全球领先的新经济产业第三方数据挖掘与分析机构
关于“全球经济”的报告
艾媒咨询 | 2025年中国外贸AI智能应用市场洞察分析报告
在全球经济一体化的大背景下,外贸行业竞争愈发激烈。随着人工智能(AI)技术的迅猛发展,其在各领域的应用不断深入,外贸行业也迎来了智能化变革的浪潮。AI 智能应用正逐渐渗透到外贸业务的各个环节,深刻改变着传统的贸易模式和运营方式,为外贸企业带来了新的机遇与挑战。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)最新发布的《 2025年中国外贸AI智能应用市场洞察分析报告》数据显示, 88.17% 的工作者已在使用 AI 相关工具或系统,表明 AI 在外贸领域的普及度极高,已然成为外贸工作的重要组成部分。同时,超六成中国工作者认可外贸 AI 在智能数据管理(客户信息、订单等)方面的功能优势,52.76% 的人认为提高数据分析、管理能力十分关键,这不仅凸显了数据管理于外贸业务的核心地位,也强烈预示着外贸行业未来对 AI 数据处理能力有着迫切需求。艾媒咨询分析师认为,AI 不仅已广泛融入外贸工作,其在数据处理与管理方面的能力更是备受关注,有望成为推动外贸行业发展、提升企业竞争力的关键力量。
Under the background of global economic integration, the competition in foreign trade industry is becoming more and more fierce. With the rapid development of artificial intelligence (AI) technology, its application in various fields continues to deepen, and the foreign trade industry has ushered in a wave of intelligent change. AI intelligent applications are gradually penetrating into all aspects of foreign trade business, profoundly changing the traditional trade mode and operation mode, and bringing new opportunities and challenges to foreign trade enterprises. According to the latest "Analysis report on China's foreign trade AI intelligent application market insight in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, 88.17% of workers are already using AI-related tools or systems, indicating that AI is extremely popular in the field of foreign trade. It has become an important part of foreign trade work. At the same time, more than 60% of Chinese workers recognize the functional advantages of foreign trade AI in intelligent data management (customer information, orders, etc.), and 52.76% of them believe that it is critical to improve data analysis and management capabilities, which not only highlights the core position of data management in foreign trade business. It also strongly indicates that the foreign trade industry has an urgent need for AI data processing capabilities in the future. AI Consulting analysts believe that AI has not only been widely integrated into foreign trade work, its ability in data processing and management is more concerned, is expected to become a key force to promote the development of foreign trade industry and enhance the competitiveness of enterprises.艾媒咨询 | 2024-2025年中国新消费趋势洞察报告
2024年,中国消费市场正经历一场前所未有的变革。多元文化的冲击不断颠覆和重塑着消费者的购物习惯。随着全球化的深入和“一带一路”等国际合作倡议的推进,越来越多的中国企业开始走向世界舞台。AI技术的融入为各行各业带来了革命性的变化,推动了行业的创新和升级,为消费者带来了更加便捷和智能的消费体验。回顾前几年的新消费浪潮,中国消费市场的变革远未结束。经济环境的变化、消费信心的重塑以及渠道技术的更新迭代,都为市场带来了前所未有的挑战和机遇。因此,品牌要想在激烈的市场竞争中突出重围,就必须从数据中寻找线索和思路,深入了解消费者的需求和偏好,不断创新和升级,以顺应时代的发展潮流,赢得消费者的青睐和信任。
2024年12月26日,艾媒咨询在广州举办“艾媒新消费盛典暨2024年张毅年度演讲”,艾媒咨询CEO兼首席分析师张毅围绕2024-2025中国新消费趋势洞察深入剖析未来风口与行业趋势,用数据为企业指明2025年的发力方向。本次盛典汇聚全球经济观察者、企业家及投资者,共同探讨新消费行业的未来之路。
In 2024, China's consumer market is undergoing an unprecedented transformation. The impact of multiculturalism is constantly subverting and reshaping consumers' shopping habits. With the deepening of globalization and the advancement of international cooperation initiatives such as the Belt and Road Initiative, more and more Chinese enterprises have begun to enter the world stage. The integration of AI technology has brought revolutionary changes to all walks of life, promoted innovation and upgrading of the industry, and brought consumers a more convenient and intelligent consumption experience. Looking back at the wave of new consumption in previous years, the transformation of China's consumer market is far from over. Changes in the economic environment, the reshaping of consumer confidence and the updating and iteration of channel technology have brought unprecedented challenges and opportunities to the market. Therefore, if the brand wants to stand out in the fierce market competition, it must find clues and ideas from the data, deeply understand the needs and preferences of consumers, and constantly innovate and upgrade to conform to the development trend of The Times and win the favor and trust of consumers.
On December 26, 2024, IMedia Consulting held the "IMedia New Consumption Ceremony and 2024 Zhang Yi Annual Speech" in Guangzhou, and Zhang Yi, CEO and chief analyst of IMedia Consulting, deeply analyzed the future tuyair and industry trends around 2024-2025 China's new consumption trend insight, and pointed out the direction of development in 2025 for enterprises with data. The event brings together global economic observers, entrepreneurs and investors to discuss the way forward for new consumer industries.
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