艾媒咨询 | 2025年中国健康体检行业消费行为调查数据

随着人们健康意识的提升和疾病预防需求的增长，健康体检市场正飞速发展。消费者对健康管理的重视推动了体检市场的细分和升级，同时技术进步也带来了更精准的检测手段和更便捷的服务体验。根据全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2025年中国健康体检行业消费行为调查数据》数据显示，选择两年一次体检的消费者占比最高，达到39.41%，表明超过三分之一的消费者倾向于以两年为周期进行健康管理，反映出他们对定期体检的重视。与此同时，常规体检项目以60.62%的占比位居首位，凸显了大多数消费者对基础健康检查的高度关注。进一步分析发现，生化及实验室检测（包括血常规、尿常规、生化、肝功、肾功、甲功、血糖等）以61.89%的占比成为最受关注的健康指标，体现了消费者对全面、精准的健康数据的需求，也印证了基础检查在健康管理中的核心地位。艾媒咨询分析师认为，未来，随着健康大数据和人工智能的应用，健康体检市场将朝着更精准、更智能、更普惠的方向发展，成为大健康产业的重要组成部分。
With the improvement of people's health awareness and the growth of disease prevention demand, the health examination market is developing rapidly. Consumers' attention to health management has promoted the segmentation and upgrading of the physical examination market, while technological progress has also brought more accurate detection means and more convenient service experience. According to the latest "Survey data of consumption behavior of China's health check-up industry in 2025" released by iiMedia Research, a third-party data mining and analysis institution in the global new economy industry, the proportion of consumers who choose a biennial physical examination is the highest, reaching 39.41%. It shows that more than one-third of consumers tend to conduct health management on a two-year cycle, reflecting the importance they attach to regular physical examinations. At the same time, routine physical examination items ranked first with 60.62%, highlighting the high attention of most consumers to basic health examination. Further analysis found that biochemical and laboratory tests (including blood routine, urine routine, biochemistry, liver function, kidney function, thyroid function, blood sugar, etc.) accounted for 61.89% of the most concerned health indicators, reflecting consumers' demand for comprehensive and accurate health data, and also confirmed the core position of basic examination in health management. Analysts believe that in the future, with the application of health big data and artificial intelligence, the health physical examination market will develop in a more accurate, smarter and more inclusive direction and become an important part of the big health industry.

艾媒咨询|2021中国银发经济行业调研报告

本报告研究涉及企业/品牌/案例：汤臣倍健，善诊

随着社会福利保障机制和养老金融体系不断完善，老年群体的可支配收入来源不断增加，特别是子女付费正在撬动更大的银发市场，iiMedia Research(艾媒咨询)数据显示，2021年中国银发经济接近6万亿元。因此，养老产业的产业结构正在逐步完善，特别是健康消费产业中，形成了阿里健康、平安好医生、善诊等数字新势力。
With the continuous improvement of the social welfare guarantee mechanism and pension financial system, the disposable income sources of the elderly are increasing, especially the children's payment is inciting a larger silver hair market. According to iiMedia Research data, China's silver hair economy will reach 6 trillion yuan in 2021. Therefore, the industrial structure of the old-age care industry is gradually improving, especially in the health consumption industry, which has formed new digital forces such as Ali's health, safety, good doctors and good diagnosis.

艾媒咨询|2021全球与中国医药电商市场与发展趋势研究报告

本报告研究涉及企业/品牌/案例：阿里健康，美团，京东健康，叮当快药，1药网，Walgreens，百度健康，药材买卖网，中药材天地网，找药网，九州通，药易购，珍诚医药在线，CVS

在政策利好、互联网技术等多重因素推动下，中国医药电商行业规模持续快速发展，2020年中国医药电商市场交易规模达到1956亿元。当前，中药电商商业模式主要为B2B、B2C、O2O与DTP四种类型，其中，2020年，医药电商B2C模式占比近6%，市场规模为116亿元；医药电商B2C模式占比近84%，市场规模为1640亿元，成为当前的主流。此外，近几年兴起的O2O模式，主要通过“引流-转化-消费-反馈”等实现盈利，而DTP药房模式下，患者在医院开取处方后，药房根据处方以患者或家属指定的时间和地点送药上门，被称为高值新特药直送平台。
Driven by favorable policies, Internet technology and other factors, the scale of China's pharmaceutical e-commerce industry continues to develop rapidly, with the transaction scale of China's pharmaceutical e-commerce market reaching 1956 billion yuan in 2020. At present, the business models of traditional Chinese medicine e-commerce are mainly B2B, B2C, o2o and DTP. In 2020, the B2C model of pharmaceutical e-commerce accounts for nearly 6% and the market scale is 11.6 billion yuan; the B2C model of pharmaceutical e-commerce accounts for nearly 84% and the market scale is 164 billion yuan, which has become the current mainstream. In addition, the o2o mode, which has sprung up in recent years, mainly achieves profits through "drainage transformation consumption feedback". In the DTP pharmacy mode, after patients get prescriptions in the hospital, the pharmacy delivers drugs to the door at the time and place designated by the patients or their families according to the prescriptions, which is known as the high value new special drugs direct delivery platform.

艾媒咨询|2020年中国互联网医疗行业发展专题研究报告

本报告研究涉及企业/品牌/案例：圆心科技集团，圆心医疗科技，圆心惠保，阿里健康，浙一互联网医院，丁香园。

近年来，中国互联网医疗行业发展迅速，从萌芽期步入到高速发展期。2020年，互联网医疗受新冠疫情影响发展继续加快，5G和人工智能技术逐步落地应用也助推行业规模增长。iiMedia Research（艾媒咨询）数据显示，74.4%的受访网民在疫情期间参与过互联网医疗服务，且认为其能够减轻门诊压力和避免交叉感染的网民占比也超过七成。在互联网医疗主要细分市场中，移动医疗平台借助移动互联网普及和物流水平提高，其品牌认知和市场发展较快，2020年中国移动医疗用户规模将达到6.35亿人，市场规模也将超过520亿元。

In recent years, China Internet medical industry has developed rapidly, from the embryonic stage to high-speed development period. In 2020, the development of Internet medical industry will continue to accelerate under the influence of Covid-19, and the application of 5G and AI technology will also boost the growth of the industry scale. As the data of iiMedia Research showed, 74.4% of the interviewed netizens participated in Internet medical services during the Covid-19 period, and more than 70% netizens believed that it could reduce the pressure of outpatient service and avoid cross infection. In the main market segments of Internet medical industry, mobile medical platforms, with the help of the popularization of mobile Internet and improvement of logistics level, have a rapid brand recognition and market development. In 2020, the user scale of China mobile medical industry will reach 635 million, and the market size will also exceed 52 billion yuan.