关于“小微企业”的报告
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艾媒咨询 | 2024-2025年中国数字文化产业发展现状及趋势分析报告
近年来,随着数字技术的迅猛发展,数字文化产业已经深刻融入我国经济社会的各个领域,成为数字经济发展的新动能。国家统计局数据显示,2024年前三季度,规模以上文化企业实现营业收入99668亿元,比上年同期增长5.9%。其中,数字文化新业态特征明显的16个行业小类实现营业收入41616亿元,比上年同期增长10.0%,占总营业收入的比重高达41.8%。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国数字文化产业发展现状及趋势分析报告》显示,2024年前三季度全国数字文化新业态的营业收入已飙升至4.16万亿元,与2019年的1.99万亿元相比,实现了惊人的2.1倍增长。同时,其在全部规模以上文化企业营业收入中的占比也大幅提升至41.8%,与2019年相比,增长了18.9个百分点,进一步彰显了数字文化产业在文化产业整体格局中的核心地位。
In recent years, with the rapid development of digital technology, the digital cultural industry has been deeply integrated into various fields of China's economy and society, becoming a new driving force for digital economic development. According to data from the National Bureau of Statistics, the scaled-up cultural enterprises achieved a total revenue of 99,668 billion yuan in the first three quarters of 2024, up 5.9% from the same period last year. Of which, the 16 sub-categories with obvious characteristics of digital cultural new industries achieved a revenue of 416 billion yuan, up 10.0% from the same period last year, accounting for 41.8% of the total revenue. The latest report released by iiMedia Research, a third-party data mining and analysis institution for global new economy industries, shows that the revenue of digital cultural new industries in China reached 416 billion yuan in the first three quarters of 2024, a staggering 2.1 times higher than the 199 billion yuan in the same period of 2019. At the same time, its share in the total revenue of scaled-up cultural enterprises has also increased significantly to 41.8%, up 18.9 percentage points from 2019, further highlighting the core position of the digital cultural industry in the overall cultural industry landscape. -
艾媒咨询 | 2024年微信视频号用户画像与行为洞察报告
随着互联网技术的不断进步和社交媒体生态的演变,微信视频号作为新兴的视频平台,正逐渐成为品牌营销和商业化的新战场。微信视频号坐拥国内庞大的私域流量,其独特优势在于其植根于拥有完整社交链的微信生态,辐射超过13亿用户的社交圈,社交传播的内容具备高信任基因。因此,微信视频号诞生至今,已经成为连接用户与内容创作者的重要桥梁。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年微信视频号用户画像与行为洞察报告》数据显示,从2020年3月到2023年12月,中国短视频行业的用户基数呈现持续上升的态势。截至2023年12月,用户总数攀升至10.53亿,渗透率达到了96.40%。艾媒咨询分析师认为,逐年增长的用户规模表明短视频市场仍有巨大的发展潜力和空间。
艾媒咨询分析师认为,视频号推出了多项商业化工具,包括直播带货、观众打赏、付费内容推广以及广告互选等,为不同粉丝规模的内容创作者提供了丰富的变现途径。在当前的互联网生态中,商业化已成为维系创作者长期留存的关键因素。创作者生产的高质量内容是视频号在竞争激烈的短视频领域中吸引和维系用户关注的核心。因此,视频号的商业化步伐加快,对于建立一个可持续发展的内容生态系统具有重要意义。
With the continuous progress of Internet technology and the evolution of social media ecology, wechat video number, as an emerging video platform, is gradually becoming a new battlefield for brand marketing and commercialization. Wechat video number has huge private traffic in China. Its unique advantage is that it is rooted in the wechat ecosystem with a complete social chain, radiating the social circle of more than 1.3 billion users, and the content of social communication has a high trust gene. Therefore, since the birth of wechat video number, it has become an important bridge connecting users and content creators. The latest "2024 wechat video user portrait and Behavior insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from March 2020 to December 2023, the user base of China's short video industry has continued to rise. As of December 2023, the total number of users climbed to 1.053 billion, and the penetration rate reached 96.40%. Imedia Consulting analysts believe that the growing user scale year by year indicates that the short video market still has huge development potential and space.
iiMedia Research analysts believe that the video number has launched a number of commercial tools, including live delivery, audience rewards, paid content promotion and advertising mutual selection, etc., providing a rich way for content creators of different fan sizes to monetize. In the current Internet ecology, commercialization has become a key factor to maintain the long-term retention of creators. High-quality content produced by creators is at the core of video Number's ability to attract and maintain users' attention in the highly competitive short video field. Therefore, the accelerated pace of commercialization of video number is of great significance for the establishment of a sustainable content ecosystem. -
艾媒咨询 | 2024-2025年中国企业出海发展研究白皮书
近年来,在数字化技术推动下,中国经济已步入高质量发展的新时代,应经济转型升级需求,越来越多的中国企业开始将目光投向海外市场,寻求更广阔的发展空间。2024年11月,国务院印发的《关于促进外贸稳定增长的若干政策措施》提出九个方面促进外贸平稳发展,中国企业出海已成时代发展必然趋势。在全球经济一体化的大背景下,中国企业出海不仅是为应对国内市场的饱和和竞争压力,更是为了在全球范围内优化资源配置,提升企业的国际竞争力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024-2025年中国企业出海发展研究白皮书》数据显示,2024年前三季度中国货物贸易进出口总值达32.33万亿元,同比增长5.3%,总体趋势稳中向好。尽管面临全球需求收缩、供给冲击、预期转弱三重压力,中国外贸进出口仍展现出较强韧性,助力中国外贸实现新的突破,增强企业出海信心。艾媒咨询分析师认为,愈多企业正加速从“爆款打造”向“品牌延伸”转型,寻求品牌效应,通过打造有辨识度的品牌与消费者建立更为紧密的联系和拥有更稳固的市场份额。目前,中国企业“走出去”正以价值链为导向,不断建立自上而下、步调统一的全球化战略及适应全球化经营的运营模式,出海企业经营朝合规化、精细化、本土化方向发展。
In recent years, driven by digital technology, China's economy has entered a new era of high-quality development.Because of the needs of economic transformation and upgrading, more and more Chinese enterprises have begun to seek a broader space for development in overseas markets. In November 2024, the "Several Policies and Measures on Promoting Stable Growth of Foreign Trade" issued by The State Council proposed nine aspects to promote stable development of foreign trade, and Chinese enterprises to go overseas has become an inevitable trend of the development of The Times. In the context of global economic integration, Chinese enterprises go overseas not only to cope with the saturation and competitive pressure of the domestic market, but also to optimize the allocation of resources on a global scale and enhance the international competitiveness of enterprises. According to the latest "White paper on the development of Chinese enterprises going overseas from 2024 to 2025" released by iiMedia Research, data show that in the first three quarters of 2024, the total value of China's import and export of goods is 32.33 trillion yuan, an increase of 5.3% year-on-year, and the overall trend is stable and good. Despite the triple pressures of shrinking global demand, supply shocks, and weakening expectations, China's foreign trade imports and exports have shown strong resilience, helping China's foreign trade achieve new breakthroughs and enhancing enterprises' confidence in going overseas. The iiMedia consulting analysts believe that more and more enterprises are accelerating the transformation from "explosive creation" to "brand extension", seeking brand effect, and establishing a closer relationship with consumers and having a more stable market share by creating recognizable brands. Nowadays, Chinese enterprises "going out" is guided by the value chain, and constantly establish a top-down, unified globalization strategy and an operating model that ADAPTS to global operations, and the management of overseas enterprises is developing in the direction of compliance, refinement and localization. -
艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告
即时配送服务在新零售概念的推行下迅速普及,其通过打通线上线下销售,建立短途物流体系,解决传统配送服务中同城配送的问题,已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示,2018至2023年间中国移动电商市场交易额显著增长,从15.7万亿元起步,至2023年达到34.8万亿元,年均增长率约为21%。
艾媒咨询分析师认为,随着消费者对即时、省时的需求持续提升,即时配送将从传统外卖到家逐渐渗透至更多“微场景”,品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories. -
艾媒咨询 | 2024-2025年中国新消费趋势洞察报告
2024年,中国消费市场正经历一场前所未有的变革。多元文化的冲击不断颠覆和重塑着消费者的购物习惯。随着全球化的深入和“一带一路”等国际合作倡议的推进,越来越多的中国企业开始走向世界舞台。AI技术的融入为各行各业带来了革命性的变化,推动了行业的创新和升级,为消费者带来了更加便捷和智能的消费体验。回顾前几年的新消费浪潮,中国消费市场的变革远未结束。经济环境的变化、消费信心的重塑以及渠道技术的更新迭代,都为市场带来了前所未有的挑战和机遇。因此,品牌要想在激烈的市场竞争中突出重围,就必须从数据中寻找线索和思路,深入了解消费者的需求和偏好,不断创新和升级,以顺应时代的发展潮流,赢得消费者的青睐和信任。
2024年12月26日,艾媒咨询在广州举办“艾媒新消费盛典暨2024年张毅年度演讲”,艾媒咨询CEO兼首席分析师张毅围绕2024-2025中国新消费趋势洞察深入剖析未来风口与行业趋势,用数据为企业指明2025年的发力方向。本次盛典汇聚全球经济观察者、企业家及投资者,共同探讨新消费行业的未来之路。
In 2024, China's consumer market is undergoing an unprecedented transformation. The impact of multiculturalism is constantly subverting and reshaping consumers' shopping habits. With the deepening of globalization and the advancement of international cooperation initiatives such as the Belt and Road Initiative, more and more Chinese enterprises have begun to enter the world stage. The integration of AI technology has brought revolutionary changes to all walks of life, promoted innovation and upgrading of the industry, and brought consumers a more convenient and intelligent consumption experience. Looking back at the wave of new consumption in previous years, the transformation of China's consumer market is far from over. Changes in the economic environment, the reshaping of consumer confidence and the updating and iteration of channel technology have brought unprecedented challenges and opportunities to the market. Therefore, if the brand wants to stand out in the fierce market competition, it must find clues and ideas from the data, deeply understand the needs and preferences of consumers, and constantly innovate and upgrade to conform to the development trend of The Times and win the favor and trust of consumers.
On December 26, 2024, IMedia Consulting held the "IMedia New Consumption Ceremony and 2024 Zhang Yi Annual Speech" in Guangzhou, and Zhang Yi, CEO and chief analyst of IMedia Consulting, deeply analyzed the future tuyair and industry trends around 2024-2025 China's new consumption trend insight, and pointed out the direction of development in 2025 for enterprises with data. The event brings together global economic observers, entrepreneurs and investors to discuss the way forward for new consumer industries. -
艾媒咨询 | 2024-2025年中国小屏手机市场趋势与消费行为需求研究报告
2011年至2023年,中国智能手机的出货量从最初的0.95亿台增长至2.76亿台,国内智能手机出货量呈现稳步增长态势,预计2024年将达到2.87亿台,同比增长3.6%。小屏手机受到消费者的青睐,超五成的消费者重点关注过小屏手机。小屏手机的核心优势是携带方便(73.5%)、操作便捷(54.4%)和握持舒适(45.2%)。消费者对小屏手机的满意度平均分为4.2分,目前小屏手机基本能做到满足消费者的全方位要求,市场前景广阔。随着技术的进步和消费者需求的多样化,小屏手机正逐渐从中端市场向高端市场迈进,成为智能手机市场的新亮点。技术创新是推动小屏手机高端化的关键因素。同时,随着技术的进步,小屏手机不再是一座孤岛,而是成为一个多设备互联互通的智能生态系统核心,这一趋势不仅增强了小屏手机的功能性,也为消费者带来了更加丰富和便捷的智能体验。
From 2011 to 2023, China's smartphone shipments increased from the initial 95 million units to 276 million units, and domestic smartphone shipments showed a steady growth trend and are expected to reach 287 million units in 2024, an increase of 3.6%. Small-screen mobile phones are favored by consumers, and more than 50% of consumers focus on small-screen mobile phones. The core advantages of small-screen mobile phones are easy to carry (73.5%), easy to operate (54.4%) and comfortable to hold (45.2%). Consumers' satisfaction with small-screen mobile phones averages 4.2 points. At present, small-screen mobile phones can basically meet the all-round requirements of consumers and have broad market prospects. With the advancement of technology and the diversification of consumer demand, small-screen mobile phones are gradually moving from the middle market to the high-end market, becoming a new bright spot in the smart phone market. Technological innovation is the key factor to promote the high-end of small-screen mobile phones. At the same time, with the progress of technology, small screen mobile phones are no longer an island, but become the core of a multi-device interconnection intelligent ecosystem, this trend not only enhances the functionality of small screen mobile phones, but also brings consumers a more rich and convenient intelligent experience. -
艾媒咨询 | 2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告
信息流广告一种依据社交属性,对用户喜好和特点进行智能推广的广告形式。随着目前短视频等快餐式娱乐软件的流行,信息流广告市场得到了一定的发展。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2023-2024年全球及中国信息流广告市场发展状况与消费行为数据分析报告》数据显示,2018至2023年间,中国网络广告支出从1001.3亿美元稳步上升至2023年的1543.0亿美元。
艾媒咨询分析师认为,随着互联网技术的发展,中国信息流广告市场将迎来更广阔的市场。
Information flow advertising is a form of advertising that intelligently promotes user preferences and characteristics based on social attributes. With the popularity of fast food entertainment software such as short video, the information flow advertising market has been developed to a certain extent. The latest "2023-2024 Global and China Information Flow Advertising Market Development and Consumer Behavior Data Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from 2018 to 2023, China's online AD spending has risen steadily from $1001.3 billion to $154.30 billion in 2023.
Analysts from iiMedia Consulting believe that with the development of Internet technology, China's information flow advertising market will usher in a broader market. -
艾媒咨询 | 2025-2026年中国低空经济市场发展趋势洞察报告
低空经济是以低空空域为依托,以各种有人驾驶和无人驾驶航空器的各类低空飞行活动为牵引,辐射带动相关领域融合发展的综合性经济形态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国低空经济市场发展趋势洞察报告》数据显示,2022-2024年中国低空经济市场规模数据呈现上升趋势,2025年中国低空经济市场规模预计达5615亿元,预测2035年有望突破3.5万亿元。艾媒咨询分析师认为,2024年是低空经济发展的元年,随着政策的落实和相关措施的不断落地,低空经济将在未来呈现爆发式增长。
Low-altitude economy is a comprehensive economic form that relies on low-altitude airspace and is towed by various low-altitude flight activities of manned and unmanned aircraft, and radiates the integrated development of related fields. The latest "China's low-altitude economic market development trend Insight report 2025-2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size data of China's low-altitude economy shows an upward trend in 2022-2024. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, and is expected to exceed 3.5 trillion yuan in 2035. Analysts from iMedia Consulting believe that 2024 is the first year of the development of low-altitude economy. With the implementation of policies and the continuous landing of relevant measures, low-altitude economy will show explosive growth in the future.
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