艾媒舆情|2020QQ搜索“网课”匹配 “交友直播”事件舆情监测报告

本报告研究涉及企业/品牌/案例：QQ搜索“网课”匹配 “交友直播”事件

2020年4月11日央视新闻报道，QQ群搜索页面中出现将“学校”、“网课”等关键词搜索结果匹配交友直播、网络游戏等群组信息，并向用户进行推荐的行为。腾讯QQ回应高度关注相关报道，已经将QQ群资料卡的相关群推荐、群地理位置里面的交友直播推荐等页面下线，并称将加强未成年人健康上网保护。 北京教育科学研究院信息中心表示，将这些不当内容和未成年人的学习、浏览习惯进行显著关联的话，明显是有诱导未成年人浏览这些交友等不良内容的倾向。

On April 11, 2020, CCTV News reported that in the QQ group search page, there was a behavior of matching keyword search results such as "school", "online class" with group information such as live dating, online games, and recommending to users. Tencent QQ responded by paying close attention to the relevant reports, and has offline the related group recommendation of QQ group data card and the live recommendation of making friends in the group's geographical location, and said it will strengthen the protection of minors' healthy Internet access. According to the information center of Beijing Academy of Educational Sciences, if these inappropriate contents are significantly related to minors' learning and browsing habits, it is obvious that minors are inclined to browse these bad contents such as making friends.

艾媒报告|2018中国PC端浏览器市场专题研究报告

iiMedia Research(艾媒咨询)数据显示，2018年中国PC浏览器用户规模将达到6.60亿人，市场整体趋于饱和，行业发展遭遇瓶颈期。PC浏览器企业未来发展也将更注重用户使用体验。iiMedia Research(艾媒咨询)数据显示，50.3%的受访用户使用PC浏览器最关注产品响应速度问题，针对产品性能的提升，将成行业竞争重点。

As the data of iiMedia Research showed, the scale of China PC Browser users will reach 0.66 billion people. The market tends to be matured and the development of the industry encounters bottlenecks. PC Browser enterprises will pay more attention to the user experience in the future. As the data of iiMedia Research showed, 50.3% of the interviewed users pay most attention to the product respond speed. The improvement of the product performance will be the focus of industry competition in the future

艾媒报告丨2017年全球移动社交市场研究报告

2017年11月17日，全球领先的移动互联网第三方数据挖掘和分析机构权威iiMedia Research(艾媒咨询)权威发布《2017年全球移动社交市场研究报告》。报告显示，2017上半年Facebook活跃用户达21.0亿人，位于各社交软件之首。中国互联网巨头腾讯旗下社交软件微信、QQ则分别以9.6亿及8.8亿活跃用户位列四、五位。

2018年度中国春节“网络红包”专题报告

iiMedia Research（艾媒咨询）显示，在受访网民对“网络红包”春节活动了解程度占比方面，较为了解和很了解占比超过50%，共占比62.3%。不了解和只了解一两个的受访网民，分别占21.9%和15.8%。近八成受访网民基本了解“网络红包”春节活动，艾媒咨询分析师认为，“网络红包”春节活动已经逐渐深入到大众生活，得到了较广泛的关注。

艾媒报告丨2016年中国网络社群经济研究报告

iiMedia Research（艾媒咨询）数据显示，预计到2016年底，中国网络社群经济市场规模将超3000亿元，中国网络社群数量将超过300万，网络社群用户将超2.7亿人。艾媒咨询分析师认为，中国网络社群用户数量占中国手机网民比例接近40%，网络社群发展仍处于初期扩张阶段。

艾媒报告|2019年中国移动社交行业专题报告

本报告研究涉及企业\品牌\案例：微信，QQ，微博，陌陌，探探，抖音，全民K歌，豆瓣，知乎，贴吧，珍爱网，钉钉，脉脉，领英，Keep,Soul, 多闪,马桶MT,聊天宝,YY,Real如我，快手，积目，纸条，出去玩，职声，恋爱圈，秀蛋，点心，SUGAR苏格，相亲交友，薄荷运动，绿洲，ZAO，知乎，糖豆

随着技术与文化的变迁，人们的社交需求逐渐趋于个性化、多样化、开放化，以“双微”为代表的成熟社交产品已无法满足移动社交用户日益变化的新需求，移动社交产品的长尾效应进一步凸显。iiMedia Research（艾媒咨询）数据显示，仅有57.6%的受访网民偏好纯熟人社交；视频社交方式成为继文字、图片之后，网民最偏好的社交方式；44.3%的受访网民表示可以接受社交产品电商行为。虽然目前微信的社交关系链庞大且稳固，用户对微信的依赖程度也较高，但过载的人际关系、冗杂的产品功能、浓厚的营销风气、泛滥的内容信息让用户背负越来越重的社交成本，其中过度营销和信息泛滥更是成为众矢之的。艾媒咨询分析师认为，在移动社交市场濒临变革的重要窗口期，微信更应重视内部产品的革新需求。

With the changes of technology and culture, people's social needs gradually become more personalized, diversified and open. Mature social products represented by WeChat and Weibo can no longer meet the ever-changing new demands of mobile social users. Mobile social products The long tail effect is further highlighted. According to iiMedia Research, only 57.6% of the Internet users surveyed prefer the social interaction of the acquaintances; the video social mode becomes the most preferred social mode for netizens after the text and pictures; 44.3% of the netizens surveyed said they can accept the social Product e-commerce behavior. Although WeChat's social relationship chain is huge and stable, and users rely heavily on Wechat, but overloaded interpersonal relationships, redundant product features, strong marketing ethos, and flooding of content information make users bear more and more social costs, over-marketing and information flooding have become the target of public criticism. iiMedia Consulting analysts believe that the mobile social market is on the verge of change, WeChat should pay more attention to the innovation needs of internal products.

艾媒榜单丨2017年11月份中国APP活跃用户排行榜(TOP450)

2017年12月，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017年11月份中国APP活跃用户排行榜(TOP450)》。受阿里系购物软件淘宝，聚划算，闲鱼等活跃用户增多的影响，支付宝的活跃用户排名得到进一步提升，跃居第三位。另外，视频类软件活跃用户占比也有一定程度的增长，优酷再次反超腾讯视频成为第四。

艾媒榜单丨2017年10月份中国APP活跃用户排行榜(TOP450)

2017年11月21日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《2017年10月份中国APP活跃用户排行榜(TOP450)》。10月榜单与9月相比，腾讯视频超过优酷成为第4，爱奇艺则从第6位下降到第9位，除腾讯视频活跃用户占比有所增长之外，优酷与爱奇艺本月活跃用户占比呈现下降趋势；同时，饿了么本月在整体活跃用户占比有显著增长。

艾媒报告|2018-2019中国手机浏览器市场年度监测报告

iiMedia Research(艾媒咨询)数据显示，2018年中国手机浏览器用户规模达到6.81亿，行业渗透进一步加强。随着行业的发展和成熟，极简浏览器的推出满足了用户对小内存的需求。iiMedia Research(艾媒咨询)数据显示，69.5%的受访用户愿意使用极简浏览器，另有52.7%认为内存占用小是其最大优点。

On December 21, 2018, iiMedia Research, global leading new economic data mining and analysis organization, authoritatively released “2018-2019 China Mobile Browser Market Annual Monitoring Report“. As the data of iiMedia Research showed, the scale of users in China Mobile Browser industry has reached 0.681 billion in 2018. The penetration of Mobile Browser in China is further strengthened. With the industry becoming more matured, the launch of the minimalist browser meets the users` needs for small memory occupation. As the data of iiMedia Research showed, 69.5% of the interviewed users are willing to use minimalist browser. Meanwhile, 52.7% of the interviewed users considered that small memoery occupation was minimalist browsers' greatest advantage.

艾媒报告|2018中国手机浏览器市场专题研究报告

iiMedia Research(艾媒咨询)数据显示，中国手机浏览器行业目前正稳步发展，预计2020年用户规模将突破7亿人。但目前行业格局未定，头部平台竞争激烈，针对用户产品使用安全保障的布局成为竞争热点。各类安全功能中，安全支付尤受重视，55.1%的受访用户对浏览器支付安全最为关注，覆盖完整支付流程的安全保障的浏览器产品更能直击用户痛点。

As the data of iiMedia Research showed, China Mobile Browser industry is developing steadily, with the scale of users expected to exceed 0.7 billion people by 2020. However, the current industry structure is uncertain, the competition among head platforms is fierce, and the layout of security for product using has become the focus of the competition. Among all kinds of security functions, payment security is paid special attention, 55.1% of the interviewed users pay most attention to the payment security when using mobile browsers. Browsers that cover the security of complete payment process can directly hit the users’ pain points.