艾媒报告|2019中国月饼市场与消费者行为研究报告

本报告研究涉及企业/品牌/案例：广州酒家，稻香村，陶陶居，华美月饼，美心，元朗荣华，五芳斋，北京稻香村，功德林，淘宝，天猫，京东，拼多多，沃尔玛，华润万家，家乐福，大润发

　　随着中国消费者生活质量持续改善，中国月饼市场规模不断扩大，iiMedia Research(艾媒咨询)数据显示，2019年中国月饼销售个数达13.8亿个，销售额规模196.7亿元，同比增长7.9%，月饼成传统节日主要赠礼，带动礼物经济。口味方面，78.4%的受访消费者更偏好传统口味月饼，但随着国民对月饼的赠礼需求和健康营养需求提高，推动中国月饼品牌发力包装及口味创新，推出健康营养、包装精美的高端月饼，目前保健口味月饼获得2.3%消费者的喜爱。此外，随着电商渠道的扩大，消费者购买月饼渠道更多样化，以线上为主、线下为辅。通过对比各大品牌月饼的网络口碑及热度情况，发现老字号月饼凭借包装、口味创新牢牢把握消费者，其中美心以跨界IP合作取得热度榜第一，广州酒家以口味创新获得最好网络口碑。

　　With the continuous improvement of the quality of life of Chinese consumers, the scale of China mooncake market continues to expand. As the data of iiMedia Research showed, the amount of mooncakes sold in China in 2019 reached 1.38 billion, and the sales volume was 19.67 billion yuan, increased by 7.9% from the same period of last year. Mooncakes have become a major gift in traditional festivals which drives the Gift Economy. In terms of taste, 78.4% of the surveyed consumers prefer traditional mooncakes. However, with the increasing demand for gifts and health of mooncakes, China's mooncake brands are promoted to innovate packaging and taste, launching high-end mooncakes with health, nutrition and exquisite packaging. Currently, health flavor mooncakes are favored by 2.3% of the surveyed consumers. In addition, with the expansion of e-commerce, the channels for consumers to buy mooncakes are more diversified, mainly online and supplementally offline.

宁波美诺华药业股份有限公司2021年第三季度报告

艾媒咨询｜2024-2025年中国烘焙食品行业现状及趋势研究报告

随着人均消费水平的提升和餐饮消费结构的调整，中国烘焙食品市场呈现增长态势。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2024-2025年中国烘焙食品行业现状及趋势研究报告》数据显示，2023年中国烘焙食品零售市场规模达5614.2亿元，同比增长9.2%，预计2029年可达到8595.6亿元。艾媒咨询分析师认为，中国烘焙食品行业细分市场潜力巨大，随着自媒体的不断发展，各类网红探店、KOL推荐等促使中式糕点、新中式糕点成为新热点，发展势头强劲。未来，随着烘焙食品行业的技术进步，如自动化生产设备应用和冷链技术发展，将进一步提升烘焙食品生产效率和产品质量。
With the improvement of per capita consumption level and the adjustment of catering consumption structure, China's baked goods market shows a growth trend. According to the latest "Research Report on the Current Situation and Trend of Chinese Baked Goods Industry from 2024 to 2025" released by iiMedia Research, In 2023, the scale of China's baked goods retail market reached 561.42 billion yuan, an increase of 9.2% year-on-year, and is expected to reach 859.56 billion yuan in 2029. Analysts from iiMedia Consulting believe that China's bakery industry has huge market potential. With the continuous development of "we media", various online celebrity shops and KOL recommendations have promoted Chinese pastry and new Chinese pastry to become a new hot spot with a strong momentum of development. In the future, with the technological progress of the baked goods industry, such as the application of automated production equipment and the development of cold chain technology, the production efficiency and product quality of baked goods will be further improved.

艾媒咨询|2021年中国轻医美行业研究及产业链分析报告

本报告研究涉及企业/品牌/案例：爱美客，华熙生物，奇致激光，华韩整形，新氧，兰州生物

数据显示，2020年中国轻医美用户市场规模达到1520万人，预计到2021年将增至1813万人。在消费意识觉醒和消费需求驱动下，机构、医生在供给端强势助推轻医美行业更快速发展，预计2021年中国轻医美市场将达到798亿元，同比增长46.4%。在行业快速增长的同时，轻医美产业链各环节企业由于集中度不同导致利润分配不均，具体来看，上游原料耗材企业由于高技术壁垒，市场集中度较高，毛利率高于中下游企业，如知名玻尿酸、肉毒素产品制造企业爱美客、华熙生物等，而中下游由于竞争分散，单体获利参差不齐，更容易产生乱象。但总体来说，在行业监管加强、机构自律、平台监督等多方力量共同作用下，轻医美行业将会向线上化、品牌化、规范化发展。
According to the data, the market size of China's light medical beauty users will reach 15.2 million in 2020, and it is expected to increase to 18.13 million by 2021. Driven by the awakening of consumer awareness and consumer demand, institutions and doctors strongly boost the rapid development of light medical beauty industry in the supply side. It is estimated that China's light medical beauty market will reach 79.8 billion yuan in 2021, with a year-on-year growth of 46.4%. With the rapid growth of the industry, the profit distribution of enterprises in each link of the light medical beauty industry chain is uneven due to different concentration. Specifically, due to high technical barriers, the upstream raw materials and consumables enterprises have higher market concentration and higher gross profit rate than the middle and downstream enterprises, such as the well-known hyaluronic acid, botulinum toxin product manufacturing enterprises aimekke, Huaxi biology, etc., while the middle and downstream enterprises have higher gross profit rate due to scattered competition, Individual profit is uneven, more likely to produce chaos. But on the whole, under the joint action of industry supervision, institutional self-discipline, platform supervision and other forces, the light medical beauty industry will develop to online, brand and standardization.

艾媒报告|2019年中国轻医美消费趋势研究报告

本报告研究涉及企业/品牌/案例：飞顿医疗激光公司，奇致激光，Lumenis，CANDELA，华西生物，Allergan，昊海生物科技，中国生物兰州生物制品研究所有限责任公司，上海九院，北京八大处，四川华西，小红书，百度，微信，新氧，更美，悦美，美团，阿里健康

当前，中国轻医美市场供需迎来双增长，轻医美市场逐渐崛起。iiMedia Research(艾媒咨询)数据显示，预计2020年中国轻医美市场用户规模将达到1520万人。便捷、安全成轻医美消费重要推力，随着轻医美消费意识日益提升，轻医美或成中国消费者求美的“第一选择”。在消费意识觉醒和消费需求驱动下，机构、医生在供给端强势助推轻医美行业更快速发展。医美机构加速拓展轻医美业务，轻医美诊所应运而生。与此同时，轻医美医生在流程操作、药械使用上更易实现规模化培养。在行业支持体系方面，互联网医美平台助推轻医美加速数字化升级，市场管理提效规范行业发展。在此背景下，中国轻医美消费市场迎来更好的发展空间。纵观当前中国轻医美消费新态势，供需协同并进以及行业支持体系日益完善，轻医美消费已逐渐成为求美新主流。

At present, the supply and demand of China's light medical beauty market is experiencing double growth, and the light medical beauty market is gradually rising. According to iiMedia Research, it is estimated that the user scale of China's light medical beauty market will reach 15.2 million in 2020. Convenience and safety have become an important driving force for the consumption of light medical beauty. With the increasing consumer awareness of light medical beauty, light medical beauty or become the “first choice“ for Chinese consumers seeking beauty. Driven by the awakening of consumer consciousness and consumer demand, institutions and doctors have strongly boosted the rapid development of the light medical beauty industry on the supply side. Medical beauty institutions to accelerate the expansion of light medical beauty business, light medical beauty clinic came into being. At the same time, it is easier for doctors to realize large-scale cultivation in process operation and medical device use. In terms of the industry support system, the Internet medical beauty platform promotes the digitalization and upgrading of medical beauty, and market management improves the efficiency and standardizes the development of the industry. In this context, China's light medical beauty consumer market usher in a better space for development. In view of the new trend of China's light medical beauty consumption, the coordinated development of supply and demand and the increasingly perfect industry support system, light medical beauty consumption has gradually become the new mainstream of seeking beauty.

艾媒咨询 | 2023-2024年中国月饼消费市场大盘点及趋势分析报告

在国民巨大的中式糕点消费热情下，月饼的消费场景越趋日常化。全球新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）最新发布的《2023年中国月饼供应链及消费趋势大数据监测报告》数据显示2023年中国月饼销售规模达271.3亿元，同比增长11.3%，2025年有望增至332.8亿元。

艾媒咨询|2021年中国医美机构市场竞争态势及企业营销模式分析报告

本报告研究涉及企业/品牌/案例：华韩整形，瑞丽医美，美莱整形，医思健康

数据显示，2016—2020年中国医美行业市场规模五年平均增长率为12.8%，与此同时，中国医美市场用户规模增长了4倍多。在人们生活水平的提升、年轻一代对医美的接受度的提高、政府监管层对医美行业的整治给医美消费者信心的提升的综合作用下，预计中国医美市场规模在2022年将达到2232亿元。随着医美产品及仪器技术水平提升、医美知识普及等，民众对整形美容的观念正在向积极态度转变，在整个行业扩张的过程中，轻医美的受众面广、门槛低、复购率高，更有可能提升市场整体渗透率，成为我国医美行业的主要增量市场。
According to the data, from 2016 to 2020, the five-year average growth rate of the market scale of China's medical and American industry was 12.8%. At the same time, the user scale of China's medical and American market increased by more than four times. Under the combined effect of the improvement of people's living standards, the improvement of the acceptance of medical beauty by the younger generation, the regulation of the medical beauty industry by the government regulators and the improvement of medical beauty consumer confidence, it is expected that the scale of China's medical beauty market will reach 223.2 billion yuan in 2022. With the improvement of the technical level of medical beauty products and instruments and the popularization of medical beauty knowledge, people's concept of plastic beauty is changing to a positive attitude. In the process of the expansion of the whole industry, light medical beauty has a wide audience, low threshold and high repurchase rate, which is more likely to improve the overall penetration rate of the market and become the main incremental market of China's medical beauty industry.

艾媒咨询：2015年度中国智能路由器市场监测报告

艾媒咨询发布的《2015年度中国智能路由器市场监测报告》显示，360安全路由后来居上，成为智能路由市场第一。

艾媒咨询 | 2025年中国月饼行业发展白皮书

2025年，中国月饼市场正处于深刻的结构性调整期。在监管部门对“天价”月饼持续规范、国民健康意识不断增强的多重因素驱动下，市场消费日趋理性，高端礼盒需求进一步收缩，兼具高性价比与健康特征的产品备受推崇。
随着月饼的大众食品属性日益强化，其消费场景逐步日常化、零食化。iiMedia Research（艾媒咨询）数据显示，消费者选购月饼时最关注的TOP3因素分别是口味（52.8%）、保质期（41.6%）和价格（39.0%）。口味已成为影响消费决策的核心因素，行业竞争本质回归产品力与文化内涵的深耕。在此趋势下，品类创新不断涌现，食材升级、功能增值与场景延伸三大方向为主要创新矢量。
面对国内市场的阶段性调整，开拓海外市场成为众多企业寻求增长的重要战略。通过输出月饼这一文化载体，挖掘海外华人及对中华文化感兴趣消费群体的需求，正构筑起行业增长的新曲线。
In 2025, the Chinese mooncake market is in a profound period of structural adjustment. Driven by multiple factors such as the continuous regulation of "sky-high priced" mooncakes by regulatory authorities and the increasing health awareness of the public, market consumption has become increasingly rational, and the demand for high-end gift boxes has further contracted. Products that combine high cost performance and health features are highly favored.
As the mass food attribute of mooncakes becomes increasingly prominent, their consumption scenarios are gradually becoming more routine and snack-like. Data from iiMedia Research shows that the top three factors that consumers pay the most attention to when choosing mooncakes are taste (52.8%), shelf life (41.6%) and price (39.0%). Taste has become the core factor influencing consumption decisions, and the essence of industry competition has returned to the in-depth cultivation of product power and cultural connotations. Under this trend, category innovations are constantly emerging, with the upgrading of ingredients, the addition of functions and the extension of scenarios being the three main innovation vectors.
In the face of the phased adjustment of the domestic market, exploring overseas markets has become an important strategy for many enterprises to seek growth. By exporting mooncakes as a cultural carrier and exploring the demands of overseas Chinese and consumer groups interested in Chinese culture, a new growth curve for the industry is being constructed.

艾媒研报 |2019H1新氧运行状况与商业趋势研究报告

本报告研究涉及企业/品牌/案例：腾讯，经纬中国，挚信资本，兰馨亚洲，安佰深中国，鼎晖投资，康辉医疗，瑞奇外科，星童医疗，美柚，V大夫，掌上糖医，药品终端网，GHG，Syneron Candela，郝海生物科技，华熙生物，复星医药，北京丽都医疗美容医院，深圳鹏爱医疗美容医院，更美，悦美，新氧，美黛拉，美呗，美丽神器

iiMedia Research(艾媒咨询)数据显示，2018年中国医美产业市场规模达2190亿元，预计2021年将突破3000亿元，行业增长快速，前景广阔。医美平台是医疗美容机构的获客新渠道，能够帮助医美机构实现精准营销，提升盈利空间。在行业加速发展的过程中，医美平台寡头格局逐步形成。新氧作为头部平台，已在用户数量、社区内容、医疗机构资源等方面有较多积累，在马太效应作用下，更易形成商业价值增长的良性循环。但随着规模扩张，平台上滋生了虚假日记、刷单等“灰色产业”，极大的损害了新氧的形象。然而机构和用户数量的增长不断增加新氧的审核难度，维护平台公信力的挑战升级。另外，随着互联网巨头以及老牌上市公司的入局，行业竞争加剧，新氧要面临来自用户规模、资金实力、技术实力、行业资源等多方面的围剿，未来发展道路阻碍重重。

According to iiMedia Research, in 2018, the scale of China's medical aesthetic market reached 219 billion yuan, and is expected to exceed 300 billion yuan in 2021. Chinese medical aesthetic industry is growing rapidly and considerably, bringing a broad prospect. The medical aesthetic platform is a new channel for medical aesthetic institutions, which can help medical institutions achieve accurate marketing and improve profitability. In the process of the accelerating development of the industry, a oligarchic pattern of the medical beauty platform has gradually formed. As a head platform, So-Young has accumulated a large scale of users, community content, medical institutions and other resources. Under the effect of Matthew effect, it is easier for So-Young to form a virtuous circle of commercial value growth. However, with the development, a ““gray industry““ consists of virtual holiday notes and brush sheets has emerged on the platform, which greatly damaged the image of So-Young. Meanwhile, the growth in the number of institutions and users increases the difficulty of platform audition, making the maintenance of its credibility even more challenging. In addition, with the Internet giants and established listed companies entering the game, the competition tends to be intensified. So-Young would have to face the pressure from user scale, financial strength, technical strength, and industry resources, which is rather challenging.