关于“春运”的报告
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艾媒舆情|2020中国春运抢票软件变“黄牛”现象引质疑舆情监测报告
本报告研究涉及企业/品牌/案例:去哪儿APP,智行火车票,飞猪,携程,同程艺龙,美团,高铁管家,新华网,央视网,时代周报
春节购票是刚需,有需求就会催生商机,抢票软件应运而生,特别是对高铁票热门站点一票难求。因此官方铁路售票软件12306和抢票平台之间的博弈长期存在。抢票软件只是将用户手动购买车票的链路照搬,用机器来操作,利用企业带宽和机器速度来当“代购”。购买了加速包或VIP的不同之处在于,刷新的频率可能会从30秒一次变成10秒一次或5秒一次,或者多个服务器同时抢票。但是,能不能抢到票仍然是概率问题。抢票难的根本原因是供求关系不平衡。
Buying tickets for the Spring Festival is just needed, and when there is demand, it will generate business opportunities. Ticket-grabbing software has emerged, especially for high-speed rail tickets. Therefore, the game between the official railway ticketing software 12306 and the ticket grabbing platform has long existed. The ticket-grabbing software simply copies the link where the user manually purchases the ticket, operates it with a machine, and uses the enterprise bandwidth and machine speed as a "purchasing agent". The difference between purchasing an acceleration package or VIP is that the refresh frequency may change from 30 seconds to 10 seconds or 5 seconds, or multiple servers can grab tickets at the same time. However, it is still a matter of probability whether tickets can be seized. The root cause of the difficulty in grabbing tickets is the imbalance between supply and demand. -
艾媒报告 |2019中国居民春节消费专题研究报告
2019年春节假期, 全国旅游总收入达到5139亿元,同比增长8.2%,保持高速增长的趋势。而据商务部监测,除夕至正月初六(2月4日至10日),全国零售和餐饮企业实现销售额约10050亿元,比去年春节黄金周增长8.5%。当前国内消费内需将不断扩大,国内经济由高速增长向高质量发展转变,新产业、新模式、新业态的发展势头将更加强劲。
According to the ministry of commerce monitoring, the national retail and catering enterprises achieved sales of about 1005 billion yuan, increased 8.5% compared with last year's Spring Festival golden week . In addition, watching movies during the Spring Festival has become a must for many people in their Spring Festival entertainment activities. In terms of box office, the cumulative box office of films from February 5 to February 12 reached 6.868 billion yuan. At present, domestic consumption demand will continue to expand, the domestic economy will shift from high-speed growth to high-quality development, and the development momentum of new industries, new models and new business forms will be stronger. -
艾媒报告|2019中国春运全民出行数据监测报告
2019年春运出行依然吸引社会大众关注。数据显示,2019年春运客流量预计达到29.9亿人次。艾媒大数据舆情商情监控系统数据显示,春运首日网络热度指数即创新高,达到2971。随着国家交通基建投入逐年增大以及惠民措施不断出台,大众春运出行幸福感普遍提高。iiMedia Research(艾媒咨询)数据显示,51.6%的受访网民表示2019年春运出行其幸福感有所提升。
As usual, Spring Festival Travel Rush attracts public attention. As the data showed, the passenger flow is expected to reach 2.99 billion during the Spring Festival Travel Season. As the data of iiMedia Big Data Public Opinion Monitoring System showed, the Internet index of the keyword Spring Festival Travel Rush had reached a new high at 2971 on the first day of Spring Festival Season. With the increasing investment in national transportation infrastructure and the introduction of policy measure to benefit people, public’s happiness during the Spring Festival Season has improved. As the data of iiMedia Research showed, 51.6% of the interviewed netizens indicated that their happiness had improved during the Spring Festival Season of 2019.