艾媒咨询 | 2025年中国方便面行业发展状况与消费行为调查数据

在健康升级与即时便捷需求的双重驱动下，中国方便面市场持续发展，消费场景从传统速食向居家轻烹饪、户外休闲、深夜加餐等多维度拓展。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国方便面行业发展状况与消费行为调查数据》显示，2025年中国方便速食市场规模为2708.3亿元，预计2026年将达到2949.3亿元；2025年中国方便面行业市场规模为1849.9亿元，同比增长7.9%。这一增长得益于快节奏生活催生的便捷需求，以及消费升级下健康化、多样化趋势的推动。消费者愈发关注配料质量与食品安全，自热食品、低卡轻食等新兴品类及露营、居家等多元场景持续扩容，行业需以“安全+创新”双轮驱动，通过配方优化与场景适配巩固增长动力。
　　在中国消费者食用方便面的目的中，节省用餐时间位列第一，占比51.44%；其次是日常充饥，占比47.43%；喜欢吃泡面占比43.52%。此外，消费者购买方便面时最关注的三个因素分别是价格（64.40%）、口味（60.08%）和分量（57.10%）。这表明方便面的消费角色正从“应急储备”向“效率型日常选择”深化，消费者在追求快捷与性价比的同时，亦愈发重视风味满足与情感体验，为市场带来兼顾成本控制与品质升级的双重命题。
　　艾媒咨询分析师认为，未来中国方便面市场将呈现稳步增长与结构性升级并行态势。受消费升级与健康需求驱动，非油炸、低钠低脂等健康化产品占比持续提升，中高端品类成为增长核心，市场均价稳步上扬。消费场景向家庭日常、户外露营、办公加餐等多元延伸，下沉市场与线上渠道渗透率持续提高。行业竞争呈现“一超多强”格局，头部企业聚焦技术创新与品质升级，新兴品牌以差异化风味突围，供应链数字化与绿色包装应用深化。整体市场将在产品迭代、场景拓展与渠道革新中实现高质量发展，规模保持稳健增长。
　　Driven by the dual forces of health upgrades and the demand for instant convenience, the Chinese instant noodle market continues to grow, with consumption scenarios expanding from traditional fast food to home light cooking, outdoor leisure, and late-night snacks. According to the latest "2025 China Instant Noodle Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia.cn), a leading third-party data mining and analysis agency for the new economy industry, the market size of China's instant food is expected to reach 270.83 billion yuan in 2025 and 294.93 billion yuan in 2026. The market size of China's instant noodle industry is projected to be 184.99 billion yuan in 2025, representing a year-on-year growth of 7.9%. This growth is attributed to the convenience demands generated by fast-paced lifestyles and the push for healthier and more diverse options under the trend of consumption upgrades. Consumers are increasingly concerned about the quality of ingredients and food safety. Emerging categories such as self-heating foods and low-calorie light meals, as well as diverse consumption scenarios like camping and home cooking, are continuously expanding. The industry needs to be driven by "safety and innovation" to consolidate growth momentum through formula optimization and scenario adaptation.
　　Among the purposes for Chinese consumers to eat instant noodles, saving meal time ranks first, accounting for 51.44%; followed by daily hunger relief, accounting for 47.43%; and enjoying the taste of instant noodles, accounting for 43.52%. Additionally, the three most important factors that consumers consider when purchasing instant noodles are price (64.40%), taste (60.08%), and portion size (57.10%). This indicates that the role of instant noodles in consumption is deepening from "emergency reserves" to "efficient daily choices". While consumers pursue speed and cost-effectiveness, they also increasingly value flavor satisfaction and emotional experiences, presenting a dual challenge of cost control and quality improvement for the market.
　　Analysts from iiMedia Research believe that in the future, the Chinese instant noodle market will show a trend of steady growth and structural upgrading. Driven by consumption upgrades and health demands, the proportion of non-fried, low-sodium, and low-fat healthy products will continue to increase, with mid-to-high-end categories becoming the core of growth and the average market price rising steadily. Consumption scenarios will extend to family daily life, outdoor camping, and office snacks, and the penetration rate in the lower-tier markets and online channels will continue to rise. Industry competition will present a "one superpower and multiple strong players" pattern, with leading enterprises focusing on technological innovation and quality upgrades, and emerging brands breaking through with differentiated flavors. The application of digital supply chains and green packaging will deepen. The overall market will achieve high-quality development through product iteration, scenario expansion, and channel innovation, maintaining a steady growth in scale.

艾媒咨询 | 2025年家用学习打印机行业研究与消费行为调查数据

在传统打印机的硬件痛点突出、学习群体对产品和服务有迭代升级需求的条件下，中国家用打印机行业迎来需求增长和消费升级的机遇。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家用学习打印机行业研究与消费行为调查数据》显示，2025年中国家用学习打印机市场规模为62.1亿元，2025年中国家用学习打印机销量为320万台。在居家学习及混合办公常态化的背景下，家庭打印需求持续释放。当前市场仍处于普及初期，未来企业需聚焦产品智能化和耗材成本优化，通过提升用户体验来挖掘潜在需求，推动行业迈向高质量发展新阶段。
在2025年中国消费者购买家用学习打印机的主要用途中，排名前三位的分别是打印课业资料（72.75%）、扫描、复印文件（64.49%）和打印办公文件（35.65%）。此外，操作简便性（31.59%）、打印机价格（30.72%）及耗材价格（30.43%）是消费者选购家用学习打印机的三大核心考量。这表明，家用学习打印机已成为家庭教育刚需设备，其核心价值集中于课业学习场景，兼顾基础文印与轻量办公需求。同时消费者选购时更看重实用性与性价比，操作便捷度和使用成本是核心决策指标，这也倒逼厂商需在简化操作、控制设备及耗材定价上持续优化。
艾媒咨询分析师认为，中国家用学习打印机市场正从功能型工具向智能化的学习解决方案演进。未来竞争将聚焦于三点：一是通过无缝连接与一键操作提升用户体验；二是以低成本原装耗材或连供方案降低长期使用成本；三是拓展与教育资源的深度整合，构建从硬件到内容的完整学习生态。产品最终将演变为家庭中不可或缺的智能学习终端。
Under the circumstances where the hardware pain points of traditional printers are prominent and the learning group has iterative and upgraded demands for products and services, the Chinese home learning printer industry has seized the opportunity of demand growth and consumption upgrade. According to the latest "2025 China Home Learning Printer Industry Research and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the market size of China's home learning printers will reach 6.21 billion yuan in 2025, and the sales volume will be 3.2 million units. Against the backdrop of the normalization of home learning and hybrid office work, the demand for home printing continues to be released. Currently, the market is still in the early stage of popularization. In the future, enterprises need to focus on the intelligence of products and the optimization of consumable costs, and explore potential demands by enhancing user experience to drive the industry towards a new stage of high-quality development.
Among the main uses of home learning printers purchased by Chinese consumers in 2025, the top three are printing schoolwork materials (72.75%), scanning and copying documents (64.49%), and printing office documents (35.65%). In addition, ease of operation (31.59%), printer price (30.72%), and consumable price (30.43%) are the three core considerations for consumers when choosing home learning printers. This indicates that home learning printers have become essential equipment for family education, with their core value concentrated in the schoolwork learning scenario, while also meeting basic printing and light office needs. At the same time, consumers pay more attention to practicality and cost performance when making purchases, and ease of operation and usage cost are the core decision-making indicators. This also forces manufacturers to continuously optimize in simplifying operation, controlling equipment and consumable pricing.
Analysts from iiMedia Research believe that the Chinese home learning printer market is evolving from functional tools to intelligent learning solutions. Future competition will focus on three aspects: first, enhancing user experience through seamless connection and one-click operation; second, reducing long-term usage costs with low-cost original consumables or continuous supply solutions; third, deep integration with educational resources to build a complete learning ecosystem from hardware to content. Eventually, the product will evolve into an indispensable intelligent learning terminal in the home.

艾媒咨询 | 2025年中国个人网盘市场发展状况及用户行为调查数据

在数字化浪潮推动下，中国个人网盘市场发展态势与用户行为特征备受关注。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国个人网盘市场发展状况及用户行为调查数据》数据显示，2024年中国互联网普及率为78.6%。2024年中国互联网上网人数为110800万人。未来随着科技的不断进步和互联网不断普及，中国互联网上网人数和互联网普及率会进一步上升。在2025年中国个人网盘用户网盘使用情况中，85.05%的个人网盘用户表示正在使用网盘服务，显示出网盘在中国的普及率非常高。这显现出中国个人网盘市场的庞大用户基群。在2025年中国个人网盘用户使用网盘频率中，中度使用网盘的用户占比最高，达到50.12%，说明大多数用户每周使用网盘3次左右。这表明大部分网盘用户对网盘的使用频率较高，需求较为频繁。艾媒咨询分析师认为，未来，市场有望在技术创新与需求升级驱动下持续发展，企业需精准把握趋势，提升服务与竞争力。
Driven by the digital wave, the development trend and user behavior characteristics of the personal cloud storage market in China have attracted much attention. According to the latest "iiMedia Report | Survey data on the development status and user behavior of China's personal cloud storage market in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the Internet penetration rate in China will be 78.6% in 2024. In 2024, the number of Internet users in China was 11,08 million. In the future, with the continuous advancement of technology and the increasing popularization of the Internet, the number of Internet users and the Internet penetration rate in China will further increase. In the 2025 China Personal cloud storage user cloud storage usage situation, 85.05% of personal cloud storage users indicated that they were currently using cloud storage services, demonstrating a very high penetration rate of cloud storage in China. This reveals the huge user base of the personal cloud storage market in China. Among the frequency of cloud storage usage by individual cloud storage users in China in 2025, the proportion of users who use cloud storage moderately is the highest, reaching 50.12%, indicating that the majority of users use cloud storage about three times a week. This indicates that the majority of cloud storage users have a relatively high usage frequency and frequent demands for cloud storage. Analysts from iiMedia Research believe that in the future, the market is expected to continue to develop driven by technological innovation and upgrading demands. Enterprises need to accurately grasp the trends and enhance their services and competitiveness.

实体版| 2023年中国信创产业发展白皮书（不含电子版）

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信创基础消费潜力较大，尤其在办公软件领域，对办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。

艾媒咨询 | 2023-2024年中国视频会议行业发展及用户分析研究报告

面对不断变化的环境与需求，数字化工作空间与混合办公模式成为企业办公新常态，超九成中国视频会议B、C端用户认为提升了工作效率，近五成B、C端用户视频会议使用次数较往年增多。艾媒咨询分析师认为，视频会议助力行业数字化转型，产业和用户供需两端不断升级，未来将推动行业向专业化、规范化、标准化发展。

艾媒咨询 | 2023年中国协同办公行业及标杆案例研究报告

在企业降本增效诉求不断凸显的环境下，低代码、零代码开发平台迎来增量市场。互联网头部厂商纷纷入局，细分领域厂商新星顺势而起，推动了企业数字化转型的进程，低代码、零代码技术成为协同办公行业的价值增长点。

艾媒咨询 | 2023年中国信创产业发展白皮书 （精简版）

信创基础消费潜力较大，尤其在办公软件领域，对办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。

艾媒咨询 | 2023年中国信创产业发展白皮书 （完整版）

信创基础消费潜力较大，尤其在办公软件领域，对办公OA、编辑类的国产软件已普遍被企业应用，如企业微信、WPS等已积累了大量的用户群体。在国家信息安全驱动的需求下，信创产品及解决方案应用将在各行各业的渗透持续加深，行业规模持续增长。

艾媒咨询 | 2021年中国协同办公行业趋势及标杆案例研究

本报告涉及的案例/品牌/企业：360织语，钉钉，飞书，360亿方云，联想，有道云笔记

iiMedia Research（艾媒咨询）数据显示，2021年中国协同办公市场规模达264.2亿元，市场持续稳步增长。中国数字经济助推高质量发展，企业数字化转型已成定势。预计2021-2023年，中国协同办公行业将保持每年10%以上的增长率，2023年的市场规模将达330.1亿元。艾媒咨询分析师认为，在企业降本增效诉求不断凸显的环境下，低代码和零代码开发平台迎来增量市场，互联网头部厂商纷纷入局，钉钉、360织语等平台化产品顺势而起，率先进入3.0模式，进一步推动政企数字化转型的进程，低代码、零代码成为协同办公的价值增长点。
According to the data of iiMedia research, the market size of Collaborative office in China will reach 26.42 billion yuan in 2021, and the market will continue to grow steadily. Chinese digital economy has boosted high-quality development, and digital transformation of enterprises has become a foregone conclusion. It is expected that Chinese collaborative office industry will maintain an annual growth rate of more than 10% from 2021 to 2023, and the market size will reach 33.01 billion yuan in 2023. iiMedia consulting analysts believe that in the environment where enterprises' demands for cost reduction and efficiency increase are constantly highlighted, low-code and zero-code development platforms embrace incremental market, and Internet leading manufacturers have entered the market one after another. Platform products such as DingTalk and 360Zhiyu have taken the lead in entering the 3.0 mode, further promoting the process of government and enterprise digital transformation. Low code and zero code become the value growth point of collaborative office.

艾媒咨询|2020-2021年中国联合办公行业白皮书

本报告研究涉及企业/品牌/案例：梦想加,氪空间,ATLAS 寰图

2022年中国联合办公市场规模预计将达到2273.5亿元，未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级，行业市场规模将继续扩张。在此基础上，中国联合办公行业将进一步整合，市场资源向少数头部企业聚集，精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大，中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道，寻求多元化盈利模式转变，将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示，51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务，超七成用户表示会继续使用联合办公行业空间服务，且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展，联合办公行业精细化的服务品质将得到发展，对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved.