随着中国数字经济的蓬勃发展以及企业SaaS服务驶入快车道，中国企业数字中台发展前景向好。在此背景下，腾讯、百度、字节跳动、京东、美团等互联网巨头接连引入中台战略，行业市场规模持续扩大，iiMedia Research(艾媒咨询)数据显示，2020年中国企业数字中台预计攀升至72.5亿元。数字中台在企业中有着广泛的应用场景，开始从企业零售向生产设计、内部运营和供应链等上游业务渗透，加速数据到价值的服务产生过程，未来有望演变成为企业的组织单元。

With the rapid development of China's Digital Economy and Saas Service of enterprises entering the Fast Lane, the development prospect of China's enterprise digital center is promising. In this context, Internet giants such as tencent, Baidu, bytedance, Jd.com and Meituan have successively introduced the china-taiwan strategy, and the industry market has continued to expand, As the data of iiMedia Research showed, by 2020, the number of Chinese enterprises in Taiwan is expected to climb to 7.25 billion yuan. Digital Zhongtai has a wide range of applications in enterprises, starting from the enterprise retail to production design, internal operations and supply chain upstream business penetration, to speed up the data to the value of the service generation process, the future is expected to evolve into the organizational unit of the enterprise.

本报告涉及的案例/品牌/企业：boss直聘

2021年全社会求职人员数量将超过1000万人，新增用人单位招聘需求预计将超2000万人。网络招聘已成为新生代劳动力的主流选择，在用人单位与求职者双方市场需求的加持下，2021年中国第三方网络招聘行业迎来新的市场机遇与挑战。艾媒咨询分析师认为，提高平台反馈效率，将成为招聘未来发展的核心竞争力所在，同时网络招聘衍生服务市场也将成为产业拓展的新蓝海。 (《艾媒咨询|2021年中国第三方网络招聘行业发展报告》完整高清PDF版共36页，可点击文章底部报告下载按钮进行报告下载)
In 2021, the number of job seekers in the whole society will exceed 10 million, and the recruitment demand of new employers is expected to exceed 20 million. Online recruitment has become the mainstream choice of the new generation of labor force. With the support of the market needs of employers and job seekers, China's third-party online recruitment industry will usher in new market opportunities and challenges in 2021. AI media consulting analysts believe that improving the feedback efficiency of the platform will become the core competitiveness of the future development of recruitment. At the same time, the online recruitment derivative service market will also become a new blue ocean for industrial expansion.(“iiMedia Report | China's third-party online recruitment industry development in 2021”full version has 36 pages in total, please click the Browse HD Report button on the right side of the article to browse the report)

本报告涉及的案例/品牌/企业：e签宝，金格科技，法大大

随着我国不断完善信息网络基础设施建设，为国内数字经济提供良好的发展环境，iiMedia Research( 艾媒咨询) 数据显示，2020年中国数字经济总体规模达41.4万亿元，占GDP比例为38.6%，预计2021年规模将达47.6万亿元。由于数字经济占全国GDP的比例逐年上涨，中国数字经济已经成为驱动国内经济增长的重要力量，在这种经济背景下，企业需要加快数字化转型步伐，在未来数字化、网络化及智能化的浪潮中不断增强自身的发展竞争力。iiMedia Research( 艾媒咨询) 数据显示，超过八成的企业用户表示有使用数字化系统，办公系统数字化系统的采用进一步加快了企业数字化转型的步伐，并且提升了企业业务转化、流程审批等环节的效率。
As my country continues to improve the construction of information network infrastructure to provide a good development environment for the domestic digital economy, iiMedia Research data shows that the overall scale of China's digital economy in 2020 will reach 41.4 trillion yuan, accounting for 38.6% of GDP. , The scale is expected to reach 47.6 trillion yuan in 2021. As the proportion of the digital economy in the national GDP has been increasing year by year, China's digital economy has become an important force driving domestic economic growth. Under this economic background, companies need to accelerate the pace of digital transformation in the future wave of digitization, networking and intelligence Continuously enhance its own development competitiveness. According to data from iiMedia Research, more than 80% of corporate users indicated that they use digital systems. The adoption of digital systems for office systems has further accelerated the pace of digital transformation of enterprises and improved the efficiency of business transformation and process approval.

本报告研究涉及企业/品牌/案例：天眼查，企查查，启信宝

政府对数据公开和社会诚信体系建设的深入，推动着中国商业查询市场扩大。且随着商业查询行业盈利模式逐渐明晰，其规模稳定增长。2020年中国商业查询用户规模达到4.79亿人，2022年有望增至5.89亿人。商业查询行业经过多年发展，竞争形势逐渐明朗，天眼查等老牌商业查询平台市场竞争优势明显。目前中国商业查询平台已走向差异化竞争阶段，头部平台对于行业的深耕经验以及技术的不断开发能更好地体现数据的深层价值，为他们构筑起平台护城河。
The government's deepening of data disclosure and the establishment of a social credit system has promoted the expansion of China's business inquiry market. And as the profit model of the business query industry gradually becomes clear, its scale has grown steadily. In 2020, the number of business query users in China will reach 479 million, and it is expected to increase to 589 million in 2022. After years of development in the business query industry, the competitive situation has gradually become clearer, and established commercial query platforms such as Tianyancha have obvious competitive advantages in the market. At present, China's commercial query platform has moved towards a stage of differentiated competition. The deep industry experience and continuous development of technology of the head platform can better reflect the deep value of data and build a platform moat for them.

本报告研究涉及企业/品牌/案例：用友薪福社，钉钉，金蝶

iiMediaResearch(艾媒咨询)数据显示，2016年以来中国数字经济总体规模持续上升,截至2020年，规模高达41.4万亿元。艾媒咨询分析师认为，服务提供商将打通企业主体和服务商间的数据壁垒、扩大服务半径，为企业服务市场规模增长带来新的驱动力。其次，近年来，行业投融资有集中于头部公司、投资金额和数量集中的趋势，有利于行业头部企业通过收购并购等手段进行行业资源、技术整合，增强企业竞争力。此外，在未来互联网公司和其生态内的云服务提供商、企业安全服务提供商等信息主体或将联合起来通过数据互联建立自身在企业服务市场中的竞争壁垒，推出一站式服务，给企业用户提供更多选择。
As the data of iiMedia Research, the overall scale of China's digital economy has continued to rise since 2016, reaching 41.4 trillion RMB by 2020. The consulting analyst of iiMedia Research believe that service providers will break through the data barriers between enterprise entities and service providers, expand the service radius, and bring new driving forces for the growth of market scale of enterprise service. Secondly, the industry investment and financing tend to concentrate on the head companies in recent years, and the amount and quantity of investment are concentrated, which is conducive to the industry head enterprises to integrate the industry resources and technology by means of mergers and acquisitions, so as to enhance the competitiveness of enterprises. In addition, Internet companies, cloud service providers, enterprise security service providers and other information subjects in their ecology may unite to establish their own competitive barriers in the enterprise service market through data interconnection, and launch one-stop service to provide more choices for enterprise users in the future.

本报告研究涉及企业/品牌/案例：Adobe、询盘云、赛诺贝斯。

iiMedia Research（艾媒咨询）数据显示，2020年中国SaaS行业市场规模预计达到253.4亿元，其中CRM市场发展迅速，2019年规模达到36.9亿元。营销SaaS作为CRM的重要分支，其发展潜力不容小觑。而目前广告投放渠道中，数字广告，特别是移动广告渠道重要性愈加突出，即使在海外市场，也有94%的营销人员更偏好使用Facebook等社媒平台进行投放。因此营销SaaS平台也在实现多渠道、多平台投放服务，同时发挥数据中台作用，为业务应用场景落地提供统一的数据输出与数据分析能力支持。

As the data of iiMedia Research showed, the market scale of China SaaS industry is expected to reach 25.34 billion yuan in 2020, of which the CRM market is developing rapidly, reaching 3.69 billion yuan in 2019. As an important branch of CRM, marketing SaaS has great potential. Among all the current advertising channels, digital advertising, especially mobile advertising, is becoming more and more important. Even in overseas markets, 94% of marketing staffs prefer to use social media platforms such as Facebook to launch advertisements. Therefore, the marketing SaaS platform is also realizing advertising services for multi channels and multi platforms, and playing the role of data center to provide unified data output and data analysis capability support for the implementation of business application scenarios.

本报告研究涉及企业/品牌/案例：盟主直播。

数字化转型时期，伴随直播+的崛起，企业对企业级直播有着巨大的需求。iiMedia Research（艾媒咨询）数据显示，预计2020年中国企业直播行业B端用户超过120万家，预计2025年中国企业直播市场规模将达到260+亿元，年复合增长率为36.9%。伴随2B领域的数字化转型需求，企业级直播厂商的垂直化深耕，未来较长一段时间内企业级直播都将保持高速增长态势。

In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020. The market is expected to reach 26 billion yuan by 2025, with a compound annual growth rate of 36.9 percent. With the demand of digital transformation in 2B field, Live Broadcast Industry of Enterprises will keep high-speed growth for a long time in the future.

本报告研究涉及企业/品牌/案例：华东医药、广联达、联想集团、南京审计大学、戴尔科技峰会。

企业直播是部署在服务提供商服务器上的网络直播系统，主要为企业级用户提供视频直播服务，包括内容传播、营销获客和商业应用等形式。数字化转型时期，伴随直播+的崛起，企业对企业级直播有着巨大的需求。iiMedia Research（艾媒咨询）数据显示，预计2020年中国企业直播行业B端用户超过120万家，预计2025年中国企业直播市场规模将超过260亿元，年复合增长率为36.9%。随着企业直播的发展成熟，以及直播+行业覆盖不断垂直化、专业化、成熟化，未来B端直播市场前景巨大。

Live Broadcast Industry of Enterprises is a network live broadcast system deployed on the server of the service provider, which mainly provides the enterprise-class users with the live video broadcast service, including the forms of content dissemination, marketing acquisition and commercial application, etc. . In the period of digital transformation, with the rise of live + , enterprises have a huge demand for Live Broadcast Industry of Enterprises. According to data from iiMedia Research, more than 1.2 million users are expected to be on the B end of the industry in 2020, and the Live Broadcast Industry of Enterprises streaming market is expected to exceed 26 billion yuan in 2025, with a compound annual growth rate of 36.9 percent. With the development of Live Broadcast Industry of Enterprises, as well as live + industry coverage continues to vertical, professional, mature, the future of B-end live broadcast market prospects.

本报告研究涉及企业/品牌/案例：大家签、领签、君子签。

2019年数字经济总体规模达到35.84万亿元，占GDP比重36.2%，数字经济成为经济发展的重要引擎，市场主体规模的扩大以及企业用人成本的提高推动电子签名需求不断增大。iiMedia Research(艾媒咨询)数据显示，2019年中国电子合同签署次数规模高达278.9亿次，同比增速高达317.5%。在疫情的助推下，信息化改革深入开展带来的政策机遇加速推动电子签名自上而下渗透，电子合同签署规模有望持续高速增长，预计在2020年将突破500亿次。电子签名平台对于推动企业数字化转型有重大意义，行业价值受资本市场肯定。总体来看，中国电子签名市场营收状况处于稳步增长阶段，但相比国外电子签名市场仍有巨大的增长空间。未来电子签名行业产业链将日趋完善，在技术和市场环境推动下，电子签名的使用场景不断拓宽，使用形式不断创新，移动端电子签名平台的发展使得电子签名操作更加便捷，电子签名大众化趋势明显。

In 2019, the overall scale of the digital economy reached 35.84 trillion yuan, accounting for 36.2% of GDP. The digital economy has become an important engine of economic development. The expansion of market entities and the increase in enterprise employment costs have driven the demand for electronic signatures to increase. As the data of iiMedia Research showed, China's electronic contract signings reached 27.89 billion in 2019, a year-on-year growth rate of 317.5%. With the help of the epidemic, the policy opportunities brought about by the in-depth development of informatization reform have accelerated the top-down penetration of electronic signatures. The scale of electronic contract signing is expected to continue to grow rapidly, and it is expected to exceed 50 billion times in 2020. The electronic signature platform is of great significance to promote the digital transformation of enterprises, and the industry value is recognized by the capital market. Overall, the revenue of China's electronic signature market is in a stage of steady growth, but there is still huge room for growth compared to foreign electronic signature markets. In the future, the industry chain of electronic signature will become better. Driven by the technology and market environment, the use of electronic signatures will continue to expand and the use of forms will continue to innovate. The development of mobile electronic signature platforms makes electronic signature operations more convenient and the trend of electronic signature popularization is obvious.

本报告研究涉及企业/品牌/案例：优税猫、Moka、钉钉、有赞。

中国数字化转型不断深入，数字经济规模持续增加。数据显示，2019年中国数字经济规模达35.8万亿元，占GDP比重为36.2%，此外，中小企业数量持续增加，2019年期末企业主体数量达3858.3万户，艾媒咨询分析师认为，中国中小企业数量庞大，整体数字化仍有大幅提升空间，企业数字化服务需求广。在技术、政策等推动下，中国企业服务市场有广阔的发展空间，迎来百花齐放局面，人力资源、财税、营销等具备一定刚需特征的服务市场有望率先普及壮大。在市场认知方面，iiMedia Research(艾媒咨询)数据显示，32.0%的受访职场人认为受疫情影响企业会提高对企业服务市场的关注，23.7%的受访职场人认为企业会加大对相关服务的投入。疫情的爆发使越来越多企业认知到数字化转型的重要性，对以数字化为代表的企业服务关注度上升，有利于企业服务的市场渗透。

In recent years, China's digital transformation has continued to deepen, and the scale of the digital economy has continued to increase. Data show that in 2019, the scale of China’s digital economy reached 35.8 trillion yuan, accounting for 36.2% of GDP. In addition, the number of small and medium-sized enterprises continued to increase. At the end of 2019, the number of Chinese enterprises reached 38.583 million. iiMedia Consulting analysts believe that the number of China’s small and medium-sized enterprises is huge, and there is still room for substantial improvement in overall digitalization, and the demand for digital services of enterprises is wide. Driven by technology, policies and other factors, the China's corporate service market has broad room for development and the market blossom. The service market with certain rigid demand characteristics such as human resources, finance and taxation, and marketing is expected to take the lead in popularity and growth. In terms of market perception, as the data of iiMedia Research showed, 32.0% of workplace respondents believe that companies affected by COVID-19 will increase their attention to the corporate service market, and 23.7% of workplace respondents believe that companies will increase the investment in related services. The outbreak of COVID-19 has made more and more companies realize the importance of digital transformation, and their attention to corporate services represented by digitalization has increased, which is conducive to the market penetration of corporate services.