关于“交易量”的报告
艾媒咨询｜2024年中国二手车行业消费者调研报告
在汽车市场快速增长的背景下，二手车市场作为其附属市场，其市场规模不断扩大。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国二手车行业消费者调研报告》数据显示，中国基本型二手乘用车交易量显著增长，从2011年的低点逐年攀升至2019年98.19万辆。2016-2024年间，中国二手车转籍比例数据整体呈现波动上升趋势。
艾媒咨询分析师认为，在中国汽车市场规模不断扩大、政策支持力度加大等有利趋势下，中国二手车市场未来发展前景广阔。
In the context of the rapid growth of the automobile market, the second-hand car market as its subsidiary market, its market scale continues to expand. According to the latest "Consumer Research Report on China's Second-hand Car Industry in 2024" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of basic second-hand passenger cars in China has increased significantly, climbing year by year from a low point in 2011 to 981,900 in 2019. From 2016 to 2024, China's second-hand car registration ratio data showed a fluctuating upward trend as a whole.
Analysts from iiMedia Consulting believe that With the continuous expansion of the scale of China's automobile market and the strengthening of policy support and other favorable trends, China's used car market has broad prospects for future development.-
艾媒咨询｜2024-2025年中国微短剧市场及出海市场分析报告
微短剧作为中国新型的影视行业，在短视频产业持续发力的背景下日趋成熟，微短剧行业已成为新的流量密码。随着国内短剧市场竞争愈发激烈，已有部分国内企业将微短剧影视作品输送向海外。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国微短剧市场及出海市场分析报告》数据显示，95.11%的受访者表示观看或接触过中国出海微短剧，多个国家未来愿意付费获取娱乐服务的用户比例都超过现有用户比例。
艾媒咨询分析师认为，中国微短剧出海将为中国影视企业带来更多的可能性和发展方向，寻找承载中国价值观念的主题立意，深化海内外受众情感联系是今后微短剧出海市场高质量发展的重要一步。
As a new type of film and television industry in China, micro dramas are becoming increasingly mature in the context of the continuous development of the short video industry, and the micro drama industry has become a new traffic password. With the increasingly fierce competition in the domestic short drama market, some domestic enterprises have exported their micro short drama film and television works overseas. According to the latest "Analysis Report on China's Micro Drama Market and Overseas Market from 2024 to 2025" released by iiMedia Research, 95.11% of respondents stated that they have watched or been exposed to Chinese overseas micro dramas, and the proportion of users willing to pay for entertainment services in multiple countries in the future exceeds the proportion of existing users.
Analysts from iMedia Consulting believe that the overseas expansion of Chinese micro dramas will bring more possibilities and development directions to Chinese film and television companies. Finding themes that embody Chinese values and deepening emotional connections between audiences at home and abroad is an important step for the high-quality development of the micro drama overseas market in the future. -
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艾媒咨询|2020H1中国冷链物流产业应用及典型案例研究报告
本报告研究涉及企业/品牌/案例：京东物流、海容冷链、冰山冷热、苏宁冷链。
在居民生活品质意识加强及物流产业发展日渐成熟的推动下，中国冷链物流市场规模不断扩大，2019年冷链物流市场规模已达3780亿元，并预计在2020年达到4850亿元。同时，中国冷链物流企业数量持续增长，在2019年达到了1832家，但存在着地域分布不均的问题，32.3%的企业集中在华东地区。目前冷链物流产业主要应用于食品及医药两大产品线。iiMedia Research(艾媒咨询)数据显示，2020年中国生鲜电商交易规模超过2600亿元，而医药物流市场预计在2020年达到3.8万亿元，并且预计未来冷链物流产业将开拓出新的产品线，冷链物流市场潜力较大。面对“新冠疫情”居家隔离政策下爆发的配送需求，冷链物流企业通过扩大运输网络及车辆仓储资源，同时深化信息技术的应用提高配送效能及服务体验。
Driven by people’s increasing awareness of living standard along with the development of logistics industry, the scale of China cold chain logistics market has enlarged continually, which has reached 378 billion RMB in 2019, and is expected to reach 485 billion RMB in 2020. At the same time, the number of cold chain logistics enterprises in China has increased constantly, which has reached the number of 1832 in 2019. However, there is a problem of uneven distribution, as 32.3% of the enterprises are located in the Eastern China. So far, there are two main product lines for the application of cold chain logistics, which are food and pharmaceuticals. As the data of iiMedia Research showed, the scale of China fresh food e-commerce market transaction is expected to be over 260 billion RMB, while the market scale of China pharmaceutical logistics is expected to be 3800 billion RMB in 2020, and other new product lines are also expected to be explored in the future, so the market potential of cold chain logistics is substantial. To face with the demand exposure of delivery under the policy of stay home quarantine within the “COVID-19” period, the cold chain logistics enterprises improved their delivery efficiency and customers’ service experience by expanding their delivery network, increasing the vehicles and storage resources, as well as further the application of information technology. -
艾媒咨询|2021年中国下沉市场汽车购买行为洞察报告
本报告研究涉及企业/品牌/案例：卖好车
下沉市场购车群体中的首购比例更高，首购需求较大。iiMedia Research(艾媒咨询)调研数据显示，下沉市场用户购车时，不再单纯关注价格，而是在价格可承受的范围内，更关注汽车的硬件设备(如动力、外观、内饰)，以及软性因素(如安全性、娱乐功能)。同时，在下沉市场汽车销售渠道中，中小汽车经销商占比达到47.2%；而下沉市场庞大规模的中小汽车经销商催生汽车交易服务平台。
The proportion of first purchases among car buyers in the sinking market is higher, and the demand for first purchases is greater. Survey data from iiMedia Research shows that when buying a car in the sinking market, users no longer simply pay attention to the price, but pay more attention to the car’s hardware equipment (such as power, appearance, and interior) within the range of affordable prices. And soft factors (such as safety, entertainment features). At the same time, small and medium-sized car dealers accounted for 47.2% of the car sales channels in the sinking market; and the large-scale small and medium-sized car dealers in the sinking market gave birth to a car trading service platform.
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