全球领先的新经济产业第三方数据挖掘与分析机构
关于“丝芙兰”的报告
艾媒报告|2019中国新零售产业剖析与商业投资研究分析报告
本报告研究涉及企业/品牌/案例：苏宁易购，盒马生鲜，TAOCAFE淘宝会员店，丝芙兰，沃尔玛，7-Eleven，华润万家，ZARA，腾讯，阿里巴巴，亚马逊，唯品会，每日优鲜，谊品生鲜，宝宝树，京东，蘑菇街，楚楚街，蜜芽，拼多多，小红书，七只考拉，天使之橙，友宝，饭美美，魔盒CITY，便利蜂，果小美，缤果盒子
利好政策、消费升级与市场需求驱动下，中国新零售业快速发展。2018年新零售市场开始以“腾讯系”、“阿里系”两大阵营站队，传统商超们也积极投入巨头怀抱。iiMedia Research（艾媒咨询）数据显示，对“新零售”话题最为关注的地区为广东省，“新零售”话题的整体舆论情感指数偏正面。艾媒咨询分析师认为当前新零售的发展尚未成熟，消费者观念也正在处于转变期，大量的资本介入令行业内“虚火过旺”，需要在新零售的投资热潮中保持冷静。
Driven by favorable policies, consumption upgrade and market demand, China’s new retail is developing at a high speed. New retail started to divide into “Tencent” and “Ali”sides in 2018, and traditional retails embrace the tycoons positively. iiMedia Research shows that Guangdong province focus on the topic “New Retail”most, and the public opinion towards it are positive. iiMedia Research believes that the current new retail development is still immature and the perception of the customers is still in transition period. The intervention of vast funds makes the industry hard to catch up, which needs to keep calm in the tide of new retail investment.-
艾媒报告|2020年1-2月中国化妆品及化妆品电商运行数据监测双月报
本报告研究涉及企业/品牌/案例：珀莱雅，壹网壹创；其他提及企业/品牌：淘宝，京东，微店，抖音，快手电商，蘑菇街，拼多多，寺库，万达集团，保利集团，华润置地，龙湖集团，星河商置，美的置业，立白集团，百雀羚，利洁时集团，强生，纳爱斯，资生堂，伽蓝集团，欧莱雅，丝芙兰，韩束，玉泽，自然堂，妮维雅，玉兰油，倩碧，悦诗风吟
艾媒咨询分析师认为，受新冠疫情的冲击，化妆品行业本该在1-2月的春节期间、情人节期间迎来的销售高峰并未出现，不过随着电商直播的发展，后续化妆品企业营销重心将进一步向线上倾斜，后续化妆品的销售业绩将有显著的补偿性回升。
From January to February 2020, the overall performance of the cosmetics industry declined. The sales of Tmall beauty products during the first month of the Spring Festival in 2020 compared with the same period in 2019, the overall sales fell by 30%. iiMedia Research analysts believe that due to the impact of the new crown epidemic, the cosmetics industry should have ushered in the peak sales during the Spring Festival and Valentine's Day in January-February, but with the development of e-commerce live broadcast, follow-up cosmetics companies The focus of marketing will be further tilted online, and the subsequent sales of cosmetics will have a significant compensatory pick-up. -
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