中国食品科学技术学会×艾媒咨询 | 2023-2024年中国方便粉面食品行业发展研究报告

2023年9月4-6日，由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”，探讨在内需不足的压力下，如何驱动行业向上提升。历经20余年的精心培育，方便食品大会已成为涵盖方便面（米粉、粉丝）、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会，为中国方便食品产业的创新发展提供了强有力的科技支撑。会上，中国食品科学技术学会与iiMedia Research（艾媒咨询）联合发布了《2023-2024年中国方便粉面食品行业发展研究报告》。

艾媒咨询 | 2024年中国速冻食品消费趋势洞察研究报告

随着现代生活节奏加快，人们对方便、快捷食品的需求不断提升；同时，餐饮端对半成品食材的需求日益增强，半成品食材的兴起为速冻食品市场注入了新的活力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国速冻食品消费趋势洞察研究报告》数据显示，中国速冻食品市场规模不断扩大，2023年中国速冻食品市场规模已达1835.4亿元，预计2025年将达2130.9亿元。与此同时，中国懒宅人群数量现已超过8亿人，这使得速冻食品的消费群体进一步增加，行业发展潜力巨大，发展空间广阔。速冻食品行业目前行业集中度高，头部企业收益率较为可观，头部品牌效应明显。这种格局下，龙头企业能够很好地利用规模效应不断巩固自己的地位，凭借强大的资金实力与研发能力，不断地推出新品，进一步扩大市场。
With the accelerated pace of modern life, people's demand for convenient and fast food is rising; at the same time, the catering end of the demand for semi-finished ingredients is increasing, the rise of semi-finished ingredients has injected new vitality into the frozen food market. According to the latest "China Quick-Frozen Food Consumption Trend Insight Research Report in 2024" released by iiMedia Research, the size of China's frozen food market is expanding, and in 2023, the size of China's frozen food market has reached 183.54 billion yuan in 2023, and is expected to reach 213.09 billion yuan in 2025. At the same time, the number of lazy people in China is now more than 800 million people, which makes the consumer group of frozen food further increase, the industry has great potential for development, the development space is vast. Frozen food industry has a high degree of industry concentration, the head of the enterprise yield is more considerable, the head of the brand effect is obvious. Under this pattern, the leading enterprises can make good use of the scale effect to continuously consolidate their position, and with strong financial strength and research and development capabilities, they constantly launch new products to further expand the market.

艾媒咨询 | 2025-2026年中国水产行业现状及消费趋势洞察报告

中国水产行业正处于转型发展的关键阶段，传统养殖模式逐步向绿色化、智能化、数字化方向转变，循环水养殖、深远海养殖等新技术应用日益广泛。随着消费升级，市场对高品质、高附加值水产品的需求增长明显，预制菜等加工产品成为新增长点。行业同时面临环保压力加大、养殖成本上升等挑战，绿色可持续发展成为共识。产业链整合加速，龙头企业通过技术升级和品牌建设提升竞争力。国际贸易环境复杂多变，出口企业积极开拓新兴市场。整体来看，水产行业正从规模扩张向质量效益转型，科技创新和产业融合将成为未来主要发展方向。
全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2026年中国水产行业现状及消费趋势洞察报告》数据显示，消费者对水产品的需求呈现鲜明特征：超七成消费者偏好粗加工及生鲜/冷冻产品，反映出市场对食材新鲜度和原汁原味的追求，这要求企业必须强化冷链物流建设并规范加工标准；与此同时，即食零食类深加工产品凭借便捷性、口感和营养优势，以70.9%的占比成为最受欢迎的品类，充分契合现代快节奏生活方式的消费需求。
艾媒咨询分析师认为，中国水产行业需把握消费升级与技术变革的双重机遇，在保障传统产品品质的同时，加快深加工产品的创新研发。随着Z世代成为消费主力，个性化、健康化的水产零食及预制菜品将迎来更大发展空间。行业应通过构建从养殖到销售的数字化全链路，提升产品溯源能力和供应链效率，在满足多元化消费需求中实现高质量发展。
China's fishery industry is at a critical stage of transformation and development. Traditional aquaculture models are gradually shifting toward greener, smarter, and more digital approaches, with technologies like recirculating aquaculture systems (RAS) and deep-sea farming seeing increasing adoption. As consumption upgrades, demand for high-quality, high-value-added aquatic products has grown significantly, with processed items like ready-to-eat meals emerging as a new growth driver. However, the industry also faces challenges such as rising environmental pressures and increasing farming costs, making green and sustainable development a shared priority. Supply chain integration is accelerating, with leading companies enhancing competitiveness through technological upgrades and brand building. Amid a complex and volatile global trade environment, exporters are actively exploring emerging markets. Overall, the sector is transitioning from scale expansion to quality-driven growth, with technological innovation and industrial integration set to shape its future direction.
According to the latest “2025-2026 China's Fishery Industry Status and Consumption Trend Insight Report” released by iiMedia Research, a third-party global new-economy industry data mining and analysis firm, consumer preferences for aquatic products exhibit distinct characteristics: over 70% favor minimally processed or fresh/frozen products, reflecting a market demand for freshness and original flavor—prompting companies to strengthen cold-chain logistics and standardize processing practices. Meanwhile, ready-to-eat snack-type deep-processed products, valued for their convenience, taste, and nutritional benefits, dominate as the most popular category at 70.9%, aligning well with modern fast-paced lifestyles.
iiMedia Research analysts suggest that China's fishery industry must seize the dual opportunities of consumption upgrades and technological transformation. While maintaining the quality of traditional products, it should accelerate R&D in deep-processed innovations. As Gen Z becomes the core consumer base, personalized and health-oriented aquatic snacks and prepared dishes will gain further traction. The industry should establish a fully digitalized supply chain—from farming to sales—to enhance traceability and operational efficiency, achieving high-quality development by meeting diverse consumer demands.

艾媒咨询 | 2023年中国速冻小吃食品消费趋势洞察研究报告

由于人们对方便、快捷、健康食品的需求不断增加，速冻小吃成为越来越多人的选择。预计未来几年，速冻小吃行业将继续保持快速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国速冻小吃食品消费趋势洞察研究报告》数据显示，2022年中国速冻小吃市场规模达到191.3亿元，预计2023年有望突破200亿元。随着消费者对方便、快捷、健康食品的需求不断增加，以及冷链物流的进一步发展，速冻小吃市场仍将保持增长态势。

艾媒咨询|2021年中国速冻食品产业链及消费趋势研究报告

本报告研究涉及企业/品牌/案例：三全食品，安井食品，海欣食品，广州酒家

随着居民人均收入的增加，消费者的生活水平与消费习惯也随之发生转变。目前我国懒宅人群数量已超8亿人，这使主打懒人经济的速冻食品的用户范围进一步增加。数据显示，自2011年起，我国速冻食品市场规模不断扩大，至2020年，中国速冻食品市场规模已达1393亿元，预计2024年中国速冻食品市场规模将达1986亿元。近年来自热锅系列产品发展十分迅速，市场规模即将突破百亿元。而自热米饭、自热火锅相较于速冻食品而言食用更为便捷，未来会成为挤占速冻食品市场份额的一大有力的竞争对手。
As the per capita income of residents has increased, consumers' living standards and consumption habits have also changed. At present, the number of lazy houses in my country has exceeded 800 million, which has further increased the range of users of quick-frozen food that focuses on the lazy economy. Data shows that since 2011, the scale of my country's quick-frozen food market has continued to expand. By 2020, the size of China's quick-frozen food market has reached 139.3 billion yuan. It is estimated that China's quick-frozen food market will reach 198.6 billion yuan in 2024. In recent years, the series of self-heating pan products have developed rapidly, and the market scale is about to exceed 10 billion yuan. Self-heating rice and self-heating hot pot are more convenient to eat than quick-frozen food. In the future, they will become a powerful competitor to occupy the market share of quick-frozen food.

艾媒咨询|2021年中国食品行业发展趋势分析报告

2021 年 12 月 29日，由论道网主办，论道圈、桂仓加速器联合主办的“第二届广西产业大会 暨 2021 广西食品行业论坛”以线上直播的方式隆重举行。本次论坛以“开局与变局，广西食品行业新机遇”为主题，分为设计趋势、投资、创业与服务四个部分，邀请政府主管部门、广西本土食品企业、全国的食品行业投资机构和研究机构、本土专业服务机构，从各自专业层面， 提供案例经验和创新发展的分享。为广西食品行业的从业者和关联方，提供行业发展创变的思路和经验交流。艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，并在现场发表了《2021年中国食品行业发展趋势分析》演讲。演讲围绕“食品行业消费新趋势下，广西的机会在哪里”展开，通过艾媒大数据决策和智能分析系统的数据挖掘结果，对烘焙食品、休闲食品、速冻食品、方便食品领域的行业现状、消费行为等展开详细的分析解读，共同展望未来食品行业发展趋势。
On December 29, 2021, "the second Guangxi industry conference and 2021 Guangxi food industry forum", sponsored by lundao.com and jointly sponsored by lundao circle and guicang accelerator, was grandly held in the form of online live broadcast. With the theme of "opening and changing situation, new opportunities for Guangxi food industry", this forum is divided into four parts: design trend, investment, entrepreneurship and service. Government departments, local food enterprises in Guangxi, national food industry investment and research institutions and local professional service institutions are invited to share case experience and innovation and development from their respective professional levels. Provide ideas and experience exchange for practitioners and related parties in the food industry in Guangxi.Zhang Yi, CEO and chief analyst of iiMedia Research, was invited to attend the event and delivered a speech on the development trend analysis of China's food industry in 2021. The speech focused on "where are the opportunities in Guangxi under the new consumption trend of the food industry". Through the data mining results of AI media big data decision-making and intelligent analysis system, it carried out a detailed analysis and interpretation of the industry status and consumption behavior in the field of baked food, leisure food, quick-frozen food and convenience food, and jointly looked forward to the development trend of the food industry in the future.

艾媒咨询 | 2023-2024年中国方便食品行业发展研究报告

　　2023年9月4-6日，由中国食品科学技术学会主办的第二十三届中国方便食品大会暨方便食品展在北京召开。大会围绕“变局中的拓展与延伸”，探讨在内需不足的压力下，如何驱动行业向上提升。历经20余年的精心培育，方便食品大会已成为涵盖方便面（米粉、粉丝）、挂面、冷冻食品、调味面制品、自加热食品及方便休闲食品、咸味香精调味料、加工设备、冷链装备、产品包装等上下游全产业链的行业年度盛会，为中国方便食品产业的创新发展提供了强有力的科技支撑。会上，中国食品科学技术学会与iiMedia Research（艾媒咨询）联合发布了《2023-2024年中国方便食品行业发展研究报告》。近年来方便食品购买场景不断扩宽，除了出差旅途、办公室、家庭等场景之外，外出露营、野餐等场景逐渐流行。iiMedia Research（艾媒咨询）数据显示，近年来中国方便食品市场规模不断扩大，2022年中国方便食品市场规模已达5961亿元。

艾媒咨询 | 2025年中国速冻食品行业市场消费行为洞察报告

速冻食品作为一种经过急速低温冻结处理的预包装食品，凭借其方便快捷、易于储存、品类丰富等特点，在全球食品市场中占据着重要地位。随着生活节奏的加快、消费观念的转变，以及冷链物流技术的发展，速冻食品市场近年来呈现出快速增长的态势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速冻食品行业市场消费行为洞察报告》数据显示，在消费者行为方面，高达 60.99% 的消费者经常购买速冻食品，这一比例表明速冻食品已深度融入中国消费者的日常生活，有着较高的接受度和频繁的消费频次，其方便快捷的特性契合了大众快节奏的生活方式。从产品品类偏好来看，其他速冻米面制品独占鳌头，占比达 43.24% ，其中速冻水饺、煎饺这类传统米面制品深受消费者喜爱，这既体现出传统美食的强大吸引力，也反映出消费者对熟悉口味和品类的依赖。这对速冻食品行业而言，在持续扩大市场份额时，一方面要巩固传统米面制品的优势，不断优化品质和口味；另一方面，可基于消费者对速冻食品的高接受度，拓展更多创新品类。艾媒咨询分析师认为，速冻食品市场作为食品行业的重要细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着技术的进步、市场的成熟，以及行业的规范发展，速冻食品市场将迎来新的发展机遇。速冻食品企业应抓住机遇，积极应对挑战，通过不断创新产品、提升品质、优化渠道、加强品牌建设等方式，提高企业的市场竞争力，实现可持续发展。
Quick-frozen food, as a kind of pre-packaged food that has undergone rapid cryogenic freezing treatment, occupies an important position in the global food market by virtue of its convenience, easy storage and rich categories. With the acceleration of the pace of life, the change of consumption concept and the development of cold chain logistics technology, the frozen food market has shown a rapid growth trend in recent years. According to the latest "Insight report on China frozen food industry market consumer behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 60.99% of consumers often buy frozen food in terms of consumer behavior. This proportion indicates that frozen food has been deeply integrated into the daily life of Chinese consumers, with high acceptance and frequent consumption frequency, and its convenient and fast characteristics fit the fast-paced lifestyle of the public. In terms of product category preference, other frozen rice and noodle products take the lead, accounting for 43.24%, among which frozen dumplings and fried dumplings such traditional rice and noodle products are favored by consumers, which not only reflects the strong appeal of traditional food, but also reflects consumers' dependence on familiar tastes and categories. This for the frozen food industry, in the continuous expansion of market share, on the one hand to consolidate the advantages of traditional rice products, constantly optimize the quality and taste; On the other hand, more innovative categories can be expanded based on consumers' high acceptance of frozen foods. Imedia Consulting analysts believe that the frozen food market, as an important segment of the food industry, has broad development prospects and huge market potential. Although it is currently facing some challenges, with the progress of technology, the maturity of the market and the standardized development of the industry, the frozen food market will usher in new development opportunities. Frozen food enterprises should seize opportunities, actively respond to challenges, through continuous product innovation, improve quality, optimize channels, strengthen brand building and other ways to improve the market competitiveness of enterprises, to achieve sustainable development.

艾媒咨询|2021年中国预制菜行业分析报告

本报告涉及的案例/品牌/企业：味知香，盒马工坊

iiMedia Research（艾媒咨询）数据显示，2021年中国预制菜市场规模为3459亿元，预制菜在中国属于刚起步阶段，随着消费升级以及冷链物流布局，预制菜市场将BC端同时加速发展，预计未来中国预制菜市场保持较高的增长速度，2026年中国预制菜规模约为10720亿元。艾媒咨询分析师认为，中国预制菜行业多以B端市场为主，近年来C端顾客追求便利多元化的产品，且顾客已经形成每周购买预制菜产品的习惯，在互联网多元化营销的助力下，预制菜产品将在C端市场快速发展。

艾媒咨询｜2024-2025年中国水产行业现状及消费趋势洞察报告

近年来，中国水产行业正以稳健的步伐向前发展，其产业规模持续扩张，产量快速提升，展现出强劲的增长势头和广阔的发展前景。数据显示，2015-2023年中国水产品总产量逐年递增，2023年达7116.24万吨，水产品已成为居民膳食结构中的重要组成部分，水产消费从“温饱型”向“品质型”转变。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国水产行业现状及消费趋势洞察报告》数据显示，在水产品品类选择中，71.5%消费者常购买生鲜/冷冻水产品，生鲜/冷冻水产品品类仍在消费者选择中占据主导地位。即食零食类为消费者最常选购的深加工水产品品类，占比75.3%，在市场上占比中拥有一定的优势空间。如今，中国水产养殖企业多以分散的个体经营模式为主，大型企业较少，市场集中度低。与此同时，水产类预制菜已渐成水产品消费的新途径，行业品牌意识觉醒加速。企业应加快布局或跨界布局水产行业细分领域，朝品牌化、专业化方向发展；同时，进一步加快转型升级，推进智慧水产养殖，开展数字渔业示范，大力发展优质、特色、绿色、生态的水产品。
In recent years, China's fishery industry is developing at a steady pace, its industrial scale continues to expand, the output is rapidly increasing, showing a strong growth momentum and broad development prospects. Data show that the total output of aquatic products in China increased year by year from 2015 to 2023, reaching 71,162,400 tons in 2023, aquatic products have become an important part of the residents' dietary structure, and aquatic consumption has changed from "subsistence" to "quality". According to the latest Research Report 2024-2025 China's fishery industry status and consumption trend insight report released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, in the choice of aquatic products, 71.5% of consumers often buy fresh/frozen aquatic products, and fresh/frozen aquatic products still occupy a dominant position in consumer choice. Ready-to-eat snacks are the deep-processed aquatic products most frequently purchased by consumers, accounting for 75.3%, which has a certain advantage in the market. Nowadays, Chinese aquaculture enterprises are mainly based on decentralized individual business model, with fewer large enterprises and low market concentration. At the same time, aquatic prefabricated dishes have gradually become a new way of aquatic product consumption, and the awakening of industry brand awareness has accelerated. Enterprises should speed up the layout or cross-border layout of the aquatic industry segmentation field, towards the direction of branding and specialization. At the same time, further accelerate the transformation and upgrading, promote smart aquaculture, carry out digital fishery demonstration, and vigorously develop high-quality, unique, green and ecological aquatic products.