艾媒舆情|2020年315在线服务平台消费者投诉事件盘点

本报告研究涉及企业/品牌/案例： 新东方“虚假宣传”事件；尚德机构“贷款分期”事件；嗨学网“诱导用户”事件；马蜂窝APP“乱扣费”事件；飞猪“霸王条款”事件

任何行业的诚信体系建设，最终都要从消费者的角度出发，始终要保证消费者获得真实的信息、维护消费者权益、在服务环节上建立对应的诚信监督机制，满足消费者相关的需求与期待。

In any industry, the construction of credit system, from the perspective of consumers, should always ensure that consumers get the real information, safeguard the rights and interests of consumers, establish the corresponding credit supervision mechanism in the service link, and meet the relevant needs and expectations of consumers.

艾媒舆情 | 2018中国企业舆情传播诊断报告系列——携程

艾媒大数据舆情监测系统显示，2018年以来携程企业多次陷入舆论漩涡，面临天价退票门、大数据杀熟、携程酒店竞价排名等多起舆论事件，网络舆论关注度高，负面舆情对携程企业产生了一定的影响。艾媒舆情对携程企业网络舆情监测发现，携程对三大事件的舆情应对评价指数总体较低，对舆情重视程度不足，造成了负面影响。

艾媒舆情|携程天价差额“退票门”事件舆情监测分析报告

2018年2月，携程客户王女士取消4万多元的机票，被携程客服告知取消订单须收取18524元机票费作为退票费，后携程遭深圳市市监委通报批评并公开致歉。艾媒大数据舆情监控系统监测显示，3月25日事件爆发后，针对携程、OTA等讨论持续发酵，4月2日携程的舆情热度值达到新高峰。

艾媒报告|2019Q3中国在线酒店预订行业监测报告

本研究报告涉及企业/品牌/案例：本研究报告涉及企业/品牌/案例：携程，同程艺龙，去哪儿，马蜂窝，途牛，飞猪，阿里巴巴，支付宝，芝麻信用，淘宝直播，美团大学美酒学院

iiMedia Research（艾媒咨询）数据显示，2019年中国在线酒店预订间夜规模预计达到9.03亿，市场继续呈现增长态势。目前新旅游人口开始崛起，90及95后对于景观房、新型酒店、网红酒店的消费偏好均较总体用户强烈，其最高可接受日均间夜价格也比总体用户高出32.5元。新消费认可且具有高消费能力、追求个性化的特点，正逐渐成为行业增长新引擎。

目前中国在线酒店预订行业正处于快速发展阶段，虽然其发展情况与欧美发达国家相比仍有差距，但存在着巨大的市场潜力。iiMedia Research（艾媒咨询）数据显示，超八成中国在线酒店预订用户处于18-39岁阶段，结构呈现年轻化特征，年轻用户及新旅游人口开始成为行业的重要增长引擎。另一方面，三线及以下城市用户占比达三成，下沉市场用户量大，且具备较强的消费意愿和能力，但目前在线化率仅为19.6%，市场仍有巨大开发空间，其发展对于行业的影响也将不断扩大。多方因素影响下，中国在线酒店预订行业的发展呈现良好势头。iiMedia Research（艾媒咨询）数据显示，中国在线酒店预订间夜量规模正逐年扩大，2019年有望突破9亿。

At present, China Online Hotel Reservation Industry is in a rapid development stage. Although its development is still behind that of developed countries in Western countries, there is still huge market potential. As the data of iiMedia Research showed, over 80% of China Online Hotel Reservation users are in the stage of 18-39 years old, with a younger structure, Young users and the new travel population has become an important growth engine for the industry. On the other hand, 30% of China Online Hotel Reservation users are from the third-tier and below cities, the scale of the users in the sinking market is large, and they have strong willingness and ability to consume. However, by far the online penetration rate of the sinking cities is only 19.6%, the market still has a huge development space, and the impact of its development on the industry will continue to expand. Under the influence of various factors, the development of China Online Hotel Reservation Industry shows a good momentum. As the data of iiMedia Research showed, the scale of China Online Hotel Reservation room nights is expanding year by year, and it is expected to exceed 900 million in 2019.

艾媒舆情|2020中国春运抢票软件变“黄牛”现象引质疑舆情监测报告

本报告研究涉及企业/品牌/案例：去哪儿APP，智行火车票，飞猪，携程，同程艺龙，美团，高铁管家，新华网，央视网，时代周报

春节购票是刚需，有需求就会催生商机，抢票软件应运而生，特别是对高铁票热门站点一票难求。因此官方铁路售票软件12306和抢票平台之间的博弈长期存在。抢票软件只是将用户手动购买车票的链路照搬，用机器来操作，利用企业带宽和机器速度来当“代购”。购买了加速包或VIP的不同之处在于，刷新的频率可能会从30秒一次变成10秒一次或5秒一次，或者多个服务器同时抢票。但是，能不能抢到票仍然是概率问题。抢票难的根本原因是供求关系不平衡。
Buying tickets for the Spring Festival is just needed, and when there is demand, it will generate business opportunities. Ticket-grabbing software has emerged, especially for high-speed rail tickets. Therefore, the game between the official railway ticketing software 12306 and the ticket grabbing platform has long existed. The ticket-grabbing software simply copies the link where the user manually purchases the ticket, operates it with a machine, and uses the enterprise bandwidth and machine speed as a "purchasing agent". The difference between purchasing an acceleration package or VIP is that the refresh frequency may change from 30 seconds to 10 seconds or 5 seconds, or multiple servers can grab tickets at the same time. However, it is still a matter of probability whether tickets can be seized. The root cause of the difficulty in grabbing tickets is the imbalance between supply and demand.

艾媒咨询|2020Q1中国在线酒店预订行业监测报告

本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。

　　Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings.

中航沈飞股份有限公司2021年第三季度报告

成飞集成：2021年第三季度报告

今飞凯达：2021年第三季度报告

艾媒报告 |2019中国养猪行业研究与商业投资决策分析报告

本报告研究涉及公司/品牌/案例：阿里云，新希望集团，雏鹰农牧，正邦科技，罗牛山，唐人神集团，海大集团，新工业，大康，得利斯，顺鑫农业，广弘，康达尔，网易味央，猪哥靓，双鸽股份，精神气，壹号食品，温氏股份，牧原股份，中粮肉食，宝迪，新希望，大北农，首农黑六，膳博士，壹号土猪

2018年中国肉类消费中，猪肉消费占比达62.9%，中国对猪肉依赖性较强。因此，生猪养殖企业（如温氏股份）2018年的销售表现良好，而网红品牌（如网易味央）等猪肉品牌收到资本市场看好，有一定的融资能力。艾媒咨询分析师认为，中国人对猪肉的需求量大且短期内不会改变，但是部分生猪养殖的上市公司已经出现“增收不增利”的情况，因此如何借助AI、智能科技手段降低成本、提高猪肉产量是相关企业的主要考虑因素。特别是素食主义、人造肉等消费观念兴起，可能会成为更长期的猪肉产品竞争对象，需要提前布局进一步提高猪肉产品的食品安全和营养价值。

In 2018, pork consumption accounted for 62.9% of China's meat consumption, and China was more dependent on pork. Therefore, pig breeding enterprises (such as Wen's shares) in 2018 sales performance is good, and the net red brand (such as Net-a-Porter) and other pork brands received the capital market, has a certain financing capacity. Ai media consulting analysts believe that the demand for pork in the Chinese is large and will not change in the short term, but some pig farming listed companies have appeared “increase income and not increase profits“ situation, so how to use AI, intelligent technology means to reduce costs, improve pork production is the main consideration of related enterprises. In particular, the rise of vegetarianism, artificial meat and other consumption concepts, may become a longer-term competition for pork products, the need for advance layout to further improve the food safety and nutritional value of pork products.