艾媒咨询｜2024-2025年中国头皮疗养行业发展趋势分析报告

随着现代生活节奏加快、压力增大，头皮问题逐渐增多，消费者对于头皮疗养产品的需求日益增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国头皮疗养行业发展趋势分析报告》数据显示，2023年中国护发产品市场规模达到620.90亿元，同比增长3.4%，预计2025年将达691.07亿元。随着居民对头皮健康问题的日益重视，头皮疗养行业有望得到新的发展。
With the acceleration of the pace of modern life and the increase of pressure, scalp problems are gradually increasing, and the demand of consumers for scalp therapy products is growing. According to the latest "Analysis report on the development trend of China's scalp therapy industry from 2024 to 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the market size of China's hair care products will reach 62.09 billion yuan in 2023, an increase of 3.4%. It is expected to reach 69.11 billion yuan by 2025. With the increasing attention of residents to scalp health problems, scalp therapy industry is expected to get new development.

数据说|这届年轻人，在消费什么？

2021年 vol.11

艾媒报告 |2019全球与中国养老金融行业现状及发展前景分析报告

本报告研究涉及企业/品牌/案例：新华保险，中国人寿，太平洋人寿，平安养老，新华人寿，太平养老，太平人寿，泰康养老，泰康人寿，阳光人寿，中信保诚，中意人寿，应答人寿，同仁堂，汤臣倍健，九州通，云南白药，国寿养老，华夏资金，工银瑞信，南方基金，渣打银行，宏利保险，建设银行，兴业银行，广发银行，天弘基金，光大银行，中信银行，招商银行，安邦保险

2018年，中国60岁以上老年人占总人口的16.1%，意味着中国已经进入深度老龄化社会，特别是养老金融成为了解决中国深度老龄化社会面临的关键问题。目前，中国养老金融体系与发达国家相比仍有较大差距，美国的商业养老保险占比35.2%，规模达到9.9万亿美元，而中国第一大支柱为基本养老保险制度，占到整个养老体系近80%，规模仅4.4万亿元。同时，由于中国的第一支柱基本养老保险替代率和第二支柱年金覆盖率低，超过8成中国国民未达资产储备预期，仅依靠第一和第二支柱无法满足当前的养老保障形势;而第三支柱在快速识别和及时响应消费者个性需求方面独具优势，基础需求旺盛。iiMedia Research(艾媒咨询)数据显示，现阶段中国公民养老投资偏好最大的依然是银行存款或银行理财占30.2%，然后是商业养老保险产品(20.5%)、股票基金(13.2%)以及购买房产(10.0%)。艾媒咨询分析师认为，近年来互联网和移动支付的普及，大大提高了中老年人获取金融服务的便利性;基于大数据和人工智能分析的金融科技的持续进步，提升了养老金投资科学性和专业性，成为推动养老服务金融快速发展的重要动力;特别是随着服务型政府的建设推进、PPP融资模式的进一步发展，中国养老金融市场发展将更加完善。

　　In 2018, China's elderly (60 years & above) accounted for 16.1% of the total population, which means that China has entered an aging society. Pension finance has become a key factor in solving China's deep aging society. At present, China's pension financial system still has a big gap compared with developed countries. The commercial pension insurance in US accounts for 35.2% of the total, and its scale reaches 9.9 trillion dollars. However, the first pillar of pension finance in China is the basic pension insurance system, which accounts for nearly 80% of the entire pension system, with a scale of only 4.4 trillion yuan. At the same time, due to the low replacement rate of China’s first pillar of pension finance and the low coverage rate of the second pillar, more than 80% of Chinese nationals fail to meet their demand; The third pillar of pension finance in China has unique advantages in quickly identifying and responding to consumers' needs in a timely manner, and its basic needs are strong. According to data from iiMedia Research, the biggest preference for Chinese citizens is bank deposits and bank wealth management, which account for 30.2%, followed by commercial pension insurance products (20.5%), equity funds (13.2%), and purchase of real estate. (10.0%). iiMedia Consulting analysts believe that the popularity of Internet and mobile payment in recent years has greatly improved the convenience of accessing financial services for middle-aged and elderly people; the continuous improvement of financial technology based on big data and artificial intelligence analysis improves the science of pension investment. Financial technology becomes an important driving force for the rapid development of pension service finance in China. With the development of service-oriented government and PPP financing model, China's pension market will be further improved.

艾媒咨询｜2022-2023年全球养老产业发展及中国市场趋势研究报告

人口老龄化已经成为全球共同面对的不可逆现象，国家积极部署“十四五”期间的老龄事业和养老服务发展任务，其中上海、北京、重庆等城市的养老产业发展迅速。iiMedia Research（艾媒咨询）数据显示，2021年中国养老产业的市场规模达8.8万亿元，预计2022年市场规模或将达到10.3万亿元。

艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告

本报告研究涉及企业/品牌/案例：日医集团，逸云楼，木下介护，美邸养老，礼爱养老集团

　　养老产业是依托第一、第二和传统的第三产业派生出来的特殊的，具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中，国民补贴、雇员养老金和个人养老金三种层级并存的并且，有高龄老人医疗保险制度、介护保险制度的特殊保险制度，其中，介护制度的发展最具特色。根据日本厚生劳动省的数据，2019年1月日本通过介护保险接受养老服务的人数达508.1万人，其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中，形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域，对中国养老产业发展具有重要的参考意义。

　　The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.

艾媒报告丨2019中国养老产业发展剖析与发展趋势分析报告

本报告研究涉及企业/品牌/案例包括:祥颐养老、华人照护、颐寿养老、朗高养老、普亲养老、永安林业、双箭股份、尚荣医疗、新华保险、中国平安、鱼跃医疗、海南椰岛、安邦人寿、泰康之家、亲和源、诚和敬、乐成养老、日月星、欧葆庭、椿萱茂

中国养老产业处于高速发展阶段，iiMedia Research(艾媒咨询)数据显示，2018年中国养老产业市场规模将已达6.57万亿元，医养结合成为行业发展新热点，预计2021年医养结合行业市场规模将突破1万亿元。目前，中国养老产业已形成成熟的产业链和六大主要商业模式，但同时也面临着体制性障碍、供需结构失衡、养老服务体系不健全等发展问题。

Driven by policy support, technological development, social changes and market demand, China's pension industry is developing rapidly. According to iiMedia Research, the national pension industry market has reached 6.57 trillion yuan in 2018, and is expected to reach 8.81 trillion yuan in 2021. At present, China's pension industry has formed an industrial chain including resource suppliers such as raw materials and energy, pension suppliers, pension real estate providers and pension service providers, and individual and institutional consumers. The industry is developing well and some pensions enterprise revenue reached 100 million yuan in 2018. Under the vigorous promotion of the Chinese government, the reform of the community pension model, the continuous advancement of wisdom and pension, and the combination of medical care have become hot spots in the industry. It is expected that the market scale of the combination of medical and nursing industry will exceed 1 trillion yuan in 2021. At this stage, China's pension industry, including monthly fee system, property sales, after-sales leaseback, membership system, insurance pension and community pay-as-you-go, has gradually developed and improved. The industry has broad prospects for development, but it also faces institutional Development problems such as obstacles, imbalanced supply and demand structure, and inadequate pension service system. iiMedia Consulting analysts believe that in the future, a new pension service system based on home-based, community-based, institutional supplement, and medical care will be gradually formed, and the development of pension financial market will be more perfect.

嘉欣丝绸：2021年第三季度报告

艾媒咨询|2021年中国养生美容市场研究报告

2021年9月4日，“2021CIBE中国养生美容大会”将在广州•广交会展馆举办。大会以“养生•美容”为主题，从养生行业的发展现状及未来趋势出发，探索养生与美容行业间的平衡，挖掘养生美容高级且特色的项目，拓宽美业增量赛道的选择，构建养生美容的全渠道触点，汇聚平台、品牌、优质连锁、行业专家等嘉宾共同探讨推动行业的发展与进步。如今美业的竞争不仅是产品服务的竞争，更是大数据的比拼。艾媒咨询CEO兼首席分析师张毅受邀出席本次大会并将现场发布《2021年中国养生美容市场研究报告》，将利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察消费者需求和中国养生美容市场现状。
On September 4, 2021, "2021cibe China Health and beauty conference" will be held in the exhibition hall of Guangzhou • Canton Fair. With the theme of "health preservation and beauty", starting from the development status and future trend of the health preservation industry, the conference explores the balance between health preservation and beauty industry, excavates advanced and characteristic projects of health preservation and beauty, widens the choice of incremental tracks of the beauty industry, constructs all-channel contacts of health preservation and beauty, and gathers platforms, brands, high-quality chains Industry experts and other guests discussed and promoted the development and progress of the industry.Today, the competition of the US industry is not only the competition of products and services, but also the competition of big data. Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the conference and will release the Research Report on China's health and beauty market in 2021. He will use the data mining results of AI media's big data decision-making and intelligent analysis system to gain insight into consumer demand and the current situation of China's health and beauty market.

华域汽车2021年第三季度报告

艾媒报告|2019中国私域流量现状剖析及发展前景预判分析报告

本报告研究涉及企业/品牌/案例：微信，天猫，抖音，快手，聚客通，乙店，奥创客服，多谋，神达，神手多聊，瑞信咖啡，Keep,H&M,微博，小红书，知乎，豆瓣，淘宝，京东，拼多多，头条

互联网技术的发展降低了营销推广的门槛，但消费场景的碎片化，以及海量的产品服务信息让原本粗放式的营销效果大打折扣，营销方获客成本持续攀升，经营利润不断被营销费用侵蚀。发展私域流量，开启精细化用户管理，降低营销成本，实现精准营销，逐渐成为营销方的共识，私域流量运营也成为当前炙手可热的营销话题。iiMedia Research（艾媒咨询）数据显示，网民对私域流量运营接受度较高，仅有7.6%的受访者对此表示反感；40.8%的受访者因能够享受优惠权益进入营销方私域；44.4%的受访者认为私域运营促进了他们的消费。艾媒咨询分析师认为，在线上获客成本高企的常态下，私域流量运营将会成为主流，高质量的私域运营能够为多方带来益处，但相关各方也应防范不法分子利用私域流量谋取黑利。

The development of Internet technology has lowered the threshold of marketing promotion, but the fragmentation of consumption scenes and the massive product service information have greatly reduced the original extensive marketing effect. The cost of customers obtained by the marketers continues to rise, and the operating profit is constantly eroded by the marketing expenses. Developing private area user, opening fine user management, reducing marketing costs and realizing precise marketing have gradually become the consensus of marketers. Private area user operation has also become a hot marketing topic. According to iiMedia Research, Internet users have a high acceptance of private area operations, with only 7.6% of respondents expressing disgust; 40.8% of respondents enter the private domain of marketers because they can enjoy preferential rights and interests; 44.4% of respondents believe that private area operations promote their consumption. iiMedia Consulting Analysts believe that under the normal situation of high cost of online customer acquisition, private domain user operation will become the mainstream, and high-quality private domain operation can bring benefits to many parties, but all parties concerned should also guard against illegal elements using private domain user for black profits.