艾媒研报|欢聚时代YY品牌发展及战略前景分析报告

在中国移动互联网加速渗透的过程中，特别是在2020年新冠疫情冲击下，短视频和在线直播行业恢复强势增长势头。iiMedia Research(艾媒咨询)数据显示，2019年，中国短视频用户规模为6.27亿，预计到2020年将同比增长15.2%至7.22亿。2020年3月，中国网络直播用户规模进一步扩大，达到5.6亿。在行业大背景利好的情况下，欢聚时代的直播、短视频业务也迎来利好，数据显示，2020年第三季度，欢聚时代总营收62.864亿元，同比增长36.1%;净利润8.0亿元，同比增长64.0%;全球移动月活3.901亿，其中海外用户占比89.4%。然而受国际大环境的影响，全球总付费用户数同比下降4.7%至410万。

In the process of accelerating penetration of China Mobile Internet, especially under the impact of the 2020 new crown epidemic, the short video and live online broadcasting industry has resumed strong growth momentum. according to the data of iimedia research, China had 627m short video users in 2019 and is expected to grow 15.2 per cent year-on-year to 722M by 2020. In March 2020, the number of live streaming users in China expanded further, reaching 560 million. In the industry background, the live broadcast, Short video business in the era of reunion also welcomed the good, data show that in the third quarter of 2020, the era of reunion total revenue 6,286.4 million yuan, up 36.1% year-on-year; net profit 800 million yuan, up 64.0% ; Global Mobile monthly activity is 390.1 million, of which 89.4% are overseas users. However, due to the global environment, the total number of paying users worldwide fell 4.7% to 4.1 million.