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艾媒报告|2019-2021年中国家禽消费市场大数据及饲养行业趋势研究报告

本报告研究涉及企业/品牌/案例：华英农业，传味股份，圣农发展，立华股份，永强集团，正方股份，顺宝农业，宏华股份，格润牧业，凤达，山佬古，晓鸣禽业，塞飞亚，仙坛股份，禾丰牧业

2018年，中国的禽肉消费量为1902.8万吨，是全球禽肉消费第一大国，其中，山东是中国最大的家禽产地。艾媒咨询分析师认为，从人均禽肉消费量来看，中国的禽肉消费水平依然低于发达国家水平仍有发展空间。并且受猪肉市场和饲料价格影响，自2019年1月以来中国鸡肉的批发价格不断上涨，华英农业、传味股份、圣农发展、立华股份等禽肉相关标杆企业因此获益增长迅速。

In 2018, China's poultry consumption was 1.928 million tons, making it the world's largest poultry consumer, with Shandong being the largest poultry producer in China. iiMedia Research analyse that from the per capita consumption of poultry meat, China's poultry consumption level is still lower than the level of developed countries still have room for development. And affected by the pork market and feed prices, since January 2019, the wholesale price of chicken in China has been rising, Huaying Agriculture, Teabo shares, San Nong Development, Lihua shares and other poultry-related benchmark enterprises have benefited from rapid growth.

顺鑫农业：2021年第三季度报告

艾媒咨询| 2021年中国农产品电商发展报告

2021年10月23-24日，由商务部流通产业促进中心、零售圈主办的“中国零售圈大会暨2021生鲜零售发展论坛”在江苏白马农业国际博览中心举办。
艾媒咨询CEO兼首席分析师张毅受邀出席本次大会，并在现场发布《2021年中国农产品电商发展报告》。该报告利用艾媒大数据决策和智能分析系统的数据挖掘结果，洞察农产品电商发展现状，并围绕农产品电商投融资数据、销售模式、用户消费行为等做了详细的分析解读，共同展望未来农产品电商市场发展趋势。
From October 23 to 24, 2021, the "China retail circle conference and 2021 fresh retail development forum" hosted by the circulation industry promotion center and retail circle of the Ministry of Commerce was held in Jiangsu Baima Agricultural International Expo Center.
Zhang Yi, CEO and chief analyst of AI media consulting, was invited to attend the conference and released the 2021 e-commerce development report of China's agricultural products on the spot. The report uses the data mining results of AI media big data decision-making and intelligent analysis system to gain insight into the development status of agricultural e-commerce, makes a detailed analysis and interpretation around the investment and financing data, sales mode and user consumption behavior of agricultural e-commerce, and jointly looks forward to the development trend of agricultural e-commerce market in the future.

农 产 品：2021年第三季度报告

艾媒咨询 | 2025年中国农村电商行业发展状况与消费行为调查数据

随着农村电商生态持续完善，其发展格局呈现多元化特征，涵盖以短视频平台、社区团购为代表的销售渠道，以及合作社直供、加工企业联动的供应链整合模式。根据全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国农村电商行业发展状况与消费行为调查数据》数据显示，在销售渠道方面，抖音网店以29.79%占比成为农村经营者首选平台，说明农村电商行业比较依赖于抖音网店。食品生鲜类商品以超五成占比主导销售结构，本地采购供应链模式占比达53.72%，说明农村电商行业倾向于自产自销。然而53.19%的经营者面临客户拓展难题，物流信息滞后、配送成本高成为主要运营障碍。消费者端数据显示，智能手机以66.90%占比成为主要上网设备，淘宝与拼多多构成双强格局，51-100元中等价位商品占据45.92%市场份额，社交电商以54.08%偏好度领跑消费模式。说明消费者倾向于用手机在淘宝等APP上消费，消费主要集中在中低端价格的产品，并且喜欢与人分享消费经历。艾媒咨询分析师认为，需通过行业协会引导优化供应链协作，强化冷链物流基建以降低损耗成本，同时建立区域电商培训体系提升运营能力，借助内容电商模式激活下沉市场消费潜力。
With the continuous improvement of rural e-commerce ecology, its development pattern shows diversified characteristics, including sales channels represented by short video platforms and community group buying, as well as the supply chain integration model of direct supply by cooperatives and linkage of processing enterprises. According to the latest "Survey data of development status and consumer behavior of China's rural e-commerce industry in 2025" released by iiMedia Research, the world's leading third-party data mining and analysis institution of new economy industry, in terms of sales channels, Tiktok online store has become the preferred platform for rural operators with 29.79%. It shows that the rural e-commerce industry is more dependent on the Tiktok online store. Fresh food products accounted for more than 50% of the dominant sales structure, and the local procurement supply chain model accounted for 53.72%, indicating that the rural e-commerce industry tends to produce and sell by itself. However, 53.19% of operators face the problem of customer expansion, logistics information lag, high distribution costs become the main operational obstacles. Consumer data show that smart phones accounted for 66.90% of the main Internet equipment, Taobao and Pinduoduo formed a dual strong pattern, 51-100 yuan medium-price goods accounted for 45.92% of the market share, social e-commerce with 54.08% preference leading the consumption mode. This shows that consumers tend to use mobile phones to consume on Taobao and other apps, and their consumption is mainly concentrated in the middle and low price products, and they like to share their consumption experience with others.iiMedia Research believe that it is necessary to optimize supply chain collaboration through industry associations, strengthen cold chain logistics infrastructure to reduce loss costs, and establish regional e-commerce training systems to enhance operational capabilities, and activate the consumption potential of sinking markets with the help of content e-commerce models.