关于“舆情”的报告
艾媒咨询 | 2023年”国产羽绒服涨价“事件商情监测分析报告
近日，话题“国产羽绒服卖到7000元”登上微博热搜第一，引起网友对国产羽绒服价格的关注和讨论，“羽绒服涨价把市场让给了军大衣”、“波司登平均价格已升至1600元”等国产羽绒服涨价相关话题频频登上热搜。iiMedia Research（艾媒咨询）数据显示，近八成消费者接受1200元以下的羽绒服。截止11月30日，“国产羽绒服”网络口碑已降至32.5。网友观点分化明显，呈现支持、中立及反对态度，事件论点集中于“国货该不该高端”、“价格与质量是否成正比”等问题上。国货羽绒服高端化是实现国货振兴的重要途径，打破“国货等于平价”的刻板印象还需用品质说话。
On November 22, 2023, the topic #Domestic down jacket sold to 7,000 yuan# hit the first microblogging hot search, causing netizens to pay attention to and discuss the price of domestic down jackets, “down jacket price hike ceded the market to the military coat”, #bosideng average price has risen to 1,600 yuan# and other topics related to the price increase of domestic down jackets are frequently on the hot search. iiMedia Research data show that nearly 80% of consumers accept down jackets that cost less than 1,200 yuan. As of November 30th, the Internet Word of Mouth (IWOM) for "domestic down jackets" has dropped to 32.5. In this public opinion event, netizens' views are clearly differentiated, showing support, neutrality, and opposition, with the argument focusing on "whether national products should be high-end", "Price and quality is proportional" and other issues. National down jacket high-end is an important way to realize the revitalization of national products, to break the stereotype of "national products equal to affordable" need to speak with quality.-
艾媒咨询｜2024年“农夫山泉舆论风波”事件舆情监测分析报告
2024年三月初，一个被网友认为缺乏诚意的花圈悼念，引起了全网对农夫山泉以及农夫山泉创始人钟晱晱的议论。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年“农夫山泉舆论风波”事件舆情监测分析报告》数据显示，截至3月12日，“农夫山泉”的网络口碑由3月1日的58.1降至3月12日的32.0。最受网民热议的话题从创始人的故事，转向农夫山泉的包装与钟晱晱儿子的国籍问题。iiMedia Research（艾媒咨询）调研数据显示，超半数网友认为企业的社会责任感已然成为影响一个品牌的关键因素。未来，以本土文化宣扬企业品牌形象，也许是更贴近民众的选择。
In early March 2024, an insincere wreath of condolence set off an online debate about Nongfu Spring and its founder, Zhong Shanshan. According to the latest "Public Opinion Monitoring Report on the 'Nongfu Spring Public Oopinion Storm' Incident in 2024" Nongfu Spring Public Opinion Storm "released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Nongfu Spring Tiktok official flagship store sales fell by more than 90%. As of March 12th, the online reputation of "Nongfu Spring" dropped from 58.1 on March 1st to 32.0 on March 12th. The most hotly debated topics on the Internet shifted from the story of the founder to the packaging of Nongfu Spring and the nationality of Zhong Shanshan's son. According to iiMedia Research, more than half of netizens believe that a company's sense of social responsibility has become a key factor affecting a brand. In the future, promoting the corporate brand image with local culture may be a choice closer to the people. -
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艾媒咨询|2020年中国MRO采购行业研究报告
本报告研究涉及企业/品牌/案例：齐心集团,固安捷,米思米。
工业生产持续处于平稳较快增长水平，MRO市场需求旺盛，数据显示，2020年11月份，全国规模以上工业增加值同比增长7.0%，较上月加快0.1个百分点，高于上年同期0.8个百分点。除在疫情期间受到冲击外，整体行业趋势向上，工业生产处于平稳较快增长的形势。MRO是工业企业进行正常生产经营中不可或缺的基础物资，未来市场需求将保持旺盛。iiMedia Research（艾媒咨询）数据显示，六成受访采购者表示线上线下全渠道采购，20.8%受访采购者选择线下渠道，18.9%更倾向线上渠道采购，以满足企业物资需求。在中国MRO采购市场企业竞争潜力梯队排行中，齐心集团位居第一梯队，齐心依靠优质的一站式企业服务平台在国内有较高的知名度，凭借多年的数字化技术、供应链、行业服务经验等优势，有效提升电商化服务能力依托自建物流以及供应链、B2B大客户资源与数字化技术优势，得到市场的认可。
Industrial production continues to maintain a steady and rapid growth level, and the MRO market demand is strong. Data shows that in November 2020, the national industrial value added above designated size increased by 7.0% year-on-year, an increase of 0.1 percentage points from the previous month and 0.8 percentage points higher than the same period last year . Except for the impact during the epidemic, the overall industry trend is upward, and industrial production is in a situation of steady and rapid growth. MRO is an indispensable basic material for the normal production and operation of industrial enterprises, and the market demand will remain strong in the future.As the data of iiMedia Research showed, 60% of the interviewed purchasers indicated that online and offline omni-channel purchases, 20.8% of the interviewed purchasers chose offline channels, and 18.9% preferred online channel purchases to meet corporate material needs. In the ranking of the competitive potential of enterprises in China’s MRO procurement market, Qixin company ranks the first echelon, relying on the high-quality one-stop enterprise service platform to have a high reputation in China. Relying on years of digital technology, supply chain, and industry service experience such advantages, effectively improving e-commerce service capabilities.Relying on self-built logistics and supply chain, B2B major customer resources and digital technology advantages, have been recognized by the market. -
艾媒舆情|2020中国“新冠疫期”广药集团社会责任行为监测报告
本报告研究涉及企业/品牌/案例：广药集团
面对“新冠疫情”，广药集团旗下各企业肩负起应有的社会责任与担当，抗击疫情；产品生产按照“两不两保”要求，保证质量，公益为上；持续关注疫情对药品需求，保持应急抗疫药品供应，助力应对疫情防控攻坚战。
In the face of the "new crown epidemic", all enterprises under Guangzhou Pharmaceutical Group shoulder their due social responsibilities and responsibilities to fight against the epidemic; the production of products is based on the requirements of "two not two guarantees" to ensure quality and public welfare; the company continues to pay attention to the drug demand of the epidemic, maintain the supply of emergency anti epidemic drugs, and assist in the fight against the epidemic.
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