中国武夷：2021年第三季度报告

艾媒报告|2018-2020全球茶叶产业运行大数据与中国茶业创新发展趋势研究报告

本报告研究涉及企业/品牌/案例：大益茶，小罐茶，雨林，艺福堂，宫明，八马，天福茗茶，元正正山堂，张一元旗舰店，卢正浩旗舰店，谢裕大，松萝茶业，美灵宝，茗皇天然，茶乾坤，龙升茶业，恒福股份，丽宫食品，抱儿钟秀，武夷星茶叶，华莱生物科技，勐海陈升茶业，京东

中国茶叶需求量逐渐增大，消费者对茶叶品质要求逐渐提高。iiMedia Research（艾媒咨询）数据显示，2018年中国茶叶市场规模达到2157.36亿元，增长率达到10.7%，其中2018年绿茶产量达到172.2万吨，绿茶销量占比63.1%。部分省份将茶叶种植作为扶贫产业之一，进一步推动了茶叶行业的发展。同时，近年来茶叶的品牌意识开始增强，兴起如大益茶、小罐茶等茶叶国货品牌。然而，总体而言，中国的茶叶行业理念仍然相对落后，“茶二代”及新一代的茶叶经营者推动茶叶市场在向集约化、品牌经济、电商经济等方向发展，有望开辟全新的茶叶市场格局。

China's demand for tea is gradually increasing, and consumers' demand for tea quality is gradually increasing. IiMedia Research (AI Media Consulting) data show that the size of China's tea market in 2018 reached 215.736 billion yuan, a growth rate of 10.7%, of which the output of green tea in 2018 reached 1.722 million tons, accounting for 63.1% of green tea sales. Some provinces regard tea planting as one of the poverty alleviation industries, further promoting the development of the tea industry. At the same time, the brand awareness of tea has begun to increase in recent years, with the rise of domestic brands of tea such as Dayi tea and small cans of tea. However, on the whole, the concept of China's tea industry is still relatively backward. The “second generation of tea“ and the new generation of tea operators are pushing the tea market to develop in the direction of intensification, brand economy, e-commerce economy and so on, and are expected to open up a new pattern of tea market.

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本报告是由艾媒咨询行业分析专家领衔撰写，主要分析了该行业的市场规模、发展现状与投资前景，同时对该行业的未来发展作出科学的趋势预测和专业的行业数据分析，帮助客户评估该行业的投资价值。

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艾媒报告 | 2019中国携号转网新规用户心态与行动预判调研报告

本报告研究涉及企业/品牌/案例：中国电信、中国移动、中国联通、AT&T、France Telecom、OFTA、SoftBank

中国携号转网部署工作逐步推进，将会给三大运营商带来巨大的挑战。目前，用户对中国电信和中国移动的资费问题最为不满，对中国联通的网络信号及通话质量最不满意。iiMedia Research（艾媒咨询）调查显示，有50.8%的用户有强烈的意愿办理携号转网，其中学生和白领两类人群对携号转网认知程度和体验意愿较高，或将成为最主要的携号转网潜在用户群体。艾媒咨询分析师认为，携号转网政策的落地实施将对三大运营商造成局部洗牌，运营商应在自身优势的基础上优化用户服务。

The gradual promotion of China's Mobile Number Portability will bring huge challenges to the three major telecommunications carriers. At present, users are most dissatisfied with China Telecom and China Mobile's tariff issues, and are most dissatisfied with China Unicom's network signal and call quality. According to the iiMedia Research survey, 50.8% of users have a strong willingness to carry out the transfer of the number. Among them, students and white-collar workers have higher awareness and willingness to experience the number of users, whose will be the potential user groups during mobile number portability. iiMedia Research analysts believe that the implementation of the Mobile Number Portability policy will cause partial reshuffle of the three major telecommunications carriers, and they should optimize user services based on their own advantages.