐渐增强，国潮风格在运动鞋服设计中的应用越来越广泛，深受市场欢迎。这既满足了消费者对个性化追求的需求，也为品牌带来了差异化竞争的新机会，进一步丰富了产品的文化内涵，提升了本土品牌在国际市场上的影响力。展望未来，国潮元素的深度融合与创新将成为推动中国运动鞋服市场持续上升的关键因素。预计到2025年，中国运动鞋服市场规模有望攀升至5989亿元，预示着”国潮热潮”下国货品牌的崛起以及市场的巨大潜力。
In recent years, China's sports shoes and clothing market has maintained a continuous growth trend. According to the latest "2024-2025 China sneaker-wear Market Operation and Consumer Demand Data Monitoring Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's sneaker-wear has jumped to 492.6 billion yuan in 2023. Behind this significant growth, the rise of the national tide element plays an important role. With the gradual enhancement of consumers' sense of identity of local culture, the national tide style is more and more widely used in the design of sports shoes and clothing, and is welcomed by the market. This not only meets the needs of consumers for personalized pursuit, but also brings new opportunities for differentiated competition for brands, further enrichis the cultural connotation of products, and enhances the influence of local brands in the international market. Looking to the future, the deep integration and innovation of national tide elements will become a key factor to promote the continued rise of China's sports shoes and clothing market. It is expected that by 2025, the market size of China's sports shoes and clothing is expected to climb to 598.9 billion yuan, indicating the rise of domestic brands under the "national tide boom" and the huge potential of the market.

艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告

月饼作为节日食品，承载着庆祝中秋这一传统节日的功能，也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示，2023年中国月饼销售规模达271.3亿元，2024年有望达300.1亿元，同比增长10.6%。艾媒咨询分析师认为，月饼是中国节日特色出口商品，也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播，月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化，消费者对健康化月饼的需求逐渐增加，月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry.

艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告

在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下，中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示，预制菜行业已成为部分食品企业业绩增长的主要动力，2023年上半年，安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月，“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视，同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry.

艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告

随着电子产品在生活中的普及，消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示，近视眼镜以60.30%的占比位居第一，显示出近视人群对眼镜的高需求。中国消费者对暴龙（34.89%）品牌认知度最高，其次是海伦凯勒（29.66%）和雷朋（28.17%）。
艾媒咨询分析师认为，眼镜市场呈现多元化趋势，包括品种、材质、功能以及销售渠道的多元化，同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses.

艾媒咨询 | 2024年中国月子中心产业运行状况与消费者行为数据分析报告

在“她经济”崛起以及健康生育观念逐步普及的大背景下，月子中心产业的网络关注度保持较高水平，月子中心产业将在一定时期内保持稳定发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国月子中心产业运行状况与消费者行为数据分析报告》数据显示，2013年至2023年间中国月子中心数量显著增长，从2013年的550家起步，至2023年达到峰值5454家，增长了近10倍。这一增长趋势反映出中国月子中心行业的蓬勃发展和市场需求的持续扩大，显示出月子中心服务在中国家庭中的日益普及和重要性。
Under the background of the rise of "her economy" and the gradual popularization of the concept of healthy fertility, the network attention of the maternity center industry has maintained a high level, and the maternity center industry will maintain stable development in a certain period of time. According to the latest "2024 China Maternity Center Industry Operation Status and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the number of maternity centers in China has increased significantly from 2013 to 2023. From 550 in 2013 to a peak of 5,454 in 2023, an increase of nearly 10 times. This growth trend reflects the booming development of China's maternity center industry and the continued expansion of market demand, showing the growing popularity and importance of maternity center services in Chinese families.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.

艾媒咨询｜2024年中国年菜市场运行监测分析报告

2024年春节期间餐饮企业迎来了首个“开门红”。作为中国春节餐饮重要组成部分的年菜，亦呈现一片火爆现象。数据显示，超一半的消费者购买预制菜作为自己家庭的年夜饭；淘宝年货节期间“预制菜”“半成品年夜饭”等关键词的搜索量环比最高增长20余倍。微博中#广东首推春节年菜预制菜#话题阅读量达1118万次。话题的火爆反映出当前社会中，年菜已成为春节饮食的重要关键词。
During the Spring Festival of 2024, catering enterprises welcomed their first "good start". As an important component of Chinese Spring Festival catering, New Year dishes are also showing a hot trend. Data shows that over half of consumers purchase pre made dishes as their family's New Year's Eve dinner; During the Taobao New Year Shopping Festival, the search volume for keywords such as "pre made dishes" and "semi-finished New Year's Eve dinner" increased by more than 20 times compared to the previous month. The topic of Guangdong's first promotion of pre made Spring Festival dishes on Weibo has received 11.18 million views. The popularity of the topic reflects that in current society, Chinese New Year dishes have become an important keyword in Chinese New Year cuisine.