艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告

本报告研究涉及企业/品牌/案例：巴拉巴拉，全棉时代，帮宝适，NIKE，DAVE&BELLA，好孩子，可优比，Moony，贝因美，辉山乳业，阿里云，蒙牛，浙江一鸣，Gerber/嘉宝，Little Freddie/小皮，Heinz/亨氏，Earth’s best/爱思贝，Happy baby/禧贝，Engnice/英氏，Bellamy’s/贝拉米，方广，Eastwes/伊威，RIVSEA/禾泱泱，bio island，Childlife/童年时光，Nemans/纽曼思，Baby Ddrops，BIOSTIME/合生元，Nature’s Way，Eric Favre，CULTURELLE/康萃乐，Autili/澳特力，Ostelin，佳贝艾特，卡洛塔妮，可瑞康，御宝，蓝河，百跃谱恩，圣元圣特拉慕朵拉小羊，羊羊100，和氏，爱他美，启赋，a2，美素佳儿，飞鹤，美赞臣，雅培，惠氏，诺优能，君乐宝，雅培菁智有机，惠氏启赋蕴萃，Healthy times 爱斯时光，飞鹤臻稚，Alra宝贝与我，Neolac悠蓝，蒙牛瑞哺恩，Hipp喜宝，澳优淳璀

随着二孩政策的全面开放、消费升级和她经济崛起，母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research（艾媒咨询）数据显示，2019年，中国月子中心数量可达4439家，但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为，母婴各细分行业负面新闻不断，需要进一步加强行业规范和监管力度，以提升产业竞争力。

With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness.

艾媒报告|2019全球及中国球鞋二级市场现状剖析与市场前景分析报告

本报告研究涉及企业/品牌/案例：Air Jordan，Yeezy，Stock X，毒app,咸鱼，Nike，特步，安踏，李宁，耐克，阿迪达斯，彪马，斯凯奇，亚瑟士，361度，安德玛，锐步，淘宝，ebay ,amazon,切克，识货，支付宝，网易考拉，京东，蜂潮，当当，聚美优品

全民健身热潮带动全球运动消费增长，运动鞋作为运动消费其中一个消费热点，也取得较为亮眼的成绩。自2010年起，全球运动鞋市场规模稳步扩张，预计2019年市场规模将达到1684.7亿美元。而随着消费升级、消费金融等的不断发展，球鞋二级市场成为青年群体新的金融场域。消费者对球鞋二级市场的关注点在于球鞋本身在缓震、耐磨、抓地力和稳定性等方面的表现。目前，Nike全品牌整体溢价较高，溢价幅度超58%。但是，球鞋溢价幅度大、普通消费者难辨真伪等因素刺激了大批无良厂商仿制球鞋，假鞋产业链不仅能仿制裸鞋，甚至有专门的正品球鞋鞋盒交易者。艾媒咨询分析师认为，球鞋二级市场真假鞋混杂，“散户”消费者对球鞋的鉴别不够专业，要承担较大的交易风险。而当前球鞋二级市场的非正常溢价比例会形成较大的行业泡沫，影响整个行业生态。

The national fitness craze led to the growth of global sports consumption, sports shoes as one of the consumption hot spots, but also achieved more bright results. Since 2010, the global sneaker market has been expanding steadily, with a market size of $168.47 billion expected in 2019. With the continuous development of consumption upgrading and consumer finance, the secondary market of shoes has become a new financial field for young people. Consumers focus on the secondary market of shoes in the performance of the shoes themselves in slow shock, wear resistance, grip and stability. At present, Nike's overall brand premium is higher, with a premium of more than 58%. However, the high premium range of shoes, ordinary consumers difficult to distinguish the authenticity and other factors to stimulate a large number of unscrupulous manufacturers imitation shoes, fake shoes industry chain can not only imitate bare shoes, and even have a special genuine shoe box traders. iiMedia Research analysts believe that the secondary market of shoes real fake shoes mixed, “retail“ consumers on the identification of shoes is not professional enough, to bear a greater trading risk. At present, the abnormal premium ratio of the secondary market of shoes will form a larger industry bubble, affecting the ecology of the whole industry.