关于“防疫战疫”的报告
艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）
2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.-
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艾媒咨询|2020年中国人工智能商业化应用专题研究报告
本报告研究涉及企业/品牌/案例：脑陆科技。
中国的人工智能行业起步于上世纪70年代末，在技术不断成熟、政策持续推动、企业用工成本不断提高等多方面因素作用下，人工智能行业发展迅速。iiMedia Research(艾媒咨询)数据显示，2000年以后，人工智能核心产业规模进入快速增长期，预计2020年达到1500亿元，到2025年可以达到4000亿元。人工智能的专利数量稳步增长，2015年以后，人工智能逐步上升为国家战略，并成为“新基建”行业之一。与此同时，人工智能在金融、安防、智能家居、医疗、娱乐等多个行业逐渐落地，并整体呈现出复杂化和综合化的应用趋势。未来，作为人工智能的前沿技术之一的脑机交互技术将会显著提高人机交互带宽和设备的反应速度，同时依靠其独特的脑电波感应技术为人工智能的应用提供新的内容，促进人工智能在多个行业的商业化进程。
China's artificial intelligence industry started in the late 1970s. Under the influence of various factors, such as the continuous maturity of technology, the continuous promotion of policies, and the continuous increase of enterprise labor costs, the artificial intelligence industry has developed rapidly. As the data of iiMedia Research showed, after 2000, the scale of artificial intelligence core industry has entered a period of rapid growth. It is estimated that the scale of artificial intelligence core industry will reach 150 billion yuan in 2020 and 400 billion yuan in 2025. The number of artificial intelligence patents has increased steadily. After 2015, artificial intelligence has gradually become a national strategy and become one of the "New Infrastructure" industries. At the same time, artificial intelligence is gradually landing in many industries, such as finance, security, smart home, medical treatment, entertainment and so on, and presents a trend of complex and comprehensive application. In the future, brain computer interaction technology, as one of the cutting-edge technologies of artificial intelligence, will significantly improve the bandwidth of human-computer interaction and the response speed of equipment. At the same time, relying on its unique brain wave induction technology, it will provide new content for the application of artificial intelligence, and promote the commercialization process of artificial intelligence in many industries. -
艾媒咨询|2020年中国螺蛳粉行业发展现状及消费者分析报告
本报告研究涉及企业/品牌/案例：李子柒螺蛳粉，好欢螺，三只松鼠，肯德基。
其他企业/品牌：嘻螺会，柳之味，只投螺碗，柳江人家，食战家，董阿姨，肖叔叔。
螺蛳粉的不断普及，不仅成就了好欢螺、嘻螺会等螺蛳粉品牌，还吸引了网红品牌（如李子柒）、零食品牌（如三只松鼠）及餐饮品牌（如肯德基）入局，行业竞争愈发激烈。iiMedia Research（艾媒咨询）数据显示，2020年，中国螺蛳粉消费者购买产品的渠道分布中，网上商城以51.54%的比例居于首位。艾媒咨询分析师认为，淘宝、天猫等网络购物平台上的螺蛳粉产品种类丰富、口味多样，消费者的可选择性更大。
Data show that in the first half of 2020, the output value of bagged snail flour in Liuzhou reached 4.98 billion yuan, and it is expected to reach 9 billion yuan in 2020. Under the new model of live broadcast and delivery, snail noodles became a new online celebrity food, and sales increased significantly during the epidemic. Driven by the snail powder, the industrial chain has also begun to develop, providing new impetus for the industrial development of Liuzhou. -
艾媒咨询|2020年“后疫时期”中国联合办公行业发展专题研究报告
本报告研究涉及企业/品牌/案例：IFOffice、创富港、ATLAS寰图。
2020年新冠疫情对全球经济造成严重冲击，中小企业经营困难，加上线上办公发展，联合办公行业也受到了影响。iiMedia Research（艾媒咨询）数据显示，45.4%的受访联合办公用户认为相较疫情前，空间入住率出现了下降的情况。2020年中国联合办公市场规模增长也预计放缓，市场规模将达到1368.2亿元。但联合办公在办公、租赁模式上的优势更适合中小企业或初创企业在疫情放缓初期进行过渡，其发展仍然值得期待。联合办公企业需要逐步拓展中后端增值服务，为客户提供垂直化服务，寻求盈利模式转变，摆脱目前“承租运营”商业模式的局限。
Covid-19 has serious impact on the global economy in 2020, which leading to operation difficulties for small and medium enterprises. In addition, the development of online office industry will also affect the joint office industry. As the data of iiMedia Research showed, 45.4% of the interviewed joint office users believed that the occupancy rate of their joint office had decreased compared to the one before the epidemic. In 2020, the growth of China joint office market is also expected to slow down, and the market scale will reach 136.82 million yuan. However, the advantages of joint office in office and rental mode are more suitable for small and medium enterprises or star-ups to make transition in the early stage of epidemic slowdown, and its development is still worth looking forward to. Joint Office enterprises need to gradually expand the value-added services in the middle and back-end, provide vertical services for customers, seek the transformation of profit model, which is for getting rid of the limitations of the current ‘rental operation’ business model. -
艾媒咨询|后疫情时代中国在线文娱行业研究报告
本报告研究涉及企业/品牌/案例：酷我音乐、中文在线、爱奇艺、腾讯游戏。
随着疫情的扩散，各地陆续出台了限制公共聚集活动、文化娱乐场所营业的要求和延迟复工复学的通知。线下活动受限，居家隔离期间，广大网民线上娱乐需求增长刺激各种云娱乐方式拓展。 2020年第一季度中国在线文娱市场规模超1400亿元，增长率达到27%。预计2020年全年中国在线文娱市场规模将超5000亿元，较2019年增长30%以上。疫情期间，在线文娱平台通过媒介优势，主动承担社会责任助力防疫抗疫，并由娱乐导向拓展到兼具资讯、社交、教育特征。后疫情时代，短视频、网络直播、网络动漫、网络文学、游戏、音乐等在线文娱内容形态将进一步交叉结合。与此同时，传统文娱也将加速线上化进程，以云综艺为典型的新型在线文娱类型将日益增多。
With the spread of the COVID - 19, local governments have issued restrictions on public gatherings and cultural and entertainment venues, as well as notices to delay the resumption of work and school，So offline activities are limited. During home isolation, the growth of online entertainment demand of netizens stimulates the expansion of various cloud entertainment methods. In the first quarter of 2020, the scale of China's online entertainment market exceeded 140 billion yuan, with a growth rate of 27%. It is expected that the scale of China's online entertainment market will exceed 500 billion yuan in 2020, increasing by more than 30% compared with 2019. During the COVID-19, online entertainment platforms took the initiative to take social responsibilities to help epidemic prevention and Disseminate anti-epidemic measures through media, and expanded from entertainment to information, social contact and education features. In the Post-epidemic era, online entertainment forms such as short videos, live streaming, online animation, online literature, games and music will be further integrated. At the same time, traditional entertainment will also accelerate the process of online entertainment, and cloud entertainment as a typical new type of online entertainment will be increasing. -
艾媒咨询|2020上半年中国在线直播行业研究报告
本报告研究涉及企业/品牌/案例：斗鱼直播、kk直播。
随着移动设备的普及、移动互联网用户的扩大，在线直播行业飞速发展，进入多维发展、多强并行的成熟阶段。网络直播行业在经历高速增长后经历了2018-2019年的行业沉淀阶段，而2020年在疫情期间“宅经济”的刺激行业又恢复了强势增长劲头。iiMedia Research(艾媒咨询)数据显示，预计2020年用户规模将有望达到5.26亿。目前，在线直播行业在模式和内容上都有很大的创新。“直播+”模式以直播媒介输出社会价值，与传统产业相结合，模式重构传统场景、创新商业模式，促进在线直播向细分领域拓展，同时也激活了社会就业生态。在内容创新上，除了UGC内容，越来越多的直播平台已经开始涉足PGC内容。数据显示，直播+渗透至各个领域，但娱乐消遣仍为主流，趣味挑战成为泛娱乐平台直播用户的偏好创新形式。未来，在线直播将发挥下沉优势，为传统企业数字化转型起助推作用。
With the popularization of mobile devices and the expansion of mobile Internet users, the online streaming industry has developed rapidly and entered a mature stage of multi-dimensional development and multi-strong parallel. After experiencing rapid growth, the online streaming industry experienced a precipitation stage from 2018 to 2019, while in 2020, the industry stimulated by the "home economy" during the epidemic period regained strong growth momentum. As the data of iiMedia Research showed, the scale of users is expected to reach 526 million in 2020. At present, the online streaming industry has made great innovations in both mode and content. The “live streaming +” model outputs social value through live broadcast media, combines with traditional industries, reconstructs traditional scenes and innovates business models, promotes the expansion of online live broadcast to subdivided fields, and also activates the social employment ecology. In terms of content innovation, in addition to UGC content, more and more live-streaming platforms have begun to set their hands on PGC content. Data show that “live streaming +” has penetrated into all fields, but entertainment is still the mainstream, and fun challenge has become the preferred innovative form of live streaming users on pan-entertainment platforms. In the future, online streaming will give full play to its sinking advantage and play a facilitating role in the digital transformation of traditional enterprises. -
艾媒咨询|2020上半年全球商贸数据监测及中国外贸企业内循环经济机遇研究报告
本报告研究涉及企业/品牌/案例：广东凯迪服饰有限公司、深圳市佰维存储科技股份有限公司。
全球疫情蔓延、贸易保护主义等因素导致全球经济面临下滑风险，跨境贸易和投资活动急剧萎缩，中国外贸企业环境恶化。2020年上半年，中国出口10987.5亿美元，同比下降6.2%，其中服装、机械设备出口降幅跌破16%，成为重创程度较大的行业。于是，各省份纷纷出台关于出口转内销的内循环经济的针对性政策措施，从政策层面助力外贸企业渡过危机。但是，当前出口企业发展内销模式仍存在生产线转向难、销售渠道不畅、国内外市场需求痛点不同和缺乏品牌化优势等问题，外贸企业必须进行相应的调整。
The spread of global epidemic and trade protectionism have caused the global economy to face the risk of decline, the cross-border trade and investment activities have shrunk sharply, and the environment of Chinese foreign trade enterprises has deteriorated. In the first half of 2020, China's exports reached US$ 1,098.75 billion, down 6.2% year-on-year, among which the export of clothing and machinery and equipment fell below 16%, making it a severely damaged industry. As a result, various provinces have issued targeted policies and measures on the internal circular economy from export to domestic sales, helping foreign trade enterprises to tide over the crisis from the policy level. However, there are still some problems in the domestic sales model of export enterprises, such as difficult production line turning, unsmooth sales channels, different pain points in domestic and foreign markets, and lack of brand advantages. Foreign trade enterprises must make corresponding adjustments. -
艾媒咨询|后疫情时代中国在线教育行业研究报告
本报告研究涉及企业/品牌/案例：年糕妈妈、网易有道、有道精品课、米乐英语、金沃斯英语、中国大学MOOC、腾讯课堂。
在后疫情时代下，中国在线教育的市场规模受疫情正面刺激不断扩大，中国在线青少儿英语市场规模在2020年第一季度达260亿元，用户规模约580万人，市场渗透率达22%。在线教育市场红利也吸引了大量资本，2019年融资总额达115亿元。报告显示，提升产品质量吸引用户并促进高效运营是在线教育行业的优势，同时应抓住下沉市场潜力大和技术革新的机遇来迎接挑战。在后疫情时代下，随着政策的支持和5g、AI等技术的推动，中国在线教育的市场规模进一步扩大，根据iiMedia Research(艾媒咨询)数据显示，预计2020年中国在线教育市场规模将达到4858亿元。截至2020年4月，中国在线青少儿英语市场规模达260亿元，用户规模约580万人，市场渗透率达22%。经过疫情期在线教育的爆发式增长，在用户习惯不断养成的背景下，预计到2021年底，中国在线青少儿英语市场渗透率将达到37%，2022年将达51%。近年来，在线教育市场红利吸引了越来越多的投资注入，2019年，中国在线教育行业共发生融资事件150起，融资总额达115亿元。由于2020新冠疫情的正面刺激，中国在线教育行为和习惯得以普及，尤其是K12阶段和职业教育阶段两个方面市场将得到巨大的释放，展现出巨大的市场前景，2025年中国在线教育市场规模有望超8000亿元。报告分析显示，在线教育行业需提升产品质量吸引用户并促进高效运营，抓住下沉市场潜力大和技术革新的机遇，迎接中国在线教育行业发展的挑战。
During the post-epidemic period, with the support of policies and the promotion of 5G, AI and other technologies, the market scale of China's online education is further expanded. As the data of iiMedia Research showed, the market scale of China's online education is expected to reach 485.8 billion yuan in 2020. By April 2020, China's online youth English market has reached 26 billion yuan, with about 5.8 million users and a market penetration rate of 22%. After the explosive growth of online education during the epidemic period, it is estimated that the penetration rate of Online English for young children in China will reach 37% by the end of 2021 and 51% by 2022 under the background of the continuous formation of user habits. In recent years, the dividend of online education market has attracted more and more investment. In 2019, China's online education industry witnessed a total of 150 financing events with a total financing amount of 11.5 billion yuan. Thanks to the positive stimulus of coVID-19 in 2020, online education behaviors and habits become more and more popular in China. In particular, the market of K12 and vocational education will be greatly released, showing a huge market prospect. By 2025, the size of China's online education market is expected to exceed 800 billion yuan. According to the analysis of the report, the online education industry needs to improve product quality to attract users and promote efficient operation, seize the opportunity of potential sinking market and technological innovation to meet the development challenges of China's online education industry. -
艾媒报告|2020年“新冠疫期”中国餐饮业运行状况与变革创新研究报告
本报告研究涉及企业/品牌/案例：真功夫，汉堡王。
由于新冠疫情的影响，中国餐饮业受到重挫。2020年第一季度全国餐饮收入6026.3亿元，同比下跌44.3%；餐饮商家面临严峻的成本和现金流压力，商家数量下降趋势明显，预计2020年降至941.4万家。疫情对餐饮商家的经营模式和供应链提出了更高要求，为解决成本与现金流压力，餐饮行业通过结合人工智能与数字化技术，积极拓展团餐外卖业务、探索无接触配送、无人车配送、自动售货机。iiMedia Research(艾媒咨询)数据显示，91.6%的餐饮企业发力外卖业务，71.8%的企业推出无接触服务。同时，39.6%的受访网民消费欲望受疫情影响降低，仅10.7%的网民表示商家优惠政策足以刺激消费，疫情之下消费者餐饮消费欲望低迷，商家优惠措施对提振消费欲望作用不明显。未来，线上线下融合、注重业务多元化、精细化是中国餐饮业主要发展趋势。
Chinese catering industry has plunged due to the COVID-19. The catering revenue in the first quarter of 2020 was 602.63 billion yuan, falling 44.3% year on year. Catering businesses faced severe cost and cash flow pressure, with a significant decline in the number of businesses, which is expected to drop to 9.414 million in 2020. The epidemic has put forward higher requirements for business model and supply chain of catering businesses. In order to solve the cost and cash flow pressure, the catering industry actively launched the takeout business of group meal, contactless distribution, unmanned car distribution and vending machine by combining artificial intelligence and digital technology. As the data of iiMedia Research showed, 91.6% of businesses carried out takeout business and 71.8% of businesses launched contactless service. 39.6% of the interviewed netizens' consumption desire was reduced by the epidemic, and only 10.7% of the interviewed netizens believed that the preferential measures of businesses can stimulate consumption. The consumption desire for food and beverage was reduced during the epidemic, and preferential measures of merchants have no obvious effect on boosting consumption desire. In the future, the main development trends of China catering industry will be online and offline integration, business diversification and refinement.
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