全球领先的新经济产业第三方数据挖掘与分析机构
关于“低卡”的报告
2025-2029年中国低空经济产业链全景图及区域竞争状况研究报告
在全球经济加速发展与科技飞速进步的当下,低空经济作为新兴的经济形态,其辐射带动作用强、产业链较长等特点对经济社会发展具有较强的带动作用。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2029年中国低空经济产业链全景图及区域竞争状况研究报告》数据显示,2022-2024年中国低空经济市场规模数据呈现上升趋势,2025年中国低空经济市场规模预计达5615亿元,2029年低空经济市场规模将达13904亿元,2035年有望突破3.5万亿元。艾媒咨询分析师认为,2024年是低空经济发展的元年,随着政策的落实和相关措施的不断落地,低空经济将在未来呈现爆发式增长。
At present, with the accelerated development of the global economy and the rapid progress of science and technology, the low-altitude economy, as an emerging economic form, has a strong radiation driving effect and a long industrial chain, which has a strong driving effect on economic and social development. iiMedia Research, a third party data mining and analysis institution in the global new economy industry, recently released the "Research report on China's low-altitude economic industrial chain panorama and regional competition status from 2025 to 2029", which shows that the market size data of China's low-altitude economy in 2022-2024 shows an upward trend. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, 1390.4 billion yuan in 2029, and 3.5 trillion yuan in 2035. Analysts from IIMedia Consulting believe that 2024 is the first year of low-altitude economic development, and with the implementation of policies and relevant measures, low-altitude economy will show explosive growth in the future.艾媒咨询 | 2025-2026年中国低空经济市场发展趋势洞察报告
低空经济是以低空空域为依托,以各种有人驾驶和无人驾驶航空器的各类低空飞行活动为牵引,辐射带动相关领域融合发展的综合性经济形态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2026年中国低空经济市场发展趋势洞察报告》数据显示,2022-2024年中国低空经济市场规模数据呈现上升趋势,2025年中国低空经济市场规模预计达5615亿元,预测2035年有望突破3.5万亿元。艾媒咨询分析师认为,2024年是低空经济发展的元年,随着政策的落实和相关措施的不断落地,低空经济将在未来呈现爆发式增长。
Low-altitude economy is a comprehensive economic form that relies on low-altitude airspace and is towed by various low-altitude flight activities of manned and unmanned aircraft, and radiates the integrated development of related fields. The latest "China's low-altitude economic market development trend Insight report 2025-2026" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that the market size data of China's low-altitude economy shows an upward trend in 2022-2024. The market size of China's low-altitude economy is expected to reach 561.5 billion yuan in 2025, and is expected to exceed 3.5 trillion yuan in 2035. Analysts from iMedia Consulting believe that 2024 is the first year of the development of low-altitude economy. With the implementation of policies and the continuous landing of relevant measures, low-altitude economy will show explosive growth in the future.艾媒咨询 | 2026年中国果干蜜饯行业创新及消费者洞察报告
随着国民人均可支配收入稳步提升,消费者对休闲食品的需求逐步增加。作为休闲食品的重要细分品类,果干蜜饯市场迎来更广阔的发展空间。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2026年中国果干蜜饯行业创新及消费者洞察报告》显示,2024年中国果干蜜饯市场规模达1883亿元,同比增长28.9%,预计2028年有望达到3353亿元。艾媒咨询分析师认为,随着中国居民健康观念的升级,营养均衡、膳食平衡已成为消费者选购食品的核心考量。未来行业将朝着健康化、品质化的方向升级,通过优质原料甄选、先进工艺革新与多元口味创新,打造兼具健康属性与味蕾体验的产品,精准契合消费者的多元需求。
With the steady increase in per capita disposable income of the nation's residents, the demand for snack foods among consumers has gradually risen. As an important subcategory of snack foods, the dried fruit and preserved fruit market is embracing a broader development space. According to the latest "2026 China Dried Fruit and Preserved Fruit Industry Innovation and Consumer Insights Report" released by iiMedia Research, a leading third-party data mining and analysis agency for the new economy industry, the market size of dried fruit and preserved fruit in China reached 188.3 billion yuan in 2024, growing by 28.9% year-on-year. It is expected to reach 335.3 billion yuan by 2028. Analysts from iiMedia Research believe that with the upgrading of Chinese residents' health concepts, balanced nutrition and dietary balance have become the core considerations for consumers when purchasing food. In the future, the industry will upgrade towards healthiness and quality, creating products that combine health attributes and taste experiences through the selection of high-quality raw materials, advanced technological innovations, and diverse flavor innovations, precisely meeting the diverse needs of consumers.艾媒咨询 | 2025-2029年中国锂电池行业研究报告
在全球能源结构加速转型与“双碳”目标引领的时代浪潮下,锂电池行业已成为支撑新能源产业发展的核心力量,中国锂电池行业更是凭借政策、技术和产业链等优势在全球市场中占据重要地位。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025-2029年中国锂电池行业研究报告》数据显示,2024年中国锂电池市场规模已达到17500亿元,同比增长25.0%,预计2029年将超过5万亿元。艾媒咨询分析师认为,在全球产业智能化与绿色化转型的浪潮下,低空经济、电动车等战略性新兴产业的蓬勃发展,正成为驱动锂电池需求爆发式增长的核心引擎。
In the era of accelerated transformation of the global energy structure and the guidance of the "dual carbon" goals, the lithium battery industry has become a core force supporting the development of the new energy industry. China's lithium battery industry has occupied an important position in the global market by virtue of its advantages in policy, technology and industrial chain. According to the latest "China lithium battery industry research report from 2025 to 2029" released by iiMedia Research, a third-party data mining and analysis institution for the global new economy industry, the market size of lithium batteries in China has reached 1,750 billion yuan in 2024, with a year-on-year growth of 25.0%. It is expected to exceed five trillion yuan by 2029. Analysts from iiMedia Research believe that under the global wave of industrial intelligence and green transformation, the vigorous development of strategic emerging industries such as low-altitude economy and electric vehicles is becoming the core engine driving the explosive growth of lithium battery demand.艾媒咨询|2023年中国苏打酒行业发展及消费需求洞察报告
随着健康意识的兴起,消费者越来越注重所饮用产品的营养成分和健康价值。苏打酒倡导更健康、更适度的饮酒方式,低糖、无糖的配方满足了消费者对健康饮品的追求。当代年轻人对饮酒的观念发生了显著的转变,更注重社交的场景、饮酒的口感和口味。苏打酒在这一背景下,成为了满足年轻一代对于高品质口感饮品需求的理想选择。全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《中国苏打酒行业发展及消费需求洞察报告》数据显示,中国低度酒市场规模整体保持高速增长态势,2023年达到6341.7亿元,预计2028年达8929.4亿元。艾媒咨询分析师认为,当前中国酒类消费正在不断升级,呈现出低度微醺化、社交化、品质化、健康化的发展趋势。苏打酒作为低度酒近年来增长较快的品类之一,产品低糖低卡的特征满足消费者对优质饮酒体验的需求,市场增量空间可观。
With the rise of health awareness, consumers are increasingly paying attention to the nutritional content and health value of the products they drink. Soda advocates a healthier and more moderate way of drinking, and the low sugar, sugar free formula satisfies consumers' pursuit of healthy drinks. Contemporary young people have undergone a significant shift in their perception of drinking, with a greater emphasis on social settings, the taste and taste of alcohol. In this context, soda has become an ideal choice to meet the demand of the younger generation for high-quality and flavorful beverages. According to the latest "Insight Report on the Development and Consumer Demand of China's Soda Industry" released by iiMedia Research, a third-party data mining and analysis firm in the global new economy industry, the overall scale of China's low alcohol liquor market has maintained a high-speed growth trend, reaching 634.17 billion yuan in 2023 and is expected to reach 892.94 billion yuan in 2028. Analysts from iMedia Consulting believe that the current consumption of alcoholic beverages in China is constantly upgrading, showing a development trend of low alcohol consumption, socialization, quality, and health. Soda, as one of the fastest-growing categories of low alcohol beverages in recent years, meets the demand of consumers for a high-quality drinking experience with its low sugar and low calorie characteristics. The market growth space is considerable.艾媒咨询 | 2025年中国共享出行市场概况与用户行为调查数据
在技术创新与绿色出行理念的双重驱动下,中国共享出行市场正迎来结构性变革。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国共享出行市场概况与用户行为调查数据》数据显示,2012-2025年中国共享经济市场规模呈现出持续增长的态势。2020年达到 84384 亿元。2021-2025年,市场规模进一步扩大,预计2025年将达到 134437 亿元,这表明共享经济在中国具有强大的发展活力和广阔的市场前景。在2025年中国共享出行用户最常骑行的共享单车品牌中,美团以54.33%的占比高居榜首,成为最受欢迎的共享单车品牌。哈啰以49.86%的占比紧随其后,位列第二。在2025年中国共享出行用户使用共享单车原因中,环保因素以50.84%的占比成为用户选择共享单车的最主要原因,显示出公众对环保意识的增强。锻炼身体以47.21%的占比紧随其后,反映出健康生活方式的普及。在2025年中国共享出行用户认为需要改进的方面中,提升单车性能,让骑行不费力的占比最高,达到63.83%。减少坏车,提升维护速度的占比为56.98%,位列第二。艾媒咨询分析师认为,未来,中国共享出行市场将朝着生态化、智能化、绿色化方向深度演进。各大相关企业需聚焦用户体验升级与技术场景落地,在城市智慧交通体系中打造更具竞争力的共享出行解决方案。
Driven by both technological innovation and the concept of green travel, China's shared mobility market is undergoing a structural transformation. According to the latest "iiMedia Report | Overview of China's shared mobility market and user behavior survey data in 2025" released by iiMedia Research, a leading third-party data mining and analysis institution for the new economy industry worldwide, the market size of China's shared economy has shown a continuous growth trend from 2012 to 2025. It reached 8,438.4 billion yuan in 2020. From 2021 to 2025, the market size will further expand, and it is expected to reach 13,443.7 billion yuan in 2025. This indicates that the sharing economy has strong development vitality and broad market prospects in China. Among the most frequently ridden shared bike brands by Chinese shared mobility users in 2025, Meituan topped the list with a 54.33% share, becoming the most popular shared bike brand. Hello followed closely with a 49.86% share, ranking second. In 2025, among the reasons why Chinese shared mobility users chose shared bikes, environmental protection factors accounted for 50.84%, becoming the main reason for users to choose shared bikes, demonstrating the enhancement of the public's environmental awareness. Physical exercise followed closely with a proportion of 47.21%, reflecting the popularity of a healthy lifestyle.Among the aspects that Chinese shared mobility users believe need improvement in 2025, the proportion of enhancing the performance of bikes to make riding effortless is the highest, reaching 63.83%. The proportion of reducing broken vehicles and improving maintenance speed was 56.98%, ranking second. Analysts from iiMedia Research believe that in the future, China's shared mobility market will deeply evolve towards ecological, intelligent and green directions. All relevant enterprises need to focus on upgrading user experience and implementing technical scenarios to create more competitive shared mobility solutions in the urban smart transportation system.艾媒咨询 | 2025年中国线下KTV市场消费行为调查数据
随着线下娱乐业态的加速升级,KTV消费场景呈现多元化发展趋势,主要覆盖以智能点歌系统、沉浸式体验设备为代表的技术革新领域,以生日派对、企业团建为核心的社交聚会领域,以及结合餐饮定制、主题包厢等增值服务的复合消费领域。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国线下KTV市场消费行为调查数据》数据显示,56.34%的消费者选择线下KTV作为主要娱乐方式。在消费频率上,48.60%的消费者选择“偶尔”前往,而月均消费2-3次的群体占比达54.17%,反映出中低频次仍是主流。社交属性显著影响用户行为,51.81%的消费者偏好与朋友同行,6-10人规模的聚会占比最高(43.47%),显示其作为群体社交场景的核心地位。从消费偏好来看,44.86%的消费者选择2-3小时的黄金消费时长,单次消费集中在101-300元区间。曲库选择呈现代际特征,流行歌曲和90年代经典构成核心歌单,折射出消费者怀旧与潮流并存的消费心理。尽管41.25%的消费者将KTV作为娱乐放松的首选,但行业仍面临挑战。48.28%的消费者因“新兴娱乐方式增多”分流需求,同时40.42%的用户指出隔音效果差是最大痛点。硬件设施与环境优化成为首要改进方向。艾媒咨询分析师认为,行业需重点强化差异化竞争力:通过升级沉浸式音响设备、优化空间隔音设计提升体验,同时开发主题包厢、餐饮融合等增值服务以增强用户粘性。此外,针对年轻群体偏好灵活匹配时段定价策略,结合智能点歌系统优化歌单推荐算法,或将成为线下KTV突围新兴娱乐业态竞争的关键路径。
With the accelerated upgrading of offline entertainment formats, KTV consumption scenes show a diversified development trend, mainly covering the field of technological innovation represented by intelligent song on-demand systems and immersive experience equipment, the social gathering field with birthday parties and enterprise group construction as the core, and the composite consumption field combining value-added services such as catering customization and theme boxes. According to the latest "Survey data of consumer behavior in China's offline KTV market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 56.34% of consumers choose offline KTV as their main entertainment mode. In terms of consumption frequency, 48.60% of consumers choose to go "occasionally", while the group that consumes 2-3 times per month accounts for 54.17%, reflecting that the medium and low frequency is still the mainstream. Social attributes significantly affect user behavior, 51.81% of consumers prefer to walk with friends, and 6-10 people scale parties account for the highest proportion (43.47%), showing its core status as a group social scene. From the perspective of consumption preference, 44.86% of consumers choose 2-3 hours of gold consumption time, and a single consumption is concentrated in the 101-300 yuan range. The selection of the music library presents the characteristics of generations, and the popular songs and the classics of the 1990s constitute the core playlist, reflecting the consumer psychology of nostalgia and trend. Although 41.25% of consumers regard KTV as their first choice for entertainment and relaxation, the industry still faces challenges. 48.28% of consumers due to the "increase in emerging entertainment" diversion demand, while 40.42% of users pointed out that the poor sound insulation effect is the biggest pain point. Hardware facilities and environment optimization become the primary improvement direction. iiMedia Research believe that the industry needs to focus on strengthening the competitiveness of differentiation: by upgrading immersive audio equipment, optimizing space sound insulation design to enhance the experience, while developing value-added services such as theme boxes and catering integration to enhance user stickiness. In addition, for the young group preference flexible matching time pricing strategy, combined with the intelligent song request system to optimize the song list recommendation algorithm, or will become the key path for offline KTV to break through the emerging entertainment industry competition.艾媒咨询 | 2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据
随着公众出行观念的革新与新兴企业崛起的速度加快,消费者对智能出行的接受度持续提高,从对传统驾驶模式的依赖转向对自动驾驶便捷性与安全性的期待,推动无人驾驶技术商业化需求不断释放。全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《2025年中国无人驾驶汽车行业市场环境分析及消费行为调查数据》显示,2024-2029年中国无人驾驶汽车行业市场规模进入“爆发式增长通道”,呈指数级扩张,预计2029年将突破1200亿元,成为智能交通领域增长最快的核心赛道之一。
在中国无人驾驶汽车消费者中,无人驾驶汽车以42.31%的比例被认为是更安全的驾驶技术方式,明显高于真人驾驶汽车的31.98%,认为两种方式都安全的消费者占比为25.71%;69.50%的消费者表示会购买无人驾驶汽车,30.50%的消费者表示不会购买。这表明无人驾驶汽车在安全性方面已获得较多消费者的认可,且绝大多数消费者对无人驾驶汽车持开放态度,购买意愿较高,反映出无人驾驶汽车在中国市场的潜在需求较大。
艾媒咨询分析师指出,中国无人驾驶汽车产业正迈向规模化与深度融合的新阶段,在未来,政策红利持续释放,国家层面积极推动法规完善与测试示范区建设;技术突破加速,AI算法、高精地图、车规级芯片等领域进步显著;应用场景拓宽,Robotaxi、无人配送、港口矿区等特定场景商业化潜力巨大。然而挑战同样严峻,技术成熟度与安全性仍是核心瓶颈;法规标准体系滞后,责任认定、数据安全等法律问题亟待解决。企业应深耕核心技术,加大AI算法、感知融合、高算力芯片等研发投入,建立技术护城河;探索多元场景落地,优先在港口、矿区、园区等封闭/半封闭场景及Robotaxi、干线物流等实现商业闭环;推动产业协同,与芯片、传感器、高精地图、5G通信等伙伴深度合作,共建生态。
With the innovation of public travel concepts and the accelerated rise of emerging enterprises, consumers' acceptance of intelligent travel has been continuously increasing. They have shifted from relying on traditional driving modes to expecting the convenience and safety of autonomous driving, which has driven the continuous release of commercial demands for driverless technology. According to the latest data released by iiMedia Research, a globally leading third-party data mining and analysis institution for the new economy industry, in the "2025 China Driverless Car Industry Market Environment Analysis and Consumer Behavior Survey Data", From 2024 to 2029, the market size of China's driverless car industry will enter an "explosive growth channel", expanding exponentially. It is expected to exceed 120 billion yuan in 2029, becoming one of the fastest-growing core tracks in the intelligent transportation field.
Among Chinese consumers of driverless cars, 42.31% of them consider driverless cars to be a safer driving technology, significantly higher than 31.98% of those who drive cars with real people. The proportion of consumers who think both methods are safe is 25.71%. 69.50% of consumers said they would purchase driverless cars, while 30.50% said they would not. This indicates that driverless cars have gained considerable recognition from consumers in terms of safety, and the vast majority of consumers hold an open attitude towards driverless cars with a high purchase intention, reflecting a large potential demand for driverless cars in the Chinese market.
Analysts from iiMedia Research pointed out that China's driverless car industry is moving towards a new stage of scale and deep integration. In the future, policy dividends will continue to be released, and the state will actively promote the improvement of regulations and the construction of test demonstration zones. Technological breakthroughs are accelerating, with significant progress made in areas such as AI algorithms, high-precision maps, and automotive-grade chips. The application scenarios have been broadened, and there is huge commercial potential in specific scenarios such as Robotaxi, unmanned delivery, ports and mining areas. However, the challenges are equally severe, with technological maturity and security remaining the core bottlenecks. The regulatory and standard system lags behind, and legal issues such as responsibility determination and data security urgently need to be addressed. Enterprises should focus on core technologies, increase investment in research and development of AI algorithms, perception fusion, high-performance computing chips, etc., and build a technological moat. Explore the implementation of diverse scenarios, prioritizing the realization of commercial closed loops in closed or semi-closed scenarios such as ports, mining areas, and industrial parks, as well as in areas like Robotaxi and long-haul logistics. Promote industrial collaboration and deeply cooperate with partners in chip, sensor, high-precision map, 5G communication and other fields to jointly build an ecosystem.艾媒咨询 | 2025年中国高考志愿填报及就业前景大数据分析报告
近年来,随着中国经济在复苏进程中加速结构调整,国内外产业格局与人才需求发生深刻变革。在数字化转型、绿色低碳发展等国家战略驱动下,高等教育体系正经历新一轮专业重塑。2025年教育部新增的智能分子工程、航空运动、低空技术与工程、数字演艺设计等29个专业,精准对接人工智能科技、航空航天、数字艺术等前沿领域,标志着高校专业设置与市场需求的高度协同。iiMedia Research(艾媒咨询)数据显示,中国高等教育资源主要集中在发达城市,集聚效应明显,传统一线城市高校仍是考生首选,新一线城市报考热度也在不断提升,但学校实力仍然是考生非常关注的因素。中国正处于“工程师红利”释放期,产业融合趋势或已影响新一代人才的知识结构布局。
In recent years, as China's economy has accelerated its structural adjustment during the recovery process, profound changes have taken place in the domestic and international industrial patterns and talent demands. Driven by national strategies such as digital transformation and green and low-carbon development, the higher education system is undergoing a new round of professional reshaping. In 2025, the Ministry of Education added 29 new majors, including Intelligent Molecular Engineering, Aviation Sports, low-altitude technology and engineering, and Digital Performance Design, which precisely align with cutting-edge fields such as artificial intelligence technology, aerospace, and digital art, marking a high degree of synergy between the professional Settings of universities and market demands. iiMedia Research data shows , China's higher education resources are mainly concentrated in developed cities, with a significant agglomeration effect. Traditional first-tier city universities remain the top choice for candidates, and the application enthusiasm in new first-tier cities is also on the rise. China is currently in a period of releasing the "engineer dividend", and the trend of industrial integration may have already influenced the knowledge structure layout of the new generation of talents.艾媒咨询 | 2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告
健康消费成为主流,中国坚果炒货市场正释放强劲增长活力。全球领先的新经济第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)发布的《2025-2026年中国坚果炒货市场发展现状及消费趋势洞察报告》数据显示,2024 年中国坚果炒货市场规模已突破3000亿元;预计到2029年,这一规模将进一步攀升至4283亿元,5年间有望形成超千亿的增量空间。消费者对坚果炒货的需求持续升温。从日常休闲零食到日常健康补充,这类产品已深度融入大众生活,消费频次与覆盖人群不断扩大,为市场增长注入了持久且强劲的动力。
Health-conscious consumption has become mainstream, and China's nut and roasted snack market is releasing strong growth vitality. Data from the 2025-2026 Report on the Development Status and Consumption Trend Insights of China's Nut and Roasted Snack Market released by iiMedia Research shows that the scale of China's nut and roasted snack market had exceeded RMB 300 billion in 2024. It is predicted that by 2029, this scale will further climb to RMB 428.3 billion, and an incremental space of over RMB 100 billion is expected to be formed in five years.
Consumer demand for nuts and roasted snacks continues to rise. From daily casual snacks to daily health supplements, such products have been deeply integrated into people's lives. The frequency of consumption and the scope of covered consumer groups are constantly expanding, injecting lasting and strong impetus into market growth.
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