艾媒咨询 | 2024-2025年中国月饼消费市场大盘点及趋势分析报告

月饼作为节日食品，承载着庆祝中秋这一传统节日的功能，也是人们表达亲情、友情和敬意的媒介。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国月饼消费市场大盘点及趋势分析报告》数据显示，2023年中国月饼销售规模达271.3亿元，2024年有望达300.1亿元，同比增长10.6%。艾媒咨询分析师认为，月饼是中国节日特色出口商品，也是连接着海外华人与家乡亲情的纽带。随着中国文化在海外的加速传播，月饼也逐渐被海外消费者熟知和喜爱。月饼的消费场景越趋日常化，消费者对健康化月饼的需求逐渐增加，月饼健康化将成为行业的大趋势。
As a festival food, mooncake carries the function of celebrating the traditional Mid-Autumn Festival, and is also a medium for people to express family affection, friendship and respect.. According to the latest "2024-2025 China Mooncake Consumer Market Overview and Trend Analysis Report" released by iiMedia Research, The sales volume of mooncakes in China reached 27.13 billion yuan in 2023 and is expected to reach 30.11 billion yuan in 2024, up 10.6% year-on-year. Analysts from iiMedia Consulting believe that mooncake is a special export commodity of Chinese festivals, and it is also a link between overseas Chinese and their hometown. With the accelerated spread of Chinese culture overseas, mooncakes are gradually known and loved by overseas consumers. The consumption scene of mooncakes is becoming more and more everyday, and the demand of consumers for healthy mooncakes is gradually increasing, and healthy mooncakes will become the general trend of the industry.

十九大舆情监测报告

　　2017年10月27日，全球领先的新经济行业数据挖掘和分析机构iiMedia Research(艾媒咨询)权威发布《十九大舆情监测报告》。艾媒大数据舆情管控系统数据显示，自2017年10月17—25日，十九大的舆论关注热度波动明显。10月18日十九大正式召开之际，相关舆论热度登上顶峰，随后舆论热度逐渐回落，到10月24日大会闭幕再次攀升。媒体对十九大报道呈正面趋势。

艾媒舆情|2020中国“新冠疫期”华润集团社会责任行为监测报告

本报告研究涉及企业/品牌/案例：华润集团

抗击疫情的阻击战打响以来，华润医疗旗下110多家医疗机构的白衣战士们在高强度高风险的重压下，一直义无反顾艰苦奋战。特别是最前线的华润武钢总医院、武钢二院，始终牵动着整个华润集团乃至全社会的心。

Since the start of the fight against the epidemic, white soldiers in more than 110 medical institutions under China Resources Medical have been fighting hard and hard under the weight of high intensity and high risk. In particular, the frontline China Resources Wuhan Iron and Steel General Hospital and Wuhan Iron and Steel Second Hospital always affect the hearts of the entire China Resources Group and the whole society.

艾媒舆情|2020中国“新冠疫期”广药集团社会责任行为监测报告

本报告研究涉及企业/品牌/案例：广药集团

面对“新冠疫情”，广药集团旗下各企业肩负起应有的社会责任与担当，抗击疫情；产品生产按照“两不两保”要求，保证质量，公益为上；持续关注疫情对药品需求，保持应急抗疫药品供应，助力应对疫情防控攻坚战。

In the face of the "new crown epidemic", all enterprises under Guangzhou Pharmaceutical Group shoulder their due social responsibilities and responsibilities to fight against the epidemic; the production of products is based on the requirements of "two not two guarantees" to ensure quality and public welfare; the company continues to pay attention to the drug demand of the epidemic, maintain the supply of emergency anti epidemic drugs, and assist in the fight against the epidemic.

数据说|地摊经济：升温不能“发烧“

2020年 vol.07

艾媒舆情|北大教授性侵事件舆情监测分析报告

4月5日北大学生李悠悠在豆瓣发表文章《现南京大学文学语言学系主任、长江学者沈阳教授，女生高岩的死真的与你无关吗?》，引发社会各界的广泛关注。艾媒大数据舆情监控系统监测显示，事件发生以来，相关事件热度迅速猛增，艾媒言值指数低至2.4，网络舆论对北大教授性侵事件的言论几乎成一面倒的负面评论。

艾媒舆情 | 2017-2018中国汽车行业舆情监测及分析报告

艾媒舆情大数据监测系统显示，汽车行业舆情的网络舆论关注度高。2017年，“机油门”“进水门”“断轴门”等问题频频爆出，更成为2018年的3·15晚会的被点名企业。因此，艾媒舆情对汽车行业网络舆情进行大数据监测及模型分析，针对汽车行业的主要环节，以及负面舆情较多的汽车企业进行深度盘点及对比。

艾媒报告 | 2018Q1中国情趣用品专题研究报告

本报告研究涉及企业/品牌包括:桃花坞、春水堂、放纵放心、网易春风、杜蕾斯、杰士邦、他趣、冈本、桔色成人、枕边游戏、第六感SIXSEX、万艾可、欣妈富隆、希爱力、毓婷、典雅、大卫、多乐士、高邦、双碟

iiMedia Research(艾媒咨询)数据显示， 2017年中国情趣电商市场规模达到188.7亿元，预计到2020年中国情趣电商市场规模将超过600亿元。艾媒咨询分析师认为，中国情趣电商市场仍处于快速发展的阶段，有巨大的发展空间。

艾媒咨询|2020年中国情趣用品行业及消费行为调查分析报告

本报告研究涉及企业/品牌/案例：他趣、春水堂。
其他企业/品牌：桃花坞，爱侣健康，久爱，取悦，迷姬，网易严选，雷霆暴风，色系，典雅，NPG，对子哈特，云曼，惹火猫，九色生活，长夜漫漫，菲幕，洛曼希，倾城鸟，珞樱，品贤，瑰若，OKOJ，杜蕾斯，千度蜜，诺兰，羞羞哒，姬欲，EROCOME，丽波。

电商购物普及使得用户购买情趣用品的便利性和私密性保护都得到了提高，而商家也可以利用电商数据更好地改进产品、提高用户体验，进而从供需两端推动产业的发展。数据显示，超过半成受访用户购买过情趣用品，其中大部分人购买频率集中在三个月购买一次，其次是一月至少一次，购买频率相对较低。值得注意的是，单身群体购买频率最高，超过一半用户一个月至少购买一次;已婚群体购买频次为三个月到一年至少一次。

The popularity of e-commerce makes it easier for users to purchase sex toys and protect their privacy, while merchants can also use e-commerce data to better improve their products and enhance the user experience, and then from the supply and demand to promote the development of industry. According to the data, more than half of the respondents have bought sex toys, with most of them buying once every three months, followed by at least once a month, a relatively low frequency. It's worth noting that singles make the most frequent purchases, with more than half of users making at least one purchase a month; married people make at least one purchase every three months to once a year.

艾媒咨询 | 2024-2025年中国情趣用品行业及消费行为调查分析报告

随着物质生活水平的提高和社会两性观念的开放，中国不同年龄段群体对情趣用品的需求进一步释放，情趣用品行业市场将进一步下沉。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国情趣用品行业及消费行为调查分析报告》数据显示，中国情趣用品的市场规模一直保持稳定上升的态势，2023年已达1794.3亿元。情趣用品行业在生产环节上已趋于成熟，市场增长率逐渐稳定。艾媒咨询分析师认为，随着性观念的转变和电子商务的迅速发展，情趣用品行业在进入成熟期后也不会迅速衰退，2025年市场规模有望达2081.3亿元。
With the improvement of material living standards and the opening up of social gender concepts, the demand for sex toys in different age groups in China is further released, and the sex toys industry market will further sink. The latest "2024-2025 China Sex Toys Industry and Consumer Behavior Survey and Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size of China's sex toys has maintained a steady rise. In 2023, it will reach 179.43 billion yuan. The sex toy industry has matured in the production process, and the market growth rate has gradually stabilized. Analysts believe that with the change of sexual concepts and the rapid development of e-commerce, the sex toy industry will not decline rapidly after entering maturity, and the market size is expected to reach 208.13 billion yuan in 2025.