关于“同程艺龙”的报告
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艾媒咨询|2024-2025年中国烘焙食品行业现状及趋势研究报告
随着人均消费水平的提升和餐饮消费结构的调整,中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示,2023年中国烘焙食品零售市场规模达5614.2亿元,同比增长9.2%,预计2029年可达到8595.6亿元。艾媒咨询分析师认为,中国烘焙食品行业细分市场潜力巨大,随着自媒体的不断发展,各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点,发展势头强劲。未来,随着烘焙食品行业的技术进步,如自动化生产设备应用和冷链技术发展,将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved. -
艾媒咨询|2024年中国虚拟数字人产业发展白皮书
随着AI技术的日益成熟与广泛应用,虚拟数字人从一个遥远的概念逐渐走进了现实世界的舞台,在技术融合与产业升级中扮演至关重要的桥梁与驱动者。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国虚拟数字人产业发展白皮书》数据显示,2023年中国虚拟人带动产业市场规模和核心市场规模分别为3334.7亿元和205.2亿元,预计2025年分别达到6402.7亿元和480.6亿元,呈现强劲的增长态势。
艾媒咨询分析师认为,虚拟人技术具有为用户提供高度智能化和个性化服务的潜力,为B端企业降本增效,其市场需求前景广阔。
With the increasing maturity and widespread application of AI technology, virtual digital humans have gradually entered the real world stage from a distant concept, playing a crucial bridge and driver in technology integration and industrial upgrading. According to the latest "White Paper on the Development of China's Virtual Digital Human Industry in 2024" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the market size and core market size driven by virtual humans in China were 333.47 billion yuan and 20.52 billion yuan respectively in 2023. It is expected to reach 640.27 billion yuan and 48.06 billion yuan respectively in 2025, showing a strong growth trend.
Analysts from iMedia Consulting believe that virtual human technology has the potential to provide users with highly intelligent and personalized services, reducing costs and increasing efficiency for B2B enterprises. Its market demand prospects are broad. -
艾媒咨询|2024-2025年全球及中国以竹代塑行业投资前景分析报告
全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年全球及中国以竹代塑行业投资前景分析报告》数据显示,2023年中国竹产业产值达5412亿元,同比增长19.92%,预计2025年中国竹产业产值达7121亿元。
艾媒咨询分析师认为,随着市场消费者环保和安全意识的增强以及政府对以竹代塑产业的支持,竹产业将会迎来新一轮的增长。
According to the latest "Analysis Report on Investment Prospects of Global and Chinese Bamboo Substitute Plastics Industry from 2024 to 2025" released by iiMedia Research, In 2023, the output value of China's bamboo industry reached 541.2 billion yuan, a year-on-year increase of 19.92%.It is expected that the output value of China's bamboo industry will reach 712.1 billion yuan by 2025.
iiMedia Research analysts believe that With the increasing awareness of environmental protection and safety among market consumers and government support for the bamboo plastic industry, the bamboo industry will usher in a new round of growth. -
艾媒咨询 | 2023年中国辣条食品行业创新及消费需求洞察报告
在众多休闲食品中,辣条口味浓郁,具有独特的咬劲,为消费者带来愉悦和满足感,拥有一定的市场增量空间。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023年中国辣条食品行业创新及消费需求洞察报告》数据显示,2022年中国辣条食品市场规模达517亿元,2026年有望达927亿元。对健康美味的休闲食品追求,使得中国辣条消费者在购买辣条时更注重挑选。iiMedia Research(艾媒咨询)调研数据显示,54.6%的辣条消费者偏好香辣口味的辣条;喜欢吃有嚼劲口感的辣条消费者占比达50.1%。
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艾媒咨询|2020上半年中国社区团购行业专题研究报告
本报告研究涉及企业/品牌/案例:美团优选、十荟团、兴盛优选。
随着物流体系的成熟发展,在后疫情时代中国社区团购市场进入爆发式增长阶段,在2020年社区团购市场发展增长率超过百分之百,市场规模达到650亿。随着社区团购的不断成熟发展,诸多企业、资本都在积极开拓市场、深化布局,中国社区团购市场规模也将保持高增长趋势,预计到2022年中国社区团购市场规模将超过1220亿元,增长率达到28.4%。与传统电商相比,社区团购的运营模式更为轻,借助微信等社交流量入口,具有用户社区化易传播、商家集中化管理以及线上线下相结合的特点。iiMedia Research(艾媒咨询)调研数据显示,将近一半的用户选择社区团购平台的主要因素是商品物美价廉及购买方式便利,方便省时、送货上门也成为社区团购代替线下消费的主要优势。未来,不同品类的商家加入社区团购的行业,社区团购生鲜领域市场潜力大,“团长”运营和服务水平的提高成为社区团购发展的重要因素。
With the mature development of the logistics system, the community group-buying market in China has entered the stage of explosive growth in the post-epidemic era. In 2020, the growth rate of community group-buying market will exceed 100%, and the market size will reach 65 billion yuan. With the continuous mature development of community group-buying, many enterprises and capital are actively exploring the market and deepening the layout, and the scale of community group-buying market in China will also keep a high growth trend. It is estimated that the scale of community group-buying market in China will exceed 122 billion yuan by 2022, with a growth rate of 28.4%. Compared with traditional e-commerce, community group buying has a lighter operation mode. With the help of WeChat and other social traffic portals, it has the characteristics of easy dissemination of user community, centralized management of merchants and combination of online and offline. As the data of iiMedia Research showed, the main factors for nearly half of the users to choose the community group purchase platform are the high quality and low price of commodities and the convenience of purchasing methods. Convenient and time-saving, door-to-door delivery have also become the main advantages of community group purchase instead of offline consumption. In the future, businesses of different categories will join the industry of community group-buying. The fresh products of community group-buying has great market potential, and the improvement of "leader" operation and service level will become an important factor for the development of community group-buying. -
艾媒咨询|2020年中国艺人经纪市场发展现状及典型企业分析报告
本报告研究涉及企业/品牌/案例:泰洋川禾、华谊兄弟、乐华娱乐、丝芭传媒、东申未来、酷漾娱乐。
其他企业/品牌:腾讯、爱奇艺、优酷、抖音、快手、虎牙直播、斗鱼直播、YY直播、芒果TV。
在移动互联网技术的发展,用户需求不断变迁以及各类网络视听新业态涌现等多重因素影响下,艺人内核进一步泛化,名人转型、网红出道、虚拟偶像等相继涌现,并逐渐向多元化方向发展,艺人市场的竞争更为激烈。数据显示,2020年,中国艺人经纪市场规模达到千亿元级别,未来五年年均增长率为30%
Under the influence of the development of mobile Internet technology, the changing needs of users and the emergence of various new online audio-visual formats, the core of artists has been further expanded, and celebrities, online celebrities and virtual idols have emerged one after another, and gradually to the diversification of the direction of development, the artist market competition is more intense. According to the data, China's talent brokerage market will reach 100 billion yuan in 2020, with an average annual growth rate of 30% over the next five years. -
艾媒咨询|2020Q1中国在线酒店预订行业监测报告
本报告研究涉及企业/品牌/案例:美团、携程、飞猪、同程旅行。
受新冠疫情影响,中国在线酒店预订市场遭受巨大冲击,总体营业额、房价及酒店入住率在2020年第一季度有较明显下滑。随着疫情好转,国内旅游市场逐渐复苏,“五一”期间总出行人数及总收入已达到同期的60%和40%,且据调查显示,消费者的出行意愿也在逐渐加强。总体来看,后疫情时期,旅游市场将呈现出四大“新常态 ”。首先,安心出游成为疫情之下网民出游最基本需求。其次,受安心需求影响,本地本省游成为网民最主要出游需求,而出游网民中,年轻群体则成为出游及酒店预订主力人群。iiMedia Research(艾媒咨询)数据显示,在已出游的受访网民中,35岁以下人群占比61.4%,且出游地点以短途游为主,占比达57.8%。此外,景区门票也开始取代飞机票、火车票成为酒店预订主要流量入口。
Affected by the COVID-19, China's Hotel Booking market has been severely hit. Hotel turnover, room prices and hotel occupancy rate have declined significantly in the first quarter of 2020.Now China's domestic tourism market gradually wakes up. During the May Day, the number of tourists and incomes have reached 60% and 40% of the same period. In addition, according to the survey, consumers' willingness to travel is also gradually increasing. During the epidemic situation, the tourism market show four "new normal". First of all, security is the basic demand for people to travel. Secondly, considering security, local tourists increase. In addition, among the travelling netizens, the young men has become the main group. As the data of iiMedia Research showed, 61.4% of the interviewed users who have traveled were under the age of 35, and 57.8% of them preferred short-distance travel. Besides, tickets to the tourist attractions began to replace air and train tickets as the main flow entrance for hotel bookings. -
艾媒报告|2019-2020中国旅游景区门票在线预订市场研究报告
iiMedia Research(艾媒咨询)数据显示,过去五年在线旅游用户的规模不断扩大,2019年中国在线旅游用户规模超过4亿人。门票业务作为旅游景区的核心产品,线上化仍有很大发展空间。2019年中国景区门票线上化渗透率约为18.3%,门票在线交易额为288.8亿元。国内景区门票预订市场已经形成一超多强的格局,前三大在线预订平台门票交易量总份额占比接近九成。2020年以来,新冠疫情对旅游景区消费市场带来了新的变化,一方面景区在政策要求和引导下,加快落实景区门票网络预约制,叠加线下游客骤减等困境压力,景区将加速拥抱在线预订平台;另一方面,多地景区关停政策以及门票预约制的实施驱使游客通过在线平台获取景区相关信息及产品服务。艾媒咨询分析师认为,在政策、市场、平台等多方因素的共同作用下,景区门票线上化率将大幅提升,旅游在线预订平台将迎来发展良机。
According to the data of iiMedia research, the scale of online tourism users has been expanding in the past five years, and the scale of online tourism users in China will exceed 400 million in 2019. As the core product of tourist attractions, ticket business still has a lot of room for online development. In 2019, the online penetration rate of tickets for scenic spots in China is about 18.3%, and the online transaction volume of tickets is 28.88 billion yuan. The domestic scenic spot ticket booking market has formed a pattern of "one super many strong", and the total share of ticket trading volume of the top three online booking platforms accounts for nearly 90%. Since 2020, the new crown epidemic has brought new changes to the consumption market of tourist attractions. On the one hand, under the guidance of policy requirements, the scenic spots will speed up the implementation of the online booking system of scenic tickets, which will add up the pressure of the sudden reduction of downstream customers, and the scenic spots will accelerate to embrace the online booking platform; on the other hand, the implementation of the multi scenic area closure policy and the ticket booking system will drive tourists through the online platform Obtain relevant information and product services of the scenic spot. iiMedia consulting analysts believe that under the joint effect of policies, markets, platforms and other factors, the online rate of scenic tickets will be greatly increased, and the online booking platform for tourism will usher in a good opportunity for development.
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