艾媒咨询 | 末端场景突围——2026年快递物流行业消费者需求洞察报告

iiMedia Research（艾媒咨询）发布《末端场景突围——2026年快递物流行业消费者需求洞察报告》，该报告为独立第三方中立产业调研，依托艾媒CMDAS数据系统多维度产业数据、终端市场实测样本完成测算。当前中国快递物流行业正面临来自即时配送领域的时效竞争压力，消费者对配送速度与确定性的要求持续提高，传统快递在末端时效上的优势空间被不断压缩。iiMedia Research（艾媒咨询）数据显示，中国即时物流用户规模从2014年的1.24亿人稳步增长至2025年的8.55亿人，预计2030年将达到10.15亿人。消费者对“线上下单、即时送达”的服务模式已形成广泛使用习惯，对配送时效的预期从“次日达”进一步向“小时达”“分钟达”迁移，快递物流行业正被迫重新审视末端履约能力的建设方向。在此背景下，快递物流消费正从“送到就行”迈向“送得准、送得快、送得可预期”，末端场景的履约能力正成为消费者衡量快递服务品质的核心标尺。本报告立足真实消费视角，依托艾媒CMDAS数据系统多维度产业数据与终端市场实测样本，系统梳理快递物流消费者的时效预期、末端配送偏好、渠道选择与品牌信任逻辑，复盘各细分场景的市场表现与品牌态势，为从业者洞察趋势、优化末端布局及挖掘细分机遇提供专业决策参考。

艾媒咨询 | 2024年中国线上快递行业消费者调研报告

在当前便捷的生活方式下，线上快递已成为众多消费者的首选方式，他们普遍认为线上寄件具有节约时间和费用的双重优势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国线上快递行业消费者调研报告》数据显示，众多快递品牌中，顺丰凭借其高效的服务质量和可靠的物流体系，备受广大消费者的青睐。纵观整个行业，超过九成的消费者对当前的快递寄件服务持正面评价。在寄件方式的选择上，消费者则最偏爱蜂巢/菜鸟驿站智能寄件（48.74%），其次是上门取件服务（33.02%）。艾媒咨询分析师认为，在线上快递蓬勃兴起的背景下，快递公司需优化服务流程，特别是在物流信息的实时更新、上门服务的准时性等方面，以提升消费者的整体体验。同时，为进一步抢占市场份额与促进行业协调发展，各快递公司应充分利用自身在大件、中小件以及文件运输中的专业优势，不断创新服务模式，以满足消费者日益多样化、个性化的需求。
In the current convenient lifestyle, online courier has become the preferred choice for many consumer, who generally believe that online parcel delivery has the dual advantages of saving time and money. The latest "2024 China online express industry consumer behavior survey report" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that among many courier brands, SF Express has won the favor of a large number of consumers with its efficient service quality and reliable logistics system. Over 90% of consumers surveyed hold a positive view of the current courier delivery service. In terms of parcel delivery methods, consumers are most partial to smart parcel delivery via hive/AliExpress Station (48.74%), followed by home delivery service (33.02%). Analysts from iimedia Research believe that in the background of the booming online courier industry, courier companies need to optimize their service processes, especially in real-time updates of logistics information and punctuality of home delivery services, to enhance the overall consumer experience. At the same time, in order to further seize market share and promote coordinated development of the industry, courier companies should fully utilize their professional advantages in handling large, medium and small parcels and documents, and continuously innovate service models to meet the increasingly diverse and individualized needs of consumers.