艾媒咨询｜2023-2024年中国零售行业发展趋势报告

调研数据显示，2012-2023年中国仓储会员超市行业市场规模始终保持在200亿元以上，2023年同比增长8.7%；2022年中国便利店行业市场规模达4237亿元，同比增长10.5%；2023年中国零食集合店市场规模为809亿元，截至2023年10月，中国零食集合店门店数量已经突破2.2万家。
艾媒咨询分析师认为，随着社会物质生活愈发丰富，消费者购物的关注点不再局限于产品的品质，逐渐对个性化的产品和服务展现出越来越多的需求。
Research data shows that the market size of China's warehousing member supermarket industry has remained above 20 billion yuan from 2012 to 2023, with a year-on-year growth of 8.7%. In 2022, the market size of China's convenience store industry reached 423.7 billion yuan, with a year-on-year growth of 10.5%; The market size of China's snack collection stores in 2023 was 80.9 billion yuan. As of October 2023, the number of snack collection store stores in China has exceeded 22000.
iiMedia Research analysts believe that With the increasing richness of material life in society, consumers are no longer limited to the quality of their products when shopping, but gradually show an increasing demand for personalized products and services.

艾媒咨询｜2024-2025年中国新式茶饮行业发展现状与消费趋势调查分析报告

随着中国新式茶饮市场空间逐渐饱和，行业进入存量竞争阶段，品牌内卷程度加剧。除了采取降价策略，各企业通过开拓品类、创新营销、品牌出海等多元手段寻求破局。截至2023年9月末，蜜雪冰城海外门店已有4000家；2024年7月，喜茶、霸王茶姬陆续亮相巴黎，为奥运助力，借助国际赛事营销提升全球影响力。2024年8月，茶颜悦色在长沙开出首家零食生活杂货店，零售生意成为新式茶饮品牌竞争的新阵地。iiMedia Research（艾媒咨询）数据显示，预计未来几年中国新式茶饮市场规模将维持小幅但稳定的增长态势，到2028年有望突破4000亿元。
With the gradual saturation of China's new tea drink market, the industry has entered the stage of stock competition, and brand competition has intensified. In addition to price cuts, companies seek changes by developing new products, innovative marketing, and going to sea. By the end of September 2023, MIXUE has 4,000 overseas stores; In July 2024, HEYTEA and CHAGEE appeared in Paris to enhance their global influence with the help of Olympic marketing. In August 2024, CHAYANYUESE opened a snack grocery store, and the retail business has become a new frontier in the competition for new tea brands. iiMedia Research data show that it is expected that in the next few years, the size of China's new tea market will maintain a small growth, and is expected to exceed 400 billion yuan by 2028.

艾媒咨询 | 2024年中国新经济行业全景解读

2023年，当人人都在抱怨生意难做时，为何有的企业能够逆流而上，实现业绩的数倍增长？在同样的市场环境下，是什么让这些企业脱颖而出，成为行业的翘楚？面对同样的挑战和困难，他们是如何找到突破口，实现跨越式发展的？2024年，站在旧年新岁的交汇点，我们需要回顾过去，展望未来。
2024年1月12日，艾媒咨询CEO兼首席分析师张毅受邀出席本次活动，现场发布了《2024年中国新经济行业全景解读》，并结合艾媒长期的监测研究，用数据说话，围绕“逆势·变革·破局”的角度，对新经济行业展开详细的分析解读，直击品牌价值，共同展望未来新经济行业发展趋势。
In 2023, when everyone is complaining about the difficulty of doing business, why can some companies go against the tide and achieve several times the growth of performance? What makes these enterprises stand out and become industry leaders in the same market environment? How did they find a breakthrough and achieve leapfrog development in the face of the same challenges and difficulties? In 2024, standing at the intersection of old and new years, we need to look back on the past and look forward to the future.
On January 12, 2024, Zhang Yi, CEO and Chief Analyst of iMedia Consulting, was invited to attend the event and released the "2024 China's New Economy Industry Panorama Interpretation" on site. Based on iMedia's long-term monitoring and research, he used data to analyze and interpret the new economy industry in detail from the perspective of "going against the trend, changing, and breaking through the situation", directly targeting brand value, and jointly looking forward to the future development trend of the new economy industry.

艾媒咨询｜2024-2025年中国餐饮服务商行业白皮书

随着全国各地促销费政策的持续发力，餐饮消费市场需求不断被激发，加速拓店和深入下沉市场成为各地餐饮品牌的重中之重，各餐企对餐饮服务商的需求进一步增加。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国餐饮服务商行业白皮书》数据显示，2023年中国餐饮收入达52890亿元，餐饮行业进入平稳发展期，预计2025年中国餐饮收入有望达56712亿元。餐饮服务商通过为餐企提供多元化解决方案、数智化全方位服务等助力餐饮企业降本增效，完成数字化转型。2018-2023年中国餐饮连锁率持续提升，各中大型餐企纷纷计划出海甚至已经出海，含小微型企业在内的餐饮企业对餐饮服务商的需求进一步扩大，69.0%的餐饮企业有数字化意向或计划。2024年，信息管理系统割裂（38.7%）与营销推广及运营能力较弱（36.1%）问题成为餐饮企业实施数字化布局的主要难题；餐饮企业倾向选择行业通用的数智化产品服务商与注重产品服务便携性和成本控制的服务商。随着数字化进程不断加快，餐饮服务商正加速布局一体化服务，行业已涌现多家头部企业。此外，国内餐饮市场逐渐饱和倒逼餐企和餐饮服务商寻求第二增长曲线，“出海”成为新发展机遇。
With the continuous force of the promotion fee policy across the country, the demand for food and beverage consumption market has been continuously stimulated, accelerating the expansion of stores and deepening the sinking market has become the top priority of catering brands around the country, and the demand for catering service providers has further increased. According to the latest Research Report on the Development of China's catering service Provider Industry White Paper from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the income of China's catering industry will reach 5,289 billion yuan in 2023, and the catering industry will enter a period of stable development. It is expected that the income of China's catering industry will reach 5,671.2 billion yuan in 2025. Catering service providers help catering enterprises reduce costs and increase efficiency by providing diversified solutions and all-round services of digital intelligence for catering enterprises, and complete digital transformation. From 2018 to 2023, China's restaurant chain rate continues to increase, and medium-sized and large restaurant enterprises have planned to go to sea or even have gone to sea, and catering enterprises including small and micro enterprises have further expanded their demand for catering service providers, and 69.0% of catering enterprises have digital intentions or plans. In 2024, the fragmentation of the information management system (38.7%) and the weak marketing promotion and operation ability (36.1%) have become the main problems in the implementation of digital layout of catering enterprises; Catering enterprises tend to choose the service providers of digital intelligent products that are common in the industry and those that pay attention to the portability of products and services and cost control. As the digitization process continues to accelerate, catering service providers are accelerating the layout of integrated services, and a number of leading enterprises have emerged in the industry. In addition, the gradual saturation of the domestic catering market has forced catering companies and catering service providers to seek a second growth curve, and "going to sea" has become a new development opportunity.

艾媒咨询 | 2024年中国即时配送市场发展状况及消费行为分析报告

即时配送服务在新零售概念的推行下迅速普及，其通过打通线上线下销售，建立短途物流体系，解决传统配送服务中同城配送的问题，已成为商业发展的必然趋势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国即时配送市场发展状况及消费行为分析报告》数据显示，2018至2023年间中国移动电商市场交易额显著增长，从15.7万亿元起步，至2023年达到34.8万亿元，年均增长率约为21%。
艾媒咨询分析师认为，随着消费者对即时、省时的需求持续提升，即时配送将从传统外卖到家逐渐渗透至更多“微场景”，品类上从餐饮外卖、生鲜、日用快消向更广泛的服装鞋帽、3C数码、时尚美妆等全品类拓展。
Instant delivery service is rapidly popularized under the implementation of the new retail concept. It has become an inevitable trend of commercial development by opening up online and offline sales, establishing a short-distance logistics system, and solving the problem of intra-city distribution in traditional distribution services. According to the latest "2024 China Instant Delivery Market Development and Consumer Behavior Analysis Report" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the transaction volume of China's mobile e-commerce market has grown significantly between 2018 and 2023, starting from 15.7 trillion yuan. By 2023, it will reach 34.8 trillion yuan, with an average annual growth rate of about 21%.
Analysts from iiMedia Consulting believe that as consumers' demand for instant and time-saving continues to increase, instant delivery will gradually penetrate from traditional take-out home to more "micro-scenes", and the category will expand from catering take-out, fresh, daily fast consumer goods to a wider range of clothing, shoes and hats, 3C digital, fashion and beauty makeup and other categories.

艾媒咨询｜2024-2025年中国方便食品市场发展及消费能力洞察报告

随着经济的不断发展，消费者对食品安全和健康饮食的关注度日益提升，多元化的营养健康需求为中国方便食品行业的发展提供了巨大的机遇。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国方便食品市场发展及消费洞察报告》数据显示，2023年中国方便食品市场规模已达6736亿元，预制菜赛道异军突起，方便食品的产品品类得以扩充，预计2026年中国方便食品行业市场规模有望突破万亿元。2024年，消费者最常购买的方便食品为方便面、方便米饭等，占比达63.1%；网上商城（58.3%）是消费者购买方便食品的主要渠道；成分安全、无添加剂（51.2%）是多数方便食品消费者对产品的期望发展方向。随着中国居民消费水平的提升，消费者在食品方面的消费支出也随之增加，营养价值、产品安全以及口味成为了消费者关注的重要因素。随着更多地域特色的方便食品、自热食品及预制菜的涌现，方便食品行业越发细分化和多元，品类日趋丰富。
With the continuous development of the economy, consumers are increasingly concerned about food safety and healthy diet, and diversified nutrition and health needs provide huge opportunities for the development of China's convenience food industry. According to the latest China Convenience Food Market Develop-ment and Consumption Insight Report from 2024 to 2025 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, the size of China's convenience food market has reached 673.6 billion yuan in 2023, the prepared food track has emerged, and the product categories of convenience food have been expanded. It is expected that the market size of China's convenience food industry is expected to exceed one trillion yuan in 2026. In 2024, the most frequently purchased convenience foods are instant noodles and instant rice, accounting for 63.1%; Online shopping mall (58.3%) is the main channel for consumers to buy convenience food; Ingredient safety and no additives (51.2%) are the expected development direction of most convenience food consumers. With the improvement of Chinese residents' consumption level, consumers' consumption expenditure on food has also increased, and nutritional value, product safety and taste have become important factors for consumers to pay attention to. With the emergence of more regional characteristics of convenience food, self-heating food and prepared dishes, the convenience food industry is becoming more differentiated and diversified, and the categories are becoming more and more rich.

艾媒咨询｜2024年中国年菜市场运行监测分析报告

2024年春节期间餐饮企业迎来了首个“开门红”。作为中国春节餐饮重要组成部分的年菜，亦呈现一片火爆现象。数据显示，超一半的消费者购买预制菜作为自己家庭的年夜饭；淘宝年货节期间“预制菜”“半成品年夜饭”等关键词的搜索量环比最高增长20余倍。微博中#广东首推春节年菜预制菜#话题阅读量达1118万次。话题的火爆反映出当前社会中，年菜已成为春节饮食的重要关键词。
During the Spring Festival of 2024, catering enterprises welcomed their first "good start". As an important component of Chinese Spring Festival catering, New Year dishes are also showing a hot trend. Data shows that over half of consumers purchase pre made dishes as their family's New Year's Eve dinner; During the Taobao New Year Shopping Festival, the search volume for keywords such as "pre made dishes" and "semi-finished New Year's Eve dinner" increased by more than 20 times compared to the previous month. The topic of Guangdong's first promotion of pre made Spring Festival dishes on Weibo has received 11.18 million views. The popularity of the topic reflects that in current society, Chinese New Year dishes have become an important keyword in Chinese New Year cuisine.

艾媒咨询｜2023年中国预制菜产业发展蓝皮书

2024年3月15日，第二届中国国际（佛山）预制菜产业大会在广东佛山顺德开幕。来自全球10多个国家（地区）的客商，超千家预制菜全产业链企业及采购商参会。本次大会由广东省农业农村厅、佛山市人民政府主办，广东省农业对外经济与农民合作促进中心、佛山市农业农村局、佛山市顺德区人民政府承办。大会围绕“先进生产力”“创新”等关键词，聚焦预制菜产业的发展成果，总结发展思路，探讨发展方向，描绘预制菜产业发展蓝图。
活动现场，《2023年中国预制菜产业发展蓝皮书》（以下简称“《蓝皮书》”）正式发布。《蓝皮书》由第二届中国国际（佛山）预制菜产业大会组委会指导、艾媒咨询和南方农村报共同编写。
《蓝皮书》内容翔实、脉络清晰、数据丰富，共分七大部分，采用市场调查、深度访谈、桌面研究、大数据分析等方法，系统性阐释了中国预制菜行业发展背景、核心数据及模式分析、行业指数解读及省份案例、产业园区分析、企业发展状况研究、细分市场消费趋势研究和产业未来发展趋势。《蓝皮书》准确及时地反映了全国预制菜产业的发展态势，构筑了多维、立体、全面的产业发展图景。
2023年中央一号文件对乡村产业高质量发展作出具体部署，首次提出“提升净菜、中央厨房等产业标准化和规范化水平”“培育发展预制菜产业”。预制菜产业的高质量发展对于促进农村一二三产业融合发展、助力乡村振兴、推动餐饮零售化具有重要意义。数据显示，2023年中国预制菜产值超5000亿元，同比增长23.1%，预计2026年中国预制菜市场规模将突破万亿元。
《蓝皮书》对中国预制菜产业链上游、中游和下游的产业发展概况、企业案例分析、商业运行模式与创新发展趋势进行详细分析，通过对全国31个省（自治区、直辖市）的预制菜产业传播声量、企业数量和规模、产业园区建设、重点企业平台销量、政策扶持力度、高水平产业交流，并结合分析师团队评价等指标进行分析核算生成了《2023年年度中国各省预制菜产业发展水平排行榜》。其中，广东省作为预制菜的“策源地”，在政策、经济等多方面具备发展优势，2023年依然占据排行榜第一位。《蓝皮书》还选取了排行榜中发展水平较高的五个省份进行客观分析与评价。
报告全文内容共计375页、207126字、251个图表。

艾媒咨询｜2024年中国鱼片行业消费洞察研究报告

随着酸菜鱼、水煮鱼等热销单品市场渗透率的稳步攀升，以及预制菜市场的蓬勃发展，鱼片全产业链正迎来前所未有的发展新机遇。日前，全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）发布了《2024年中国鱼片行业消费洞察研究报告》。报告数据显示，2023年中国鱼片加工市场规模已达122.4亿元，预计未来几年将以20%左右的速度持续增长，到2028年有望突破300亿元大关。中国鱼片加工行业企业数量众多，生产水平参差不齐，市场集中度偏低。随着行业的深入发展，鱼片加工行业将进入洗牌期，并朝着标准化、规模化、品牌化的方向不断迈进。具备出色的供应链能力和品牌优势的企业，未来竞争力将更加凸显。

艾媒咨询｜赵一鸣零食店消费行为洞察及行业趋势报告（2024）

2023年中国零食集合店市场规模为809亿元，预计2027年有望达到1547亿元。其中，赵一鸣零食成为高知名度品牌，截至2024年6月，赵一鸣零食门店数量已超过6000家。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《赵一鸣零食店消费行为洞察及行业趋势报告（2024）》数据显示，商品品质好（56.6%）和商品种类多（49.2%）是消费者选择赵一鸣零食的主要原因；赵一鸣零食店的消费者在购买零食时展现出多样化的偏好，熟食特产以64.9%的购买率位居榜首，其次是调味面制品（46.5%）；此外，消费者指出赵一鸣零食店存在店内知名品牌零食较少（60.8%）和店面分布过于集中（59.4%）的问题。通过直供模式与数智化仓配体系，赵一鸣零食能够快速响应市场变化。但面对品牌扎堆的市场环境，赵一鸣零食正面临同质化竞争和价格战等多重严峻挑战，需在激烈竞争中寻找差异化定位，加强品牌建设。
The market size of China's snack aggregator stores reached RMB 80.9 billion in 2023 and is projected to reach RMB 154.7 billion by 2027. Among them, Zhao Yiming Snack has emerged as a highly recognized brand, with over 6,000 stores as of June 2024. According to the latest "Insight into Zhao Yiming's Snack Shop Consumer Behavior and Industry Trends Report (2024) " released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, high-quality products (56.6%) and a diverse range of products (49.2%) are the primary reasons why consumers choose Zhao Yiming Snacks. Consumers at Zhao Yiming Snacks stores exhibit diverse preferences when purchasing snacks, with cooked food specialties topping the list at a purchase rate of 64.9%, followed by seasoned noodle products (46.5%). Additionally, consumers have pointed out issues such as a lack of well-known brand snacks in stores (60.8%) and overly concentrated store locations (59.4%) at Zhao Yiming Snacks.Through its direct supply model and digital-intelligent warehouse and distribution system, Zhao Yiming Snacks is able to respond swiftly to market changes. However, in the face of a crowded market with numerous brands, Zhao Yiming Snacks is confronted with formidable challenges such as homogenized competition and price wars. It needs to find a differentiated positioning amidst fierce competition and strengthen its brand building efforts.