全球领先的新经济产业第三方数据挖掘与分析机构
关于“肖战”的报告
艾媒舆情|肖战代言被抵制事件舆情监测报告
本报告提及企业/品牌:Olay、小鹿茶、佳洁士、真果粒、Oppo、统一开小灶
2020年2月26日,原本发布在AO3的同人文章《下坠》传播至微博后,被博君一肖CP粉们大量转发。但由于文章将肖战设定为有性别认知障碍的女装癖“发廊妹”,@一个执白为其创作的配图中,又将肖战的脸设定在女性角色上,引发了肖战粉丝的不满,认为文章和配图“侵犯了肖战的肖像权和名誉权”。
On February 26, 2020, the fan article originally published on AO3, "Drop", was transmitted to Weibo and was reposted by CP fans in a large number. However, because the article set Xiao Zhan as a women ’s feminine “hair salon girl” with gender cognitive impairment, @ 一 执白 has created a photo for him, and set Xiao Zhan ’s face on a female character, which triggered Xiao Fans of Zhan were dissatisfied that the articles and pictures "violated Xiao Zhan's right to portrait and reputation."艾媒咨询|2020年中国螺蛳粉行业发展现状及消费者分析报告
本报告研究涉及企业/品牌/案例:李子柒螺蛳粉,好欢螺,三只松鼠,肯德基。
其他企业/品牌:嘻螺会,柳之味,只投螺碗,柳江人家,食战家,董阿姨,肖叔叔。
螺蛳粉的不断普及,不仅成就了好欢螺、嘻螺会等螺蛳粉品牌,还吸引了网红品牌(如李子柒)、零食品牌(如三只松鼠)及餐饮品牌(如肯德基)入局,行业竞争愈发激烈。iiMedia Research(艾媒咨询)数据显示,2020年,中国螺蛳粉消费者购买产品的渠道分布中,网上商城以51.54%的比例居于首位。艾媒咨询分析师认为,淘宝、天猫等网络购物平台上的螺蛳粉产品种类丰富、口味多样,消费者的可选择性更大。
Data show that in the first half of 2020, the output value of bagged snail flour in Liuzhou reached 4.98 billion yuan, and it is expected to reach 9 billion yuan in 2020. Under the new model of live broadcast and delivery, snail noodles became a new online celebrity food, and sales increased significantly during the epidemic. Driven by the snail powder, the industrial chain has also begun to develop, providing new impetus for the industrial development of Liuzhou.
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