关于“无线耳机”的报告
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艾媒报告|2020年中国TWS无线耳机专题研究报告
iiMedia Research(艾媒咨询)数据显示,预计到2020年,中国TWS无线耳机销量将超三千万件,虽然受疫情影响,2020年市场销售规模增长将全面降速,但基于整体市场初步的发展阶段,销售量仍将维持正向增长,市场前景普遍受看好。同时,包括智能终端无孔化趋势、蓝牙技术、芯片技术的不断提升,也将进一步加快TWS无线耳机的产品普及。另外,根据iiMedia Research(艾媒咨询)数据显示,41.8%的受访受访者能够接受500元以下的TWS无线耳机价格, TWS无线耳机中低端市场仍有较大用户群可挖掘。
According to the data of iiMedia Research, it is estimated that by 2020, the sales volume of TWS wireless earphones in China will exceed 30 million. Although affected by the epidemic situation, the growth of the market sales scale in 2020 will be slowed down in an all-round way, based on the preliminary development stage of the overall market, the sales volume will maintain a positive growth and the market prospect will be generally optimistic. At the same time, it will further accelerate the popularization of TWS wireless earphone products, including the trend of smart terminal non porous, the continuous improvement of Bluetooth technology and chip technology. In addition, according to the data of iiMedia Research, 41.8% of the respondents can accept the price of TWS wireless earphone below 500 yuan. There is still a large user group in the middle and low-end market of TWS wireless earphone. -
艾媒咨询|2020年H1中国自行车产业市场趋势与头部企业布局研究报告
本报告研究涉及企业/品牌/案例:中路股份、信隆健康。
其他企业/品牌:永安行、美利达、永久、凤凰、喜德盛、捷安特、邦德富士达、阿米尼、捷马、UCC环球、崔克、飞鸽。
2020年6月23日,全球知名的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 发布《2020年H1中国自行车产业市场趋势与头部企业布局研究报告》。报告根据艾媒数据中心、艾媒咨询商业情报数据库、艾媒商情舆情数据监测系统基础数据,对中国自行车产业进行了全面分析,通过对中路股份、信隆健康等品牌的典型案例分析,以及新冠疫情期间自行车的出口发展热点解读,判断2020-2021年中国自行车产业的发展趋势。总体来看,中国自行车行业的需求规模越来越大,且大众对自行车也有个性化的需求,这对于中国自行车整车制造销售、以及其他衍生品和衍生服务(维修和租赁)的发展,都具有很大的促进作用。
Under the influence of the new crown epidemic, due to the needs of epidemic protection, leisure and fitness, local governments encourage citizens to travel by bicycle, China's bicycle industry exports become a hot spot. iiMedia Research believes that China has a complete bicycle production chain, with a very high competitive advantage. In particular, online shopping during the outbreak has become an important mode of consumption, cross-border e-commerce timely expansion of overseas warehouses, improve distribution efficiency, so that overseas consumers to obtain a better consumption experience. -
艾媒报告|2019中国3C产品电商市场研究与消费者洞察报告
相关企业:三星、苹果、华为、OPPO、vivo、小米、联想、微软、惠普、宏碁、华硕、戴尔、小天才、佳明、奇虎360、华米、荣耀、中关村在线、京东、小米商城、乐心
利好政策、技术进步和市场需求驱动下,全球3C产品行业高速发展,2018年全球主要3C产品出货量达39.3亿台;同时,中国电商交易额逐年增长,3C产品线上渠道销售占比不断扩大。随着国民生活水平的不断提高以及对产品性能的追求,中国3C产品消费持续升级。2018年中国平板电脑市场中,中国企业华为和联想占总市场33.3%的市场份额。2018年,国内手机市场总体出货量4.1亿部,国产品牌手机出货量3.7亿部,占同期手机出货量的89.5%。智能可穿戴设备整体市场规模呈增长态势,销售额逐年上升。iiMedia Research(艾媒咨询)数据显示,3C产品电商平台中苏宁易购的网络口碑最佳,3C产品电商平台中男性占比较大。随着大数据和5G技术的发展成熟和应用,带动3C产品进入发展快车道,艾媒咨询分析师认为,大数据将成为电商发展的核心竞争力,3C产品厂商应积极布局5G新风口,迎接3C产品带来新的市场机遇。
Driven by favorable policies, technological advancement and market demand, the global 3C product industry is developing at a high speed. In 2018, the global 3C product shipments reached 3.93 billion units. At the same time, the volume of China's e-commerce transactions has increased year by year, and the proportion of online sales of 3C products has increased. With the continuous improvement of the living standards of the people and the pursuit of product performance, the consumption of 3C products in China continues to escalate. In the Chinese tablet market in 2018, Chinese companies Huawei and Lenovo accounted for 33.3% of the total market share. In 2018, the domestic mobile phone market totaled 410 million units, and domestic brand mobile phone shipments reached 370 million units, accounting for 89.5% of the same period of mobile phone shipments. The overall market size of smart wearable devices is growing, and sales are increasing year by year. iiMedia Research data shows that the 3C product e-commerce platform in Suning Online Market's network reputation is the best, 3C products e-commerce platform males account for a larger proportion. With the development and application of big data and 5G technology, driving 3C products into the fast lane of development, iiMedia Research’s analysts believe that big data will become the core competitiveness of e-commerce development, and 3C product manufacturers should actively deploy 5G new outlets. Meeting 3C products brings new market opportunities. -
艾媒研报 |中国5G产业及5G概念股研究报告
5G作为中国的重点发展战略,预计到2025年中国5G资本支出将达到1.5万亿元(约合2230亿美元),有望带动国家直接经济产出6.3万亿元。总体而言,5G产业链由规划设计、基础设施建设、网络运营、产品及终端应用四大环节组成,无线主设备及传输设备这两部分占据通信网络产业链的大部分价值量。5G概念重要代表企业有中兴通讯(000063.SZ)、亨通光电(600487.SH)等。
China's 5G construction is in the leading position in the world. In the distribution of 5G industrial chain, wireless main equipment and transmission equipment occupy most of the value of the industrial chain. However, the threshold of network planning and design is high, and private design institutes need to be upgraded. In terms of wireless main equipment, antennas and PCBs are rising in volume and price, and the demand for small base stations is exploding. At the same time, 5G construction will continue to benefit transmission network equipment. -
艾媒报告 |2019年中国在线音乐市场监测报告
本报告研究涉及企业/品牌包括:QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐、滚石电音、太合音乐、DNV音乐、Playerpro、千千静听、PowerAMP、Google play音乐、天天动听、中子播放器、rockbox、HikiPlayer pro、简单音乐、音乐播放器专业版
近年来在线音乐平台大力发展知识付费,iiMedia Research(艾媒咨询)数据显示,中国在线音乐付费用户的主要付费内容为付费会员(33.3%)、付费音乐包(29.4%)、单曲购买(26.4%)、数字专辑(21.9%)。艾媒咨询分析师认为,在线音乐付费用户的付费以音乐内容为核心,其中付费会员由于权益丰富,性价比高,成为用户的主要选择。
iiMedia Research shows that the number of users in the fourth quarter of 2018 reached 542 million. With the exclusive authorization and mutual authorization, major music platforms have entered the “post-copyright era”, cultivating original musicians, developing music variety, expanding music style and setting up radio stations to become the development of major music platforms. iiMedia Consulting Analysts believe that in the post-copyright era, the Chinese music platform will be based on copyright, and will dig deeper, enhance the platform's own content incubation ability, expand horizontally, and broaden the channels for content announcement and realization. At the same time, music payment has become the focus of major platforms and users. The music payment ecosystem with music as the core is forming. The online music payment market in China has a good development prospect. -
艾媒报告|2018-2019 中国5G产业全景图谱及发展趋势分析
本报告研究涉及企业/品牌包括:国脉科技、杰赛科技、恒泰实达、吉大通信、三维通信、海格通信、润建通信、华星创业、世纪鼎利、宜通世纪、信维通信、麦捷科技、春兴精工、爱施德、立讯精密、硕贝德、三安光电、华为、中兴通讯、小米科技、三星电子、联想集团、苹果公司、OPPO、vivo、拓邦股份、和而泰、高新兴、日海通讯、广和通、中国移动、中国联通、中国电信、鹏博士
政策支持和技术进步推动中国5G产业快速发展,预计2025年中国5G连接数将达4.28亿个,带动直接经济产出达3.3万亿元,产业市场前景广阔。iiMedia Research(艾媒咨询)监测发现,2018年中国5G产业链各个环节相关企业营收均超亿元,发展态势良好。而资本市场也积极关注5G产业生态圈,智慧出行、智慧医疗下游应用成投资热点。
According to the data of iiMedia Research,73.0%of netizens are optimistic about the future development of 5G technology.Intelligent manufacturing,vehicle network and wireless medical care are hot spots for netizens.As 5G integrates into multiple technologies,the innovative application of 5G in the traditional industry will become an important economic growth point. -
艾媒报告|2018Q3中国音乐客户端市场监测报告
iiMedia Research(艾媒咨询)数据显示,中国手机音乐客户端行业继续稳步发展,2018年第三季度用户规模达到5.33亿人。第三季度各平台加强在内容方面布局,特别在音乐综艺领域,各平台开始增加自制综艺节目的生产。iiMedia Research(艾媒咨询)数据显示,56.2%的受访用户曾观看过音乐综艺节目,其中每周观看音乐综艺超过1小时的占比超七成。
As the data of iiMedia Research showed, China Mobile Music APP industry continues to develop steadily, with the scale of users reaching 533 million people in the third quarter of 2018. During the third quarter, online music platforms strengthened their content layout, especially in the field of music variety, every platform began to increase the production of self-made variety shows. As the data of iiMedia Research showed, 56.2% of the interviewed users had watched music variety shows, and more than 70% of them watched music variety shows for more than one hour a week.
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