艾媒报告|2020年中国TWS无线耳机专题研究报告

iiMedia Research（艾媒咨询）数据显示，预计到2020年，中国TWS无线耳机销量将超三千万件，虽然受疫情影响，2020年市场销售规模增长将全面降速，但基于整体市场初步的发展阶段，销售量仍将维持正向增长，市场前景普遍受看好。同时，包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升，也将进一步加快TWS无线耳机的产品普及。另外，根据iiMedia Research（艾媒咨询）数据显示，41.8%的受访受访者能够接受500元以下的TWS无线耳机价格， TWS无线耳机中低端市场仍有较大用户群可挖掘。

According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone.