艾媒咨询 | 2023-2024年中国全域旅游产业运行数据及发展趋势研究报告

2023年是旅游业经历三年疫情之后的复苏振兴之年，仅上半年，旅游业收入就已高于2020年和2022年的旅游年总收入，未来旅游业发展前景较广阔。具体到旅游产品层面，旅游产品线上与线下的消费边界逐渐模糊，但线下文旅服务的体验仍难以取代。

艾媒咨询|2020上半年中国社区团购行业专题研究报告

本报告研究涉及企业/品牌/案例：美团优选、十荟团、兴盛优选。

随着物流体系的成熟发展，在后疫情时代中国社区团购市场进入爆发式增长阶段，在2020年社区团购市场发展增长率超过百分之百，市场规模达到650亿。随着社区团购的不断成熟发展，诸多企业、资本都在积极开拓市场、深化布局，中国社区团购市场规模也将保持高增长趋势，预计到2022年中国社区团购市场规模将超过1220亿元，增长率达到28.4%。与传统电商相比，社区团购的运营模式更为轻，借助微信等社交流量入口，具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research（艾媒咨询）调研数据显示，将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利，方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来，不同品类的商家加入社区团购的行业，社区团购生鲜领域市场潜力大，“团长”运营和服务水平的提高成为社区团购发展的重要因素。

With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying.

艾媒咨询|2020Q1中国在线酒店预订行业监测报告

本报告研究涉及企业/品牌/案例：美团、携程、飞猪、同程旅行。
受新冠疫情影响，中国在线酒店预订市场遭受巨大冲击，总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转，国内旅游市场逐渐复苏，“五一”期间总出行人数及总收入已达到同期的60%和40%，且据调查显示，消费者的出行意愿也在逐渐加强。总体来看，后疫情时期，旅游市场将呈现出四大“新常态 ”。首先，安心出游成为疫情之下网民出游最基本需求。其次，受安心需求影响，本地本省游成为网民最主要出游需求，而出游网民中，年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示，在已出游的受访网民中，35岁以下人群占比61.4%，且出游地点以短途游为主，占比达57.8%。此外，景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。

　　Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings.

艾媒报告|2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告

本报告研究涉及企业/品牌/案例：锦江酒店，全季酒店，OYO酒店，你好酒店，途家民宿，爱彼迎。
其他提及企业/品牌：华住酒店集团，维也纳酒店，盒子空间，轻住酒店，我寓，携程，飞猪，美团，支付宝，微信，腾讯旅游，大众点评，小猪，木鸟，马蜂窝，海友酒店，如家，宜尚酒店，桔子精选等。

2020年4月30日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020H1中国酒店行业运行数据监测及标杆企业品牌研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对高端、中端、单体酒店和民宿等各类中国酒店行业进行全面分析，对锦江、全季、OYO、途家等品牌进行典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国酒店行业的发展趋势。受到本次疫情影响，中国酒店行业面临巨大危机，中端酒店体现了较好的灵活抗压能力，在未来的酒店消费升级市场中将具有一定的优势。而在疫情影响下，单体酒店、民宿营收严重下滑，行业或将面临重新洗牌。

Data show that in 2019, the number of domestic tourists in China increased by 8.40% year-on-year to 6,006 million. However, the new crown outbreak in 2020 will end the trend of hotel revenue growth and have a huge impact on the hospitality industry. Data show that in the first quarter of 2020, the entire hotel industry has been hit hard, the long-held small and medium-sized hotels will suffer a more severe impact.

艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告

iiMedia Research（艾媒咨询）数据显示，过去五年在线旅游用户的规模不断扩大，2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品，线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%，门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局，前三大在线预订平台门票交易量总份额占比接近九成。2020年以来，新冠疫情对旅游景区消费市场带来了新的变化，一方面景区在政策要求和引导下，加快落实景区门票网络预约制，叠加线下游客骤减等困境压力，景区将加速拥抱在线预订平台；另一方面，多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为，在政策、市场、平台等多方因素的共同作用下，景区门票线上化率将大幅提升，旅游在线预订平台将迎来发展良机。

According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.

艾媒报告|2020中国“新冠疫期”企业信心与降薪行为数据调查报告

艾媒商情舆情数据监测系统显示，企业的降薪行为得到了广泛的关注，关键词“降薪”的热度在3月9日当天极速飙升，网络热度指数峰值达到812，“减薪”等话题也拥有较高的网络热度。在企业陆续复工过程中，降薪行为不断出现。据不完全统计，自2月3日至3月15日，已有30家知名企业涉及降薪等薪资调整行为或政策。iiMedia Research(艾媒咨询)数据显示，在受访职场人群中，薪资下降者分布较多的行业分别为制造业、互联网产业、餐饮零售、房地产业和物流服务。艾媒咨询分析师认为，疫情导致复工难，2月份供给端产能急剧下降，同时出行受限抑制消费。供给和需求双萎缩让各行业经营受重创，降低人力成本，让员工与企业共克时艰成为主流之选。iiMedia Research(艾媒咨询)数据显示，近八成职场人士对企业2月份薪资下降予以理解。艾媒咨询分析师认为，随着政策助力复工复产与国家新基建计划的实施，国内经济有望逐步回暖。

As the data of iiMedia Public Opinion Monitoring system showed, that companies' salary reduction have received widespread attention. The keyword " Salary Reduction" has soared on the 9th of March, and the peak Internet popularity index reached 812. " Salary Reduction" and other topics Also has a high degree of network popularity. In the process of enterprises returning to work one after another, the behavior of salary reduction continues to appear. According to incomplete statistics, from February 3 to March 15, there have been 30 well-known enterprises involved in salary adjustment and other salary adjustment behaviors or policies. As the data of iiMedia Research showed, among the workplaces surveyed, the industries with the largest number of wage dropers are
manufacturing, the Internet industry, catering and retail, real estate, and logistics services. iiMedia Research consulting analysts believe that the epidemic has caused difficulty in resuming work. In February, supply-side production capacity dropped sharply, and travel was restricted to restrain consumption. The double shrinkage of supply and demand has severely damaged the operation of various industries, reduce human resourceslabor costs, and made it the mainstream choice for employees and enterprises to overcome difficulties together. As the data of iiMedia Research showed, nearly 80% of professionals understand the company's salary decline in February. iiMedia Research consulting analysts believe that the market is expected to recover further as policies help resume production and the implementation of the national new infrastructure plan.

艾媒报告|2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告

本报告研究涉及企业/品牌/案例：如涵控股，若羽臣，珀莱雅，海澜之家，四季青市场，京东，淘宝，抖音。

其他提及企业/品牌：百草味，三只松鼠，洽洽食品，瑞百年，李子柒螺蛳粉，单身粮伙伴，信良记，高满堂，彩云海鲜，伊利，奈雪的茶，香飘飘，海底捞，幸福西饼，木屋烧烤，携程旅行，途牛，去哪儿，聪明你的旅行，周大福，金至诚珠宝，阿里，拼多多等。

2020年4月26日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020中国直播电商入局行业及标杆品牌运行案例大数据监测报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据，对中国直播电商行业进行全面分析，分别针对食品、服装、化妆品、家电等直播电商的入局行业分析，以及对恰恰、珀莱雅等标杆品牌的典型案例解读，以此分析直播电商的产品特性以及品牌方的发展趋势，判断2020-2021年中国直播电商的行业发展趋势。受到本次疫情影响，直播电商展现的强大带货能力推动农产品、服装、汽车等传统实体行业加入直播电商，大大利好直播电商发展。艾媒咨询分析师认为，传统电商推动了消费行为的线上转移，为直播电商的发展提供了前期基础。而随着用户对视频、短视频等应用的使用时间不断增加，直播电商将会是短期内最重要的消费行为。

Affected by the epidemic, China's economy in 2020Q1 compared with 2019Q1, after excluding price change factors, actually dropped by 6.8% year-on-year, which may affect China's economic growth slowdown throughout the year. In order to cope with the problem that the epidemic affects economic development, the state actively encourages all parties in the society to develop "new tools" to stimulate market vitality. iiMedia Research believes that this policy is a new benefit for live broadcast e-commerce. The ability to bring goods will also further drive more industries into the game.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.

艾媒报告|2020中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告

本报告研究涉及企业/品牌/案例：三七互娱,荔枝,腾讯游戏,掌门1对1,猿辅导,中国大学MOOC,金山办公,钉钉,喜马拉雅FM,蜻蜓FM,阿里健康,迈瑞医疗,目睹直播,万达广场,华润万家,携程,去哪儿网,光线传媒,万达影城,猫眼娱乐,中国国旅,南方航空,鄂武商A

2020年2月24日，全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年中国新冠肺炎疫情正负影响行业及典型企业业绩影响分析报告》，主要对受2020年疫情影响的典型行业进行盘点分析，并选取典型企业代表进行业绩影响分析。利好企业代表选取三七互娱、荔枝、金山办公，利空企业代表选取中国国旅、南方航空、鄂武商A等。结合企业以往经营情况，预测新冠肺炎对其2020Q1业绩影响。数据显示，春节七天假期内，iOS畅销榜 Top10-60 的游戏流水总量同比增幅超 100%。艾媒咨询分析师认为，疫情引发的“宅经济”利好游戏行业，流水大幅增加对一度季度业绩形成有力支撑，预计部分头部游戏公司业绩增长有望超过50%，给予“非常乐观”评级。

On February 24, 2020, iiMedia Research, a world-renowned third-party data mining and analysis agency for the new economy industry, released the “Analysis of the Impact of 2020 China's Novel Coronavirus Pneumonia on Industry and Enterprise Performance”, mainly analyzes the typical industries affected by the epidemic situation in 2020, and selects representatives of typical enterprises for performance impact analysis. The analysis shows that Sanqi Interactive Entertainment, LIZHI, and WPS office are selected for representatives of enterprises under positive influence, and China International Travel Service, China Southern Airlines and Wuhan Department Store are selected for representatives of enterprises under negative influence. The novel coronavirus pneumonia was predicted to predict its 2020Q1 performance based on the past business situation. Data show that during the seven-day holiday period of the Spring Festival, the top 10-60 games on iOS best-selling games increased by more than 100% year-on-year. iiMedia Consulting analysts believe that the "home economy" triggered by the NCP is good for the gaming industry, and the substantial increase in flow has strongly supported the quarterly results. It is expected that the performance of some leading game companies will exceed 50%, giving them a “very optimistic” rating.

艾媒报告|2019Q3中国在线酒店预订行业监测报告

本研究报告涉及企业/品牌/案例：本研究报告涉及企业/品牌/案例：携程，同程艺龙，去哪儿，马蜂窝，途牛，飞猪，阿里巴巴，支付宝，芝麻信用，淘宝直播，美团大学美酒学院

iiMedia Research（艾媒咨询）数据显示，2019年中国在线酒店预订间夜规模预计达到9.03亿，市场继续呈现增长态势。目前新旅游人口开始崛起，90及95后对于景观房、新型酒店、网红酒店的消费偏好均较总体用户强烈，其最高可接受日均间夜价格也比总体用户高出32.5元。新消费认可且具有高消费能力、追求个性化的特点，正逐渐成为行业增长新引擎。

目前中国在线酒店预订行业正处于快速发展阶段，虽然其发展情况与欧美发达国家相比仍有差距，但存在着巨大的市场潜力。iiMedia Research（艾媒咨询）数据显示，超八成中国在线酒店预订用户处于18-39岁阶段，结构呈现年轻化特征，年轻用户及新旅游人口开始成为行业的重要增长引擎。另一方面，三线及以下城市用户占比达三成，下沉市场用户量大，且具备较强的消费意愿和能力，但目前在线化率仅为19.6%，市场仍有巨大开发空间，其发展对于行业的影响也将不断扩大。多方因素影响下，中国在线酒店预订行业的发展呈现良好势头。iiMedia Research（艾媒咨询）数据显示，中国在线酒店预订间夜量规模正逐年扩大，2019年有望突破9亿。

At present, China Online Hotel Reservation Industry is in a rapid development stage. Although its development is still behind that of developed countries in Western countries, there is still huge market potential. As the data of iiMedia Research showed, over 80% of China Online Hotel Reservation users are in the stage of 18-39 years old, with a younger structure, Young users and the new travel population has become an important growth engine for the industry. On the other hand, 30% of China Online Hotel Reservation users are from the third-tier and below cities, the scale of the users in the sinking market is large, and they have strong willingness and ability to consume. However, by far the online penetration rate of the sinking cities is only 19.6%, the market still has a huge development space, and the impact of its development on the industry will continue to expand. Under the influence of various factors, the development of China Online Hotel Reservation Industry shows a good momentum. As the data of iiMedia Research showed, the scale of China Online Hotel Reservation room nights is expanding year by year, and it is expected to exceed 900 million in 2019.