全球领先的新经济产业第三方数据挖掘与分析机构
关于“供给侧”的报告
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艾媒咨询|2021年中国夜间用药年度观察报告
本报告涉及的案例/品牌/企业：美团买药，叮当快药
在众多社会服务中，夜间用药成为人们最关注的夜间社会服务之一，近年来，各地相关行政管理机构也陆续出台相关扶持政策，鼓励商家上线夜间送药平台、发展24小时药店，提供夜间送药服务，推动解决“夜间买药难”问题。近日，iiMedia Research(艾媒咨询)最新发布《2021年中国夜间用药年度观察报告》，基于2021年初至2021年末的监测数据，对中国夜间用药市场持续追踪。报告显示，年初有61.2%的用户夜间生病选择忍，而年底这一数字降至52.1%，据推算年末夜间用药受益群体新增约4000万人。报告指出，日渐成熟的中国外卖送药平台，成为解决夜间用药的重要参与者。通过一年的发展，在美团买药“小黄灯”计划等24小时药店惠民工程的推动下，线上24小时药店数量增加、夜间买药配送速度更快、服务保障更加成熟，用户知晓度有了较大提升，夜间买药难的问题得到有效缓解。
Among many social services，night medication has become one of the night social services that people pay most attention to. In recent years，relevant administrative agencies around the country have also successively issued relevant support policies to encourage businesses to launch night medication delivery platforms，develop 24-hour pharmacies，provide night medication delivery services， and promote the solution of the problem of "difficulty in buying drugs at night". Recently， iiMedia Research released the annual observation report on nighttime medication in China in 2021，which continuously tracks China's nighttime medication market based on the monitoring data from the beginning of 2021 to the end of 2021. The report shows that at the beginning of the year， 61.2% of users chose to tolerate illness at night，while at the end of the year，the figure fell to 52.1%. It is estimated that about 40 million people will benefit from night medication at the end of the year.The report points out that the increasingly mature Chinese takeout delivery platform has become an important participant in solving the problem of night medication. Through one year's development，driven by the 24-hour pharmacy benefit project such as the "small yellow light" plan of meituan drug purchase， the number of online 24-hour pharmacies has increased，the speed of drug purchase and distribution at night is faster，the service guarantee is more mature，the user awareness has been greatly improved，and the problem of difficult drug purchase at night has been effectively alleviated. -
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艾媒咨询|2020年中美第三方支付行业专题研究报告
本报告研究涉及企业/品牌/案例：支付宝、PayPal、拉卡拉、Square。
中美第三方支付产业主要由转接清算组织、账户侧支付机构、收单侧支付机构以及软硬件供应商构成，产业规模效应明显，部分环节已经形成寡头竞争甚至垄断格局。受制于监管政策以及市场成熟度的影响，中美第三方支付产业在账户侧市场以及收单侧市场的差异尤为明显。技术创新助推移动支付成为市场主流，2019年中美移动支付用户规模分别为7.33亿人和0.64亿人，市场渗透率相差较大。中国移动支付在账户侧市场已经形成寡头存量争夺局面，需要靠扩大场景覆盖以及业务创新来驱动发展；美国移动支付账户侧市场发展较慢仍处于扩张阶段。在收单侧市场，具备长尾效应的中小商户成为中美收单侧支付机构争夺的焦点，围绕支付业务向商户提供一站式支付解决方案是未来趋势。艾媒咨询分析师认为，在全球数字化发展的浪潮中，支付机构的赋能作用以及价值创造能力将进一步提升，尤其在商户服务领域，围绕支付业务打造闭环服务生态具有巨大增长潜力，以Square和拉卡拉为代表的先行者发展前景广阔。
The third-party payment industries in China and in the United States are mainly composed of payment and settlement organizations, account-side payment institutions, acquirer-side payment institutions, and software and hardware suppliers. The industry scale effect is obvious, and oligopoly and even monopoly have appeared in some links of the industry. Due to the influence of regulatory policies and market maturity, the differences between the Chinese and American third-party payment industries in the account-side market and the acquiring-side market are particularly obvious. Technological innovation has promoted mobile payment to become the mainstream of the market. In 2019, the scales of mobile payment users in China and in the United States were 733 million and 64 million, and the market penetration rate is quite different. Oligopoly has already appeared in China's mobile payment in the account-side market, and Chinese market needs to rely on expanding scenario coverage and business innovation to drive development; the US mobile payment account-side market is slow to develop and is still in the expansion stage. In the acquiring-side market, small and medium-sized merchants with long-tail effects have become the focus of competition among Chinese and American acquiring-side payment institutions. It is the future trend to provide merchants with one-stop payment solutions around payment services. iiMedia Consulting analyst believes that in the wave of global digital development, the enabling role and value creation capabilities of payment institutions will be further improved, especially in the field of merchant services. Building a closed-loop service ecosystem around payment businesses has huge growth potential. The pioneers represented by Lakala and Square has broad prospects for development. -
艾媒咨询 | 2025年中国移动储能市场消费行为调查数据
移动储能市场正随着新能源技术的发展和户外活动需求的增长而迅速扩张，其核心特点是便携性、高效能和多功能性，广泛应用于户外旅行、应急供电、家庭备用电源等场景。消费者对清洁能源和可持续生活方式的追求推动了移动储能产品的普及，同时技术进步也带来了更高的能量密度和更长的使用寿命。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国移动储能市场消费行为调查数据》数据显示，KOL网红/明星带货直播间以40.23%的占比位居首位，凸显了社交媒体和KOL在消费者购买决策中的强大影响力，进一步印证了内容营销和信任经济在移动储能产品销售中的关键作用。在应用场景方面，市政及园林景观观赏便民服务用电以39.36%的占比成为最受认可的场景，反映了移动储能在提升公共服务和城市景观中的重要作用；与此同时，矿山等偏远地区应急用电同样以39.36%的占比并列第一，突显了移动储能在应急场景下的不可替代性，进一步彰显了其作为可靠能源解决方案的市场价值。艾媒咨询分析师认为，未来，随着电池技术的突破和智能化应用的深化，移动储能市场将朝着更轻便、更智能、更环保的方向发展，成为新能源领域的重要增长点。
The mobile energy storage market is expanding rapidly with the development of new energy technologies and the growth of demand for outdoor activities, and its core characteristics are portability, high efficiency and versatility, which are widely used in outdoor travel, emergency power supply, home backup power supply and other scenarios. Consumers' pursuit of clean energy and sustainable lifestyles has driven the popularity of mobile energy storage products, while technological advances have also led to higher energy density and longer service life. According to the latest "Survey data of consumption behavior of China's mobile energy storage market in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, KOL network celebrities/stars with goods live broadcast room ranked first with 40.23%. It highlights the strong influence of social media and Kols in consumer purchasing decisions, further confirming the key role of content marketing and trust economy in the sales of mobile energy storage products. In terms of application scenarios, the electricity consumption for municipal and garden landscape viewing convenience services became the most recognized scene with 39.36%, reflecting the important role of mobile energy storage in improving public services and urban landscape. At the same time, emergency electricity consumption in remote areas such as mines also ranked first with 39.36%, highlighting the irreplaceability of mobile energy storage in emergency scenarios, and further highlighting its market value as a reliable energy solution. Analysts believe that in the future, with the breakthrough of battery technology and the deepening of intelligent applications, the mobile energy storage market will develop in the direction of lighter, smarter and more environmentally friendly, and become an important growth point in the field of new energy. -
艾媒咨询｜2024年中国低温午餐肉消费洞察研究报告
iiMedia Research（艾媒咨询）数据显示，随着消费者结构变化及消费场景多元化，国民愈发注重饮食健康，低温成为行业驱动新引擎，肉制品低温化趋势表现得尤为明显，午餐肉行业市场规模的扩大，将带动低温午餐肉市场高速增长。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国低温午餐肉消费洞察研究报告》数据显示，2023年中国午餐肉行业市场规模为347.3亿元，2026年中国午餐肉行业市场规模有望达513.1亿元。艾媒咨询分析师认为，消费者购买低温午餐肉的主要原因是其方便快捷的同时添加剂少，更加安全、健康、有营养。随着消费者对食品多样化的需求，低温午餐肉企业将持续根据消费者反馈，研发、采用先进的保鲜技术，优化产品配方，减少添加剂的应用，推动行业标准进一步完善。
Data from iiMedia Research shows that with the change of consumer structure and the diversification of consumption scenes, the nation pays more and more attention to diet and health. The trend of low-temperature meat products is particularly obvious, and the expansion of the market size of the luncheon meat industry will drive the low-temperature processed luncheon meat market to grow at a high rate. Data show that in 2023, China's luncheon meat industry market size of 34.73 billion yuan, in 2026 China's lunch meat industry market size is expected to reach 51.31 billion yuan. Analysts from iiMedia Consulting believe that the main reason for consumers to buy low-temperature processed luncheon meat is safer, healthier and more nutritious, and its convenience and fewer additives at the same time. With consumers' demand for food diversification, low-temperature processed luncheon meat companies will continue to develop and adopt advanced preservation technologies, optimise product formulations and reduce the application of additives based on consumer feedback. These initiatives will promote the further improvement of industry standards. -
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艾媒咨询|2020年中国MRO采购行业研究报告
本报告研究涉及企业/品牌/案例：齐心集团,固安捷,米思米。
工业生产持续处于平稳较快增长水平，MRO市场需求旺盛，数据显示，2020年11月份，全国规模以上工业增加值同比增长7.0%，较上月加快0.1个百分点，高于上年同期0.8个百分点。除在疫情期间受到冲击外，整体行业趋势向上，工业生产处于平稳较快增长的形势。MRO是工业企业进行正常生产经营中不可或缺的基础物资，未来市场需求将保持旺盛。iiMedia Research（艾媒咨询）数据显示，六成受访采购者表示线上线下全渠道采购，20.8%受访采购者选择线下渠道，18.9%更倾向线上渠道采购，以满足企业物资需求。在中国MRO采购市场企业竞争潜力梯队排行中，齐心集团位居第一梯队，齐心依靠优质的一站式企业服务平台在国内有较高的知名度，凭借多年的数字化技术、供应链、行业服务经验等优势，有效提升电商化服务能力依托自建物流以及供应链、B2B大客户资源与数字化技术优势，得到市场的认可。
Industrial production continues to maintain a steady and rapid growth level, and the MRO market demand is strong. Data shows that in November 2020, the national industrial value added above designated size increased by 7.0% year-on-year, an increase of 0.1 percentage points from the previous month and 0.8 percentage points higher than the same period last year . Except for the impact during the epidemic, the overall industry trend is upward, and industrial production is in a situation of steady and rapid growth. MRO is an indispensable basic material for the normal production and operation of industrial enterprises, and the market demand will remain strong in the future.As the data of iiMedia Research showed, 60% of the interviewed purchasers indicated that online and offline omni-channel purchases, 20.8% of the interviewed purchasers chose offline channels, and 18.9% preferred online channel purchases to meet corporate material needs. In the ranking of the competitive potential of enterprises in China’s MRO procurement market, Qixin company ranks the first echelon, relying on the high-quality one-stop enterprise service platform to have a high reputation in China. Relying on years of digital technology, supply chain, and industry service experience such advantages, effectively improving e-commerce service capabilities.Relying on self-built logistics and supply chain, B2B major customer resources and digital technology advantages, have been recognized by the market. -
艾媒咨询 | 2025年中国差旅费控行业白皮书
传统差旅服务或费控报销只是解决了企业在预订、报销这一单一环节的需求。企业真正需要的是一个科学的差旅采购方案，以及涵盖事前、事中、事后的全流程、完整的差旅费控解决方案。差旅费控一体化把差旅消费场景与费控平台融合贯通，打造企业差旅及费用管控一体化平台，横向链接消费供应商，纵向打通费控全流程。iiMedia Research（艾媒咨询）数据显示，2024年中国差旅费控行业市场交易规模达3316.6亿元，预计2027年将增长至4028.3亿元。随着政策的落地和互联网技术的发展，企业客户对差旅费控的认知将不断深化，未来将有更多企业倾向于选择差旅费控厂商服务，中国差旅费控市场有望迎来更大的增长空间和发展机遇。
Traditional business travel services or expense control and reimbursement merely address the needs of enterprises in the single link of booking and reimbursement. What enterprises truly need is a scientific travel procurement plan and a complete travel expense control solution covering the entire process from before, during to after the event. The integration of travel expense control integrates the travel consumption scenarios with the expense control platform, creating an integrated platform for enterprise travel and expense management. It horizontally links consumer suppliers and vertically connects the entire expense control process. iiMedia Research data shows that the market transaction volume of China's travel expense control industry reached 331.66 billion yuan in 2024 and is expected to grow to 402.83 billion yuan by 2027. With the implementation of policies and the development of Internet technology, enterprise customers' understanding of travel expense control will continue to deepen. In the future, more enterprises will tend to choose the services of travel expense control manufacturers. The Chinese travel expense control market is expected to embrace greater growth space and development opportunities.
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