艾媒咨询｜2022-2023年中国汉服产业现状及消费行为数据研究报告

中国汉服市场快速发展，2022年市场规模预计达125.4亿元，2025年有望达到191.1亿元，同比增长13.2%。未来汉服市场仍有较大的上行空间。艾媒咨询（iiMedia Research）调研数据显示，近七成的消费者购买汉服的渠道为淘宝、闲鱼等线上购物平台，49.8%的消费者从线下汉服实体店购买汉服。

艾媒咨询|2020-2021年中国联合办公行业白皮书

本报告研究涉及企业/品牌/案例：梦想加,氪空间,ATLAS 寰图

2022年中国联合办公市场规模预计将达到2273.5亿元，未来联合办公的市场规模有望进一步扩大。首先是全球联合办公空间数量仍呈现持续增长趋势。随着中国办公模式的消费升级，行业市场规模将继续扩张。在此基础上，中国联合办公行业将进一步整合，市场资源向少数头部企业聚集，精细化的运营管理竞争将变得激烈。尽管行业发展潜力巨大，中国联合办公行业企业普遍存在盈利模式的单一问题。如何通过企业增值服务拓展盈利渠道，寻求多元化盈利模式转变，将是行业内接下来的发展重点。iiMedia Research(艾媒咨询)数据显示，51.6%的用户期望联合办公企业能够增加税务、法律、知识产权等企业代理或咨询服务，超七成用户表示会继续使用联合办公行业空间服务，且使用意愿不会下降。随着智能应用进程的快速发展与运营管理等增值服务的不断拓展，联合办公行业精细化的服务品质将得到发展，对目标客群的吸引力也将得到提高。
The size of China's co-working office market is expected to reach 227.35 billion yuan in 2022, and the market size of co-working offices is expected to further expand in the future. First, the number of global co-working spaces is still showing a continuous growth trend. With the consumption upgrade of China's office model, the industry market scale will continue to expand. On this basis, China's co-working industry will be further integrated, market resources will be concentrated in a few leading companies, and competition for refined operation management will become fierce. Despite the huge potential for industry development, companies in the co-working industry in China generally have a single problem with their profit model. How to expand profit channels through enterprise value-added services and seek diversified profit model changes will be the next development focus in the industry. According to data from iiMedia Research, 51.6% of users expect co-working companies to increase tax, legal, intellectual property and other corporate agency or consulting services, and over 70% of users said they will continue to use co-working space services and are willing to use it. Will not fall. With the rapid development of intelligent application process and the continuous expansion of value-added services such as operation management, the refined service quality of the joint office industry will be developed, and the attractiveness of the target customer group will also be improved.

艾媒咨询|2020年中国共享出行发展专题研究报告

本报告研究涉及企业/品牌/案例：美团出行、滴滴出行、曹操出行。

随着共享出行资本市场回归理性，资本对共享出行行业无止境投入的时代已经结束，近年行业融资事件及总金额均呈现下降状态，2019年，中国共享出行共发生26起融资事件，涉及金额为93.0亿元。面对结束野蛮生长阶段的市场，共享出行企业也与各界共同着手规范化、安全整改，成效也逐步显现。iiMedia Research（艾媒咨询）数据显示，69.0%的受访共享单车用户满意其规范化水平，68.1%的受访网约车用户表示信任目前网约车的安全保障措施。未来除了更加规范的市场运营，共享出行企业也将往区域化、智能化方向发展，通过精细化运营寻求盈利和正向循环。

With the return to rationality of the shared mobility capital market, the era of endless capital investment in shared mobility industry has come to an end. In recent years, the financing events and total amount in shared mobility industry have declined. In 2019, there were 26 financing events involving 9.3 billion yuan of shared mobility industry in China. In the face of the barbaric growth stage of the market, shared mobility enterprises also work together with other organizations to standardized and improve safety, and the results are gradually showing. As the data of iiMedia Research showed, 69.0% of the interviewed shared bikes users are satisfied with its standardization level. And 68.1% of the online car hailing users are confident with the current security measures for services. In the future, in addition to more standardized market operation, shared mobility enterprises will also develop in the direction of regionalization and intelligence, seeking profits and positive circulation through refined operation.

艾媒研报|优客工场：独角兽扩张快，“二房东”摘帽难

本报告研究涉及涉及企业/品牌/案例：氪空间、SOHO3Q和WeWork中国、纳什空间、红杉资本、真格基金、歌斐资产、亿润投资、中投汉富、创新工场、Keep、罗辑思维、得到、地平线机器人、OYO酒店、方正和生投资、无双资本、汉富资本、中投合众、翰同资本、永柏资本、鸿泰国银、青创客、领势投资、高和资本、银泰置地、中融信托、中国泰和集团、北京百福嘉工程管理有限公司、天弘基金、俊发地产集团、创合汇投资、普思资本、天明双创科技有限公司、大宏集团、首创置业、星牌集团、北京爱康集团、景荣控股、前海梧桐并购基金，中景恒基、场景基金、山东国惠、丝路华创、微店、玩多多、CoCo郁可茶饮、东风4S店、滴滴出行、小米、今日头条、盒马鲜生、蔚来汽车、美团、苏宁、七天酒店、平安银行、国家电网、泛优咨询、跑哪儿、知呱呱、企业盒子、AA加速器

数据显示，2018年中国市场主体数量1.1亿，其中中小企业数量超过7000万，它们对办公空间存在大量需求。伴随着经济的发展与观念的改变，企业对办公空间的需求逐渐呈现出成本降级、体验升级的特点。在这种背景下，联合办公空间以更能解决用户痛点、满足用户需求的模式对传统商业地产进行升级替代，并逐渐呈现出刚性的特征，预计2020年中国联合办公市场规模将突破2,000亿元。目前中国联合办公企业主要以互联网系初创企业以及部分地产系品牌为主，广泛布局在一线城市并不断向二线城市辐射。市场份额方面，头部玩家已占据近全国三分之一的份额，市场集中度有望进一步提升。优客工场作为中国联合办公领域的独角兽企业，凭借自身的资源整合能力以及规模优势呈现出巨大发展潜力，但其单一的营收结构、不稳定的现金流、亟待提升的运营管理能力都将是其战胜对手需要解决的重大难题。

The data shows that in 2018, the number of Chinese market entities was 110 million, of which the number of SMEs exceeded 70 million. They have a large demand for office space. Along with the economic development and the change of concept, the demand for office space of enterprises gradually shows the characteristics of cost reduction and experience upgrade. In this context, the joint office space upgrades and replaces traditional commercial real estate with a model that can better address user pain points and meet user needs, and gradually exhibits rigid characteristics. It is estimated that the scale of China's joint office market will exceed 200 billion yuan in 2020. . At present, China's joint office enterprises mainly focus on Internet-based start-ups and some real estate brands, which are widely distributed in first-tier cities and continue to radiate to second-tier cities. In terms of market share, head players have already occupied a third of the country's share, and market concentration is expected to increase further. As a unicorn enterprise in the joint office field in China, Ucommune has great potential for development due to its own resource integration capability and scale advantage, but its single revenue structure, unstable cash flow, and operational management capabilities will be the major problems that need to be solved to overcome its opponents.

艾媒报告 |2019年中国汽车分时租赁专题研究报告

本报告研究涉及企业/品牌包括:Gofun、Evcard、盼达用车、微公交、华夏出行、Car2go、立刻出行、一度出行、PonyCar、易开出行、嗨车、神州共享汽车、小二租车、摩范出行、滴滴专车、神州专车、易到用车、首汽约车、支付宝、微信支付

iiMedia Research(艾媒咨询)数据显示，分时租赁在20-25公里范围内具有较强优势。在公共交通资源充足下，仍有超六成受访网民选择分时租赁汽车作为出行工具。但分时租赁平台挑战不断，2019年依然是关键时刻。未来，车企可以在规模化运营、用车安全、市场下沉、用户体验、自动驾驶技术等方面重点发力。

According to iiMedia Research, time-sharing lease has a strong advantage in the range of 20-25 kilometers. With sufficient public transport resources, more than 60% of respondents still choose time-sharing car rental as a means of travel. But time-sharing platforms continue to be challenging, and 2019 remains a pivotal year. In the future, auto companies can focus on large-scale operation, vehicle safety, market sinking, user experience and self-driving technology.

艾媒咨询：2019新经济出行领域白皮书

本报告研究涉及企业/品牌包括:青桔单车、哈罗单车、摩拜单车、ofo小黄车、一步单车、赳赳单车、捷安特、美利达、永久、凤凰、喜德盛、DAHON大行、飞鸽PIGEON、TREK崔克、邦德富士达、国信租车、车速递、悟空租车、瑞卡

本次发布的白皮书就网约车、共享单车、分时租赁、智慧交通进行了深入的调研，分析了几大新经济出行领域的市场现状、行业发展痛点以及未来发展趋势。

艾媒报告 |2019年中国服装电商行业研究与发展分析报告

本报告涉及企业/品牌包括：：优衣库、ONLY、Vera Moda、波司登、伊芙丽、韩都衣舍、乐町、太平鸟、Teenie Weenie、ZARA、森马旗舰店、美特斯邦威、UR官方旗舰店、如涵、ASM ANNA、吾欢喜发衣橱、钱夫人家、天猫、淘宝、京东、唯品会

2018中国服装市场规模达到9870.4亿元，网上服饰类商品零售额增长速度达到22.0%。随着居民消费水平的提升和服装电商的不断优化，预计未来服装电商的市场规模将进一步扩大。iiMedia Research（艾媒咨询）调研数据显示，目前六成中国消费者网购服装时最看重质量和款式，未来中国消费者对于高品质服装的网购需求将更强。在服装电商品牌方面，呈现出淘品牌势微，传统品牌逐渐崛起的趋势。在天猫双十一女装品牌销量排行榜中，2014年淘品牌占据一半席位，2018年仅剩韩都衣舍一个淘品牌上榜。优衣库、ONLY 等传统品牌在电商渠道逐渐崛起，如2018年淘宝双十二服装销售量最高的品牌为优衣库，销量达到461万件。目前韩都衣舍、衣品天成等淘品牌公司正在冲击IPO。2019年4月，如涵赴美IPO上市，市值6.5亿美元，粉丝累计达到1.49亿人。iiMedia Research（艾媒咨询）调研数据显示，五成消费者愿意购买网红宣传服装，其中一线城市消费者的购买意愿最高，达到六成，但有三成消费者担忧网红服装的质量问题。

The size of China's apparel market will reach 987.04 billion yuan in 2018 and the online retail sales of apparel products will grow by 22.0%. With the improvement of residents' consumption level and the continuous optimization of clothing e-commerce, it is expected that the market scale of clothing e-commerce will be further expanded in the future. According to the Research data of iiMedia Research, currently 60% of Chinese consumers pay most attention to quality and style when they buy clothes online, and Chinese consumers will have stronger online demand for high-quality clothes in the future. In the aspect of clothing e-commerce brand, it shows the trend of Amoy brand trend and traditional brand rising gradually. In the Tmall singles' day women's brand sales list, Amoy brand occupied half of the seats in 2014, and only one Amoy brand remained in 2018. Traditional brands such as Uniqlo and ONLY are gradually rising in e-commerce channels. For example, the brand with the highest sales volume on Taobao 12-12 in 2018 is Uniqlo, with sales volume reaching 4.61 million. At present, Handu yishe and Yipin tiancheng are hitting the IPO. In April 2019, Ruhan went public in the U.S. with a market value of $650 million and a total of 149 million followers. According to the Research data of iiMedia Research, 50% of consumers are willing to buy web celebrity promotional clothes, among which consumers in first-tier cities are the most willing to buy, up to 60%, but 30% are concerned about the quality of web celebrity clothes.

艾媒报告 | 2017-2018年中国互联网汽车发展白皮书

iiMedia Research（艾媒咨询）数据显示，2017年，中国汽车产销量分别为2902万辆和2888万辆， 同比增长3.2%和3.1%。汽车行业未来仍有一定的发展空间与市场潜力但同时面临着一定的压力和挑战。在万物互联的浪潮下，汽车产业正成为“互联网＋”的下一个目标，智能化、网联化是汽车产业发展的重要趋势。

艾媒报告丨2016-2017中国互联网汽车分时租赁市场研究报告

2016年中国互联网汽车分时租赁市场规模达4.3亿元。预计到2020年，整体市场规模将达92.8亿元。

2016年中国单车租赁市场分析报告

iiMedia Research（艾媒咨询）数据显示，2016年中国单车租赁市场规模预计将达0.54亿元，用户规模将达到425.16万人，随着ofo小黄车、摩拜单车的移动租赁平台加入，单车租赁用户规模将保持增长态势，市场规模增长趋于理性，预计2019年中国单车租赁市场规模将上升至1.63亿元，用户规模将达1026.15万人。