全球领先的新经济产业第三方数据挖掘与分析机构
关于“日本”的报告
艾媒报告 |2019日本养老产业发展模式与经验借鉴分析报告
本报告研究涉及企业/品牌/案例:日医集团,逸云楼,木下介护,美邸养老,礼爱养老集团
养老产业是依托第一、第二和传统的第三产业派生出来的特殊的,具有明显的公共性、福利性和高盈利性的综合性产业。目前日本的养老产业社会保险制度中,国民补贴、雇员养老金和个人养老金三种层级并存的并且,有高龄老人医疗保险制度、介护保险制度的特殊保险制度,其中,介护制度的发展最具特色。根据日本厚生劳动省的数据,2019年1月日本通过介护保险接受养老服务的人数达508.1万人,其中接受居家护理服务的人数达381.0万人。在日本养老产业不断发展过程中,形成了老年住宅产业、养老金融产业、文化生活服务、家务服务、福利器械用品和其他相关产业等细分领域,对中国养老产业发展具有重要的参考意义。
The pension industry is a special comprehensive industry that is derived from the first, second and traditional tertiary industries and has obvious public, welfare and high profitability. At present, in the social insurance system for the aged care industry in Japan, there are three levels of national subsidies, employee pensions and individual pensions. There is also a special insurance system for the elderly medical insurance system and the insured insurance system. Among them, the development of the nursing system Most distinctive. According to the Ministry of Health, Labor and Welfare of Japan, in January 2019, the number of people receiving pension services through Medicare in Japan was 5.081 million, of which 3.81 million were receiving home care services. In the process of the continuous development of the Japanese pension industry, the formation of the elderly residential industry, pension financial industry, cultural life services, household services, welfare equipment supplies and other related industries has important reference significance for the development of China's pension industry.艾媒咨询|2021年中国剧本杀行业用户研究及标杆企业案例分析报告
本报告涉及的案例/品牌/企业:推理大师,来闹LIENOW,百变大侦探
在大众娱乐需求增加、综艺背书等因素的影响下,剧本杀在进入国内市场后快速膨胀,2020年中国剧本杀市场规模已达117.4亿元,预计到2022年中国剧本杀行业市场规模将增至238.9亿元。面对不断庞大的剧本杀市场,大量资本为争夺更多的市场利润,纷纷介入剧本杀行业,将富有发展潜力的企业打造成头部企业,逐步提高头部企业的市场影响力,进而引领行业发展。未来,引入新技术、新玩法、新形式,打破目前逐渐出现的内容同质化现象,将是剧本杀品牌未来创新的重要方向。
Under the influence of increasing demand for mass entertainment, variety show endorsements and other factors, script killing has rapidly expanded after entering the domestic market. In 2020, the Chinese script killing market has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 2022. 23.89 billion yuan. In the face of the ever-increasing script-killing market, a large amount of capital has been involved in the script-killing industry to compete for more market profits, turning companies with development potential into top companies, gradually increasing the market influence of top companies, and leading the industry develop. In the future, introducing new technologies, new gameplay, and new forms to break the current homogenization of content will be an important direction for the future innovation of the script kill brand.艾媒研报 |丽人丽妆:化妆品电商蓬勃发展,线上代运营进入量质转化阶段
本报告研究涉及企业/品牌/案例:丽人丽妆、卡尼尔、小护士、希思黎、奥伦纳素、雪花秀、兰芝、施华蔻、相宜本草、兰芝、雪花秀、雅漾、芙丽芳丝、巴黎欧莱雅、雪肌精、Crescent Lily、上海丽仁、Milestone、Asia-Pacific、阿里巴巴、Crescent Group、麦顿投资、汉理资本、唯品会、聚美优品、欧莱雅集团、爱茉莉太平洋贸易有限公司、汉高集团、佳丽宝化妆品(中国)有限公司、上药康德乐(上海)医药有限公司、上海相宜云商电子商务有限公司、杭州悠可、网创科技、宝尊电商、若羽臣
随着社会、经济、文化的快速变迁,中国居民的价值观和消费习惯逐渐发生变化,人们对形象的要求和认知逐步提高。化妆品不再是年轻女性的专属,越来越多的男性开始注重自身形象管理,他们对化妆品的关注程度不断上升,年轻男性尤为活跃,消费潜力十足。在消费人群不断拓展、消费能力逐渐提升、以及销售渠道多元化等多重因素作用下,中国化妆品行业景气度持续上涨,化妆品市场规模稳步扩张。2018年,中国限额以上企业化妆品销售额达到2619.0亿元,同比增长4.2%,化妆品消费额占社会消费品零售总额的比例上升至1.6%。丽人丽妆是较早成立的阿里系化妆品电商零售服务商,受益于阿里系电商平台的流量红利,发展较为快速。但随着传统电商平台用户数量趋于饱和以及新兴电商平台的分流作用,线上获客成本不断攀升,公司的运营成本压力骤增。此外,电商环境以及消费者偏好的变化也影响着化妆品品牌的销售渠道策略,在面对这些不确定性因素时,公司目前单一运营渠道的隐患也逐渐暴露,增长趋缓。
With the rapid changes of society, economy and culture, the values and consumption habits of Chinese residents have gradually changed, and people's image requirements and perceptions have gradually improved. Cosmetics are no longer exclusive to young women. More and more men begin to pay attention to their image management. They pay more attention to cosmetics. Young men are especially active and have full consumption potential. With the continuous expansion of the consumer population, the gradual improvement of consumption capacity and the diversification of sales channels, the prosperity of China's cosmetics industry continues to rise, and the scale of the cosmetics market has steadily expanded. In 2018, the cosmetics sales of Enterprises above the quota reached 261.9 billion yuan, an increase of 4.2% over the same period last year, and the proportion of cosmetics consumption in the total retail sales of consumer goods rose to 1.6%. Lily&Beauty is an early established Ali cosmetics e-commerce retail service provider, benefiting from the flow dividend of Ali e-commerce platform, which develops rapidly. However, as the number of users of traditional e-commerce platforms tends to be saturated and the diversion role of emerging e-commerce platforms, the cost of online customer acquisition keeps rising, and the pressure of operating costs of the company increases sharply. In addition, changes in e-commerce environment and consumer preferences also affect the marketing channel strategy of cosmetics brands. In the face of these uncertainties, the company's current single channel of operation has gradually exposed the hidden dangers, slowing down the growth.
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