艾媒咨询｜2022年中国新春拜年方式及行为监测专题报告

受新冠疫情以及严格的隔离措施政策的影响，全国各地提倡“就地过年”，以保障人民群众的健康安全。相较与过去走街串巷、面对面拜年的方式，线上拜年方式成为更多人春节拜年的新选择。iiMedia Research(艾媒咨询)调研数据显示，超过六成受访者认可并表示今年会选择“云拜年”。随着5G、全息影像通信等技术的不断创新，线上拜年更加具有沉浸感和临场感，形式更加多元化。
Due to the COVID-19 and strict quarantine policy, the government call for staying in cities for celebrating the holiday to ensure public's health. Compared with the traditional ways to celebrate Chinese New year, online new year greeting is popular among Chinese. According to iiMedia Research, more than 60% of respondents will express their wishes online. With the development of 5G and Holographic display, people will feel more immersed and the ways of showing wishes will become more diversified.

艾媒咨询|2020-2021年中国移动社交行业研究报告

本报告研究涉及企业/品牌/案例：探探。
其他企业/品牌：微信，QQ，微博，陌陌，百度贴吧，知乎，腾讯，Before，避风，有噗。

随着图片社交、声音社交、视频社交等产品形态的创新以及革新，移动社交市场将保持稳健发展态势，iiMedia Research（艾媒咨询）数据显示，2020年中国移动社交用户规模突破9亿人，较2019年增长7.1%。短视频与直播行业的火爆，使得人们交流的方式已从单纯的文字聊天，到图片分享，再到语音沟通，最后到用视频社交的转变。iiMedia Research （艾媒咨询）数据显示，受访移动社交用户交流方式中文字聊天占比约七成，仍为主流交流方式。在倾向交流方式调查中，12.5%受访用户表示倾向使用视频方式，倾向占比超过实际使用占比，用户对视频交流占比提升意愿明显。5G 网络带来的高质量、低延迟特性，势必会大大提升移动社交的产品体验和以及玩法的升级，而 AI 技术使得不同的社交模式具有可行性。未来，随着 5G + AI 技术的持续创新，社交产品场景将更加丰富和新颖，有望重塑用户的社交行为链条。

With the innovation and innovation of product forms such as image socialization, voice socialization, and video socialization, the mobile social market will maintain a steady development trend. As the data of iiMedia Research showed, the scale of mobile social users in China is exceed 900 million in 2020 which is an increase of 7.1% from 2019. The popularity of the short video and live broadcast industry has transformed the way people communicate from simple text chat, to picture sharing, to voice communication, and finally to video social interaction. As the data of iiMedia Research showed, text chat accounts for about 70% of the interviewed mobile social users' communication methods, which is still the mainstream communication method. In the survey on communication methods, 12.5% of the interviewed users indicated that they would prefer to use video methods, and the proportion of inclination exceeds the proportion of actual use, and users are obviously willing to increase the proportion of video communication. The high-quality, low-latency features brought by 5G networks will inevitably greatly enhance the product experience and gameplay upgrades of mobile social networking, and AI technology makes different social models feasible. In the future, with the continuous innovation of 5G + AI technology, social product scenarios will be richer and more novel, which is expected to reshape users' social behavior chain.

艾媒舆情|2020QQ搜索“网课”匹配 “交友直播”事件舆情监测报告

本报告研究涉及企业/品牌/案例：QQ搜索“网课”匹配 “交友直播”事件

2020年4月11日央视新闻报道，QQ群搜索页面中出现将“学校”、“网课”等关键词搜索结果匹配交友直播、网络游戏等群组信息，并向用户进行推荐的行为。腾讯QQ回应高度关注相关报道，已经将QQ群资料卡的相关群推荐、群地理位置里面的交友直播推荐等页面下线，并称将加强未成年人健康上网保护。 北京教育科学研究院信息中心表示，将这些不当内容和未成年人的学习、浏览习惯进行显著关联的话，明显是有诱导未成年人浏览这些交友等不良内容的倾向。

On April 11, 2020, CCTV News reported that in the QQ group search page, there was a behavior of matching keyword search results such as "school", "online class" with group information such as live dating, online games, and recommending to users. Tencent QQ responded by paying close attention to the relevant reports, and has offline the related group recommendation of QQ group data card and the live recommendation of making friends in the group's geographical location, and said it will strengthen the protection of minors' healthy Internet access. According to the information center of Beijing Academy of Educational Sciences, if these inappropriate contents are significantly related to minors' learning and browsing habits, it is obvious that minors are inclined to browse these bad contents such as making friends.

艾媒报告|2019-2020年中国移动社交行业年度研究报告

本报告研究涉及企业/品牌/案例：玩吧APP，Soul APP，积目APP；其他提及企业/品牌：微信，QQ，飞聊，微博，珍爱网，百度贴吧，豆瓣，知乎，小红书，陌陌，boss直聘，脉脉，钉钉，抖音，keep，绿洲，探探，糖豆，派派，多闪，我是谜

iiMedia Research（艾媒咨询）数据显示，2019上半年中国即时通信应用使用率达到96.9%， 即时通信所代表的移动社交已成网民生活常态，随着国内移动社交生态的发展，预计到2020年用户规模将突破9亿。庞大的移动社交用户规模也意味着更多的市场可能性，而以95后、00后为主的年轻新世代逐渐成为中国移动社交市场的主力军。这部分年轻用户更青睐于轻松、趣味社交形式， 偏好新潮、有趣、多元的社交场景。当前5G、人工智能、VR等技术的发展与变迁驱动音频、视频、直播等新型社交载体加速落地。在技术升级和用户需求提升的背景下，传统移动社交厂商和新入局者纷纷瞄准泛娱乐类社交、校园社交等移动社交细分领域。艾媒咨询分析师认为，在技术变迁、需求细化、厂商积极布局等因素驱动下，中国移动社交行业将迎来新一轮的变革契机。

iiMedia Research data shows that in the first half of 2019, the usage rate of instant messaging apps in China reached 96.9%, and the mobile social network represented by instant messaging has become the normal life of netizens. With the development of mobile social ecology in China, the user scale is expected to exceed 900 million by 2020. The large scale of mobile social users also means more market possibilities, and the younger generation, mainly the post-1995 and post-2000 generations, is gradually becoming the main force in China's mobile social market. This group of young users are more interested in relaxing and interesting social forms, and prefer trendy, interesting and diverse social scenes. The development and changes of 5G, artificial intelligence, VR and other technologies are accelerating the landing of new social carriers such as audio, video and live broadcast. Under the background of technology upgrading and user demand improvement, traditional mobile social network manufacturers and new entrants have targeted the mobile social segments such as pan-entertainment social network and campus social network. iimedia consulting analysts believe that Chinese mobile social networking industry will usher in a new round of opportunities for change driven by technological changes, demand refinement, active layout of manufacturers and other factors.

艾媒报告|2020年中国手机APP隐私权限测评报告

本报告提及企业/品牌：淘宝，拼多多，QQ，微博，工行融e联，京东金融，携程旅行，高德地图，抖音，快手，新浪新闻，咪咕阅读，芒果TV，腾讯视频，虎牙直播

APP违规索权仍比较普遍，iiMedia Research（艾媒咨询）数据显示，97.0%的APP默认调用相机权限，35.0%的APP默认调用读取联系人权限。其中，移动社交类和短视频类APP调用联系人读取权限情况较为突出、移动理财读类APP调用拨打电话权限用情况较为严重。
中国手机网民隐私保护意识虽然有所提升，过半手机网民主动辨别APP权限调用，但在APP隐私条款方面较被动。艾媒咨询分析师认为，规范条例加快落地的同时，用户需重视手机隐私权限管理，及时维护个人隐私权益，运营者也须重视数据安全及用户隐私管理。

The illegal claims of app are still common. According to the data of iiMedia Research, 97.0% of APP calls camera permission by default, and 35.0% of APP calls read contact permission by default. Among them, the access of mobile social and short video app to call contacts is more prominent, and the access of mobile financial reading app to call calls is more serious.Although the awareness of privacy protection of mobile Internet users in China has been improved，more than half of the mobile Internet users take the initiative to identify app permission calls, they are relatively passive in terms of APP privacy terms. iiMedia Research analysts believe that, while speeding up the implementation of the regulations, users need to pay attention to the management of mobile phone privacy rights and interests, timely maintain personal privacy rights and interests, and operators also need to pay attention to data security and user privacy management.

艾媒报告|2020中国职场新春居家办公行为状态调查研究报告

本报告研究涉及企业/品牌/案例：企业微信,钉钉,飞书,QQ

iiMedia Research（艾媒咨询）数据显示，截至2月9日，73.7%的受访职场者表示其所在企业仍未复工，其中已经复工的企业多数集中在互联网/电子商务/IT/通讯行业，且主要采取居家办公模式。在居家办公的受访者当中，41.1%表示其日均办公时长延长；34.7%认为自身工作效率有所提升；76.8%透露其所在企业在新春办公期间尝试了新型在线办公软件。艾媒咨询分析师认为，此次“新冠肺炎”会促使大众对居家办公模式产生更深刻的认知，同时激发大量在线办公软件需求。中国在线办公软件市场发展尚未成熟，疫情的偶发性虽然为在线办公软件市场带来曙光，但用户需求的刚性和粘性仍需要进一步培养。
According to iiMedia Research data, as of February 9, 73.7% of the interviewed workers said that their companies have not resumed work, and most of the companies that have resumed work are concentrated in the Internet / e-commerce / IT / communications industry, and the home office model is mainly adopted. Among the respondents from home office, 41.1% said that their average daily office hours were extended; 34.7% thought that their work efficiency had improved; 76.8% revealed that their company tried new online office software during the Spring Festival office. iiMedia Consulting analysts believe that the “new crown pneumonia” will promote the public to have a deeper understanding of the home office model, while stimulating a large number of online office software needs. The development of China's online office software market is not yet mature. Although the epidemic situation brings dawn to the online office software market, the rigidity and stickiness of user needs still need to be further cultivated.

艾媒报告|2019-2020中国手机音乐客户端市场研究报告

本报告研究涉及企业/品牌/案例：酷我音乐,网易云音乐,QQ音乐,腾讯音乐,SM娱乐,环球音乐集团,阿里音乐,酷狗音乐,虾米音乐,酷我聚星,有妖气,瑞幸咖啡,哔哩哔哩,中国青年报

iiMedia Research(艾媒咨询)数据显示，2019年手机音乐客户端整体用户规模较上年增长6.6%，达5.80亿人，预计2020年将增至6.18亿人。月活跃用户数量方面，2019年12月QQ音乐、酷狗音乐和酷我音乐三大APP用户活跃程度相对较高，活跃用户数分别为31644.1万、26799.1万和11684.7万。艾媒咨询分析师认为，在中国音乐市场日趋规范和成熟的背景下，如何求同存异，完善产业链，构建可持续发展的商业模式成为现阶段各音乐平台的发展重点。巨头平台虽然在用户、版权、商业资源方面更具优势，但行业转型发展期也为腰尾部平台带来了发展新机遇。

According to the data of iiMedia Research, the overall user scale of mobile music client in 2019 increased by 6.6% over the previous year, reaching 580 million, and is expected to increase to 618 million in 2020. In terms of monthly active users, QQ music, Kugou music and Kuwo music were relatively active in December 2019, with 316441000, 26799100 and 11684700 active users respectively. iiMedia consulting analysts believe that in the context of China's increasingly standardized and mature music market, how to seek common ground while reserving differences, improve the industrial chain, and build a sustainable business model has become the development focus of various music platforms at this stage. Although the giant platform has more advantages in terms of users, copyright and commercial resources, the industry transformation and development period also brings new opportunities for the development of the waist tail platform.

艾媒报告|2019年中国移动社交行业专题报告

本报告研究涉及企业\品牌\案例：微信，QQ，微博，陌陌，探探，抖音，全民K歌，豆瓣，知乎，贴吧，珍爱网，钉钉，脉脉，领英，Keep,Soul, 多闪,马桶MT,聊天宝,YY,Real如我，快手，积目，纸条，出去玩，职声，恋爱圈，秀蛋，点心，SUGAR苏格，相亲交友，薄荷运动，绿洲，ZAO，知乎，糖豆

随着技术与文化的变迁，人们的社交需求逐渐趋于个性化、多样化、开放化，以“双微”为代表的成熟社交产品已无法满足移动社交用户日益变化的新需求，移动社交产品的长尾效应进一步凸显。iiMedia Research（艾媒咨询）数据显示，仅有57.6%的受访网民偏好纯熟人社交；视频社交方式成为继文字、图片之后，网民最偏好的社交方式；44.3%的受访网民表示可以接受社交产品电商行为。虽然目前微信的社交关系链庞大且稳固，用户对微信的依赖程度也较高，但过载的人际关系、冗杂的产品功能、浓厚的营销风气、泛滥的内容信息让用户背负越来越重的社交成本，其中过度营销和信息泛滥更是成为众矢之的。艾媒咨询分析师认为，在移动社交市场濒临变革的重要窗口期，微信更应重视内部产品的革新需求。

With the changes of technology and culture, people's social needs gradually become more personalized, diversified and open. Mature social products represented by WeChat and Weibo can no longer meet the ever-changing new demands of mobile social users. Mobile social products The long tail effect is further highlighted. According to iiMedia Research, only 57.6% of the Internet users surveyed prefer the social interaction of the acquaintances; the video social mode becomes the most preferred social mode for netizens after the text and pictures; 44.3% of the netizens surveyed said they can accept the social Product e-commerce behavior. Although WeChat's social relationship chain is huge and stable, and users rely heavily on Wechat, but overloaded interpersonal relationships, redundant product features, strong marketing ethos, and flooding of content information make users bear more and more social costs, over-marketing and information flooding have become the target of public criticism. iiMedia Consulting analysts believe that the mobile social market is on the verge of change, WeChat should pay more attention to the innovation needs of internal products.

艾媒报告|2019中国数字经济产业创新趋势发展报告——互联网新经济热点解读

本报告研究涉及企业/品牌/案例：微信，微博，QQ,支付宝，顺丰，EMS,云集，洋葱Omall，UPS

艾媒报告 |2019年中国移动社交行业研究报告

本报告研究涉及企业/品牌包括:QQ、微博、人人网、陌陌、微信、抖音、快手、探探、一直播、多闪、聊天室、QQ空间、百度贴吧、知乎、豆瓣、脉脉、超级课程表、Soul、小红书、抖音

iiMedia Research(艾媒咨询)数据显示， 2018年12月，微信月活用户数10.2亿，QQ月活用户数6.5亿，微博月活用户数3.2亿，三者仍是市场主流应用。艾媒咨询分析师认为，随着技术发生变革，社交产品结合视频发展将成为行业大趋势。未来能够抓住技术变革契机，在社交+视频方面有突出表现的社交产品将对移动社交头部产品形成较大冲击。

According to iiMedia Research data, in December 2018, Wechat had 1.0 billion monthly active users, 645 million QQ monthly active users and 320 million Weibo monthly active users, which are still the mainstream applications in the market. iiMedia consultancy analysts believe that with technological changes, social products combined with video development will become a major trend in the industry. In the future, social products that can seize the opportunity of technological change and have outstanding performance in social + video will have a great impact on mobile social head products.