艾媒咨询 | 2025年家用学习打印机行业研究与消费行为调查数据

在传统打印机的硬件痛点突出、学习群体对产品和服务有迭代升级需求的条件下，中国家用打印机行业迎来需求增长和消费升级的机遇。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家用学习打印机行业研究与消费行为调查数据》显示，2025年中国家用学习打印机市场规模为62.1亿元，2025年中国家用学习打印机销量为320万台。在居家学习及混合办公常态化的背景下，家庭打印需求持续释放。当前市场仍处于普及初期，未来企业需聚焦产品智能化和耗材成本优化，通过提升用户体验来挖掘潜在需求，推动行业迈向高质量发展新阶段。
在2025年中国消费者购买家用学习打印机的主要用途中，排名前三位的分别是打印课业资料（72.75%）、扫描、复印文件（64.49%）和打印办公文件（35.65%）。此外，操作简便性（31.59%）、打印机价格（30.72%）及耗材价格（30.43%）是消费者选购家用学习打印机的三大核心考量。这表明，家用学习打印机已成为家庭教育刚需设备，其核心价值集中于课业学习场景，兼顾基础文印与轻量办公需求。同时消费者选购时更看重实用性与性价比，操作便捷度和使用成本是核心决策指标，这也倒逼厂商需在简化操作、控制设备及耗材定价上持续优化。
艾媒咨询分析师认为，中国家用学习打印机市场正从功能型工具向智能化的学习解决方案演进。未来竞争将聚焦于三点：一是通过无缝连接与一键操作提升用户体验；二是以低成本原装耗材或连供方案降低长期使用成本；三是拓展与教育资源的深度整合，构建从硬件到内容的完整学习生态。产品最终将演变为家庭中不可或缺的智能学习终端。
Under the circumstances where the hardware pain points of traditional printers are prominent and the learning group has iterative and upgraded demands for products and services, the Chinese home learning printer industry has seized the opportunity of demand growth and consumption upgrade. According to the latest "2025 China Home Learning Printer Industry Research and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the market size of China's home learning printers will reach 6.21 billion yuan in 2025, and the sales volume will be 3.2 million units. Against the backdrop of the normalization of home learning and hybrid office work, the demand for home printing continues to be released. Currently, the market is still in the early stage of popularization. In the future, enterprises need to focus on the intelligence of products and the optimization of consumable costs, and explore potential demands by enhancing user experience to drive the industry towards a new stage of high-quality development.
Among the main uses of home learning printers purchased by Chinese consumers in 2025, the top three are printing schoolwork materials (72.75%), scanning and copying documents (64.49%), and printing office documents (35.65%). In addition, ease of operation (31.59%), printer price (30.72%), and consumable price (30.43%) are the three core considerations for consumers when choosing home learning printers. This indicates that home learning printers have become essential equipment for family education, with their core value concentrated in the schoolwork learning scenario, while also meeting basic printing and light office needs. At the same time, consumers pay more attention to practicality and cost performance when making purchases, and ease of operation and usage cost are the core decision-making indicators. This also forces manufacturers to continuously optimize in simplifying operation, controlling equipment and consumable pricing.
Analysts from iiMedia Research believe that the Chinese home learning printer market is evolving from functional tools to intelligent learning solutions. Future competition will focus on three aspects: first, enhancing user experience through seamless connection and one-click operation; second, reducing long-term usage costs with low-cost original consumables or continuous supply solutions; third, deep integration with educational resources to build a complete learning ecosystem from hardware to content. Eventually, the product will evolve into an indispensable intelligent learning terminal in the home.

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询 | 2023-2024年中国付费自习室行业发展现状与消费趋势调查分析报告

随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。iiMedia Research（艾媒咨询）数据显示，预计2023年付费自习室的用户恢复快速增长趋势，用户规模将达880万人，2025年有望突破1000万人。

艾媒咨询｜2022-2023年中国稀土永磁行业趋势与典型企业案例研究报告

稀土作为国家战略资源，稀土开采与冶炼采取总量控制，每年由自然资源部和工信部分别把生产指标下达给符合要求的企业，任何单位不得无计划/超计划生产。2022年中国稀土开采总量指标为21.0万吨，冶炼分类总量指标为20.2万吨。

艾媒咨询｜2022年中国家用学习打印机创新趋势研究报告

随着疫情防控常态化和“双减”政策落地，居家学习上网课的场景增多，促使家用打印机需求激增；传统打印机的硬件痛点突出，而学习群体对产品和服务有迭代升级需求,中国家用打印机行业迎来需求增长和消费升级的机遇。数据显示，2021年中国打印机市场规模为352.1亿元，其中家用打印机市场规模为33.8亿元。

艾媒咨询 | 2022年中国新经济独角兽百强榜暨标杆企业研究报告

得益于数字经济迅猛发展，各类崭新的商业模式和领域被挖掘，企业服务往精细化和个性化方向发展，催生了更多的企业服务独角兽企业。随着电子商务技术的完备，以及行业监管的完善，医疗电商行业助推医疗健康行业发展，医疗健康类独角兽榜单企业达10家。

艾媒咨询|2021年10—11月中国智能硬件行业投融资数据分析简报

随着国民消费的升级，我国高科技智能硬件产品的市场需求不断增大。在国家政策支持以及5G、AI等新兴技术的推动下，近些年来中国智能硬件产业实现了优化升级，并逐渐发展成为最活跃的行业之一，得到了资本市场的大量关注。艾媒咨询通过艾媒数据中心(data.iimedia.cn)查询并发布《2021年10-11月中国智能硬件行业投融资数据分析简报》，助力投资人与创业者即时了解市场趋势，获取关键投资决策所需的数据，把握投资逻辑和最新产业机会。
With the upgrading of national consumption, the market demand for high-tech intelligent hardware products in China is increasing. Driven by national policy support and emerging technologies such as 5g and AI, China's intelligent hardware industry has been optimized and upgraded in recent years, and has gradually developed into one of the most active industries, which has attracted a lot of attention from the capital market.iiMedia Rearch inquires and publishes the investment and financing data analysis briefing of China's intelligent hardware industry from October to November 2021 through AI media data center (data. iimedia. CN), which helps investors and entrepreneurs immediately understand the market trend, obtain the data required for key investment decisions, and grasp the investment logic and the latest industrial opportunities.

艾媒咨询|2021H1中国智能制造专题研究报告

本报告研究涉及企业/品牌/案例：深兰科技，依图科技，远望谷

iiMedia Research(艾媒咨询)数据显示，2020年全国工业软件市场规模达到1974亿元;2020年中国智能硬件市场规模达到10747亿元，同比增长67.1%。随着工业互联网的规模进一步扩大和公有云和信息传输技术的发展，中国制造业智能化将蓬勃发展。其次，智能制造应用场景广阔，赋能汽车、钢铁、3C电子、医疗等行业。 iiMedia Research(艾媒咨询)数据显示，随着技术改革的推动，我国3C电子智能制造业规模2022年将达到5.47万亿元。目前，从生产流程的覆盖率看，我国3C电子智能制造业自动化渗透率仅为20-30%。艾媒咨询分析师认为，智能制造将进一步推动汽车、钢铁、3C电子、医疗等行业数字化、智能化改革，从而释放相关行业的产能。此外，受益于国家政策的大力推动，更多的企业进行研发、生产和投资智能制造装备，形成了智能制造装备产业体系。以数据为基础，智能制造将实现产品设计等全过程的自动化、集成化、信息化，满足产品的个性化、定制化的需求。
As to the data of iiMedia Research, in 2020, the scale of China's industrial software market will reach 1974 billion RMB and the scale of China's intelligent hardware market will reach 1074.7 billion RMB, with a year-on-year growth of 67.1%. With the further expansion of the scale of industrial Internet and the development of public cloud and information transmission technology, China's intelligent manufacturing industry will flourish. Secondly, intelligent manufacturing has broad application scenarios, enabling automobile, steel, 3C electronics, medical and other industries. As to the data of iiMedia Research, with the promotion of technological reform, the scale of 3C electronic intelligent manufacturing industry in China will reach 5.47 trillion RMB in 2022. From the perspective of production process coverage, the penetration rate of 3C electronic intelligent manufacturing automation in China is only 20-30%. The consulting analyst of iiMedia Research believes that intelligent manufacturing will further promote the digital and intelligent reform of automobile, steel, 3C electronics, medical and other industries and release the production capacity of related industries. In addition, benefiting from the strong promotion of national policies, more enterprises carry out R & D, production and investment in intelligent manufacturing equipment, forming an intelligent manufacturing equipment industry system. Based on data, intelligent manufacturing will realize the automation, integration and informatization of the whole process of product design, so as to meet the personalized and customized needs of products.

艾媒咨询|2021年中国企业数字化发展研究报告

本报告涉及的案例/品牌/企业：e签宝，金格科技，法大大

随着我国不断完善信息网络基础设施建设，为国内数字经济提供良好的发展环境，iiMedia Research( 艾媒咨询) 数据显示，2020年中国数字经济总体规模达41.4万亿元，占GDP比例为38.6%，预计2021年规模将达47.6万亿元。由于数字经济占全国GDP的比例逐年上涨，中国数字经济已经成为驱动国内经济增长的重要力量，在这种经济背景下，企业需要加快数字化转型步伐，在未来数字化、网络化及智能化的浪潮中不断增强自身的发展竞争力。iiMedia Research( 艾媒咨询) 数据显示，超过八成的企业用户表示有使用数字化系统，办公系统数字化系统的采用进一步加快了企业数字化转型的步伐，并且提升了企业业务转化、流程审批等环节的效率。
As my country continues to improve the construction of information network infrastructure to provide a good development environment for the domestic digital economy, iiMedia Research data shows that the overall scale of China's digital economy in 2020 will reach 41.4 trillion yuan, accounting for 38.6% of GDP. , The scale is expected to reach 47.6 trillion yuan in 2021. As the proportion of the digital economy in the national GDP has been increasing year by year, China's digital economy has become an important force driving domestic economic growth. Under this economic background, companies need to accelerate the pace of digital transformation in the future wave of digitization, networking and intelligence Continuously enhance its own development competitiveness. According to data from iiMedia Research, more than 80% of corporate users indicated that they use digital systems. The adoption of digital systems for office systems has further accelerated the pace of digital transformation of enterprises and improved the efficiency of business transformation and process approval.

艾媒咨询|2021中国高考志愿填报考生需求调研及就业前景大数据分析报告

本报告研究涉及企业/品牌/案例：华为，中国建筑集团，国家电网，中国航空工业集团，中国航天科工集团，中国航天科技集团

在疫情影响下，2020-2021年，我国就业形势受到一定影响。因此，考生在高考志愿填报时，特别关注学校专业的就业形式。艾媒咨询(iiMedia Research)调研数据显示，专业就业前景和薪资情况是中国高考关注者选择专业时的首要考虑因素，占比为56.8%。文理科学生分别结合专业及个人兴趣进行志愿填报，集中于人工智能、大数据技术、网络与新媒体、健康服务、金融等专业。这种专业扎堆，又为高考志愿录取带来了新的挑战。
Under the influence of the epidemic, my country's employment situation will be affected to a certain extent from 2020 to 2021. Therefore, candidates pay special attention to the employment form of the school's profession when they apply for the college entrance examination. iiMedia Research shows that professional employment prospects and salary conditions are the primary considerations for Chinese college entrance examination followers when choosing a major, accounting for 56.8%. Liberal arts and science students combine their majors and personal interests to apply for voluntary reporting, focusing on artificial intelligence, big data technology, network and new media, health services, finance and other majors. This kind of professional gathering has brought new challenges to the college entrance examination volunteer admission.