艾媒咨询 | 2025年全球及中国主题公园运行大数据及行业升级趋势报告

随着全球旅游市场回暖，全球主题公园亦得到了更好的发展和助力。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年全球及中国主题公园运行大数据及行业升级趋势报告》数据显示2024年第一季度至第三季度，中国出游人数达42.4亿人，同比增长15.30%。艾媒咨询分析师认为，随着旅游产业的复苏，中产阶级人口增加及亲子游趋势加强，中国主题公园行业亦受到正面影响。艾媒咨询分析师认为，相较于国际知名主题公园如迪士尼、环球影城等，中国大部分主题公园所涉及的产业链条短，收入结构相对单一，产品附加值较低。中国主题公园应着力开发多种商业模式，以应对未来不同的市场需求。
With the recovery of the global tourism market, the global theme parks has also been better developed and assisted. The latest "Global and China theme park operation big data and industry upgrade trends report 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, shows that from the first quarter to the third quarter of 2024, the number of Chinese travelers reached 4.24 billion people, an increase of 15.30%. Analysts from IIMedia Consulting believe that with the recovery of the tourism industry, the increase of the middle class population and the strengthening of the trend of parent-child travel, China's theme park industry has also been positively affected. Analysts from iMedia Consulting believe that compared with internationally renowned theme parks such as Disney and Universal Studios, most theme parks in China involve a short industrial chain, relatively single income structure, and low added value of products. Chinese theme parks should focus on developing a variety of business models to cope with different market demands in the future.

艾媒报告 |2019-2022全球及中国主题公园运行大数据及行业升级趋势报告

本报告研究涉及企业\品牌\案例：迪士尼集团，默林娱乐，华侨城集团，宋城演艺，长隆集团，海昌集团，华强方特，六旗集团，雪松会娱乐公司，海洋世界娱乐集团，团聚公司集团，环球影城，曲江文旅，光线传媒，迪士尼魔法王国，上海迪士尼乐园，东京迪士尼海洋，迪士尼未来世界，迪士尼好莱坞，爱宝乐园，香港海洋公园，迪士尼加州冒险乐园，美国冒险岛，乐天世界，长岛温泉公园

全球旅游市场的蓬勃发展刺激了全球主题公园产业发展，但主题公园基本形成寡头竞争格局，迪士尼和默林娱乐的游客接待量明显最高；中国方面，2018年华侨城、华强方特、长隆三大主题公园集团增涨幅度最大。iiMedia Research（艾媒咨询）研究发现，为保持持续竞争力，主题公园着力打造多种IP形成品牌效应，保持品牌及IP的持续竞争力。但是目前，中国主题公园主要来自门票收入，二次消费贡献度低，因此，主题公园开拓“尖叫经济”“快乐经济”“夜间经济”卖点，逐步实现景区向度假区综合体的转变，以延长游客的停留时长、刺激游客二次消费。另外，艾媒咨询分析师认为，主题公园是拉动当地经济、建构城市名片的有效途径，部分城市积极发展主题公园并且开始探索度假综合体等的转变路径，例如，上海迪士尼、广东长隆等。

The booming global tourism market has stimulated the development of the global theme park industry, but the meme parks basically formed an oligarchic competition pattern, Disney and Merlin Entertainments received significantly the highest number of visitors, and in China, the three major theme park groups of Overseas Chinese City, Huaqiang Fangte and Changlong increased the most in 2018. IiMedia Research research found that in order to remain competitive, theme parks focus on building multiple IP-forming brand ingress soneffects to maintain the continued competitiveness of brands and IP. But at present, China's theme parks mainly from ticket revenue, secondary consumption contribution is low, therefore, the meme parks to explore the “scream economy“ “happy economy“ “night economy“ selling point, and gradually realize the transformation of scenic spots to resort complex, in order to extend the length of stay for tourists, stimulate tourists to spend twice. In addition, Ai Media Consulting analysts believe that theme parks are an effective way to stimulate the local economy, the construction of city business cards, some cities actively develop theme parks and began to explore vacation complexes and other transformational routes, such as Shanghai Disney, Guangdong Changlong and so on.

艾媒舆情|2020年8-9月中国长租公寓行业舆情监测报告

iiMedia Research(艾媒咨询)数据显示，2018-2022年，中国房屋租赁市场租赁人口规模将呈现增长趋势，预测2022年中国房屋租赁市场租赁人口规模达到2.4亿人。目前中国长租公寓市场竞争激烈，企业声誉是公寓争夺租客用户的重要武器，因此品牌方应重视负面舆情，强化口碑建设，以增强租客信心。

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艾媒舆情 |自如甲醛房事件舆情监测及分析报告

2018年8月31日，媒体曝出疑因自如长租公寓因租房甲醛超标，至一租客患白血病。艾媒舆情（yq.iimedia.cn）监测发现，事件刷屏令自如面临严重舆情危机，媒体、网民口碑短期内难恢复；舆论进一步发酵，牵连推高房价、租房贷、乱收费等行业其他问题，致长租公寓遭遇行业危机；甚至，事件引起社会各界对逾2亿租房人士的安全担忧，成为重要的企业社会危机事件。

艾媒报告|2020年中国在线办公行业“战疫”专题数据监测报告

本报告研究涉及企业/品牌/案例：金山办公，齐心集团，蓝凌；其他提及企业/品牌：腾讯，阿里巴巴，华为，字节跳动，二六三，小鱼易连，腾讯会议，腾讯文档，企业微信，钉钉，阿里云，华为云WeLink，飞书，263视频会议，好视通，WPS+云办公，QQ邮箱

iiMedia Research（艾媒咨询）数据显示，2020年2月新春复工期间，中国有超过1800万家企业采用线上远程办公模式， 共计超过3亿人使用在线办公应用。受疫情等突发事件影响，中国在线办公需求显著提升。疫情催化在线办公需求短期提升，但长期使用粘性有待加强，在线办公仍需突破当前发展难点。艾媒咨询分析师认为，在完善的网络基础资源、云计算等技术发展以及协同办公等需求提升下，疫情危机将倒逼在线办公行业突破障碍，借数字化转型东风，有望实现常态化发展。在线办公的常态化发展，将加速企业数字化转型进程，并推进办公场景的进一步拓展以及新型雇佣方式的兴起。2019年中国智能移动办公市场规模达到288亿元，随着在线办公需求增长及用户习惯养成，智能移动办公市场将更快速发展，预计2020年将达到449亿元。

According to iiMedia Research, more than 18 million enterprises in China adopted the online telecommuting mode during the Spring Festival return to work in February 2020, and more than 300 million people in total used online office applications. Affected by the outbreak and other emergencies, online office demand in China has increased significantly. Epidemic situation catalyzes the short-term increase of online office demand, but the long-term use of stickiness to be strengthened, online office still needs to break through the current development difficulties. Imedia consulting analysts believe that the epidemic crisis will force the online office industry to break through barriers and realize normal development by virtue of digital transformation under the improved network basic resources, cloud computing and other technological development as well as the demand for collaborative office. The normal development of online office will accelerate the process of digital transformation of enterprises, and further expand the office scene and the rise of new employment methods. In 2019, the smart mobile office market in China reached 28.8 billion yuan. With the growth of online office demand and the formation of user habits, the smart mobile office market will develop more rapidly, and is expected to reach 44.9 billion yuan in 2020.