全球领先的新经济产业第三方数据挖掘与分析机构
关于“动捕”的报告
艾媒咨询 | 2025年中国数字人产业发展报告
2025年,当数字经济成为中国经济高质量发展的“主赛道”,数字人作为“虚拟与现实的连接者、智能传播的核心载体”,已从泛娱乐的“流量符号”进化为赋能产业转型、传承文化、提升城市竞争力的“基础设施”。在无锡举办的2025年中国国际智能传播论坛上,艾媒咨询受邀出席解读数字人产业的“技术突破、场景深化、生态构建”。iiMedia Research(艾媒咨询)数据显示,2024年中国数字人核心市场规模为339.2亿元,预计2030年将达到935.6亿元;2024年数字人带动市场规模为4785.3亿元,预计2030年为10468.6亿元。
By 2025, when the digital economy becomes the "main track" for China's high-quality economic development, digital humans, as the "connectors between the virtual and the real, and the core carriers of intelligent communication", have evolved from the "traffic symbols" of general entertainment to the "infrastructure" that empowers industrial transformation, inherits culture, and enhances urban competitiveness. At the 2025 China International Intelligent Communication Forum held in Wuxi, iiMedia Research was invited to attend and interpret the "technological breakthroughs, scenario deepening, and ecosystem construction" of the digital human industry. iiMedia Research data shows that the core market size of digital humans in China was 33.92 billion yuan in 2024 and is expected to reach 93.56 billion yuan by 2030. The market size driven by digital humans is expected to reach 478.53 billion yuan in 2024 and 1,046.86 billion yuan in 2030.
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