全球领先的新经济产业第三方数据挖掘与分析机构
关于“全棉时代”的报告
艾媒咨询|2020年9-10月中国母婴行业运行及上市公司双月报告
本报告研究涉及企业/品牌/案例:爹地宝贝,帮宝适,漫熙,全棉时代。
数据显示,当前孕妇服装产品多集中在30元以下的价格区间,同时哺乳文胸也开始成为热销产品。艾媒咨询分析师认为,当前孕妇们还是更倾向于购买平价的产品。但随着95后妈妈的不断增加,以及用户观念的不断转变,未来高端化、功能性产品为主流。
Data shows that the current maternity clothing products are mostly concentrated in the price range below 30 yuan, and breastfeeding bras have also begun to become popular products. iiMedia Research believes that currently pregnant women are still more inclined to buy cheap products. However, with the continuous increase of post-95 mothers and the continuous change of user concepts, high-end and functional products will become the mainstream in the future.艾媒报告|2019年12月中国母婴行业运行状况及头部企业月度监测报告
本报告研究涉及企业/品牌/案例:巴拉巴拉,全棉时代,帮宝适,NIKE,DAVE&BELLA,好孩子,可优比,Moony,贝因美,辉山乳业,阿里云,蒙牛,浙江一鸣,Gerber/嘉宝,Little Freddie/小皮,Heinz/亨氏,Earth’s best/爱思贝,Happy baby/禧贝,Engnice/英氏,Bellamy’s/贝拉米,方广,Eastwes/伊威,RIVSEA/禾泱泱,bio island,Childlife/童年时光,Nemans/纽曼思,Baby Ddrops,BIOSTIME/合生元,Nature’s Way,Eric Favre,CULTURELLE/康萃乐,Autili/澳特力,Ostelin,佳贝艾特,卡洛塔妮,可瑞康,御宝,蓝河,百跃谱恩,圣元圣特拉慕朵拉小羊,羊羊100,和氏,爱他美,启赋,a2,美素佳儿,飞鹤,美赞臣,雅培,惠氏,诺优能,君乐宝,雅培菁智有机,惠氏启赋蕴萃,Healthy times 爱斯时光,飞鹤臻稚,Alra宝贝与我,Neolac悠蓝,蒙牛瑞哺恩,Hipp喜宝,澳优淳璀
随着二孩政策的全面开放、消费升级和她经济崛起,母婴产业发展势头迅猛。本报告主要通过月子中心、婴儿食品、母婴购物、亲子教育四方面对母婴产业进行热点监测及数据分析。iiMedia Research(艾媒咨询)数据显示,2019年,中国月子中心数量可达4439家,但母婴电商获得投融资金额和数量均为近四年最低值。分析师认为,母婴各细分行业负面新闻不断,需要进一步加强行业规范和监管力度,以提升产业竞争力。
With the full opening of the two-child policy, the upgrading of consumption and the rise of her economy, the mother and infant industry is developing rapidly. This report mainly conducts hot spot monitoring and data analysis on the mother and infant industry through four aspects: the confinement center, baby food, mother and baby shopping, and parent-child education. According to iiMedia Research, in 2019, the number of monthly child centers in China can reach 4,439, but the amount and number of investment and financing for mother and baby e-commerce are the lowest in nearly four years. Analysts believe that the negative news in the various mother and infant sub-sectors continues, and it is necessary to further strengthen industry norms and supervision in order to enhance industrial competitiveness.
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