艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告

近年来，随着中国经济在复苏进程中加速结构调整，国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下，高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业，精准对接人工智能科技、航空航天、数字艺术等前沿领域，标志着高校专业设置与市场需求的高度协同。iiMedia Research（艾媒咨询）数据显示，中国高等教育资源主要集中在发达城市，集聚效应明显，传统一线城市高校仍是考生首选，新一线城市报考热度也在不断提升，但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期，产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.

艾媒咨询 | 2025-2029年中国微短剧市场研究报告

近年来，中国微短剧市场迎来爆发式增长，逐渐成了数字内容领域最具潜力的新赛道之一。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2029年中国微短剧市场研究报告》数据显示，中国网络微短剧市场规模呈上升趋势，2025年中国微短剧市场规模将达677.9亿元，同比上升34.40%，预计2030年中国网络微短剧市场规模超1500亿元。艾媒咨询分析师认为，伴随文化出海进程的加速与多元文化创新题材的持续涌现，中国微短剧有望突破以往爽剧主导的单一内容格局，为市场规模的稳步攀升注入新动能。
In recent years, the Chinese micro-short drama market has witnessed explosive growth and gradually become one of the most promising new tracks in the digital content field. The latest "Analysis report on the Chinese micro drama market from 2025 to 2029" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, shows that the market size of online micro short dramas in China is on the rise, and the market size of micro short dramas in China will reach 67.79 billion yuan in 2025 It is expected that the market size of China's online micro-short dramas will exceed 150 billion yuan by 2030, with a year-on-year increase of 34.40%. Analysts from iiMedia Research believe that with the acceleration of the process of cultural exports and the continuous emergence of innovative themes from diverse cultures, Chinese micro-short dramas are expected to break through the previous single content pattern dominated by thrilling dramas and inject new impetus into the steady growth of the market size.

艾媒咨询 | 2025年中国智能学习机行业发展状况和消费行为调查数据

随着技术的不断发展，智能学习机产品技术日益成熟，广泛应用于多个教育学习场景，其广阔的应用前景将推动中国智能学习机行业规模快速增长。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国智能学习机行业发展状况和消费行为调查数据》显示，2024年中国教育智能硬件市场规模达962亿元，预计2025年达到1125亿元；2024年中国智能学习机市场规模达270.72亿元，预计2027年中国智能学习机市场规模将达到514.41亿元。随着家长和学生对于教育质量要求的提高，传统的“一刀切”教学模式已无法满足其需求。智能学习机通过AI技术，能够根据学生的学习进度和能力提供定制化的学习方案，满足个性化学习需求。
在消费者购买智能学习机产品的种类中，排名前三的分别是智能学习笔（58.33%）、儿童手表（49.43%）、电子词典笔（39.94%）。此外，在购买学习机时，学习资源（66.92%）成为首要关注因素，使用体验（52.31%）与售后服务（48.46%）次之。这表明，智能学习机产品的竞争核心正从技术功能转向“内容+服务”的综合生态构建。未来，能够整合优质教育资源、提供流畅交互体验并建立完善服务体系的品牌，将在市场竞争中占据主导地位。
艾媒咨询分析师认为，未来中国智能学习机产品将向“内容生态化、服务个性化、交互人性化”深度演进。硬件参数将不再是竞争焦点，行业核心壁垒在于构建覆盖全学科、适配多教材版本的优质内容资源库。AI技术将进一步赋能，实现真正意义上的个性化学习路径规划与实时学情反馈。同时，产品将更注重情感化交互与护眼设计，从学习工具转变为懂孩子的学习伙伴。此外，伴随“双减”政策深化，与校内课堂互补的精准辅导及家庭教育场景解决方案，将成为关键增长点。
With the continuous development of technology, the technology of intelligent learning machine products is becoming increasingly mature and widely used in multiple educational learning scenarios. Its broad application prospects will drive the rapid growth of China's intelligent learning machine industry. According to the latest survey data on the development status and consumer behavior of China's intelligent learning machine industry in 2025 released by iiMedia Research, a leading global third-party data mining and analysis institution for the new economy industry, the market size of China's education intelligent hardware will reach 96.2 billion yuan in 2024, and is expected to reach 112.5 billion yuan by 2025; The market size of intelligent learning machines in China is expected to reach 27.072 billion yuan by 2024, and is projected to reach 51.441 billion yuan by 2027. With the increasing demands of parents and students for educational quality, the traditional "one size fits all" teaching model can no longer meet their needs. Intelligent learning machines can provide customized learning plans based on students' learning progress and abilities through AI technology, meeting personalized learning needs.
Among the types of smart learning machine products purchased by consumers, the top three are smart learning (58.33%), children's watches (49.43%), and electronic dictionary pens (39.94%). In addition, when purchasing a learning device, learning resources (66.92%) become the primary concern, followed by user experience (52.31%) and after-sales service (48.46%). This indicates that the competitive core of intelligent learning machine products is shifting from technical functions to the comprehensive ecological construction of "content+services". In the future, brands that can integrate high-quality educational resources, provide smooth interactive experiences, and establish a comprehensive service system will dominate the market competition.
Analysts from iMedia Consulting believe that in the future, Chinese intelligent learning machine products will deeply evolve towards "content ecology, personalized services, and interactive humanization". Hardware parameters will no longer be the focus of competition, and the core barrier of the industry lies in building a high-quality content resource library that covers all disciplines and is compatible with multiple textbook versions. AI technology will further empower and achieve truly personalized learning path planning and real-time learning feedback. At the same time, the product will focus more on emotional interaction and eye protection design, transforming from a learning tool to a learning partner who understands children. In addition, with the deepening of the "double reduction" policy, precise tutoring and family education scene solutions that complement on campus classrooms will become key growth points.

艾媒咨询 | 2025-2030年中餐出海市场状况与发展趋势研究报告

在经济全球化的背景下，各国文化交流日益频繁，餐饮文化作为文化的重要组成部分，跨越国界的速度不断加快。中餐凭借其丰富的口味、独特的烹饪技艺和深厚的文化底蕴，在国际舞台上逐渐崭露头角，吸引了越来越多国家的人们关注和喜爱。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025-2030年中餐出海市场状况与发展趋势研究报告》数据显示，2020年到2024年，国际中餐规模从2275.48亿美元增长到3593.85美亿元；预计2030年国际中餐规模达5776.82亿美元，整体呈现上升趋势。艾媒咨询分析师认为，深度本地化融入是中餐品牌出海成功的关键因素之一。品牌通过菜品本地化、人才管理本地化和供应链本地化，更好地适应当地市场需求。
Under the background of economic globalization, cultural exchanges among countries are becoming increasingly frequent. As an important part of culture, the speed at which catering culture crosses national boundaries is constantly accelerating. Chinese cuisine, with its rich flavors, unique cooking techniques and profound cultural heritage, has gradually emerged on the international stage, attracting the attention and love of people from more and more countries. The latest "Research report on the market status and development trends of Chinese cuisine going global from 2025 to 2030" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, shows that from 2020 to 2024, the scale of international Chinese cuisine increased from 227.548 billion US dollars to 359.385 billion US dollars. It is estimated that the scale of international Chinese cuisine will reach 577.682 billion US dollars in 2030, showing an overall upward trend.Analysts from iiMedia Research believe that deep localization integration is one of the key factors for the success of Chinese cuisine brands in going global. The brand better ADAPTS to local market demands by localizing its dishes, talent management and supply chain.

艾媒咨询 | 2025年中国短故事市场发展趋势报告

短故事凭借其节奏快、适配碎片阅读的特点，正从传统长文生态中突围，成为网文平台内容创新与用户增长的新引擎。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国短故事市场发展趋势报告》显示，2024年中国网络文学市场规模达495.5亿元，同比上升29.4%。艾媒咨询分析师认为，网络文学市场规模的上升，在内容供给、受众转化、资本支持及运营推广等方面为短故事的发展创造了有利条件，推动短故事行业持续繁荣。随着AIGC技术的发展，短故事行业将突破传统生产模式的瓶颈，实现内容生态的智能化升级与商业模式的创新拓展。
Short stories, with their fast-paced nature and suitability for fragmented reading, are breaking through the traditional long-form literature ecosystem and becoming a new engine for content innovation and user growth on online literature platforms. According to the latest "2025 China Short Story Market Development Trend Report" released by iiMedia Research, a leading global third-party data mining and analysis agency for the new economy industry, the scale of China's online literature market reached 49.55 billion yuan in 2024, up 29.4% year-on-year. Analysts from iiMedia Research believe that the growth of the online literature market has created favorable conditions for the development of short stories in terms of content supply, audience conversion, capital support, and operation promotion, driving the continuous prosperity of the short story industry. With the development of AIGC technology, the short story industry will break through the bottlenecks of traditional production models, achieving intelligent upgrades in the content ecosystem and innovative expansions in business models.

艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告

月饼作为节日食品，承载着庆祝中秋这一传统节日的功能，也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示，2023年中国月饼销售规模达271.3亿元，2024年有望达300.1亿元，同比增长10.6%。艾媒咨询分析师认为，月饼是中国节日特色出口商品，也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播，月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化，消费者对健康化月饼的需求逐渐增加，月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry.

艾媒咨询 | 2025年中国移动通信行业发展状况与消费行为调查数据

随着移动通信行业的发展，其服务边界持续拓展，规模不断扩大，消费者们越来越关注诸如消费体验、线下销卡、信息安全和流量套餐选择等问题。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动通信行业发展状况与消费行为调查数据》数据显示，2024年的中国电信业务收入达到1.98万亿元，说明移动通信行业市场规模在不断扩大。消费者选择运营商时最关注信号与网速，其次为资费透明度及套餐性价比，说明消费者比较注重消费的体验与性价比。在消费行为方面，43.65%消费者每月话费支出集中于101-200元区间，且35.89%消费者倾向于每1-2年更换套餐，反映出市场存在持续服务优化空间。尽管80.43%消费者理解线下销卡流程的必要性，但61.54%消费者对手续复杂繁琐表达不满，凸显服务便捷性亟待提升。信息安全领域，67.94%消费者深受骚扰电话困扰，36.21%消费者对运营商推销电话过多提出批评，显示消费者权益保护机制需强化。流量套餐方面，35.78%消费者认为资费优惠不足，同时套餐同质化和流量结转限制成主要痛点。值得注意的是，41.90%消费者对未来通信技术发展最期待的是资费价格降低，其次为网络稳定性提升及信息安全强化。艾媒咨询分析师认为，运营商应重点优化网络质量与资费结构，建立差异化套餐体系，通过简化业务流程提升消费者体验。同时需加强消费者隐私保护机制，降低营销干扰，以增值服务生态构建增强消费者粘性，推动行业高质量发展。
With the development of the mobile communication industry, its service boundary continues to expand, and the scale continues to expand, consumers are increasingly concerned about issues such as consumption experience, offline card cancellation, information security and traffic package selection. According to the latest "Survey data of China's mobile communication industry development and consumer behavior in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution for the new economy industry, China's telecom business revenue in 2024 will reach 1.98 trillion yuan. It shows that the market scale of mobile communication industry is constantly expanding. When consumers choose operators, they pay most attention to signal and network speed, followed by tariff transparency and package cost performance, indicating that consumers pay more attention to consumption experience and cost performance. In terms of consumer behavior, 43.65% of consumers' monthly phone bill expenditure is concentrated in the range of 101-200 yuan, and 35.89% of consumers tend to change plans every 1-2 years, reflecting the existence of continuous service optimization space in the market. Although 80.43% of consumers understood the necessity of offline card cancellation process, 61.54% of consumers expressed dissatisfaction with complicated and cumbersome procedures, highlighting the urgent need to improve the convenience of services. In the field of information security, 67.94% of consumers were troubled by harassing calls, and 36.21% of consumers criticized the excessive sales calls of operators, indicating that the protection mechanism of consumer rights and interests needs to be strengthened. In terms of traffic packages, 35.78% of consumers believe that tariff concessions are insufficient, while the homogenization of packages and traffic carry-over restrictions are major pain points. It is worth noting that 41.90% of consumers are most looking forward to the future development of communication technology is the reduction of tariff prices, followed by the improvement of network stability and information security. iiMedia Research believe that operators should focus on optimizing network quality and tariff structure, establish a differentiated package system, and enhance consumer experience by simplifying business processes. At the same time, it is necessary to strengthen the consumer privacy protection mechanism, reduce marketing interference, and enhance consumer stickiness with the construction of value-added service ecology to promote the high-quality development of the industry.

艾媒咨询 | 2025年中国高考及院校录取分数大数据分析报告

高考作为中国教育体系中连接基础教育与高等教育的关键枢纽，其报考规模、录取机制及分数线划分始终是社会各界关注的焦点。2025年，中国高考迎来历史性拐点，全国报名人数为1335万，较2024年减少7万，这是自2018年以来高考报名人数首次出现下降。艾媒咨询分析师认为，这一变化背后的驱动因素多元：既源于适龄考生数量的自然波动，也与职业教育、留学等多元升学路径的分流密切相关，高考从“唯一选择”向“重要选择”的转型趋势愈发明显。
而在录取环节，985院校作为高等教育的“金字塔尖”，其录取分数分布始终是考生与家长最关注的风向标。2025年，两类科目的985院校录取分数均呈现出“顶尖集中、梯度分明、学科差异显著”的特征。iiMedia Research（艾媒咨询）数据显示，在历史普通类本科批中，清华大学以24省675.25分的平均录取分数稳居第一，北京大学以670.54分紧随其后，上海交通大学以659.75平均分位列第三；TOP4-10依次为复旦大学（659.38分）、中国人民大学（654.83分）、南京大学（650.38分）、浙江大学（650.08分）、国防科技大学（644.50分）、北京航空航天大学（637.71分）、南开大学（635.83分）。在物理普通类本科批中，北京大学以24省平均688.00分拔得头筹，清华大学以686.29分排名第二，上海交通大学以676.46分位列第三；TOP4-10依次为复旦大学（675.58分）、中国科学技术大学（670.58分）、浙江大学（670.50分）、中国人民大学（667.50分）、南京大学（667.04分）、哈尔滨工业大学（666.67分）、北京航空航天大学（656.33分）。从数据看，学科差异尤为明显。物理类分数整体高于历史类，反映出理科方向的竞争更为激烈，顶尖院校竞争进入“分毫必争”阶段。
As a key hub connecting basic education and higher education in China's education system, the college entrance examination has always been the focus of attention from all sectors of society in terms of its application scale, admission mechanism and score line division. In 2025, China's college entrance examination will reach a historic turning point. The number of applicants nationwide will be 13.35 million, a decrease of 70,000 compared to 2024. This is the first decline in the number of applicants since 2018. Analysts from iiMedia Research believe that the driving factors behind this change are diverse: it is not only due to the natural fluctuation in the number of school-age candidates, but also closely related to the diversion of multiple college admission paths such as vocational education and studying abroad. The trend of the college entrance examination transforming from the "only choice" to the "important choice" is becoming increasingly obvious.
In the admission process, as the "top of the pyramid" of higher education, the distribution of admission scores of 985 universities has always been the most closely watched barometer for candidates and their parents. In 2025, the admission scores of 985 universities for both types of subjects will exhibit the characteristics of "concentrated top-tier, distinct gradients, and significant disciplinary differences" :iiMedia Research Data shows that in the regular undergraduate batch of history, Tsinghua University ranked first with an average score of 675.25 across 24 provinces, followed closely by Peking University with 670.54 points, and Shanghai Jiao Tong University came in third with 659.75 points. The top 4 to 10 universities are Fudan University (659.38 points), Renmin University of China (654.83 points), Nanjing University (650.38 points), Zhejiang University (650.08 points), National University of Defense Technology (644.50 points), Beihang University (637.71 points), and Nankai University (635.83 points) in sequence. In the regular undergraduate batch of physics, Peking University took the lead with an average score of 688.00 across 24 provinces. Tsinghua University ranked second with 686.29 points, and Shanghai Jiao Tong University came in third with 676.46 points. The top 4 to 10 are Fudan University (675.58 points), University of Science and Technology of China (670.58 points), Zhejiang University (670.50 points), Renmin University of China (667.50 points), Nanjing University (667.04 points), Harbin Institute of Technology (666.67 points), and Beihang University (656.33 points) in sequence. From the data, it can be seen that the differences among disciplines are particularly obvious. The overall score for physics is higher than that for history, reflecting that the competition in the science direction is more intense, and the competition among top universities has entered a stage where every penny counts.

艾媒咨询 | 2025年中国5G通信应用消费行为调查数据

随着5G技术的深度渗透，其应用场景加速拓展，全面覆盖生活中的多个领域，5G技术逐渐深入到了人们的生产生活方式中。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国5G通信应用消费行为调查数据》数据显示，中国用户对5G的认知程度显著提升，44.22%的受访者表示比较了解5G技术。运营商推广活动以34.69%的占比成为用户了解5G的主渠道，凸显行业宣传的核心作用。当前5G手机普及率达79.30%，但用户购机决策呈现矛盾性：54.72%因正常更替机型选择5G设备，而价格因素成为主要阻碍，57.58%认为5G手机昂贵，51.52%担忧通信套餐成本高。在使用场景方面，短视频观看以27.77%的占比成为5G网络质量感知最显著场景，办公区域则以55.43%的使用率成为核心应用空间。艾媒咨询分析师认为，运营商需重点优化套餐资费结构，加强网络覆盖的均衡性建设，同时加速智能终端生态创新。建议终端厂商推出梯度化价格产品，通过技术迭代降低硬件成本，并深化场景化应用开发，真正释放5G技术的普惠价值。
With the deep penetration of 5G technology, its application scenarios are accelerating, comprehensively covering many fields of life, and 5G technology has gradually penetrated into people's production and lifestyle. According to the latest "Survey data of 5G communication application consumption behavior in China in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, Chinese users have significantly improved their cognition of 5G, and 44.22% of respondents said they have a better understanding of 5G technology. Operator promotion activities have become the main channel for users to understand 5G, accounting for 34.69%, highlighting the core role of industry publicity. At present, the penetration rate of 5G mobile phones reaches 79.30%, but the user's purchase decision is contradictory: 54.72% choose 5G equipment due to normal replacement models, and the price factor becomes the main obstacle, 57.58% think that 5G mobile phones are expensive, 51.52% worry about the high cost of communication packages. In terms of usage scenarios, short video viewing became the most significant scene of 5G network quality perception with a proportion of 27.77%, and the office area became the core application space with a utilization rate of 55.43%. Analysts from iiMedia Research believe that operators need to focus on optimizing the package fee structure, strengthen the balanced construction of network coverage, and accelerate the ecological innovation of intelligent terminals. It is recommended that terminal manufacturers launch graded price products, reduce hardware costs through technology iteration, and deepen scenario-based application development to truly release the inclusive value of 5G technology.

艾媒咨询 | 2025年家用学习打印机行业研究与消费行为调查数据

在传统打印机的硬件痛点突出、学习群体对产品和服务有迭代升级需求的条件下，中国家用打印机行业迎来需求增长和消费升级的机遇。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国家用学习打印机行业研究与消费行为调查数据》显示，2025年中国家用学习打印机市场规模为62.1亿元，2025年中国家用学习打印机销量为320万台。在居家学习及混合办公常态化的背景下，家庭打印需求持续释放。当前市场仍处于普及初期，未来企业需聚焦产品智能化和耗材成本优化，通过提升用户体验来挖掘潜在需求，推动行业迈向高质量发展新阶段。
在2025年中国消费者购买家用学习打印机的主要用途中，排名前三位的分别是打印课业资料（72.75%）、扫描、复印文件（64.49%）和打印办公文件（35.65%）。此外，操作简便性（31.59%）、打印机价格（30.72%）及耗材价格（30.43%）是消费者选购家用学习打印机的三大核心考量。这表明，家用学习打印机已成为家庭教育刚需设备，其核心价值集中于课业学习场景，兼顾基础文印与轻量办公需求。同时消费者选购时更看重实用性与性价比，操作便捷度和使用成本是核心决策指标，这也倒逼厂商需在简化操作、控制设备及耗材定价上持续优化。
艾媒咨询分析师认为，中国家用学习打印机市场正从功能型工具向智能化的学习解决方案演进。未来竞争将聚焦于三点：一是通过无缝连接与一键操作提升用户体验；二是以低成本原装耗材或连供方案降低长期使用成本；三是拓展与教育资源的深度整合，构建从硬件到内容的完整学习生态。产品最终将演变为家庭中不可或缺的智能学习终端。
Under the circumstances where the hardware pain points of traditional printers are prominent and the learning group has iterative and upgraded demands for products and services, the Chinese home learning printer industry has seized the opportunity of demand growth and consumption upgrade. According to the latest "2025 China Home Learning Printer Industry Research and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the market size of China's home learning printers will reach 6.21 billion yuan in 2025, and the sales volume will be 3.2 million units. Against the backdrop of the normalization of home learning and hybrid office work, the demand for home printing continues to be released. Currently, the market is still in the early stage of popularization. In the future, enterprises need to focus on the intelligence of products and the optimization of consumable costs, and explore potential demands by enhancing user experience to drive the industry towards a new stage of high-quality development.
Among the main uses of home learning printers purchased by Chinese consumers in 2025, the top three are printing schoolwork materials (72.75%), scanning and copying documents (64.49%), and printing office documents (35.65%). In addition, ease of operation (31.59%), printer price (30.72%), and consumable price (30.43%) are the three core considerations for consumers when choosing home learning printers. This indicates that home learning printers have become essential equipment for family education, with their core value concentrated in the schoolwork learning scenario, while also meeting basic printing and light office needs. At the same time, consumers pay more attention to practicality and cost performance when making purchases, and ease of operation and usage cost are the core decision-making indicators. This also forces manufacturers to continuously optimize in simplifying operation, controlling equipment and consumable pricing.
Analysts from iiMedia Research believe that the Chinese home learning printer market is evolving from functional tools to intelligent learning solutions. Future competition will focus on three aspects: first, enhancing user experience through seamless connection and one-click operation; second, reducing long-term usage costs with low-cost original consumables or continuous supply solutions; third, deep integration with educational resources to build a complete learning ecosystem from hardware to content. Eventually, the product will evolve into an indispensable intelligent learning terminal in the home.