艾媒咨询｜2024年中国大学生消费行为调查研究报告

大学生群体对互联网的深度参与使得大学生成为最具潜力和活力的消费主体之一，挖掘大学生群体的消费需求有利于品牌创新营销策略触达目标群体。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024年中国大学生消费行为调查研究报告》数据显示，中国在校大学生数量呈增长趋势，2023年中国高等教育在学总规模达到4763万人，41.1%的大学生月均收入在1501-2000元，预计2024年中国在校大学生的年度消费规模约为8500亿元，消费潜力大。艾媒咨询分析师认为，随着社会的发展和时代的变迁，当代大学生的精神文化需求日益多样化和个性化。当物质生活得到基本满足后，他们会更加注重精神层面的追求和满足，因而对运动健身、游戏、密室逃脱和剧本杀等娱乐休闲项目表现出较高的兴趣。
The in-depth participation of college students in the Internet makes college students become one of the most potential and dynamic consumer subjects. Tapping the consumer demand of college students is conducive to the brand innovation marketing strategy to reach the target group. According to the latest "Investigation and Analysis Report on Consumption Behavior of Chinese College Students in 2024" released by iiMedia Research, the number of college students in China shows a growing trend. In 2023, the total number of college students in China will reach 47.63 million, and the average monthly income of 41.1% of college students will be between 1501 and 2000 yuan. It is expected that the annual consumption scale of college students in China will be about 850 billion yuan in 2024, with great consumption potential. Analysts from iiMedia Consulting believe that with the development of society and the changes of The Times, the spiritual and cultural needs of contemporary college students are increasingly diversified and personalized. When the material life is basically satisfied, they will pay more attention to the pursuit and satisfaction of the spiritual level, so they show a higher interest in sports and fitness, games, escape rooms and script killing entertainment and leisure projects.

艾媒咨询 | 2023-2024年中国大学城商圈生态研究与消费行为调查报告

目前，中国大学城的整体规划和开发力度仍较为欠缺，仍未充分利用到大学城的辐射影响。艾媒咨询分析师认为，随着大学城综合体量的快速增长，如何形成集餐饮、娱乐、出游、观赏、购物等业态的环大学城半小时生活圈，形成多业态融合的消费场景，建立多元丰富的大学城商圈消费矩阵，满足大学城商圈主要消费者日益个性化、品质化、新潮化、体验化的消费需求，是未来大学城商圈发展的重要趋势。

艾媒咨询|2023-2024年中国博物馆旅游行业及典型地市发展研究报告

随着人们生活水平提高、文化消费能力提升，大众对博物馆所承载的历史文化价值展现出更为浓厚的兴趣和更深的认同感，博物馆逐渐成为热门旅游目的地。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023-2024年中国博物馆旅游行业及典型地市发展研究报告》数据显示，2022年中国各地博物馆举办的活动数量众多，其中，线下展览共举办3.4万个、教育活动近23万场，接待观众5.78亿人次。近年来，各类以文物为创作灵感或节目主题的影视作品持续出圈，博物馆研学活动也广受师生喜爱，“博物馆+教育”、“博物馆+媒体”等多种模式的合作开发为用户带来了独特的体验，提升了文物资源的公众可及性。未来，博物馆将通过“博物馆+”模式与各个行业及领域的深度融合，为公众提供更加丰富、有趣的文化体验。
With the improvement of people's living standards and the improvement of cultural consumption ability, the public has shown a stronger interest and deeper identity for the historical and cultural values carried by museums, and museums have gradually become popular tourist destinations. According to the latest Research Report on the Development of China's Museum Tourism Industry and Typical Cities in 2023-2024 released by iiMedia Research, a third-party data mining and analysis institution of the global new economy industry, there will be a large number of activities held by museums across China in 2022, among which, A total of 34,000 offline exhibitions and nearly 230,000 educational activities were held, receiving 578 million visitors. In recent years, various kinds of film and television works with cultural relics as creative inspiration or program theme continue to appear in the circles, and museum research activities are also widely loved by teachers and students. The cooperative development of various modes such as "museum + education" and "museum + media" has brought unique experiences to users and improved the public accessibility of cultural relics resources. In the future, the museum will deeply integrate with various industries and fields through the "Museum +" model to provide the public with a richer and more interesting cultural experience.

艾媒咨询 | 2023年中国高考志愿填报及就业前景大数据分析报告

中国提出的《“十四五”规划和2035年远景纲要》将持续推动战略性新兴产业融合化、集群化、生态化发展，产业支柱性引擎作用愈发突出，信息技术、人工智能、生物技术、新能源、新材料等相关专业迎来发展期。

艾媒咨询 | 2023-2024年中国付费自习室行业发展现状与消费趋势调查分析报告

随着付费自习室的逐步推广，用户市场对付费自习室的接受程度会逐渐增强，付费自习室的用户结构将由原来单一的白领、学生逐步演变成各种用途、各种需求的用户群体。iiMedia Research（艾媒咨询）数据显示，预计2023年付费自习室的用户恢复快速增长趋势，用户规模将达880万人，2025年有望突破1000万人。

艾媒咨询｜2022-2023年中国互联网证券市场研究报告

iiMedia Research（艾媒咨询）数据显示，中国证券APP用户规模增长迅速，从2015年的4000万人增长至2022年的1.8亿人，在六年时间里增加3.5倍，平均增速为31.2%。2023年2月中国互联网证券公司共拥有APP数量319个，数量前三的证券公司为东方财富（7个）、广发证券（5个）、同花顺（5个）。

艾媒咨询｜2022年中国千禧青年消费行为调研分析报告

　2022年首批“00后”毕业人数达到1076万。艾媒咨询分析师认为，首批“00后”部分家庭经济基础较为扎实，其活跃于互联网，消费观念新潮，对消费商品的品质与文化内涵有明显需求，且拥有灵活的头脑，能够娴熟地使用高科技产品来延伸自己的力量是这个群体的共同特征。

艾媒咨询|2021年中国大学生观影趋势白皮书

中国在校大学生数量逐年增长。数据显示，2020年中国高等教育在学总规模达到4183万人。随着国民生活水平的提高，大学生群体的月均生活费也随之增加，预计2022年中国在校大学生的年度消费规模将超过8700亿元，大学生消费潜力巨大。本报告将对中国大学生消费特征进行盘点，结合大学生观影调研数据，进行趋势分析及解读。
The number of college students in China is increasing year by year. According to the data, in 2020, the total number of higher education students in China reached 41.83 million. With the improvement of national living standards, the average monthly living expenses of college students also increase. It is expected that the annual consumption scale of Chinese college students will exceed 870 billion yuan in 2022, and the consumption potential of college students is huge. This report will make an inventory of the consumption characteristics of Chinese college students, and analyze and interpret the trend in combination with the survey data of college students watching movies.

艾媒咨询| 2021年中国银行业数字化转型赋能组织成长趋势研究报告

本报告涉及的案例/品牌/企业：腾讯乐享，平安知鸟，时代光华

党中央、国务院高度重视数字经济发展，作出一系列重大决策部署。数字经济是全球未来的发展方向，要大力发展数字经济，加快推进数字产业化、产业数字化，推动数字经济和实体经济深度融合。iiMedia Research(艾媒咨询)数据显示，2022年上半年个人移动手机银行渗透率预计达75%，2024年上半年中国移动互联网用户规模预计达11.2亿人。此外，以大数据、云计算、人工智能、区块链以及移动互联为引领的新的工业革命与科技革命，将导致金融业的边界、研究范式不断被打破和被重构。以银行业为代表的金融业数字化组织变革中，企业学习数字化转型将是重点工作之一。
The CPC Central Committee and the State Council attached great importance to the development of digital economy and made a series of major decisions and arrangements. Digital economy is the future development direction of the world. We should vigorously develop digital economy, accelerate digital industrialization and industrial digitization, and promote the deep integration of digital economy and real economy. According to iiMedia Research, the penetration rate of personal mobile phone banking is expected to reach 75% in the first half of 2022, and the number of mobile Internet users in China is expected to reach 1.12 billion in the first half of 2024. In addition, the new industrial revolution and technological revolution led by big data, cloud computing, artificial intelligence, blockchain and mobile Internet will lead to the continuous breaking and reconstruction of the boundaries and research paradigms of the financial industry. In the digital organizational transformation of the financial industry represented by the banking industry, enterprise learning digital transformation will be one of the key tasks.

艾媒咨询|2021年中国健身房行业市场现状及消费趋势调查研究报告

本报告涉及的案例/品牌/企业：威尔仕，中田，超级猩猩，一兆韦德

数据显示，中国健身房行业市场规模近几年不断增长，预计2021年市场规模将继续增长并达到3771亿元。 2020年中国健身房会员7029万人，渗透率为4.87%，而美国健身房会员的渗透率为19.0%，这意味着中国的健身房事业具有巨大的发展潜力。预计2025年我国的基础阶段体育健身人口可能会增长至3.25-3.5亿左右，在全国总体的体育健身人口中，可能达到65%-70%的占比，承接这一部分受众群体的健身需求，将会是未来线上健身房的主要功能。
Data show that the market size of China's gym industry has been growing in recent years, and it is expected that the market size will continue to grow in 2021 and reach 377.1 billion yuan. In 2020, there are 70.29 million gym members in China, with a penetration rate of 4.87%, while the penetration rate of American gym members is 19.0%, which means that China's gym industry has great potential for development. It is estimated that in 2025, my country’s basic-stage physical fitness population may grow to about 325-350 million. In the overall physical fitness population of the country, it may account for 65%-70%. To undertake the fitness needs of this part of the audience, it will Will be the main function of the online gym in the future.