艾媒咨询｜2024年中国生活美容及轻医美市场研究报告

随着居民生活水平的提高和审美观念的转变，美容行业逐渐形成一个庞大的产业链，从基本的护肤、化妆到整形、微整形等，美容行业的服务范围越发广泛。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国生活美容及轻医美市场研究报告》数据显示，2023年中国美容行业市场规模已达2804.0亿元，预计2025年市场规模有望达到3816.0亿元。未来，科技美容将成为美容行业的一个重要发展方向。数据显示，2017-2023年间中国轻医美市场用户规模不断增长，2023年其用户规模达2354万人，预计到2025年将达3105万人。用户规模的持续增长，表明中国轻医美市场呈现快速发展趋势，整个市场仍有巨大的发展潜力。
With the improvement of residents' living standards and the change of aesthetic concepts, the beauty industry has gradually become a huge industrial chain, from basic skin care, makeup to plastic surgery, micro-plastic surgery, etc., the service range of the beauty industry is more and more extensive. According to the latest "China Life Beauty and light Medicine Beauty Market Research Report 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's beauty industry has reached 280.04 billion yuan in 2023. It is expected that the market size is expected to reach 381.60 billion yuan in 2025. In the future, science and technology beauty will become an important development direction of the beauty industry. Data show that the user scale of China's light medical beauty market continues to grow between 2017 and 2023, with the user scale reaching 23.54 million in 2023 and is expected to reach 31.05 million in 2025. The continuous growth of the user scale indicates that China's light medical beauty market is showing a rapid development trend, and the entire market still has huge development potential.

艾媒咨询｜2024-2025年中国烘焙食品行业现状及趋势研究报告

随着人均消费水平的提升和餐饮消费结构的调整，中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示，2023年中国烘焙食品零售市场规模达5614.2亿元，同比增长9.2%，预计2029年可达到8595.6亿元。艾媒咨询分析师认为，中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。未来，随着烘焙食品行业的技术进步，如自动化生产设备应用和冷链技术发展，将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved.

艾媒咨询｜2024-2025年中国羊奶粉市场消费趋势洞察报告

因羊奶粉拥有小分子、易吸收、不易致敏、不易长胖的天然优势，越来越多消费者开始将目光转向营养丰富的羊奶粉产品。在居民健康营养观念升级、羊奶粉市场监管规范化、以及银发一族的需求日益增长的大背景下，羊奶粉市场发展迅速升温，各大乳企龙头纷纷布局欲抢占先机。iiMedia Research（艾媒咨询）数据显示，2023年中国羊奶粉市场规模为167.1亿元，同比增长12.7%；预计2028年将突破350亿元。各年龄段羊奶粉消费类型呈现差异化，成人羊奶粉消费者中，41-60岁的中老年消费者占比更高，为69.9%；而婴幼儿配方羊奶粉消费者更多为23-40岁的中青年，占比37.5%。矿物质、维生素多与营养丰富成羊奶粉产品优势共识，54.4%消费者认为羊奶粉优势在于富含矿物质和维生素，47.9%消费群体看中羊奶粉的营养丰富。羊奶粉赛道市场扩张迅速，行业竞争激烈，产品全年龄段覆盖率加深，品类逐渐多元化。在中国老龄化已成趋势、消费者品质需求升级大背景下，奶源地的建设与供应链的完善，是企业在未来羊奶粉市场的竞争中领先致胜的关键与核心。
Due to the natural advantages of goat milk powder, such as small molecules, easy absorption, low allergenicity, and low likelihood of causing weight gain, an increasing number of consumers are turning their attention to nutrient-rich goat milk powder products. Against the backdrop of an upgrade in residents' health and nutrition concepts, standardization in the goat milk powder market regulation, and a growing demand from the elderly population, the goat milk powder market is rapidly heating up. Leading dairy enterprises are actively positioning themselves to seize first-mover advantage.According to data from iiMedia Research , the size of China's goat milk powder market was 16.71 billion yuan in 2023, representing a year-on-year growth rate of 12.7%. It is projected to exceed 35 billion yuan by 2028. Consumption patterns for goat milk powder vary across different age groups: among adult consumers, those aged between 41-60 account for a higher proportion at 69.9%, while young and middle-aged consumers aged between 23-40 make up 37.5% of consumption.Minerals and vitamins are widely recognized as key strengths contributing to the nutritional richness of goat milk powder products; with approximately 54.4% of consumers acknowledging its mineral and vitamin content as advantageous factors while around 47.9% value its overall nutritional richness.The rapid expansion in the competitive landscape within the goat milk powder market has led to fierce industry competition with product coverage expanding across all age groups and categories gradually diversifying.In light of China's aging population trend and rising consumer demands for quality upgrades, it is imperative that companies focus on establishing dairy sources and enhancing supply chains as critical components for leading future competition within the goat milk powder market.

艾媒咨询 | 2024年中国在线外卖平台市场发展状况与消费行为调研分析报告

随着互联网技术的飞速发展和智能手机的普及，中国在线外卖平台市场在过去几年中经历了爆炸式的增长。这一新兴行业不仅深刻改变了餐饮行业的格局，也极大地便利了消费者的日常生活。特别是在快节奏的城市生活中，外卖服务成为许多上班族和学生党的首选。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国在线外卖平台市场发展状况与消费行为调查数据》数据显示，中国消费者整体点外卖频率较高，其中每周点5-10次（平均每天1-2次）外卖的消费者占比最高，达到32.34%。艾媒咨询分析师认为，生活节奏的加快、外卖平台的多样化选择、消费者需求的变化、技术进步的推动以及社会因素的影响等共同作用，推动了消费者点外卖频率的提升和外卖行业的快速发展。With the rapid development of Internet technology and the popularity of smartphones, China's online food delivery platform market has experienced explosive growth in the past few years. This emerging industry has not only profoundly changed the pattern of the catering industry, but also greatly facilitated the daily life of consumers. Especially in the fast-paced city life, food delivery service has become the first choice for many office workers and students. According to the latest "2024 China online food delivery platform market development status and consumer behavior survey data" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese consumers as a whole order takeout more frequently. Among them, consumers who order takeout 5-10 times a week (an average of 1-2 times a day) account for the highest proportion, reaching 32.34%. Analysts from Imedia Consulting believe that the acceleration of the pace of life, the diversification of delivery platforms, changes in consumer demand, the promotion of technological progress and the impact of social factors have all contributed to the increase in the frequency of consumers ordering takeaway food and the rapid development of the takeaway industry.

艾媒咨询｜2024年中国香港身份规划服务市场发展研究报告

中国香港正在面临劳动人口减少及产业升级挑战，身份规划服务市场呈现显著增长态势。2023年，通过各个人才引进计划，香港吸引了超过22万份新申请，其中约13.5万宗获得批准，获批率达61.3%，揭示了身份规划服务需求的强劲增长。iiMedia Research（艾媒咨询）的调研指出，该市场的主要客户群体为高学历、高收入的中青年人士，多数拥有学龄子女，其子女的年龄段大多集中在幼儿园和小学阶段。在选择服务时，客户最重视机构的专业性（61.6%）、成功案例（54.4%），以及“一站式”服务的便捷性（40.2%）。市场正向综合服务模式转变，服务机构正致力于提供涵盖税务规划、财富管理、子女教育等在内的全方位配套服务，实现真正意义上的“一站式”服务体验，推动行业服务标准升级。
Hong Kong, China, is facing the challenges of declining labor force and industrial upgrading, and the identity planning service market is showing significant growth. In 2023, Hong Kong attracted more than 220,000 new applications through various talent introduction schemes, of which about 135,000 were approved, with an approval rate of 61.3%, revealing a strong growth in demand for identity planning services. According to iiMedia Research, the main customer groups in this market are young and middle-aged people with high education and high incomes, most of whom have school-age children, and most of their children are concentrated in kindergarten and primary school. When choosing services, clients value the professionalism of the institution (61.6%), successful cases (54.4%), and the convenience of "one-stop" service (40.2%). The market is changing to a comprehensive service model, and service providers are committed to providing a full range of supporting services covering tax planning, wealth management, children's education, etc., to achieve a truly "one-stop" service experience and promote the upgrading of industry service standards.

艾媒咨询 | 2024年中国眼镜市场消费者需求洞察分析报告

随着电子产品在生活中的普及，消费者对眼镜的需求趋向多样化和个性化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国眼镜市场消费者需求洞察分析报告》数据显示，近视眼镜以60.30%的占比位居第一，显示出近视人群对眼镜的高需求。中国消费者对暴龙（34.89%）品牌认知度最高，其次是海伦凯勒（29.66%）和雷朋（28.17%）。
艾媒咨询分析师认为，眼镜市场呈现多元化趋势，包括品种、材质、功能以及销售渠道的多元化，同时消费者对眼镜的时尚性和健康性有更高的期待。
With the popularization of electronic products in life, consumers' demand for glasses tends to be diversified and personalized. According to the latest "2024 China Eyewear market consumer demand insight analysis report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, myopic glasses occupy the first place with 60.30%, showing the high demand for glasses among myopic people. Chinese consumers have the highest brand awareness of Tyrannosaurus (34.89%), followed by Helen Keller (29.66%) and Ray-Ban (28.17%).
Analysts from iiMedia Consulting believe that the glasses market presents a diversified trend, including variety, material, function and diversification of sales channels, while consumers have higher expectations for the fashion and health of glasses.

艾媒咨询｜2024-2025年中国无糖饮料行业研究及消费者洞察报告

随着国民消费观念和消费方式不断升级，追求健康生活方式已是大势所趋。无糖化、低糖化渐成全球健康饮食新标准，无糖饮料行业得到快速发展。2023年中国无糖饮料市场规模已达401.6亿元，预计2028年有望达815.6亿元。产业链分布上，上游的茶叶、咖啡豆等原料需求激增，消费旺盛。中游市场上头部企业竞争优势突出。下游渠道上，即时零售业态风起，成为无糖饮料品牌商的新增长渠道。健康属性成为无糖饮料受消费者青睐的主要原因，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国无糖饮料行业研究及消费者洞察报告》数据显示，45.5%的消费者在购买无糖饮料时注重其健康、减脂效果。目前，线上商超、电商平台为无糖饮料主要购买渠道，即时零售成全渠道发展新增量。未来，无糖饮料市场将朝着“大健康化”的消费方向发展。相关品牌应建立自身技术壁垒，突出产品的差异化和功能化优势，从而满足消费者日趋多元的需求。
As the national consumption concept and methods continue to upgrade, the pursuit of a healthy lifestyle has become an irresistible trend. Sugar-free and low-sugar diets are gradually becoming the new global standard for healthy eating, and the sugar-free beverage industry is developing rapidly. In 2023, the market size of sugar-free beverages in China has reached 40.16 billion yuan, and it is expected to reach 81.56 billion yuan by 2028. In terms of industry chain distribution, the demand for raw materials such as tea leaves and coffee beans in the upstream has surged, and consumption is vigorous. In the midstream market, leading companies have a prominent competitive advantage. In the downstream channels, instant retail formats are emerging, becoming a new growth channel for sugar-free beverage brands. Health attributes have become the main reason for sugar-free beverages to be favored by consumers. The latest "2024-2025 China Sugar-Free Beverage Industry Research and Consumer Insight Report" released by iiMedia Research, a third-party data mining and analysis institution of the global new economic industry, shows that 45.5% of consumers pay attention to the health and fat reduction effects when purchasing sugar-free beverages. At present, online supermarkets and e-commerce platforms are the main channels for purchasing sugar-free beverages, and instant retail has become an additional volume for the development of all channels. In the future, the sugar-free beverage market will develop towards the direction of "big health" consumption. Relevant brands should establish their own technical barriers, highlight the differentiation and functional advantages of products, so as to meet the increasingly diverse needs of consumers.

艾媒咨询｜2024年中国家清产品消费趋势洞察报告

中国家清产品市场规模在2015至2023年间整体呈上升趋势，2023年已达556.1亿元，预计2028年达到700.3亿元。经济快速发展带来消费升级，数字化转型拓宽了消费者获取信息和购买渠道，中国家清产品市场展现出一个动态、多元且具有一定潜力的景象。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国家清产品消费趋势洞察报告》数据显示，随着消费者对健康、安全及环保的要求不断提高，安全性已成为57.4%的消费者在选择家居清洁产品时的首要考量，其次是气味和环保性。面对消费者对可持续生活方式的追求，中国家清产品企业根据消费者需求对产品进行细分和品牌创新，在继续提供优质传统服务的基础上，加速迈入绿色革命时代，致力于在生产流程中融入节能减排的环保理念，以抢占市场先机。
The market size of China's household cleaning products showed an overall upward trend from 2015 to 2023, reaching 55.61 billion yuan in 2023, and is expected to reach 70.03 billion yuan by 2028. Rapid economic development has led to consumption upgrades, and digital transformation has broadened consumer access to information and purchasing channels. The market for China's household cleaning products presents a dynamic, diverse, and potentially promising landscape. According to the latest Research Report Insight Report on the Consumption Trends of Household Cleaning Products in China in 2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, as consumers' demands for health, safety, and environmental protection continue to rise, safety has become the top factor for 57.4% of consumers when choosing household cleaning products, followed by scent and environmental friendliness. In the face of consumers' pursuit of a sustainable lifestyle, China Jiaqing products enterprises carry out product segmentation and brand innovation according to consumer demand, and accelerate into the era of green revolution on the basis of continuing to provide high-quality traditional services, and is committed to integrating energy saving and emission reduction environmental protection concepts in the production process to seize market opportunities.

艾媒咨询 | 2023年第三季度中国预制菜行业运行监测数据分析报告

在行业政策的支持、冷链基础设施的逐步完善等多个因素影响下，中国预制菜行业正处于快速发展期。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年第三季度中国预制菜行业运行监测数据分析报告》显示，预制菜行业已成为部分食品企业业绩增长的主要动力，2023年上半年，安井、千味央厨等多家企业实现了营收及净利的双增长。2023年9月，“预制菜进校园事件”引发广泛关注。这一事件反应了公众对校园食品安全问题的重视，同时也凸显出预制菜在个人消费者市场仍有待进一步发展。这对于推进预制菜行业走向标准化、规范化具有积极意义。
Under the influence of multiple factors such as industry policy support and gradual improvement of cold chain infrastructure, China's prefabricated dishes industry is in a period of rapid development. The latest "Analysis Report on Operational Monitoring Data of China's Prefabricated Dishes Industry in the Third Quarter of 2023" released by iiMedia Research, a third-party data mining and analysis agency for the global new economy industry, shows that the prefabricated dishes industry has become the main driving force for the performance growth of some food enterprises. In the first half of 2023, multiple enterprises such as Anjing and Qianwei Central Kitchen achieved dual growth in revenue and net profit. In September 2023, the "Prefabricated Dishes on Campus Incident" attracted widespread attention. This incident reflects the public's attention to campus food safety issues, and also highlights the need for further development of prefabricated dishes in the individual consumer market. This has positive significance for promoting the standardization and normalization of the prefabricated dishes industry.

艾媒咨询｜2024-2025年中国银发经济投资前景分析报告

随着中国逐步迈入老龄化社会，老年人的衣食住行行业逐渐得到了社会广泛的关注和政府的扶持。发展银发经济是解决中国老年人衣食住行，提升其生活品质的重要途径之一，同时亦有助于带动中国经济发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国银发经济投资前景分析报告》数据显示，2023年中国养老产业市场规模为12.0万亿元，同比增长16.50%，预计2024年中国养老产业市场规模为13.9万亿元，2027年市场规模有望达20万亿元以上。
艾媒咨询分析师认为，新一代中老年人受教育程度普遍较高，退休后更加注重生活品质和社交需求，普遍愿意为自己的兴趣爱好买单，为银发经济市场的发展提供了良好的条件。
With China gradually entering the aging society, the clothing, food, housing and transportation industry of the elderly has gradually received extensive social attention and government support. Developing the silver economy is one of the important ways to solve the problem of clothing, food, housing and transportation of the elderly in China, improve their quality of life, and also help to promote China's economic development.According to the latest "Analysis Report on Investment Prospects of China's Silver Economy from 2024 to 2025" released by iiMedia Research, in 2023, the market size of China's pension industry will be 12.0 trillion yuan, an increase of 16.50%. It is expected that the market size of China's pension industry will be 13.9 trillion yuan in 2024, and the market size is expected to reach more than 20 trillion yuan in 2027.
Analysts from iMedia Consulting believe that the new generation of middle-aged and elderly people generally have a higher education level, pay more attention to the quality of life and social needs after retirement, and are generally willing to pay for their interests and hobbies, which provides good conditions for the development of the silver economic market.