艾媒咨询 | 2024-2025年中国数字文化产业发展现状及趋势分析报告

近年来，随着数字技术的迅猛发展，数字文化产业已经深刻融入我国经济社会的各个领域，成为数字经济发展的新动能。国家统计局数据显示，2024年前三季度，规模以上文化企业实现营业收入99668亿元，比上年同期增长5.9%。其中，数字文化新业态特征明显的16个行业小类实现营业收入41616亿元，比上年同期增长10.0%，占总营业收入的比重高达41.8%。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国数字文化产业发展现状及趋势分析报告》显示，2024年前三季度全国数字文化新业态的营业收入已飙升至4.16万亿元，与2019年的1.99万亿元相比，实现了惊人的2.1倍增长。同时，其在全部规模以上文化企业营业收入中的占比也大幅提升至41.8%，与2019年相比，增长了18.9个百分点，进一步彰显了数字文化产业在文化产业整体格局中的核心地位。
In recent years, with the rapid development of digital technology, the digital cultural industry has been deeply integrated into various fields of China's economy and society, becoming a new driving force for digital economic development. According to data from the National Bureau of Statistics, the scaled-up cultural enterprises achieved a total revenue of 99,668 billion yuan in the first three quarters of 2024, up 5.9% from the same period last year. Of which, the 16 sub-categories with obvious characteristics of digital cultural new industries achieved a revenue of 416 billion yuan, up 10.0% from the same period last year, accounting for 41.8% of the total revenue. The latest report released by iiMedia Research, a third-party data mining and analysis institution for global new economy industries, shows that the revenue of digital cultural new industries in China reached 416 billion yuan in the first three quarters of 2024, a staggering 2.1 times higher than the 199 billion yuan in the same period of 2019. At the same time, its share in the total revenue of scaled-up cultural enterprises has also increased significantly to 41.8%, up 18.9 percentage points from 2019, further highlighting the core position of the digital cultural industry in the overall cultural industry landscape.

艾媒咨询 | 2024-2025年中国企业出海发展研究白皮书

近年来，在数字化技术推动下，中国经济已步入高质量发展的新时代，应经济转型升级需求，越来越多的中国企业开始将目光投向海外市场，寻求更广阔的发展空间。2024年11月，国务院印发的《关于促进外贸稳定增长的若干政策措施》提出九个方面促进外贸平稳发展，中国企业出海已成时代发展必然趋势。在全球经济一体化的大背景下，中国企业出海不仅是为应对国内市场的饱和和竞争压力，更是为了在全球范围内优化资源配置，提升企业的国际竞争力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国企业出海发展研究白皮书》数据显示，2024年前三季度中国货物贸易进出口总值达32.33万亿元，同比增长5.3%，总体趋势稳中向好。尽管面临全球需求收缩、供给冲击、预期转弱三重压力，中国外贸进出口仍展现出较强韧性，助力中国外贸实现新的突破，增强企业出海信心。艾媒咨询分析师认为，愈多企业正加速从“爆款打造”向“品牌延伸”转型，寻求品牌效应，通过打造有辨识度的品牌与消费者建立更为紧密的联系和拥有更稳固的市场份额。目前，中国企业“走出去”正以价值链为导向，不断建立自上而下、步调统一的全球化战略及适应全球化经营的运营模式，出海企业经营朝合规化、精细化、本土化方向发展。
In recent years, driven by digital technology, China's economy has entered a new era of high-quality development.Because of the needs of economic transformation and upgrading, more and more Chinese enterprises have begun to seek a broader space for development in overseas markets. In November 2024, the "Several Policies and Measures on Promoting Stable Growth of Foreign Trade" issued by The State Council proposed nine aspects to promote stable development of foreign trade, and Chinese enterprises to go overseas has become an inevitable trend of the development of The Times. In the context of global economic integration, Chinese enterprises go overseas not only to cope with the saturation and competitive pressure of the domestic market, but also to optimize the allocation of resources on a global scale and enhance the international competitiveness of enterprises. According to the latest "White paper on the development of Chinese enterprises going overseas from 2024 to 2025" released by iiMedia Research, data show that in the first three quarters of 2024, the total value of China's import and export of goods is 32.33 trillion yuan, an increase of 5.3% year-on-year, and the overall trend is stable and good. Despite the triple pressures of shrinking global demand, supply shocks, and weakening expectations, China's foreign trade imports and exports have shown strong resilience, helping China's foreign trade achieve new breakthroughs and enhancing enterprises' confidence in going overseas. The iiMedia consulting analysts believe that more and more enterprises are accelerating the transformation from "explosive creation" to "brand extension", seeking brand effect, and establishing a closer relationship with consumers and having a more stable market share by creating recognizable brands. Nowadays, Chinese enterprises "going out" is guided by the value chain, and constantly establish a top-down, unified globalization strategy and an operating model that ADAPTS to global operations, and the management of overseas enterprises is developing in the direction of compliance, refinement and localization.

艾媒咨询 | 2024年微信视频号用户画像与行为洞察报告

随着互联网技术的不断进步和社交媒体生态的演变，微信视频号作为新兴的视频平台，正逐渐成为品牌营销和商业化的新战场。微信视频号坐拥国内庞大的私域流量，其独特优势在于其植根于拥有完整社交链的微信生态，辐射超过13亿用户的社交圈，社交传播的内容具备高信任基因。因此，微信视频号诞生至今，已经成为连接用户与内容创作者的重要桥梁。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年微信视频号用户画像与行为洞察报告》数据显示，从2020年3月到2023年12月，中国短视频行业的用户基数呈现持续上升的态势。截至2023年12月，用户总数攀升至10.53亿，渗透率达到了96.40%。艾媒咨询分析师认为，逐年增长的用户规模表明短视频市场仍有巨大的发展潜力和空间。
艾媒咨询分析师认为，视频号推出了多项商业化工具，包括直播带货、观众打赏、付费内容推广以及广告互选等，为不同粉丝规模的内容创作者提供了丰富的变现途径。在当前的互联网生态中，商业化已成为维系创作者长期留存的关键因素。创作者生产的高质量内容是视频号在竞争激烈的短视频领域中吸引和维系用户关注的核心。因此，视频号的商业化步伐加快，对于建立一个可持续发展的内容生态系统具有重要意义。
With the continuous progress of Internet technology and the evolution of social media ecology, wechat video number, as an emerging video platform, is gradually becoming a new battlefield for brand marketing and commercialization. Wechat video number has huge private traffic in China. Its unique advantage is that it is rooted in the wechat ecosystem with a complete social chain, radiating the social circle of more than 1.3 billion users, and the content of social communication has a high trust gene. Therefore, since the birth of wechat video number, it has become an important bridge connecting users and content creators. The latest "2024 wechat video user portrait and Behavior insight report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from March 2020 to December 2023, the user base of China's short video industry has continued to rise. As of December 2023, the total number of users climbed to 1.053 billion, and the penetration rate reached 96.40%. Imedia Consulting analysts believe that the growing user scale year by year indicates that the short video market still has huge development potential and space.
iiMedia Research analysts believe that the video number has launched a number of commercial tools, including live delivery, audience rewards, paid content promotion and advertising mutual selection, etc., providing a rich way for content creators of different fan sizes to monetize. In the current Internet ecology, commercialization has become a key factor to maintain the long-term retention of creators. High-quality content produced by creators is at the core of video Number's ability to attract and maintain users' attention in the highly competitive short video field. Therefore, the accelerated pace of commercialization of video number is of great significance for the establishment of a sustainable content ecosystem.

艾媒咨询 | 2025年中国小程序电商用户消费行为调查数据

小程序电商的发展与移动互联网及社交媒体的普及紧密相关。随着平台对小程序电商的扶持政策不断出台，如开放更多流量入口、优化支付体系等，服饰品牌开始纷纷入驻小程序电商平台。从最初简单的商品展示与销售，逐渐发展到如今融合直播带货、社交互动、会员管理等多元功能的综合性电商平台，小程序电商在服饰行业的影响力日益扩大。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国小程序电商用户消费行为调查数据》数据显示，在众多社区团购平台中，美团买菜以 34.92% 的占比一骑绝尘，荣登榜首之位，成为消费者最为青睐的社区团购平台。而在商品品类方面，生鲜蔬果的占比高达 37.24%，拔得头筹，这一数据直观且有力地彰显出消费者对于新鲜食品的强烈渴求。艾媒咨询分析师认为，服饰行业小程序电商竞争激烈，呈现多元化态势。在产品方面，品牌不断推陈出新，以满足消费者日益多样化的需求。快时尚品牌通过小程序快速上新，保持产品的新鲜感和时尚度，吸引追求潮流的消费者。
The development of small program e-commerce is closely related to the popularity of mobile Internet and social media. With the continuous introduction of the platform's support policies for small program e-commerce, such as opening more traffic entrances, optimizing the payment system, etc., clothing brands have begun to enter the small program e-commerce platform. From the initial simple commodity display and sales, it has gradually developed to a comprehensive e-commerce platform integrating live delivery, social interaction, member management and other functions, and the influence of small program e-commerce in the clothing industry is expanding. According to the latest "Consumer behavior survey data of China's small program e-commerce users in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Meituanmai topped the list with 34.92% of the many community group-buying platforms. Become the most popular community group-buying platform for consumers. In terms of product categories, the proportion of fresh vegetables and fruits is as high as 37.24%, winning the first place, which intuitively and powerfully demonstrates the strong desire of consumers for fresh food. Ai media consulting analysts believe that the apparel industry small program e-commerce competition is fierce, showing a diversified trend. In terms of products, brands are constantly innovating to meet the increasingly diverse needs of consumers. Fast fashion brands through small programs to quickly new, to maintain the freshness and fashion of products, to attract the pursuit of fashion consumers.

（演讲版）中国广告主协会X艾媒咨询 | 2024-2025年中国企业出海发展研究白皮书

近年来，在数字化技术推动下，中国经济已步入高质量发展的新时代，应经济转型升级需求，越来越多的中国企业开始将目光投向海外市场，寻求更广阔的发展空间。2024年11月，国务院印发的《关于促进外贸稳定增长的若干政策措施》提出九个方面促进外贸平稳发展，中国企业出海已成时代发展必然趋势。在全球经济一体化的大背景下，中国企业出海不仅是为应对国内市场的饱和和竞争压力，更是为了在全球范围内优化资源配置，提升企业的国际竞争力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国企业出海发展研究白皮书》数据显示，2024年前三季度中国货物贸易进出口总值达32.33万亿元，同比增长5.3%，总体趋势稳中向好。尽管面临全球需求收缩、供给冲击、预期转弱三重压力，中国外贸进出口仍展现出较强韧性，助力中国外贸实现新的突破，增强企业出海信心。艾媒咨询分析师认为，愈多企业正加速从“爆款打造”向“品牌延伸”转型，寻求品牌效应，通过打造有辨识度的品牌与消费者建立更为紧密的联系和拥有更稳固的市场份额。目前，中国企业“走出去”正以价值链为导向，不断建立自上而下、步调统一的全球化战略及适应全球化经营的运营模式，出海企业经营朝合规化、精细化、本土化方向发展。
In recent years, driven by digital technology, China's economy has entered a new era of high-quality development.Because of the needs of economic transformation and upgrading, more and more Chinese enterprises have begun to seek a broader space for development in overseas markets. In November 2024, the "Several Policies and Measures on Promoting Stable Growth of Foreign Trade" issued by The State Council proposed nine aspects to promote stable development of foreign trade, and Chinese enterprises to go overseas has become an inevitable trend of the development of The Times. In the context of global economic integration, Chinese enterprises go overseas not only to cope with the saturation and competitive pressure of the domestic market, but also to optimize the allocation of resources on a global scale and enhance the international competitiveness of enterprises. According to the latest "White paper on the development of Chinese enterprises going overseas from 2024 to 2025" released by iiMedia Research, data show that in the first three quarters of 2024, the total value of China's import and export of goods is 32.33 trillion yuan, an increase of 5.3% year-on-year, and the overall trend is stable and good. Despite the triple pressures of shrinking global demand, supply shocks, and weakening expectations, China's foreign trade imports and exports have shown strong resilience, helping China's foreign trade achieve new breakthroughs and enhancing enterprises' confidence in going overseas. The iiMedia consulting analysts believe that more and more enterprises are accelerating the transformation from "explosive creation" to "brand extension", seeking brand effect, and establishing a closer relationship with consumers and having a more stable market share by creating recognizable brands. Nowadays, Chinese enterprises "going out" is guided by the value chain, and constantly establish a top-down, unified globalization strategy and an operating model that ADAPTS to global operations, and the management of overseas enterprises is developing in the direction of compliance, refinement and localization.

艾媒咨询 | 2025年中国电视剧行业市场消费行为调查数据

随着在线视频平台的快速发展，中国电视剧消费模式呈现显著特征，用户行为偏好与行业生态紧密关联。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国电视剧行业市场消费行为调查数据》数据显示，在线视频平台以66.54%的观看占比主导用户收视场景，其中爱奇艺以48.05%的平台偏好率成为市场首选。从内容消费习惯看，50.18%的观众日均观看时长为1-2小时，36.54%的用户以“娱乐、打发时间”为核心观看诉求。在内容形态选择上，爱情、都市题材以33.58%的偏好度占据类型榜首，反映现实主义题材的持续吸引力。剧集体量方面，55.19%的观众倾向20-30集中等长度作品，体现市场对叙事紧凑性与内容深度的平衡需求。艾媒咨询分析师认为，当前电视剧消费已形成“内容质量-平台生态-用户粘性”的闭环体系。建议行业参与者重点强化三方面能力建设：一是深耕爱情、都市等核心赛道的同时拓展多元题材创新，二是优化20-30集剧集的叙事结构与排播策略以适配观众习惯，三是通过会员权益分级与独家内容矩阵提升付费转化效率。
With the rapid development of online video platforms, the consumption pattern of Chinese TV dramas shows significant characteristics, and user behavior preferences are closely related to the industry ecology. According to the latest "Survey data of Chinese TV drama industry market consumption behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, online video platforms dominated user viewing scenes with 66.54% of viewing. Among them, iQiyi became the first choice in the market with a platform preference rate of 48.05%. From the perspective of content consumption habits, 50.18% of viewers watch 1-2 hours per day, and 36.54% of users take "entertainment and killing time" as the core viewing appeal. In the choice of content form, love and urban themes occupy the top of the category with 33.58% preference, reflecting the continuous appeal of realistic themes. In terms of drama volume, 55.19% of the audience prefer 20-30 episodes of equal length, reflecting the market's demand for balance between narrative compactness and content depth. iiMedia Research believe that the current TV series consumption has formed a closed-loop system of "content quality - platform ecology - user stickiness". It is suggested that industry participants focus on strengthening the capacity building in three aspects: first, expand the innovation of diversified themes while deeply cultivating the core track such as love and city; second, optimize the narrative structure and scheduling strategy of 20-30 episodes to adapt to audience habits; third, improve the efficiency of payment conversion through the classification of member rights and exclusive content matrix.

艾媒咨询 | 2025年中国财经新闻用户消费行为调查数据

随着数字化阅读技术的迭代升级，2025年中国财经用户关注呈现渠道移动化、内容专业化特征，聚焦实时行情分析、政策解读及投资策略，偏好短视频与数据可视化呈现形式，付费意愿向深度报告倾斜。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国财经新闻用户消费行为调查数据》数据显示，94.90%的用户表示会主动关注财经新闻。用户获取资讯渠道呈现移动化特征，微博/微信与抖音/快手两大社交平台占据主导地位，短视频内容传播效能显著增强。在阅读习惯方面，51.54%用户保持每周4-5次高频接触，单次阅读时长集中于4-10分钟，午间12-14点形成阅读高峰。内容需求聚焦行业经济动态，长视频以41.45%的占比成为最受青睐的呈现形式。用户互动行为呈现积极态势，51.68%受访者习惯通过点赞表达认可。付费阅读需求强劲，69.08%用户倾向为课程、讲坛等知识型产品付费，显示深度内容商业化潜力。但调研同时揭示现存问题：信息过载导致筛选成本升高，垂直领域专业度不足，以及互动功能同质化制约用户体验。艾媒咨询分析师认为，财经媒体需构建“精准推送+深度解读”双轮驱动模式，依托AI技术优化内容分发效率，强化行业专家智库建设以提升专业壁垒。同时应开发差异化付费产品矩阵，完善用户分层运营体系，并在交互设计中融入社交裂变机制，以激活平台生态活力。
With the iteration and upgrade of digital reading technology, in 2025, Chinese financial users pay attention to the characteristics of mobile channels and professional content, focusing on real-time market analysis, policy interpretation and investment strategy, preferring short video and data visualization, and paying willingness to tilt towards in-depth reports. According to the latest "China financial news user consumption behavior survey data in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 94.90% of users said they would take the initiative to pay attention to financial news. The channels for users to obtain information show the characteristics of mobile, and the two social platforms of Weibo/wechat and Douyin/Kuaishou occupy the dominant position, and the transmission efficiency of short video content has been significantly enhanced. In terms of reading habits, 51.54% users maintain 4-5 high-frequency contacts per week, and the single reading time is concentrated in 4-10 minutes, and the reading peak is formed at 12-14 o 'clock in the afternoon. Content demand focuses on the economic dynamics of the industry, and long video has become the most favored form of presentation with 41.45% of the total. User interaction showed a positive trend, and 51.68% of respondents used to express recognition through likes. The demand for paid reading is strong, and 69.08% of users tend to pay for knowledge-based products such as courses and lectures, showing the commercialization potential of in-depth content. However, the survey also revealed existing problems: information overload leading to higher screening costs, lack of expertise in vertical fields, and homogenization of interactive features restricting user experience. iiMedia Research believe that financial media need to build a two-wheel drive model of "accurate push + deep interpretation", rely on AI technology to optimize the efficiency of content distribution, and strengthen the construction of industry expert think tanks to enhance professional barriers. At the same time, a differentiated paid product matrix should be developed, a hierarchical user operation system should be improved, and a social fission mechanism should be incorporated into the interaction design to activate the ecological vitality of the platform.

艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询 | 2025年中国音乐行业市场消费行为调查数据

随着智能算法推荐与多终端协同技术的深度融合，音乐应用生态呈现多维渗透态势，显著覆盖以流行乐、国风音乐为主的个性化内容消费领域，以通勤健身、睡前助眠为代表的场景化体验领域，以及云Live互动、社交共享等创新娱乐领域。在技术驱动下，音乐产业正构建起“内容+场景+社交”的三维价值体系。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国音乐行业市场消费行为调查数据》数据显示，现代音乐（含流行音乐）以63.27%的偏好占比领跑用户音乐类型选择，反映出大众对主流文化内容的高接受度。终端设备数据显示，手机以49.24%的绝对优势主导用户入口，QQ音乐则以35.90%的活跃占比稳居平台竞争榜首。值得注意的是，社交功能使用率达71.80%，其中52.12%的用户倾向与好友共享音乐内容，体现“音乐+社交”模式的强大吸引力。付费领域呈现两极分化，49.65%用户选择“偶尔付费”，而音质升级（31.10%）与云Live演出（满意度70.70%）成为主要付费驱动力。但行业仍存显著痛点：短视频板块因内容同质化遭遇29.58%用户负面评价，付费意愿受限于免费资源充足性（38.16%）与价格敏感度（30.34%），云Live则面临画质延迟（43.81%）、互动单一（34.69%）等技术体验瓶颈。艾媒咨询分析师认为，平台需强化差异化内容供给，通过AI音效优化与XR技术升级重塑沉浸式体验，同时构建阶梯式付费体系与社交激励机制，在保障基础服务普惠性的同时深挖垂直场景商业价值。
With the deep integration of intelligent algorithm recommendation and multi-terminal collaborative technology, the music application ecology presents a multidimensional penetration trend, significantly covering the personalized content consumption field dominated by pop music and Chinese music, the scene experience field represented by commuting fitness and bedtime sleep, and the innovative entertainment field such as cloud Live interaction and social sharing. Driven by technology, the music industry is building a three-dimensional value system of "content + scene + social". According to the latest "Survey data of Chinese music industry market consumption behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, modern music (including pop music) leads the user's music type choice with 63.27% preference. It reflects the high acceptance of mainstream cultural content by the public. Terminal device data show that mobile phones dominated the user entrance with an absolute advantage of 49.24%, and QQ music ranked first in the platform competition with an active proportion of 35.90%. It is worth noting that the usage rate of social functions reached 71.80%, of which 52.12% of users tend to share music content with friends, reflecting the strong appeal of the "music + social" model. The payment space is polarized, with 49.65% of users choosing to "pay occasionally", while audio quality upgrades (31.10%) and Cloud Live shows (70.70% satisfaction) are the main payment drivers. However, the industry still has significant pain points: the short video sector suffered 29.58% negative comments from users due to content homogenization, the willingness to pay was limited by the adequacy of free resources (38.16%) and price sensitivity (30.34%), and Cloud Live faced technical experience bottlenecks such as picture quality delay (43.81%) and single interaction (34.69%). Analysts from Imedia Consulting believe that the platform needs to strengthen the supply of differentiated content, reshape the immersive experience through AI sound optimization and XR technology upgrade, and build a stepped payment system and social incentive mechanism, so as to deeply dig the business value of vertical scenes while ensuring the inclusiveness of basic services.

艾媒咨询 | 2025年中国企业数字化使用行为调查数据

当前中国企业数字化呈现出良好发展态势，数字化投入持续加大，数字化基础不断夯实。超九成企业在生产经营中广泛应用信息化管理系统、电子商务、云计算等技术，不同行业各有特色，信息传输、软件和信息技术服务业企业应用水平领先，在管理、采购、销售等环节普及度高，生产、研发环节应用逐步深入。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国企业数字化使用行为调查数据》，已有86.19%的企业考虑并实施了数字化转型，说明数字化转型已成为企业经营规划中的重要组成部分。其中，制造业在数字化转型企业中占比最高，达到14.74%。其次是信息传输、计算机服务和软件业，占比14.32%。在企业数字化转型的主要困难中，组织层面缺乏整体规划的问题最为突出，其次是数据治理体系不完善和传统IT平台及架构带来的负担。未来，企业数字化转型的前景广阔，同时也挑战重重。随着这些挑战被克服，企业数字化转型将释放更大潜能，推动产业结构优化升级，助力中国经济在数字时代实现高质量发展 。（《艾媒咨询 |2025年中国企业数字化使用行为调查数据》完整高清PDF版共30页，可点击文章底部报告下载按钮进行报告下载）
Currently, the digitalization of Chinese enterprises is showing a favorable development trend with continuous increases in digital investment and continuous consolidation of the digital foundation. More than 90% of enterprises widely apply technologies such as information management systems, e-commerce, and cloud computing in their production and operation. Different industries have their own characteristics. Enterprises in the information transmission, software, and information technology service industries lead in the application level, with high popularity in management, procurement, sales, and other links, and the application in production and R&D links is gradually deepening. According to the latest "Survey data on digital usage behavior of Chinese enterprises in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 86.19% of enterprises have considered and implemented digital transformation, indicating that digital transformation has become an important part of enterprise operation planning. Among them, the manufacturing industry accounts for the highest proportion, reaching 14.74%, among the enterprises undergoing digital transformation. Followed by the information transmission, computer services, and software industry, accounting for 14.32%. Among the main difficulties in the digital transformation of enterprises, the lack of overall planning at the organizational level is the most prominent issue, followed by the imperfect data governance system and the burden brought by traditional IT platforms and architectures. In the future, the prospects for the digital transformation of enterprises are broad, but there are also numerous challenges. As these challenges are overcome, the digital transformation of enterprises will unleash greater potential, promote the optimization and upgrading of the industrial structure, and help China's economy achieve high-quality development in the digital era.