安记食品2021年第三季度报告

粤 传 媒：2021年第三季度报告

姚记科技：2021年第三季度报告

中马传动2021年第三季度报告

中国科技出版传媒股份有限公司2021年第三季度报告

猪兼强涉嫌虚假宣传事件舆情大数据监测报告

本报告研究涉及企业/品牌/案例：猪兼强

2019年7月13日，深圳晚报曝光猪兼强不具培训资质，非正规驾培机构，引发网友热议，后持续出现对猪兼强的网络投诉，猪兼强陷入涉嫌虚假宣传的舆论风波。

In July 13, 2019, the Shenzhen evening news exposed Zhu Jianqiang training qualifications, informal driving training institutions, triggering hot debate among netizens, and continued to complain about Zhu Jianqiang Internet.The Zhu Jianqiang in the public opinion that is suspected of false propaganda.

艾媒报告|2019中国电梯媒体市场发展研究报告

本报告研究涉及企业/品牌/案例：分众传媒，新潮科技，华语传媒，精视传媒，梯邻传媒，亿家传媒，梯影传媒，传不，城市传媒，阿里巴巴，百度，腾讯，中国工商银行，中国农业银行，中国银行，京东，苏宁，华为，P&G，小米，KFC，滴滴，今日头条，BMW，奔驰，宝马，国美，没底，爱奇艺，天猫，可口可乐，pepsi，招商银行

作为工作、生活、休闲、娱乐必经的重要场景，电梯广告开始成为都市人群接触的主要媒介之一。iiMedia Research(艾媒咨询)数据显示，国内已登记的电梯数量突破了600万，并将持续上涨趋势，预计在2019年，电梯广告的市场规模将达到188亿元，日均覆盖人数超过2亿。电梯广告具有高关注度、高覆盖率的优势，iiMedia Research（艾媒咨询）数据显示，近五成用户日常接触电梯广告4~6次，82.5%受访用户表示愿意观看电梯广告，这种高频高触达的电梯广告有助于提高用户的转化率。尽管目前梯媒行业发展动力充足，但未来资源的竞争将加剧，行业逐渐由一二线城市下沉到三四线城市以争夺资源，因此梯媒企业应借助大数据等新兴技术，实现更加精准的广告投放，从而打造自身竞争壁垒。

As an important scene for work, life, leisure and entertainment, elevator advertising has become one of the main media for public. As the data of iiMedia Research showed, the scale of elevators registered in China has exceeded 6 million and will continue to rise. It is estimated that in 2019, the market scale of elevator advertising will reach 18.8 billion yuan, with an average daily coverage of more than 200 million people. As the data of iiMedia Research showed, nearly 50% of users contact elevator ads 4-6 times a day, and 82.5% of users are willing to watch elevator ads. The high-frequency and high touch elevator ads can help improve the conversion rate of users. Although the development momentum of elevator advertising industry is sufficient at present, the competition for resources will intensify in the future. The industry will gradually sink from the first and second tier cities to the third and fourth tier cities to compete for resources. Therefore, elevator advertising enterprises should use emerging technologies such as big data to achieve more accurate advertising, so as to create their own barriers to competition.

艾媒咨询 | 2025年中国餐饮行业发展状况及消费行为调查数据

在预制菜技术与消费升级的双重驱动下，中国餐饮行业正从粗放增长转向精耕细作，进入“品质与效率兼顾，场景与体验融合”的产业转型新阶段。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国餐饮行业发展状况及消费行为调查数据》显示，2024年中国餐饮行业市场规模为55718亿元，同比增长7.4%，预计2025年市场规模将达59284亿元。此外，2024年中国预制菜市场规模已经达到4850亿元，预计2026年预制菜市场规模达到7490亿元。这表明预制菜已成为驱动餐饮业增长与变革的核心引擎。未来，餐饮市场的竞争将愈发聚焦于供应链能力与产品创新，预制菜技术的深化应用将持续重塑行业的格局与体验。
2025年中国餐饮消费调研显示，消费者最为关注的两大因素为“菜品丰富度”（35.57%）与“餐饮卫生干净”（34.01%），反映出对多元体验与基础安全并重的双重需求。紧随其后的“餐饮价格”（33.05%）和“菜品营养健康”（31.98%），则进一步体现出消费者在追求性价比的同时，对健康品质的日益重视。在餐饮类型选择上，火锅以46.71%的偏好度成为最受欢迎的品类，而快餐（46.59%）与正餐（46.23%）亦几乎并驾齐驱，显示出中国餐饮市场在社交型、效率型与品质型消费之间形成的多元共生态势。这表明，中国餐饮市场已进入一个“体验与效率并重、多元与健康并行”的精细化发展阶段。消费者既追求通过丰富菜品和火锅社交获得情绪价值，也注重快餐的效率与正餐的品质。未来，餐饮品牌需精准平衡卫生安全、营养健康与价格价值，才能在激烈的市场竞争中赢得核心优势。
艾媒咨询分析师认为，中国餐饮行业将呈现以下发展趋势：一是标准化与个性化并存，预制菜技术提升效率的同时，定制化、健康化需求凸显；二是场景消费持续深化，火锅等社交餐饮与快餐、品质正餐形成多元生态；三是数字化全面渗透，从供应链管理到会员运营，数据驱动精益增长。行业竞争核心将从规模扩张转向品质、效率与体验的深度融合，开启高质量发展新阶段。
Driven by the dual forces of pre-prepared food technology and consumption upgrade, China's catering industry is shifting from extensive growth to meticulous cultivation, entering a new stage of industrial transformation that emphasizes both quality and efficiency, as well as the integration of scenarios and experiences. According to the latest "2025 China Catering Industry Development Status and Consumer Behavior Survey Data" released by iiMedia Research (iimedia research), a leading third-party data mining and analysis institution for the new economy industry, the scale of China's catering industry reached 5,571.8 billion yuan in 2024, growing by 7.4% year-on-year. It is projected that the market size will reach 5,928.4 billion yuan in 2025. Additionally, the scale of China's pre-prepared food market has already reached 485 billion yuan in 2024, and it is expected to reach 749 billion yuan in 2026. This indicates that pre-made dishes have become the core engine driving growth and transformation in the catering industry. In the future, competition in the catering market will increasingly focus on supply chain capabilities and product innovation, while the deepened application of pre-made dish technology will continue to reshape the industry's landscape and experience.
The 2025 China Catering Consumption Survey shows that the two most concerned factors for consumers are "richness of dishes" (35.57%) and "cleanliness of catering" (34.01%), reflecting the dual demands for diverse experiences and basic safety. The following "catering prices" (33.05%) and "nutritional health of dishes" (31.98%) further demonstrate that while consumers pursue cost-effectiveness, they also increasingly value health quality. In terms of catering type selection, hot pot has become the most popular category with a preference rate of 46.71%, while fast food (46.59%) and formal meals (46.23%) are almost on par, indicating a diversified and coexisting trend in China's catering market among social, efficient, and quality-oriented consumption. This suggests that China's catering market has entered a refined development stage that emphasizes both experience and efficiency, as well as diversity and health. Consumers not only seek emotional value through rich dishes and social hot pot dining but also pay attention to the efficiency of fast food and the quality of formal meals.In the future, catering brands need to precisely balance hygiene and safety, nutritional health and price value in order to gain a core competitive edge in the fierce market competition.
Analysts from iiMedia Research believe that China's catering industry will present the following development trends: first, the coexistence of standardization and personalization, where pre-prepared food technology enhances efficiency while customized and healthy demands become prominent; second, the continuous deepening of scene consumption, with social dining like hot pot forming a diverse ecosystem with fast food and quality formal meals; third, the comprehensive penetration of digitalization, from supply chain management to member operation, driven by data for lean growth. The core of industry competition will shift from scale expansion to the deep integration of quality, efficiency, and experience, initiating a new stage of high-quality development.

慈文传媒：2021年第三季度报告

中视传媒股份有限公司2021年第三季度报告