艾媒舆情|肖战代言被抵制事件舆情监测报告

本报告提及企业/品牌：Olay、小鹿茶、佳洁士、真果粒、Oppo、统一开小灶

2020年2月26日，原本发布在AO3的同人文章《下坠》传播至微博后，被博君一肖CP粉们大量转发。但由于文章将肖战设定为有性别认知障碍的女装癖“发廊妹”，@一个执白为其创作的配图中，又将肖战的脸设定在女性角色上，引发了肖战粉丝的不满，认为文章和配图“侵犯了肖战的肖像权和名誉权”。

On February 26, 2020, the fan article originally published on AO3, "Drop", was transmitted to Weibo and was reposted by CP fans in a large number. However, because the article set Xiao Zhan as a women ’s feminine “hair salon girl” with gender cognitive impairment, @ 一 执白 has created a photo for him, and set Xiao Zhan ’s face on a female character, which triggered Xiao Fans of Zhan were dissatisfied that the articles and pictures "violated Xiao Zhan's right to portrait and reputation."

艾媒咨询|2020年7-8月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：片仔癀、欧莱雅、丸美。

疫情影响下，国际和国内化妆品品牌发展态势不同。国际方面，雅诗兰黛、欧莱雅等品牌面临滞涨问题，纷纷裁员。而国内品牌则发展良好，珀莱雅、上海家化等上市公司获得资本市场认可，同时完美日记等品牌也正在寻求新一轮的融资。

As the impact of the epidemic on China has gradually weakened, the cosmetics industry has gradually resumed production and work. Brands such as Estée Lauder and L'Oreal are facing stagflation problems and layoffs. Domestic brands are developing well. Listed companies such as Proya and Shanghai Jahwa have been recognized by the capital market. At the same time, brands such as the emerging Perfect Diary are also seeking a new round of financing.

艾媒咨询|2020年5-6月中国化妆品行业运行数据监测双月报告

本报告研究涉及企业/品牌/案例：拉芳家化、上海家化、御家汇。

2020年受疫情影响，全国化妆品行业市场规模将有所下降，预计为3958亿元。从进出口看，2020年1-5月，中国美容化妆品及洗护用品累计出口量同比下降2.2%，进口量同比增长3.0%。艾媒咨询分析师认为，随着“颜值经济”的崛起，中国居民对化妆品的消费将持续上升，化妆品行业将依然处于红利期。

Affected by the epidemic in 2020, the size of the national cosmetics industry market will decline, which is expected to be 395.8 billion yuan. In terms of imports and exports, from January to May 2020, the cumulative export volume of China's beauty cosmetics and toiletries decreased by 2.2% year-on-year, and the import volume increased by 3.0% year-on-year. iiMedia Research believes that with the rise of the "value economy", Chinese residents' consumption of cosmetics will continue to rise, and the cosmetics industry will remain in a period of dividends.