关于“康师傅”的报告
艾媒咨询｜2024-2025年中国方便食品市场发展及消费能力洞察报告
随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示，2023年中国方便食品市场规模已达6736亿元，预制菜赛道异军突起，方便食品的产品品类得以扩充，预计2026年中国方便食品行业市场规模有望突破万亿元。2024年，消费者最常购买的方便食品为方便面、方便米饭等，占比达63.1%；网上商城（58.3%）是消费者购买方便食品的主要渠道；成分安全、无添加剂（51.2%）是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现，方便食品行业越发细分化和多元，品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich.-
艾媒咨询｜2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整，中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示，2023年中国烘焙食品零售市场规模达5614.2亿元，同比增长9.2%，预计2029年可达到8595.6亿元。艾媒咨询分析师认为，中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。未来，随着烘焙食品行业的技术进步，如自动化生产设备应用和冷链技术发展，将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
艾媒咨询｜2024年中国互联网家居售后服务市场发展白皮书
全球家居市场规模在2010年至2025年间整体呈上升趋势，2023年已达5192.9亿美元，预计2025年达5546.6亿美元。互联网技术的不断演进正引领家居售后服务行业的数字化升级，促进供需双方更高效精准匹配，并促进了线上线下服务融合的新模式。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国互联网家居售后服务市场发展白皮书》数据显示，随着企业采用轻资产运营策略并依托第三方服务平台增强服务效能，服务效率成为46.7%消费者选择互联网家居服务平台的首要考量。面对消费者日益多元且个性化的服务需求，互联网家居售后服务平台在继续提供优质传统服务的基础上，正积极拓展服务边界，旨在全方位满足消费者瞬息万变的一站式个性化定制服务诉求，构建起更加契合时代潮流的家居售后服务生态。
The global home furnishing market has shown an overall upward trend from 2010 to 2025, reaching $519.29 billion in 2023 and is expected to reach $554.66 billion by 2025. The continuous evolution of Internet technology is leading the digital upgrading of the home after-sales service industry, promoting more efficient and accurate matching between supply and demand, and promoting a new model of online and offline service integration. According to the latest Research Report 2024 White Paper on the Development of China's Internet home after-sales service market Market released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry,as enterprises adopt asset light operation strategies and rely on third-party service platforms to enhance service efficiency, service efficiency has become the primary consideration for 46.7% of consumers to choose Internet home service platforms. In the face of consumers' increasingly diversified and personalized service needs, the Internet home after-sales service platform is actively expanding its service boundaries on the basis of continuing to provide high-quality traditional services, aiming to meet consumers' ever-changing demands for one-stop personalized customization services in an all-round way, and build a more responsive home after-sales service ecosystem. -
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艾媒咨询|2021年中国烘焙食品行业竞争格局与消费行为分析报告
本报告研究涉及企业/品牌/案例：稻香村，鲍师傅，虎头局，轩妈
iiMedia Research(艾媒咨询)数据显示，2021年中国烘焙食品市场规模预估达2600.8亿元，同比增长19.9%。疫情逐渐恢复，烘焙食品市场将保持10%左右的增长率，2023年中国烘焙食品市场规模将达3069.9亿元。烘焙食品行业投融资状况活跃，2021年1-8月烘焙行业融资超57.0亿。艾媒数据显示，近两年烘焙食品行业投资次数持续上涨，2021年1-9月投资事件多达22起，资本投资金额更是创新高，总融资金额达57.0亿元。艾媒咨询分析师认为，烘焙食品行业进入高速发展时期，随着资本进入市场，行业竞争将不断加剧，企业需在产品、技术、营销上下足功夫，长期经营和树立品牌。
According to data from iiMedia research, China's bakery market is expected to reach 260.08 billion yuan in 2021, with a year-on-year increase of 19.9%. The epidemic situation will gradually recover, and the baked food market will maintain a growth rate of about 10%. In 2023, the scale of China's baked food market will reach 306.99 billion yuan. The investment and financing status of the bakery industry is active. From January to August 2021, the financing of the baking industry exceeded 5.7 billion. iiMedia data show that the number of investment in the bakery industry has continued to rise in the past two years. There were 22 investment events from January to September 2021, and the amount of capital investment reached a new high, with a total financing amount of 5.7 billion yuan. iiMedia consulting analysts believe that the bakery industry has entered a period of rapid development. With the capital entering the market, the industry competition will continue to intensify. Enterprises need to make full efforts in products, technology and marketing, long-term operation and brand building. -
艾媒咨询|2020-2021年中国快销食品行业发展现状及消费者行为洞察报告
本报告研究涉及企业/品牌/案例：康师傅、三只松鼠、旺旺、桃李面包、大白兔、周黑鸭。
快销食品行业是推动国内外经济双循环的重要环节。当前，快销食品也积极追求健康化、品质化、高端化的发展趋势，并且积极利用直播、短视频等模式催化线上经济的发展。iiMedia Research（艾媒咨询）分析认为2019年中国休闲食品行业市场规模达到10556亿元，同比增长6.10%，预计2020年将超过11000亿元。
The fast-moving food industry is an important link in promoting the double cycle of domestic and foreign economies. At present, fast-moving foods are also actively pursuing the development trend of health, quality and high-end, and actively use live broadcast, short video and other modes to catalyze the development of the online economy. According to iiMedia Research's analysis, the market size of China's snack food industry reached 1,055.6 billion yuan in 2019, an increase of 6.10% year-on-year, and it is expected to exceed 1,100 billion yuan in 2020. -
艾媒咨询|2020年中国饮料行业细分领域发展及典型案例分析报告
本报告研究涉及企业/品牌/案例：元气森林，伊利，康师傅，统一，东鹏饮料，香飘飘，农夫山泉，承德露露。
监测数据显示，2020年7-8月“饮料”行业网络口碑为67.2，偏向正面。艾媒咨询分析师认为，由于消费者更偏好“无糖”“代糖” 等健康饮品，饮料行业企业也随着消费者理念的变化进行产品升级迭代，推出符合大众需求的饮品，从而获得了较高的关注和认可。特别是受到疫情影响，消费者会更加关注食品饮品的健康问题，企业可能会进一步关注并强调植物基和以植物为中心的产品，比如豆浆、果蔬汁、酸奶。
Monitoring data show that in July-August 2020, the "beverage" industry network reputation of 67.2, biased towards the positive. iiMedia Research analysts believe that because consumers prefer "sugar-free" "sugar" and other healthy drinks, beverage industry enterprises also with the change of consumer philosophy to carry out product upgrading iteration, the introduction of drinks in line with the needs of the public, so as to obtain a higher level of attention and recognition. In particular, as a result of the outbreak, consumers will pay more attention to the health of food and beverages, and businesses may pay more attention to and emphasize plant-based and plant-centric products such as soy milk, fruit and vegetable juice, yogurt.
