全球领先的新经济产业第三方数据挖掘与分析机构
关于“管理”的报告
艾媒咨询 | 2025年中国数字健康管理行业发展状况与用户行为调查数据
在技术革新与健康意识觉醒的双重驱动下，中国数字健康管理行业进入高速发展期。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国数字健康管理行业发展状况与用户行为调查数据》数据显示，2024年中国体检市场规模为2374.3亿元，中国体检行业市场规模呈现稳定增长态势。在2025年中国健康管理平台用户使用健康管理类App原因中，改善睡眠质量的占比最高，达到63.57%；体型管理和促进肠道健康的占比分别位列第二和第三，分别为44.30%和40.09%。这说明睡眠质量、体型管理和肠道健康是健康管理平台用户使用健康管理App的主要原因。在2025年中国健康管理平台用户认为影响选择App的因素中，食物营养管理分析以46.73%的比例成为最突出的因素，显示出健康管理平台用户对营养管理的高度重视。其次，有免费的健身课程占比41.20%，有比较优惠的健身课程占比39.31%，显示出健康管理平台用户对健康管理App的功能性和实用性有较高要求。艾媒咨询分析师认为，未来中国数字健康管理行业将呈现三大趋势：技术上，AI诊断、可穿戴设备与 5G 远程监测加速落地，推动健康管理精准化；场景上，家庭健康监测、企业健康管理、社区养老服务等成为新增长点；生态上，“数字健康+保险+医疗” 跨界融合模式成熟，通过数据共享实现多方共赢。企业需聚焦用户体验与技术合规，在政策支持与消费需求驱动下，构建更具竞争力的数字健康生态。
Driven by both technological innovation and the awakening of health awareness, China's digital health management industry has entered a period of rapid development. According to the latest "Survey data on the development status and user behavior of China's digital health management industry in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the market size of China's physical examination industry shows a stable growth trend. The market size of physical examinations was 46.83 billion yuan in 2012, increasing to 59.26 billion yuan in 2013. Since then, it has been steadily growing every year, reaching 225.05 billion yuan in 2023 and climbing to 237.43 billion yuan in 2024. In the future, with the continuous enhancement of people's health awareness, the improvement of consumption capacity and the advancement of medical technology, the demand for physical examinations will continue to be released. The market size of China's physical examination industry is expected to maintain a growth trend in the future. Among the reasons why users of health management platforms in China used health management apps in 2025, the proportion of improving sleep quality was the highest, reaching 63.57%. The proportions of body shape management and promoting intestinal health ranked second and third respectively, being 44.30% and 40.09% respectively.This indicates that sleep quality, body shape management and intestinal health are the main reasons why users of health management platforms use health management apps. In 2025, among the factors that Chinese health management platform users believed influenced their choice of apps, the analysis of food nutrition management accounted for 46.73%, becoming the most prominent factor, demonstrating the high attention that health management platform users attach to nutrition management. Secondly, the proportion of free fitness courses is 41.20%, and the proportion of relatively favorable fitness courses is 39.31%, indicating that users of the health management platform have high requirements for the functionality and practicality of the health management App. Analysts from iiMedia Research believe that the industry will present three major trends in the future: Technically, AI diagnosis, wearable devices and 5G remote monitoring are accelerating their implementation, promoting the precision of health management; In terms of scenarios, family health monitoring, enterprise health management, and community elderly care services have become new growth points. Ecologically, the cross-border integration model of "digital health + insurance + medical care" is mature, achieving a win-win situation for all parties through data sharing. Enterprises need to focus on user experience and technical compliance, and build a more competitive digital health ecosystem driven by policy support and consumer demand.-
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艾媒咨询|2021年中国数字健康管理行业发展研究报告
本报告涉及的案例/品牌/企业：瘦吧，薄荷健康，哥本哈根，keep，小米健康，新氧，丁香园
随着《健康中国2030规划纲要》、“互联网+健康”、“互联网+体育”以及全生命周期健康管理的国家倡导和执行方针落实，数字健康管理市场渗透率成长空间大，预计2024年中国数字健康管理核心市场规模将达2418.0亿元，带动市场规模将超1.2万亿元。此外，伴随AI与传统行业的融合不断加深，数据的量级以及复杂程度也将会大幅提升。未来数字健康管理的细分领域，将通过技术的加持能为垂直业务的深发发展以及多元化业务发展形成充分的发展土壤。
With the implementation of the "Healthy China 2030 Planning Outline"， "Internet + Health"， "Internet + Sports" and the national advocacy and implementation policy of whole-life cycle health management， the penetration rate of digital health management market is getting large. It is expected that the core market size of China's digital health management will reach 241.80 billion yuan in 2024，and its driving market size will be to exceed 1.2 trillion yuan. In addition， with the deepening integration of AI and traditional industries， the magnitude and complexity of data will also be greatly improved. In the future， the subdivision of digital health management will be able to form a sufficient soil for the development of vertical business and diversified business development through the blessing of technology. -
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艾媒咨询 | 2025年中国月子中心消费者行为调查数据
近年来，随着消费者对科学坐月子理念的认知提升，二、三线城市月子中心市场也迅速崛起，市场规模持续扩大，服务品质和管理水平不断提升。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国月子中心消费者行为调查数据》数据显示，在 2025 年针对中国消费者对月子中心的了解情况调研中，高达 87.41% 的消费者明确表示知晓月子中心，这一占比在各项反馈中居于首位，清晰地彰显出月子中心于中国消费者群体里已具备较高的普及程度。而在消费者对月子中心服务的关注点方面，对宝宝的专业照护以 37.65% 的占比拔得头筹，这一数据直观且有力地表明，消费者最为看重月子中心在照料宝宝方面所展现出的质量 。艾媒咨询分析师认为，随着政府对月子中心行业监管力度的加强，行业规范化发展将成为必然趋势。未来，政府将出台更加严格的行业标准和规范，加强对月子中心的审批、监管和评估，推动月子中心行业健康、有序发展。同时，行业协会将发挥更大作用，加强行业自律，促进企业之间的交流与合作，共同提升行业整体服务水平。
In recent years, with the improvement of consumers' awareness of the concept of scientific confinement, the central market of the second and third-tier cities has also risen rapidly, the market size has continued to expand, and the service quality and management level have continued to improve. According to the latest "Data from the China month center consumer behavior survey in 2025" released by iiMedia Research, a third party data mining and analysis institution in the global new economy industry, according to the data, in 2025, the understanding of Chinese consumers about maternity centers is investigated. Up to 87.41% of consumers clearly know the maternity center, which ranks first in the feedback, clearly showing that the maternity center has a high degree of popularity in the Chinese consumer group. In terms of consumers' focus on maternity center services, professional care for babies topped the list with 37.65%, which intuitively and strongly indicates that consumers value the quality of maternity center care for babies the most. Ai Media Consulting analysts believe that with the strengthening of the government's supervision of the maternity center industry, the standardized development of the industry will become an inevitable trend. In the future, the government will introduce more stringent industry standards and norms, strengthen the approval, supervision and evaluation of the maternity center, and promote the healthy and orderly development of the maternity center industry. At the same time, the industry association will play a greater role in strengthening industry self-discipline, promoting exchanges and cooperation between enterprises, and jointly improving the overall service level of the industry. -
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艾媒咨询 | 2025年中国家政行业发展状况与消费者行为调研数据
中国家政行业正处于需求爆发式增长与转型升级并行的发展阶段，春节等节点的季节性消费热潮尤为显著。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布《2025年中国家政行业发展状况与消费者行为调研数据》数据显示，2025年中国家政服务市场规模已达12847亿元，预计2027年将进一步增长至13855亿元。人口老龄化加深与家庭结构持续变化，催生出家政服务的刚性消费需求，而政策推动下的行业规范化发展与专业化升级，更在持续释放市场的增长潜力。从消费选择来看，2025年中国消费者挑选家政服务时，40.91%的受访者最看重工作质量，38.01%关注收费价格，另有34.47% 会重视服务人员的个人情况，消费决策更趋理性与务实。艾媒咨询分析师认为，当下消费者对便捷、专业的生活服务需求日益旺盛，家政行业亟需抓住数字化转型与品质升级的时代机遇，通过标准化服务与差异化创新提升用户体验，满足多元化的家庭服务需求，精细化与智能化也将成为行业未来的核心竞争方向。
The domestic housekeeping industry in China is currently in a stage of explosive growth in demand and concurrent transformation and upgrading. The seasonal consumption boom during festivals and other events is particularly significant. The latest report titled "Research Data on the Development Status and Consumer Behavior of the Domestic Service Industry in China in 2025" released by iiMedia Research (iResearch), a global leading third-party data mining and analysis institution in the new economy industry, shows that the market size of domestic housekeeping services in China has reached 1,284.7 billion yuan in 2025, and is expected to further increase to 1,385.5 billion yuan by 2027. The deepening of population aging and the continuous changes in family structure have given rise to the rigid consumption demand for domestic housekeeping services. Moreover, the industry's standardized development and professional upgrading driven by policies are continuously releasing the growth potential of the market. From the perspective of consumption choices, in 2025, when Chinese consumers select domestic housekeeping services, 40.91% of the respondents consider work quality the most important factor, 38.01% pay attention to the charging price, and another 34.47% will value the personal situation of the service personnel. The consumption decisions have become more rational and pragmatic. Analysts from iResearch believe that at present, consumers' demand for convenient and professional life services is increasingly旺盛. The domestic housekeeping industry urgently needs to seize the opportunities of digital transformation and quality upgrade in this era， by providing standardized services and differentiated innovations to enhance user experience and meet diversified family service needs. Precision and intelligence will also become the core competitive direction of the industry in the future. -
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