关于“八大菜系”的报告
艾媒咨询 | 2025年中国速冻食品行业市场消费行为洞察报告
速冻食品作为一种经过急速低温冻结处理的预包装食品，凭借其方便快捷、易于储存、品类丰富等特点，在全球食品市场中占据着重要地位。随着生活节奏的加快、消费观念的转变，以及冷链物流技术的发展，速冻食品市场近年来呈现出快速增长的态势。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国速冻食品行业市场消费行为洞察报告》数据显示，在消费者行为方面，高达 60.99% 的消费者经常购买速冻食品，这一比例表明速冻食品已深度融入中国消费者的日常生活，有着较高的接受度和频繁的消费频次，其方便快捷的特性契合了大众快节奏的生活方式。从产品品类偏好来看，其他速冻米面制品独占鳌头，占比达 43.24% ，其中速冻水饺、煎饺这类传统米面制品深受消费者喜爱，这既体现出传统美食的强大吸引力，也反映出消费者对熟悉口味和品类的依赖。这对速冻食品行业而言，在持续扩大市场份额时，一方面要巩固传统米面制品的优势，不断优化品质和口味；另一方面，可基于消费者对速冻食品的高接受度，拓展更多创新品类。艾媒咨询分析师认为，速冻食品市场作为食品行业的重要细分领域，具有广阔的发展前景和巨大的市场潜力。尽管目前面临着一些挑战，但随着技术的进步、市场的成熟，以及行业的规范发展，速冻食品市场将迎来新的发展机遇。速冻食品企业应抓住机遇，积极应对挑战，通过不断创新产品、提升品质、优化渠道、加强品牌建设等方式，提高企业的市场竞争力，实现可持续发展。
Quick-frozen food, as a kind of pre-packaged food that has undergone rapid cryogenic freezing treatment, occupies an important position in the global food market by virtue of its convenience, easy storage and rich categories. With the acceleration of the pace of life, the change of consumption concept and the development of cold chain logistics technology, the frozen food market has shown a rapid growth trend in recent years. According to the latest "Insight report on China frozen food industry market consumer behavior in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, as high as 60.99% of consumers often buy frozen food in terms of consumer behavior. This proportion indicates that frozen food has been deeply integrated into the daily life of Chinese consumers, with high acceptance and frequent consumption frequency, and its convenient and fast characteristics fit the fast-paced lifestyle of the public. In terms of product category preference, other frozen rice and noodle products take the lead, accounting for 43.24%, among which frozen dumplings and fried dumplings such traditional rice and noodle products are favored by consumers, which not only reflects the strong appeal of traditional food, but also reflects consumers' dependence on familiar tastes and categories. This for the frozen food industry, in the continuous expansion of market share, on the one hand to consolidate the advantages of traditional rice products, constantly optimize the quality and taste; On the other hand, more innovative categories can be expanded based on consumers' high acceptance of frozen foods. Imedia Consulting analysts believe that the frozen food market, as an important segment of the food industry, has broad development prospects and huge market potential. Although it is currently facing some challenges, with the progress of technology, the maturity of the market and the standardized development of the industry, the frozen food market will usher in new development opportunities. Frozen food enterprises should seize opportunities, actively respond to challenges, through continuous product innovation, improve quality, optimize channels, strengthen brand building and other ways to improve the market competitiveness of enterprises, to achieve sustainable development.
艾媒咨询｜2024-2025年中国茶叶产业发展及消费者洞察行业报告
随着市场竞争的激化，茶叶市场入局者开始探索行业品类细分化的市场需求，不断打造新场景、新产品、新需求，未来的行业格局将会是多品牌共同发展的状态。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国茶叶产业发展及消费者洞察行业报告》数据显示，中国茶叶行业市场规模保持连年增长态势，2023年市场规模达到3511.8亿元，预计2028年可达到5309.6亿元。随着健康养生观念的加深，42.49％受访消费者表示会选择喝茶来达到保健的目的。艾媒咨询分析师认为，在现代社会，随着人们对健康生活的追求日益增强，茶作为一种天然、健康的饮品，其健康属性愈发受到消费者重视，消费者对于茶叶的品质和口感的要求也越来越高，这为茶叶产业的发展提供了广阔的市场空间。
With the intensification of market competition, tea market entrants have begun to explore the market demand for industry categories, and continue to create new scenes, new products, and new demands. The future industry pattern will be a state of multi-brand common development. According to the latest "Research on China Tea Industry Development and Consumer Insights Report from 2024 to 2025" released by iiMedia Research, the market size of China's tea industry has maintained a continuous growth trend, and the market size will reach 351.18 billion yuan in 2023, and is expected to reach 530.96 billion yuan in 2028. With the deepening of the concept of health and wellness, 42.49% of the surveyed consumers said they would choose tea to achieve the purpose of health care. Analysts from iiMedia Consulting believe that in modern society, with the increasing pursuit of healthy life, tea as a natural and healthy drink, its health attributes are increasingly valued by consumers, and consumers have higher and higher requirements for the quality and taste of tea, which provides a broad market space for the development of tea industry.-
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艾媒咨询|2021年中国茶叶礼盒市场分析研究报告
本报告研究涉及企业/品牌/案例：CHALI茶里，小罐茶，八马茶业
iiMedia Research(艾媒咨询)数据显示，中国茶叶礼盒市场规模呈增长态势，从2017年的275.9亿元增长至2020年的374.1亿元，年均保持超过10%的增长率，预计2023年中国茶叶礼盒市场规模将达到527.2亿元。调研数据显示，有60.2%的消费者最希望提升茶叶礼盒的茶叶品质。当前茶叶礼盒商家的重心放在包装外观上，而忽略了茶叶的品质，中国消费者对于茶叶品质有着较高的要求，未来更加得到市场认可的一定是在茶叶品质上反复打磨的茶叶厂商。
According to iimedia research, the scale of China's tea gift box market is growing, from 27.59 billion yuan in 2017 to 37.41 billion yuan in 2020, with an average annual growth rate of more than 10%. It is expected that the scale of China's tea gift box market will reach 52.72 billion yuan in 2023. Survey data show that 60.2% of consumers most want to improve the tea quality of tea gift boxes. At present, the focus of tea gift box merchants is on the packaging appearance, while ignoring the quality of tea. Chinese consumers have high requirements for tea quality. In the future, tea manufacturers who repeatedly polish the quality of tea must be more recognized by the market. -
艾媒报告|2019中国导购电商平台“618”年中大促数据监测报告
本研究报告涉及企业/品牌/案例：聚划算，淘宝，天猫，网易考拉，天猫，唯品会，1号店，京东，返利网，淘粉吧，卷皮网，折800，小红书，美丽说，蘑菇街，粉象生活，美丽修行，花生日记，DOSH,Goxip,在家ZAIJIA, YOHO！有货，WhatsMode,美时互享，礼物说，山茶花，蜜桔妈妈，氧气Bra
2018年中国导购电商用户规模已突破3亿人，主流导购电商平台，尤其是价格优惠类导购电商平台，在销售表现上快速增长势头，且导购电商APP用户大促期间日均活跃用户增长率也达到11.6%。而在城市销售表现上，导购电商平台在节日营销期间更聚焦于下沉城市。iiMedia Research(艾媒咨询)数据显示，一线城市销量占比仅为26.7%。导购电商平台在非一线城市的发展，是带动其“618”销售创新高的重要动力。
In 2018, the scale of China's shopping guide e-commerce users has exceeded 300 million. The mainstream shopping guide e-commerce platform, especially the price-concession shopping guide e-commerce platform, has a rapid growth in sales performance, and the daily e-commerce APP users are active during the period. User growth rate also reached 11.6%. In terms of urban sales performance, the shopping guide e-commerce platform is more focused on sinking cities during holiday marketing. According to iiMedia Research, first-tier cities accounted for only 26.7% of sales. The development of the shopping guide e-commerce platform in non-first-tier cities is an important driving force for the sales of its “618”. -
艾媒报告 |2019中国知识产权产业运行数据监测与创新案例研究报告
本报告研究涉及企业/品牌/案例：知果果，超凡，权大师，汇桔网，猪八戒，快法务，海尔，华为，格力，吉利控股，中国电子科技集团，中国航空，中兴通讯,UNITALEN,中国国际贸易促进委员会专利商标事务所，柳沈侓师事务所，三友知识产权，三环知识产权，中原信达知识产权，北京集佳，中国专利代理（香港），佰腾，快智慧，知呱呱，高沃，中细软集团，高通，爱立信，京东，百度，1号店，滴滴打车，小米，宁波上中下自动变速器有限公司，时代佳丽公司，贵州茅台，凤凰网，人民日报，新华社，南方日报，索尼，高通，诺基亚，三星，阿里巴巴，腾讯，美国美光，日本东芝，LG，松下
随着全球对知识产权的重视程度提高，中国近几年知识产权发展势头迅猛。2018年汽车制造业成为诞生最多知识产权竞争力百强企业的行业，其次为计算机、通信和其他电子设备制造业。北京、广东占绝对优势，分别拥有25.8%和16.7%的百强企业，中国知识产权发展有区域集中化趋势。同时，iiMedia Research(艾媒咨询)数据显示，83.7%的中国企业研发支出集中在500万元以下，超70%的企业研发占比低于10%，中国知识产权发展仍有较大发展空间。艾媒咨询分析师认为，以前是资助驱动、奖励驱动等知识产权以外的因素在推动IP市场，随着人工智能、大数据的不断发展，以后会逐渐过渡到技术驱动、创新投资驱动、内需驱动等内在因素驱动。
With the increasing emphasis on intellectual property worldwide, China's intellectual property development has developed rapidly in recent years. In 2018, automobile manufacturing industry became the industry which had the highest number of top 100 intellectual property companies in China, followed by computer, communications and other electronic equipment manufacturing industries. Beijing and Guangdong have absolute advantages, having 25.8% and 16.7% of the top 100 intellectual property companies respectively. The development of China's intellectual property has a regional concentration trend. According to data from iiMedia Research, 83.7% of Chinese companies' R&D expenditures are below 5 million yuan, and over 70% of the companies’ proportions of R&D is less than 10%. There is still much room for development of China's intellectual property. iiMedia Consulting analysts believe that factors such as subsidy and reward used to promote the market greatly. With the continuous development of artificial intelligence and big data technology, innovative investment, and domestic demand will become important elements to improve the market. -
艾媒报告 |2019中国“618”电商购物节各平台运行数据监测报告
本报告研究涉及企业/品牌/案例：新浪微博，微信，百度，天猫，拼多多，阿里，京东，苏宁易购，唯品会，严选，云集，贝贝，网易考拉
目前电商零售已经成为中国零售行业的重要推动力。iiMedia Research（艾媒咨询）数据显示，2019年1-5月中国网上零售总额达到3.86万亿元，在社会消费品零售总额中的占比超五分之一。而“618”电商大促的到来，也进一步吸引社会对电商发展的关注。2019年的“618”电商大促，各平台战绩继续创建新高，天猫超过110家品牌成交过亿元；京东累计下单金额达2015亿元；苏宁全渠道订单同比增长133%；拼多多订单数超11亿笔。玩法方面，优惠折扣仍然是“618”的主要模式。iiMedia Research（艾媒咨询）数据显示，40.2%的受访者认为优惠折扣是他们在电商平台上购买的重要动力。随着电商大促节日逐渐发展成行业现象，未来需在如社交、直播、短视频等玩法创新，和下沉市场发展上继续发力。
At present, e-commerce retailing has become an important driving force in China Retail Industry. As the data of iiMedia Research showed, the total amount of online retail sales reached 3.86 trillion yuan from January to May 2019, accounting for more than one fifth of the total retail sales of social consumer goods. The arrival of “618“ e-commerce online shopping carnival has further attracted the attention of the community to the development of e-commerce. In 2019, the “618“ e-commerce online shopping carnival continued to create new highs on all platforms, with more than 110 brands in Tmall trading more than 100 million yuan; the total amount of orders placed in Jingdong reached 15.5 billion yuan; the total number of orders placed in Suning increased by 13.3% year on year; and the total number of orders increased by more than 1.1 billion. In terms of playing method, preferential discount is still the main mode of “618“. As the data of iiMedia Research showed, 40.2% of interviewed users believe that preferential discounts are an important driving force for their purchases on the e-commerce platform. As e-commerce promotes festivals becoming an industry phenomenon, e-commerce platforms need to continue to make innovations in the future, such as social playing methods, live broadcasting, short video, and so on, as well as in the development of the sinking market. -
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