艾媒报告 |2019年中国在线音乐市场监测报告

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本报告研究涉及企业/品牌包括:QQ音乐、酷我音乐、酷狗音乐、网易云音乐、虾米音乐、咪咕音乐、腾讯音乐娱乐、滚石电音、太合音乐、DNV音乐、Playerpro、千千静听、PowerAMP、Google play音乐、天天动听、中子播放器、rockbox、HikiPlayer pro、简单音乐、音乐播放器专业版

近年来在线音乐平台大力发展知识付费，iiMedia Research(艾媒咨询)数据显示，中国在线音乐付费用户的主要付费内容为付费会员(33.3%)、付费音乐包(29.4%)、单曲购买(26.4%)、数字专辑(21.9%)。艾媒咨询分析师认为，在线音乐付费用户的付费以音乐内容为核心，其中付费会员由于权益丰富，性价比高，成为用户的主要选择。

iiMedia Research shows that the number of users in the fourth quarter of 2018 reached 542 million. With the exclusive authorization and mutual authorization, major music platforms have entered the “post-copyright era”, cultivating original musicians, developing music variety, expanding music style and setting up radio stations to become the development of major music platforms. iiMedia Consulting Analysts believe that in the post-copyright era, the Chinese music platform will be based on copyright, and will dig deeper, enhance the platform's own content incubation ability, expand horizontally, and broaden the channels for content announcement and realization. At the same time, music payment has become the focus of major platforms and users. The music payment ecosystem with music as the core is forming. The online music payment market in China has a good development prospect.